U.S. Life Coaching Market Size, Share & Trends Analysis Report By Coaching Method (Virtual, In-person)- Industry Analysis, Share, Growth, Regional Outlook and Forecasts, 2023-2032

The U.S. life coaching market size was exhibited at USD 1.6 billion in 2022 and is projected to hit around USD 2.58 billion by 2032, growing at a CAGR of 4.90% during the forecast period 2023 to 2032.

U.S. life coaching market size

Key Pointers:

  • The U.S. life coaching market is segmented into virtual and in-person. The virtual segment held the leading revenue share of 53.2% in 2022.
  • Demand for personal development coaches is higher among the younger generation and people living in large cities or metropolitan areas
  • According to the 2022 ICF Global Consumer Awareness Study (GCAS), 81.9% of the millennials were aware of coaching and 47.7% were engaged with it

Report Scope of the U.S. life coaching Market

Report Coverage

Details

Market Size in 2023

USD 1.68 Billion

Market Size by 2032

USD 2.58 Billion

Growth Rate from 2023 to 2032

CAGR of 4.90%

Base Year

2022

Forecast Period

2023 to 2032

Segments Covered

Coaching method

 

Life coaches are witnessing high demand from individuals and corporate employees to improve their interpersonal skills, work-life balance, and wellness. An increase in awareness about the benefits of life coaching, growing workforce demands, and the introduction of online and e-learning courses are contributing to the growth of the industry.

Increasing number of people are seeking coaching for building key personality attributes like self-esteem, confidence, and develop good communication skills. Increasing stress, busy work schedules, and inability to cope in a highly competitive world continue to increase the demand for life coaching.

The purpose of life coaching is to assist individuals achieve their aims and goals. Improved communication, greater self-assurance, better time management abilities, and a clearer grasp of one's goals are a few advantages of life coaching. Further, social media marketing, business website, and online scheduling software has become prominent business tools for life coaches driving the market growth during the forecast period.

In recent years, employee health concerns have gained considerable attention in the corporate sector. Companies are taking proactive steps to ensure the health and mental well-being of their employees. Hence, they remain eager to embed life coaching services in their corporate wellness programs. For instance, TaskHuman came up with an employee wellness and mentoring app with over 1,000 coaches. Furthermore, high compensation per month, the flexibility of work, work-life balance, and complete autonomy are some of the factors due to which many people are turning to life coaching as a profession.

The COVID-19 pandemic led to a decline in the income of life coaches in the U.S. Significant decline in the number of clients and in-person sessions negatively impacted the market. As per the 2021 International Coaching Federation survey, 57% of the coach practitioners said that their income/revenue had fallen between the start of the pandemic to mid-2020. Furthermore, many coaches started to provide online sessions in order to sustain their businesses.

Some of the prominent players in the U.S. life coaching Market include:

  • Endless Possibilities Life Coaching Services
  • Strategic Life Coaching
  • Pacific Life Coaching
  • Sunny Life Coach
  • Benchmark Consulting
  • BP Life Coaching Services, LLC
  • Solution Life Coaching Services
  • Thriveworks Counselling

Segments Covered in the Report

This report forecasts the volume and revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2032. For this study, Nova one advisor has segmented the U.S. life coaching market.

By Coaching Method 

  • In-person
  • Virtual

Frequently Asked Questions

The U.S. life coaching market size was exhibited at USD 1.6 billion in 2022 and is projected to hit around USD 2.58 billion by 2032

The U.S. life coaching market is growing at a compound annual growth rate (CAGR) of 4.90% from 2023 to 2032.

Key factors that are driving the market growth include increasing awareness about the benefits of life coaching, high adoption among young generation, and increasing number of life coaches

Some key players operating in the U.S. life coaching market include Endless Possibilities Life Coaching Services; Strategic Life Coaching; Pacific Life Coaching; Sunny Life Coach; Benchmark Consulting; BP Life Coaching Services, LLC; Solution Life Coaching Services; Thriveworks Counselling

Virtual segment dominated the U.S. life coaching market with a share of 53.9% in 2022. This is attributable to increasing adoption of technology, rapid shift towards the virtual platform, and easy access.

Chapter 1. Introduction
                   1.1 Market Segmentation
                   1.2 Regional Scope
                   1.3 Estimates and Forecast Timeline
                   1.4 Research Objectives
                       1.4.1 Objective - 1
                       1.4.2 Objective - 2
                       1.4.3 Objective - 3
Chapter 2 Methodology
                   2.1 Research Methodology
                   2.2 Information Procurement
                       2.2.1 Purchased Database
                       2.2.2 Nova one advisor’s Internal Database
                       2.2.3 Secondary Sources
                       2.2.4 Primary Research
                       2.2.5 Details of Primary Research
                   2.3 Information or Data Analysis
                       2.3.1 Data Analysis Models
                   2.4 Market Formulation & Validation
                   2.5 Model Details
                       2.5.1 Volume Price Analysis
                   2.6 List of Secondary Sources
                   2.7 List of Abbreviations
Chapter 3 Executive Summary
                   3.1 Market Outlook
                   3.2 Segment Outlook
                       3.2.1 Coaching method
                   3.3 Competitive Insights
Chapter 4 Market Variables, Trends & Scope
                   4.1 Market Lineage outlook
                       4.1.1 Parent market outlook
                   4.2 Market Dynamics
                       4.2.1 Market driver analysis
                       4.2.2 Market restraint analysis
                   4.3 Penetration & Growth Prospect Mapping
                   4.4 Business Environment Analysis Tools
                       4.4.1 Porter’s five forces analysis
                           4.4.1.1 Competitive rivalry
                           4.4.1.2 Threat of new entrants
                           4.4.1.3 Bargaining power of buyers
                           4.4.1.4 Bargaining power of suppliers
                           4.4.1.5 Threat of substitutes
                       4.4.2 PESTEL Analysis
                           4.4.2.1 Political landscape
                           4.4.2.2 Economic and social landscape
                           4.4.2.3 Technological landscape
                   4.3 Impact of COVID-19: Qualitative Analysis
Chapter 5 U.S. Life Coaching Market: Coaching Method Analysis
                   5.1 U.S. Life Coaching Coaching Method Market Share Analysis, 2023 & 2032
                   5.2 U.S. Life Coaching Coaching Method: Segment Dashboard
                   5.3 Market Size & Forecasts and Trend Analyses, 2020 to 2032 for the Coaching Method Segment
                       5.3.1 Virtual
                           5.3.1.1 Virtual market, 2020 - 2032
                       5.3.2 In-person
                           5.3.2.1 In-person market, 2020 - 2032
Chapter 6 Competitive Analysis
                   6.1 Recent Developments & Impact Analysis, by Key Market Participants
                   6.2 Competition Categorization (Key innovators, Market leaders, Emerging Players
                   6.3 Company Market Position Analysis
                   6.4 Company Profiles
                       6.4.1 Endless Possibilities Life Coaching Services
                           6.4.1.1 Company overview
                           6.4.1.2 Service benchmarking
                           6.4.1.3 Strategic initiatives
                       6.4.2 Strategic Life Coaching
                           6.4.2.1 Company overview
                           6.4.2.2 Service benchmarking
                           6.4.2.3 Strategic initiatives
                       6.4.3 Pacific Life Coaching
                           6.4.3.1 Company overview
                           6.4.3.2 Service benchmarking
                           6.4.3.3 Strategic initiatives
                       6.4.4 Sunny Life Coach
                           6.4.4.1 Company overview
                           6.4.4.2 Service benchmarking
                           6.4.4.3 Strategic initiatives
                       6.4.5 Benchmark Consulting
                           6.4.5.1 Company overview
                           6.4.5.2 Service benchmarking
                           6.4.5.3 Strategic initiatives
                       6.4.6 BP Life Coaching Services, LLC
                           6.4.6.1 Company overview
                           6.4.6.2 Service benchmarking
                           6.4.6.3 Strategic initiatives
                       6.4.7 Solution Life Coaching Services
                           6.4.7.1 Company overview
                           6.4.7.2 Service benchmarking
                           6.4.7.3 Strategic initiatives
                       6.4.8 Thriveworks Counselling
                           6.4.8.1 Company overview
                           6.4.8.2 Service benchmarking
                           6.4.8.3 Strategic initiatives

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