Baby Cleaning Products Market (By Product: Cleaning Wipes, Bottle Wash, Laundry Detergents, Cleaning Sprays, Fabric Conditioners, Vegetable Wash, and Others; By Distribution Channel: Retail, Non-Retail, and E-commerce) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2022 - 2030

The global baby cleaning products market size was valued at USD 3.4 billion in 2020 and is expected to reach over USD 5.95 billion by 2030, expanding growth at a noteworthy CAGR of 5.8% from 2022 to 2030.

Growth Factors:

Demand for baby cleaning products is slated to increase due to rising awareness about baby hygiene, growing innovation in baby cleaning products, and increasing disposable income in developed countries. 

Rising awareness regarding baby hygiene and various initiatives being undertaken to promote the same are among the primary growth stimulants for the market. For instance, in October 2018, the United Nations International Children's Emergency Fund (UNICEF) in collaboration with BBC Media Action funded a project named Baby WASH in Zequalla and Sekota Woredas in Northern Ethiopia.

The main motive of this project was to reduce microbial contamination in young children and babies. Such initiatives are anticipated to encourage parents to use baby cleaning products, such as baby wash, wipes, and baby-specific laundry detergents and fabric conditioners, instead of regular products in order to prevent contamination. This, in turn, will spur the growth of the market.

In addition, lack of hygiene and sanitation lead to several complications, such as rashes, itchiness, and blisters, in babies or children. Increased willingness of parents to spend on their babies’ hygiene is estimated to provide a fillip to the market. Companies operating are trying to come up with innovative products, which is expected to support the growth of the overall market.

Scope of the Baby Cleaning Products Market Report

Report Highlights


Market Size

USD 5.95 Billion by 2030

Growth Rate

CAGR of 5.8% From 2022 to 2030

Largest Market

North America

Fastest Growing Market

Asia Pacific

Base Year


Forecast Period

2022 to 2030

Segments Covered

Distribution Channel, Product, Region

Companies Mentioned

Johnson & Johnson, Inc., Procter & Gamblem Unilever, Koninklijke Philips N.V., Pigeon Corporation, Mayborn Group Limited, Kimberly-Clark, Himalaya Drug Company, Nuby, BABISIl

 Product Insights

Based on product, the laundry detergent segment dominated the global baby cleaning products market in 2020, in terms of revenue and is estimated to sustain its dominance during the forecast period. The regular laundry detergents contains harsh chemicals that are effective for cleaning clothes but are not good for the soft skin of the babies. The specific baby laundry detergents are made from delicate materials that provides effective cleaning along with maintaining the skin health of the babies. The rising burden of diseases caused through bacteria and viruses have fostered the adoption of baby laundry detergents across the globe that resulted in the growth of this segment in the past.

 On the other hand, the bottle wash segment is estimated to be the most opportunistic segment during the forecast period. Regular bottle wash contains several chemicals such as sodium laureth sulfate and artificial fragrances that may have a negative impact on the health of the babies. These chemicals are carcinogenic. Therefore the demand for the organic bottle wash is on the rise, especially in the developed markets. The rising awareness among the baby boomers regarding the proper care for bottle wash for babies is expected to significantly foster the growth of this segment across the globe.

Distribution Channel Insights

Based on distribution channel, the retail segment dominated the global baby cleaning products market in 2020, in terms of revenue and is estimated to sustain its dominance during the forecast period. This is attributable to the increased penetration of retail sales across the globe. Further, various top brands offers discounts on the baby care products. The marketing strategies adopted by these brands plays a significant role in spreading awareness regarding baby cleaning products and influences parents to spend on baby care products.

On the other hand, the e-commerce segment is expected to be the fastest-growing segment during the forecast period. This can be attributed to the increasing penetration of internet, rising adoption of smartphones, growing popularity of e-commerce platforms, and heavy discounts offered by the online retailers. These factors are expected to fuel the growth of this segment in the upcoming years.

Region Insights

Based on region, North America dominated the global baby cleaning products market in 2020, in terms of revenue and is estimated to sustain its dominance during the forecast period. The constant development of new baby cleaning products coupled with the rising births in North America has fostered the growth of the market in the region. The presence of several top regional players in the market has contributed exponentially towards the growth of the baby cleaning products market. Further, the ongoing trend of organic products adoption among the consumers is estimated to positively impact the market in nations like US. According to the Organic Trade Association, US, in 2020, witnessed a record high sales of organic products. Therefore, the organic baby cleaning products is expected to drive the market during the forecast period.

On the other hand, Asia Pacific is estimated to be the most opportunistic market during the forecast period. This is attributed to the rising birth rate, rising disposable income, rising awareness regarding baby hygiene, rising investments by the market players in the region, and rising expenditure on health and hygiene products of babies. Moreover, the rising penetration of online baby care market platforms such as,, and various other online retailers is expected to drive the growth of the market in this region.

Some of the prominent players in the Baby Cleaning Products Market include:

  • Johnson & Johnson, Inc.
  • Koninklijke Philips N.V.
  • Pigeon Corporation
  • Nuby
  • Mayborn Group Limited
  • Kimberly-Clark
  • Procter & Gamble
  • Unilever
  • Himalaya Drug Company

Segments Covered in the Report

This research report offers market revenue, sales volume, production assessment and prognoses by classifying it on the basis of various aspects. Further, this research study investigates market size, production, consumption and its development trends at global, regional, and country level for the period of 2017 to 2030 and covers subsequent region in its scope:

By Product

  • Cleaning Wipes
  • Bottle Wash
  • Laundry Detergents
  • Cleaning Sprays
  • Fabric Conditioners
  • Vegetable Wash
  • Others

By Distribution Channel

  • Retail
  • Non-Retail
  • E-Commerce

By Geography

North America

  • U.S.
  • Canada


  • Germany
  • France
  • United Kingdom
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • Southeast Asia
  • Rest of Asia Pacific

Latin America

  • Brazil
  • Rest of Latin America

Middle East & Africa (MEA)

  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa

Key Points Covered in Baby Cleaning Products Market Study:

  • Growth of Baby Cleaning Products in 2022
  • Market Estimates and Forecasts (2017-2030)
  •  Brand Share and Market Share Analysis
  •  Key Drivers and Restraints Shaping Market Growth
  •  Segment-wise, Country-wise, and Region-wise Analysis
  •  Competition Mapping and Benchmarking
  •  Recommendation on Key Winning Strategies
  •  COVID-19 Impact on Demand for Baby Cleaning Products and How to Navigate
  •  Key Product Innovations and Regulatory Climate
  •  Baby Cleaning Products Consumption Analysis
  •  Baby Cleaning Products Production Analysis
  •  Baby Cleaning Products and Management