Automotive Smart Display Market Size, Share & Trends Analysis Report By Display Size (Less than 5'', 5''-10'', Greater than 10''), By Display Technology, By Application (Digital Instrument Cluster, Center Stack), By Region- Global Industry Analysis, Share, Growth, Regional Outlook and Forecasts, 2024-2033

The global automotive smart display market size was exhibited at USD 11.40 billion in 2023 and is projected to hit around USD 24.16 billion by 2033, growing at a CAGR of 7.8% during the forecast period of 2024 to 2033.

Key Takeaways:

• Asia Pacific accounted for the largest revenue share of over 51% in the overall market in 2023
• The less than 5” display size segment accounted for the largest revenue share of over 45% in 2023.
• The TFT-LCD display segment accounted for the largest share of over 51% of the overall market in 2023.
• The center stack display segment accounted for the largest share of around 40.0% of the market in 2023.

Automotive Smart Display Market: Overview 

The automotive smart display market encompasses a wide array of display technologies integrated into vehicles to deliver enhanced user experiences and functionality. These displays range from traditional instrument clusters and infotainment screens to advanced heads-up displays (HUDs) and augmented reality (AR) windshields. With the proliferation of electric vehicles (EVs), autonomous driving technologies, and connected car services, the demand for intelligent and intuitive displays is on the rise.

Automotive Smart Display Market Growth

The automotive smart display market is experiencing robust growth driven by several key factors. The rise of electric vehicles (EVs) has spurred demand for smart displays that provide real-time information on battery status, range, and charging infrastructure. Additionally, advancements in autonomous driving technology have created a need for intuitive displays that facilitate human-machine interaction and convey critical information to passengers. Moreover, the integration of 5G connectivity and IoT capabilities has transformed smart displays into hubs for accessing multimedia content, navigation services, and vehicle diagnostics. Furthermore, the shift towards user-centric design and personalized experiences has prompted automakers to prioritize the development of sophisticated displays that seamlessly integrate with consumers' digital lifestyles. These factors, combined with ongoing technological innovations and regulatory mandates, are driving the expansion of the automotive smart display market, positioning it for continued growth in the foreseeable future.

Automotive Smart Display Market Report Scope

Automotive Smart Display Market Dynamics

• Technological Advancements:

The automotive smart display market is propelled by continuous technological innovations aimed at enhancing user experiences and functionality. Advancements in display technologies, such as OLED (Organic Light-Emitting Diode) and MicroLED, are enabling automakers to deliver high-resolution and immersive displays that provide crisp visuals and vibrant colors. Furthermore, the integration of augmented reality (AR) capabilities is revolutionizing the driving experience by overlaying contextual information, such as navigation cues and hazard warnings, directly onto the windshield. Additionally, the convergence of artificial intelligence (AI) and machine learning algorithms is enabling smart displays to anticipate user preferences, provide proactive recommendations, and adapt the user interface based on individual driving habits and environmental conditions. 

• Regulatory Mandates and Safety Concerns:

The automotive smart display market is influenced by regulatory mandates aimed at improving vehicle safety and reducing driver distraction. Governments worldwide are imposing stringent regulations regarding the integration of driver assistance systems and human-machine interfaces to mitigate the risks associated with distracted driving. As a result, automakers are investing in advanced smart display technologies that prioritize safety features such as heads-up displays (HUDs), voice recognition, and gesture control to minimize driver distraction and enhance situational awareness. Additionally, industry initiatives such as the Automotive Safety Integrity Level (ASIL) certification are driving the adoption of functional safety standards for smart displays, ensuring compliance with regulatory requirements and bolstering consumer confidence. 

Automotive Smart Display Market Restraint

• Cost Pressures:

One of the primary restraints hindering the automotive smart display market is the significant cost associated with integrating advanced display technologies into vehicles. High-resolution displays, touchscreens, and augmented reality (AR) capabilities require substantial investments in research and development, manufacturing, and component sourcing. As a result, automakers face challenges in balancing the need for cutting-edge display technologies with cost considerations, particularly in price-sensitive market segments. Additionally, the complexity of integrating smart displays into vehicle architectures adds to the overall cost, as it necessitates collaboration among multiple stakeholders, including automakers, suppliers, and technology providers.

• Compatibility and Integration Challenges:

Another significant restraint impacting the automotive smart display market is the complexity of integrating smart display technologies into existing vehicle architectures. Automakers must ensure compatibility and seamless integration of smart displays with other onboard systems, including infotainment systems, instrument clusters, and driver assistance systems. However, achieving interoperability among disparate systems and components poses technical challenges, such as software compatibility issues, interface standardization, and hardware limitations. Furthermore, the rapid pace of technological advancements often leads to obsolescence concerns, as newer display technologies may outpace the capabilities of existing vehicle platforms.  

Automotive Smart Display Market Opportunity

• Augmented Reality (AR) Displays:

Augmented reality (AR) technology presents a significant opportunity for innovation within the automotive smart display market. AR-enabled smart displays have the potential to revolutionize the driving experience by overlaying contextual information directly onto the windshield, providing drivers with real-time navigation cues, hazard warnings, and points of interest. By integrating AR capabilities into smart displays, automakers can enhance situational awareness, improve driver safety, and deliver immersive driving experiences. Furthermore, AR displays offer opportunities for personalized content delivery, such as adaptive route guidance and enhanced vehicle diagnostics, tailored to individual driver preferences. 

• Integration of Artificial Intelligence (AI):

The integration of artificial intelligence (AI) presents another promising opportunity within the automotive smart display market. AI-powered smart displays can enhance user interactions, anticipate driver preferences, and deliver personalized experiences tailored to individual driving habits and environmental conditions. By leveraging AI algorithms, smart displays can analyze vast amounts of data from onboard sensors, navigation systems, and external sources to provide proactive recommendations, optimize route planning, and adapt the user interface in real-time. Additionally, AI-driven voice recognition and natural language processing capabilities enable seamless hands-free operation, reducing driver distraction and improving overall safety.

Automotive Smart Display Market Challenges

• Safety Concerns:

One of the primary challenges confronting the automotive smart display market is ensuring safety amidst increasing digitalization and connectivity within vehicles. While smart displays offer enhanced functionality and convenience, they also introduce potential distractions for drivers, posing safety risks on the road. The proliferation of touchscreen interfaces, complex menu systems, and multimedia content can divert drivers' attention from the task of driving, leading to an increased likelihood of accidents and injuries. Additionally, displays with bright and dynamic visuals may cause visual clutter and cognitive overload, further exacerbating distraction. Addressing safety concerns requires a delicate balance between innovation and risk mitigation. Automakers must prioritize the development of intuitive user interfaces, ergonomic designs, and driver assistance systems that minimize distraction and promote safe driving behaviors. 

• Complexity of Integration:

Another significant challenge facing the automotive smart display market is the complexity of integrating advanced display technologies into vehicle architectures. Modern vehicles consist of numerous onboard systems, including infotainment systems, instrument clusters, driver assistance systems, and telematics platforms, each with unique requirements and interfaces. Integrating smart displays into existing vehicle architectures requires coordination among multiple stakeholders, including automakers, suppliers, and technology providers, to ensure compatibility, interoperability, and seamless functionality. However, achieving integration is often complicated by disparate hardware and software platforms, varying communication protocols, and evolving industry standards. Moreover, the rapid pace of technological advancements introduces additional complexity, as newer display technologies may outpace the capabilities of existing vehicle platforms, leading to compatibility issues and obsolescence concerns. 

Segments Insights:

Display Size Insights

The less than 5” display size segment accounted for the largest revenue share of over 45% in 2023. The use of less than 5" smart displays is expected to gain traction in line with the growing preference for features, such as navigation, multimedia support, driving assistance, and driver-to-vehicle communication. Furthermore, as vehicles become more compact and advanced, there is a growing need for displays that take up less space and provide more information. Smaller smart displays are an efficient solution to this problem, as they can fit in tight spaces while still providing a range of features and information.

The greater than 10” smart display segment is projected to register the highest CAGR of 10.7% from 2024 to 2033. The greater than 10" displays in automobiles allow all functions, including the instrument cluster and the central stack system, to be accessed via a single screen. OEMs, such as LG Display, are developing pillar-to-pillar displays stretching across the entire dashboard to include the instrument cluster display, co-driver display, and central information display onto a single screen and facilitate improved visibility. Similarly, Stellantis North America, an automobile manufacturer, announced the launch of infotainment technologies in the North American region.

Display Technology Insights

The TFT-LCD display segment accounted for the largest share of over 51% of the overall market in 2023. LCD and TFT LCDs are commonly used in display applications as they meet durability and temperature standards. Depending on the range of temperature required for the function of the display, manufacturers use a combination of TFT and LCD in a vehicle. The basic instrument cluster, center stack touchscreen display, and rear-seat entertainment touchscreen display are equipped with LCD panels. Advanced applications are equipped with TFT-LCD owing to its enhanced visual quality.

The OLED display segment is expected to register a compound annual growth rate exceeding 11.7% from 2024 to 2033. Passenger cars with OLED displays are being showcased at various automotive exhibitions; however, the penetration rate is low compared to the LCDs in the consumer models. Moreover, OLED automotive smart display systems are expected to witness faster adoption in comparison to other display technologies over the forecast period. Most of the upcoming vehicles are equipped with OLED displays.

Application Insights

The center stack display segment accounted for the largest share of around 40.0% of the market in 2023. Center stack displays are infotainment systems that offer a range of interactive features such as navigation, music, cabin temperature controls, and other information. Advancements in the field of self-driving and connected cars are expected to propel the demand for center stack displays in vehicles. Additionally, several vehicle OEMs are aiming at offering advanced center stack display solutions in mid-segment and economical vehicle variants, thereby driving segment growth.

The Head-Up Display (HUD) segment is projected to register a compound annual growth rate of over 10.2% over the forecast period. Advances in display technologies and the growing prices of head-up displays are expected to play a vital role in driving the growth of the segment. The head-up display projects information about road signs, speed, speed limit, and turn-by-turn navigation along with other driver alerts directly within the driver’s line of sight, thereby reducing the chances of driver distraction. Head-up displays are often TFT-LCD displays, which are backlit by a white LED.

Regional Insights

Asia Pacific accounted for the largest revenue share of over 51% in the overall market in 2023 and is anticipated to retain its dominance, with a compound annual growth rate exceeding 8% over the forecast period of 2024 to 2033. China accounted for around 50% of the passenger vehicle sales in the region. The strategies being pursued by key global automakers toward the electrification of mobility are opening new opportunities for the growth of the market in China. For instance, in November 2023, automotive manufacturing company General Motors Company, during GM China Tech Day 2023 convened in Shanghai, China, announced its progress toward achieving the global vision of zero emissions, zero crashes, and zero congestion. As part of this vision, the company revealed plans to launch over 15 Ultium-based models in China by 2025 to enhance the connectivity and intelligence of electric vehicles.

The European market had a CAGR of 7.6% of the market. The region is a manufacturing hub for prominent automotive OEMs and premium vehicle manufacturers. Production activity in the region has been propelled by investments made by OEMs such as Daimler, Jaguar Land Rover, Volkswagen, BMW, Nissan, and Honda. A majority of premium vehicle manufacturers in the region installed advanced automotive electronics systems in vehicles, which is projected to drive the European market.

Some of the prominent players in the automotive smart display market include:

• Alps Alpine Co., Ltd.
• Continental AG
• Denso Corporation
• Hyundai Mobis
• Nippon Seiki Co., Ltd.
• Panasonic Corporation
• Pioneer Corporation
• Robert Bosch GmbH
• SAMSUNG (HARMAN International)
• Visteon Corporation

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Nova one advisor, Inc. has segmented the global automotive smart display market.

Display Size

• Less than 5''
• 5''-10''
• Greater than 10''

Display Technology

• LCD
• TFT-LCD
• OLED
• Others

Application Type

• Digital Instrument Cluster
• Center Stack
• Head-Up Display (HUD)
• Rear Seat Entertainment

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa (MEA)