Baby Cleaning Products Market Trends, Size, Statistics (2022-30)
The global baby cleaning products market size was valued at USD 3.4 billion in 2020 and is expected to reach over USD 5.95 billion by 2030, expanding growth at a noteworthy CAGR of 5.8% from 2022 to 2030.
Growth Factors:
Demand for baby cleaning products is slated to increase due to rising awareness about baby hygiene, growing innovation in baby cleaning products, and increasing disposable income in developed countries.
Rising awareness regarding baby hygiene and various initiatives being undertaken to promote the same are among the primary growth stimulants for the market. For instance, in October 2018, the United Nations International Children's Emergency Fund (UNICEF) in collaboration with BBC Media Action funded a project named Baby WASH in Zequalla and Sekota Woredas in Northern Ethiopia.
The main motive of this project was to reduce microbial contamination in young children and babies. Such initiatives are anticipated to encourage parents to use baby cleaning products, such as baby wash, wipes, and baby-specific laundry detergents and fabric conditioners, instead of regular products in order to prevent contamination. This, in turn, will spur the growth of the market.
In addition, lack of hygiene and sanitation lead to several complications, such as rashes, itchiness, and blisters, in babies or children. Increased willingness of parents to spend on their babies’ hygiene is estimated to provide a fillip to the market. Companies operating are trying to come up with innovative products, which is expected to support the growth of the overall market.
Scope of the Baby Cleaning Products Market Report
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Report Highlights |
Details |
|
Market Size |
USD 5.95 Billion by 2030 |
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Growth Rate |
CAGR of 5.8% From 2022 to 2030 |
|
Largest Market |
North America |
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Fastest Growing Market |
Asia Pacific |
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Base Year |
2021 |
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Forecast Period |
2022 to 2030 |
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Segments Covered |
Distribution Channel, Product, Region |
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Companies Mentioned |
Johnson & Johnson, Inc., Procter & Gamblem Unilever, Koninklijke Philips N.V., Pigeon Corporation, Mayborn Group Limited, Kimberly-Clark, Himalaya Drug Company, Nuby, BABISIl |
Product Insights
Based on product, the laundry detergent segment dominated the global baby cleaning products market in 2020, in terms of revenue and is estimated to sustain its dominance during the forecast period. The regular laundry detergents contains harsh chemicals that are effective for cleaning clothes but are not good for the soft skin of the babies. The specific baby laundry detergents are made from delicate materials that provides effective cleaning along with maintaining the skin health of the babies. The rising burden of diseases caused through bacteria and viruses have fostered the adoption of baby laundry detergents across the globe that resulted in the growth of this segment in the past.
On the other hand, the bottle wash segment is estimated to be the most opportunistic segment during the forecast period. Regular bottle wash contains several chemicals such as sodium laureth sulfate and artificial fragrances that may have a negative impact on the health of the babies. These chemicals are carcinogenic. Therefore the demand for the organic bottle wash is on the rise, especially in the developed markets. The rising awareness among the baby boomers regarding the proper care for bottle wash for babies is expected to significantly foster the growth of this segment across the globe.
Distribution Channel Insights
Based on distribution channel, the retail segment dominated the global baby cleaning products market in 2020, in terms of revenue and is estimated to sustain its dominance during the forecast period. This is attributable to the increased penetration of retail sales across the globe. Further, various top brands offers discounts on the baby care products. The marketing strategies adopted by these brands plays a significant role in spreading awareness regarding baby cleaning products and influences parents to spend on baby care products.
On the other hand, the e-commerce segment is expected to be the fastest-growing segment during the forecast period. This can be attributed to the increasing penetration of internet, rising adoption of smartphones, growing popularity of e-commerce platforms, and heavy discounts offered by the online retailers. These factors are expected to fuel the growth of this segment in the upcoming years.
Region Insights
Based on region, North America dominated the global baby cleaning products market in 2020, in terms of revenue and is estimated to sustain its dominance during the forecast period. The constant development of new baby cleaning products coupled with the rising births in North America has fostered the growth of the market in the region. The presence of several top regional players in the market has contributed exponentially towards the growth of the baby cleaning products market. Further, the ongoing trend of organic products adoption among the consumers is estimated to positively impact the market in nations like US. According to the Organic Trade Association, US, in 2020, witnessed a record high sales of organic products. Therefore, the organic baby cleaning products is expected to drive the market during the forecast period.
On the other hand, Asia Pacific is estimated to be the most opportunistic market during the forecast period. This is attributed to the rising birth rate, rising disposable income, rising awareness regarding baby hygiene, rising investments by the market players in the region, and rising expenditure on health and hygiene products of babies. Moreover, the rising penetration of online baby care market platforms such as FirstCry.com, BabyOye.com, and various other online retailers is expected to drive the growth of the market in this region.
Some of the prominent players in the Baby Cleaning Products Market include:
Segments Covered in the Report
This research report offers market revenue, sales volume, production assessment and prognoses by classifying it on the basis of various aspects. Further, this research study investigates market size, production, consumption and its development trends at global, regional, and country level for the period of 2017 to 2030 and covers subsequent region in its scope:
By Product
By Distribution Channel
By Geography
North America
Europe
Asia Pacific
Latin America
Middle East & Africa (MEA)
Key Points Covered in Baby Cleaning Products Market Study:
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Baby Cleaning Products Market
5.1. COVID-19 Landscape: Baby Cleaning Products Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Baby Cleaning Products Market, By Product
8.1. Baby Cleaning Products Market, by Product Type, 2021-2030
8.1.1. Cleaning Wipes
8.1.1.1. Market Revenue and Forecast (2019-2030)
8.1.2. Bottle Wash
8.1.2.1. Market Revenue and Forecast (2019-2030)
8.1.3. Laundry Detergents
8.1.3.1. Market Revenue and Forecast (2019-2030)
8.1.4. Cleaning Sprays
8.1.4.1. Market Revenue and Forecast (2019-2030)
8.1.5. Fabric Conditioners
8.1.5.1. Market Revenue and Forecast (2019-2030)
8.1.6. Vegetable Wash
8.1.6.1. Market Revenue and Forecast (2019-2030)
8.1.7. Others
8.1.7.1. Market Revenue and Forecast (2019-2030)
Chapter 9. Global Baby Cleaning Products Market, By Distribution Channel
9.1. Baby Cleaning Products Market, by Distribution Channel, 2021-2030
9.1.1. Retail
9.1.1.1. Market Revenue and Forecast (2019-2030)
9.1.2. Non-Retail
9.1.2.1. Market Revenue and Forecast (2019-2030)
9.1.3. E-Commerce
9.1.3.1. Market Revenue and Forecast (2019-2030)
Chapter 10. Global Baby Cleaning Products Market, Regional Estimates and Trend Forecast
10.1. North America
10.1.1. Market Revenue and Forecast, by Product (2019-2030)
10.1.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.1.3. U.S.
10.1.3.1. Market Revenue and Forecast, by Product (2019-2030)
10.1.3.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.1.4. Rest of North America
10.1.4.1. Market Revenue and Forecast, by Product (2019-2030)
10.1.4.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.2. Europe
10.2.1. Market Revenue and Forecast, by Product (2019-2030)
10.2.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.2.3. UK
10.2.3.1. Market Revenue and Forecast, by Product (2019-2030)
10.2.3.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.2.4. Germany
10.2.4.1. Market Revenue and Forecast, by Product (2019-2030)
10.2.4.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.2.5. France
10.2.5.1. Market Revenue and Forecast, by Product (2019-2030)
10.2.5.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.2.6. Rest of Europe
10.2.6.1. Market Revenue and Forecast, by Product (2019-2030)
10.2.6.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.3. APAC
10.3.1. Market Revenue and Forecast, by Product (2019-2030)
10.3.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.3.3. India
10.3.3.1. Market Revenue and Forecast, by Product (2019-2030)
10.3.3.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.3.4. China
10.3.4.1. Market Revenue and Forecast, by Product (2019-2030)
10.3.4.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.3.5. Japan
10.3.5.1. Market Revenue and Forecast, by Product (2019-2030)
10.3.5.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.3.6. Rest of APAC
10.3.6.1. Market Revenue and Forecast, by Product (2019-2030)
10.3.6.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.4. MEA
10.4.1. Market Revenue and Forecast, by Product (2019-2030)
10.4.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.4.3. GCC
10.4.3.1. Market Revenue and Forecast, by Product (2019-2030)
10.4.3.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.4.4. North Africa
10.4.4.1. Market Revenue and Forecast, by Product (2019-2030)
10.4.4.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.4.5. South Africa
10.4.5.1. Market Revenue and Forecast, by Product (2019-2030)
10.4.5.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.4.6. Rest of MEA
10.4.6.1. Market Revenue and Forecast, by Product (2019-2030)
10.4.6.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.5. Latin America
10.5.1. Market Revenue and Forecast, by Product (2019-2030)
10.5.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.5.3. Brazil
10.5.3.1. Market Revenue and Forecast, by Product (2019-2030)
10.5.3.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
10.5.4. Rest of LATAM
10.5.4.1. Market Revenue and Forecast, by Product (2019-2030)
10.5.4.2. Market Revenue and Forecast, by Distribution Channel (2019-2030)
Chapter 11. Company Profiles
11.1. Johnson & Johnson, Inc.
11.1.1. Company Overview
11.1.2. Product Offerings
11.1.3. Financial Performance
11.1.4. Recent Initiatives
11.2. Koninklijke Philips N.V.
11.2.1. Company Overview
11.2.2. Product Offerings
11.2.3. Financial Performance
11.2.4. Recent Initiatives
11.3. Pigeon Corporation
11.3.1. Company Overview
11.3.2. Product Offerings
11.3.3. Financial Performance
11.3.4. Recent Initiatives
11.4. Nuby
11.4.1. Company Overview
11.4.2. Product Offerings
11.4.3. Financial Performance
11.4.4. Recent Initiatives
11.5. Mayborn Group Limited
11.5.1. Company Overview
11.5.2. Product Offerings
11.5.3. Financial Performance
11.5.4. Recent Initiatives
11.6. Kimberly-Clark
11.6.1. Company Overview
11.6.2. Product Offerings
11.6.3. Financial Performance
11.6.4. Recent Initiatives
11.7. Procter & Gamble
11.7.1. Company Overview
11.7.2. Product Offerings
11.7.3. Financial Performance
11.7.4. Recent Initiatives
11.8. Unilever
11.8.1. Company Overview
11.8.2. Product Offerings
11.8.3. Financial Performance
11.8.4. Recent Initiatives
11.9. Himalaya Drug Company
11.9.1. Company Overview
11.9.2. Product Offerings
11.9.3. Financial Performance
11.9.4. Recent Initiatives
11.10. BABISIl
11.10.1. Company Overview
11.10.2. Product Offerings
11.10.3. Financial Performance
11.10.4. Recent Initiatives
Chapter 12. Research Methodology
12.1. Primary Research
12.2. Secondary Research
12.3. Assumptions
Chapter 13. Appendix
13.1. About Us
13.2. Glossary of Terms
Cross-segment Market Size and Analysis for
Mentioned Segments
Additional Company Profiles (Upto 5 With No Cost)
Additional Countries (Apart From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers