E-bike Drive Unit Market Size, Share By Product (Mid-Drive Motors and Hub Motors), End-User (OEMs and Aftermarket)- Global Industry Analysis, Share, Growth, Regional Outlook and Forecasts, 2022-2030

The global E-bike Drive Unit market gathered revenue around USD 9,20 billion in 2021 and market is set to grow USD 14,36 billion by the end of 2030 and is estimated to expand at a modest CAGR of 5.42% during the prediction period 2022 to 2030.

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Growth Factors:

The Market key factor driving the growth of the global e-bike drive unit market is the increasing health concerns and demand for eco-friendly transportation among consumers. Globally, people are becoming more aware of health issues such as asthma and respiratory problems caused by vehicle emissions. In addition, vehicles often cause noise pollution which often leads to loss of hearing, high blood pressure, and sleep deprivation. Therefore, with the increase in awareness of environmental and health hazards caused by vehicles, a large number of consumers are switching to electric vehicles such as e-bikes as they are powered using renewable energy sources that keep the environment clean and pollution-free. This will boost the growth of the market during the forecast period.

Most e-bikes and pedelecs available in the market are equipped with hub motors. Although the hub motors require low maintenance and they do not affect the elementary design of the bike, they make the wheels heavy and the sealed nature of these motors increases the chances of overheating. These limitations of hub motors are shifting the focus of manufacturers toward designing and developing lightweight and compact motors known as crank motors. The crank motor is attached to the rotating rod of the pedal assembly to gain balance in weight and ensure smooth functioning of the gears. Crank motors are especially useful while climbing steep hills and riding at high speed on flat roads.

This research report purposes at stressing the most lucrative growth prospects. The aim of the research report is to provide an inclusive valuation of the E-bike Drive Unit market and it encompasses thoughtful visions, actualities, industry-validated market findings, historic data, and prognoses by means of appropriate set of assumptions and practice. Global E-bike Drive Unit market report aids in comprehending market structure and dynamics by recognizing and scrutinizing the market sectors and predicted the global market outlook.

Report Coverage

Report Scope Details
Market Size USD14,36  billion by 2030
Growth Rate CAGR of 5.42%% From 2021 to 2030
Base Year 2021
Forecast Period 2021 to 2030
Historic Data 2019 to 2030
Report coverage Growth Factors, Revenue Status, Competitive Landscape,  and Future Trends
Segments Covered Product Type, Application Type and Region
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa (MEA)
Companies Mentioned Robert Bosch GmbH, Continental AG, Yamaha Motor Corporation, Panasonic, Shimano, MAHLE GmbH, Giant Bicycles, Bafang Electric (Suzhou) Co., Ltd, Brose Fahrzeugteile SE & Co. KG

Market Opportunities

Rising Trend of Bike Sharing

In order to reduce the traffic congestion, bike sharing is a healthy and sustainable choice. With the advent of bike sharing, the mobility sector expected to reshape its business model. As per a study released by Roland Berger, bike sharing has grown stupendously in the recent past and is now available in more than 70 countries with a continuous growth of nearly 20% over the analysis years.

The new trend of e-bike is significantly transforming the bike sharing industry. As per the study published by Roland Berger in 2020, the total number of bike sharing schemes across the globe were more than 1,250 and the total number of bikes shared was over 10 Million in the year 2019. Further, the number is expected to rise up to 20 Million by the end of the year 2021. Out of this, nearly shared e-bikes expected to hold around 0.5% globally in the year 2021. Key factor behind the prominent growth include rising investment for the new product development for example e-bikes.

Several e-bike manufacturers have also enrolled themselves in the e-bike sharing scheme in order to promote sustainable and healthier transport infrastructure. For instance, in February 2018, LimeBike, a smart mobility solution provider announced to deploy large amount shared e-bike, Lime-E in Europe. With this strategy, the company aims to strengthen its foothold in the smart mobility solutions. Similarly, in 2021, a e-bike drive unit manufacturer, Giant Bicycles announced to collaborated with a B2B platform, ConnectBike. Under this project the company aims to provide 300,000 e-bikes in order to assist the bike sharing platform in Belgium and the Netherlands by the end of 2022.

Limitation of Distribution Channel

Distribution channel is a vital component in the supply chain of the e-bikes and their components. E-bike refers to a technically advanced product that requires proper demonstration to the customers about their features and technology that fulfills the need of the customer. Lack of technically trained representatives along with exclusive distribution channel for e-bikes are likely to hinder the market growth for e-bike and thus the growth of e-bike drive unit market. Some of the dealers and independent retailers deal in the e-bike market but their lack of expertise along with maintenance facility fails to support the growth of the global e-bike market. To overcome this, some of the manufacturers have collaborated with the independent retailers and dealers in the e-bike market to provide external support for the technical guidance.

Product Insights

There are two types of drive units utilized in the e-bike that include mid-drive motors and hub motors. Hub motors capture major revenue share of almost 70% in the year 2021. Hub motors are simple in construction, lighter in weight, and inexpensive to the manufacturers due to which it is the most commonly found motors in the e-bike.

Mid-drive motors are electric motors that are mounted closer to the center of the bicycle. The directly connects to the gears and cranks of the bike thus offer higher torque and performance compared to hub motors. It powers through the drivetrain of the bike that assist in running on long and steep hills along with high power that offers high speed on flat roads. The position of the motor is at the center of gravity of the bike touching the ground that further provides better handling to the user, thus are largely preferred for off-road mountain biking. Further, these motors offer easy maintenance compared to hub motors. They can be easily replaced by removing few nut-bolts. 

Beside advantages, they provide more stress on the drivetrain of the bicycle as they transfer power through these systems, thus users need to replace these components and parts frequently that triggers their maintenance cost. Moreover, many of the mid-drive motors offer single chainring that limits their range of gear and thus speed. These types of motors are largely preferred for the racing as they provide high gear ratio.

Application

In 2021, OEM dominated the market with around 94.87 % share in terms of revenue of the total market and projected to grow at the highest CAGR during the forecast period and anticipated to reach a market share of 96.75% in 2030. As the e-bike is an innovative and emerging market in the bicycle sector, the OEM occupy major portion of the global e-bike drive unit market revenue.

OEMs in the sector include major automotive parts manufacturers that have renowned brand name and recognition across the globe such as Giant Bicycle, Robert Bosch GmbH, Yamaha Motor Corporation, Panasonic Industries, Continental AG, Shimano, and many others. Further, the rate of competition among these companies very high as they all invest suggestively on the product innovation and development.

The global market for the Aftermarket was stood at 1,983.75 thousand unitsin 2021 and is expected to reach 1,950.36 thousand units by 2030, growing at a CAGR of 2.78% from 2022 to 2030.

Aftermarket for the e-bike drive units holds less revenue share compared to OEMs as the technology is new and in its nascent phase thus has under-developed aftermarket in every region. However, in Europe, and China the aftermarket for e-bike and its components is stronger as these region have strong production base as well as significant demand for the e-bikes. Europe is considered as the bicycle friendly county promoting the adoption of bicycle among users that provides them numerous benefits in achieving CO2 emission norms as well as it boost their economy by reducing spending on the fuel and road infrastructure maintenance. Besides this, less technical knowledge regarding e-bike features restrict its dealers and retailer to contribute prominently towards the growth of the e-bike market.

Regional Insights

Asia Pacific accounted for foremost portion of revenue and consumption share of more than 98% in the year 2021. Substantial production of e-bikes in China is the major factor that fuels the market growth in the region. China alone subsidizes nearly 92% of the global production of e-bikes and this trend expected to endure over the forthcoming years. Large consumer base and early adoption of the technology in the region are the key influences contributing towards the attractive growth of the region. Apart from China, other Asian nations such as Japan, India, South Korea, Taiwan, and many others are also anticipated to exhibit promising growth for e-bikes and its components over the estimate period.

Europe is the other key region that follows China in terms of e-bike production and exhibit attractive growth for its implementation over the upcoming years. Snowballing trend for shared e-bikes in Spain, Germany, Belgium, the Netherlands, and many other nations in EU-27 predicted to be the key aspect that spurs the growth of this region. Furthermore, increasing public awareness along with snowballing penetration of e-bike drive unit manufacturers in the region again uplifts the overall market demand. Besides, North America displays stable growth in the e-bike drive unit market with significant adoption of the technology in the region.

Competitive Rivalry

Foremost players in the market are attentive on adopting corporation strategies to enhance their market share. Some of the prominent tactics undertaken by leading market participants in order to sustain the fierce market completion include collaborations, acquisitions, substantial spending in R&D and the improvement of new-fangled products or reforms among others.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

  • Company Overview
  • Company Market Share/Positioning Analysis
  • Product Offerings
  • Financial Performance
  • Recent Initiatives
  • Key Strategies Adopted by Players
  • Vendor Landscape
  • List of Suppliers
  • List of Buyers

Some of the prominent players in the E-bike Drive Unit Market include:  Robert Bosch GmbH, Continental AG, Yamaha Motor Corporation, Panasonic, Shimano, MAHLE GmbH, Giant Bicycles, Bafang Electric (Suzhou) Co., Ltd, Brose Fahrzeugteile SE & Co. KG

Segments Covered in the Report

This research report offers market revenue, sales volume, production assessment and prognoses by classifying it on the basis of various aspects. Further, this research study investigates market size, production, consumption and its development trends at global, regional, and country level for the period of 2017 to 2027 and covers subsequent region in its scope:

By Product

  • Mid-Drive Motors
  • Hub Motors

By Application

  • OEMs
  • Aftermarket

By Geography

North America

  • U.S.
  • Canada

Europe

  • Germany
  • France
  • United Kingdom
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • Southeast Asia
  • Rest of Asia Pacific

Latin America

  • Brazil
  • Rest of Latin America

Middle East & Africa (MEA)

  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa

Highlights of the Report:

  • Market Penetration: Comprehensive information on the product portfolios of the top players in the market.
  • Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the market
  • Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market
  • Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies
  • Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the market

Research Methodology

In the study, a unique research methodology is utilized to conduct extensive research on the growth of the E-bike Drive Unit market, and reach conclusions on the future growth parameters of the market. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the conclusions.

Secondary resources referred to by analysts during the production of the E-bike Drive Unit market study are as follows - statistics from government organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have also interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of this report as a primary resource.

Comprehensive information acquired from primary and secondary resources acts as a validation from companies in the market, and makes the projections on the growth prospects of the E-bike Drive Unit markets more accurate and reliable.

Secondary Research

It involves company databases such as Hoover's: This assists us recognize financial information, structure of the market participants and industry competitive landscape.

The secondary research sources referred in the process are as follows:

  • Governmental bodies, and organizations creating economic policies
  • National and international social welfare institutions
  • Company websites, financial reports and SEC filings, broker and investor reports
  • Related patent and regulatory databases
  • Statistical databases and market reports
  • Corporate Presentations, news, press release, and specification sheet of Manufacturers

Primary Research

Primary research includes face-to face interviews, online surveys, and telephonic interviews.

  • Means of primary research: Email interactions, telephonic discussions and Questionnaire based research etc.
  • In order to validate our research findings and analysis we conduct primary interviews of key industry participants. Insights from primary respondents help in validating the secondary research findings. It also develops Research Team’s expertise and market understanding.

Industry participants involved in this research study include:

  • CEOs, VPs, market intelligence managers
  • Procuring and national sales managers technical personnel, distributors and resellers
  • Research analysts and key opinion leaders from various domains

Key Points Covered in E-bike Drive Unit Market Study:

  • Growth of E-bike Drive Unit in 2021
  • Market Estimates and Forecasts (2017-2027)
  •  Brand Share and Market Share Analysis
  •  Key Drivers and Restraints Shaping Market Growth
  •  Segment-wise, Country-wise, and Region-wise Analysis
  •  Competition Mapping and Benchmarking
  •  Recommendation on Key Winning Strategies
  •  COVID-19 Impact on Demand for E-bike Drive Unit and How to Navigate
  •  Key Product Innovations and Regulatory Climate
  •  E-bike Drive Unit Consumption Analysis
  •  E-bike Drive Unit Production Analysis
  •  E-bike Drive Unit and Management