Electric Kick Scooters Market Size, Share & Trends Analysis Report By Battery (Lead Acid, Lithium Ion (Li-Ion), Others), By Drive (Belt Drive, Chain Drive, Hub Drive), By End-use, By Region- Global Industry Analysis, Share, Growth, Regional Outlook and Forecasts, 2024-2033

The global electric kick scooter market size was exhibited at USD 4.50 billion in 2023 and is projected to hit around USD 16.39 billion by 2033, growing at a CAGR of 13.8% during the forecast period of 2024 to 2033.

Key Takeaways:

• Europe dominated the global market in 2023 and accounted for over 51.0% of global revenue.
• The demand for lithium-ion battery scooters accounted for over 85% of the overall revenue share in 2023.
• The hub drive segment dominated the market in 2023 and accounted for more than 90.0% of the global revenue.

Electric Kick Scooter Market: Overview 

The electric kick scooter market has witnessed remarkable growth in recent years, driven by the increasing adoption of eco-friendly transportation solutions and the rising demand for convenient urban mobility options. This overview delves into the key factors shaping the electric kick scooter market landscape, including market trends, growth drivers, challenges, and opportunities.

Electric Kick Scooter Market Growth

The growth of the electric kick scooter market is fueled by several key factors. Firstly, increasing urbanization and congestion in cities worldwide have propelled the demand for efficient and sustainable last-mile transportation solutions. Electric kick scooters offer a convenient and eco-friendly alternative, addressing the need for short-distance mobility within urban environments. Secondly, heightened environmental consciousness among consumers and governments has led to a greater emphasis on reducing carbon emissions and promoting clean transportation options. Electric scooters, being emission-free and energy-efficient, align with these sustainability objectives, driving their adoption. Additionally, advancements in technology, including improvements in battery efficiency, lightweight materials, and smart connectivity features, are enhancing the performance and appeal of electric scooters. These technological innovations are not only improving the user experience but also expanding the potential applications and market reach of electric kick scooters. 

Electric Kick Scooter Market Report Scope

Electric Kick Scooter Market Dynamics

Urbanization and changing commuter preferences are driving the dynamics of the electric kick scooter market. As cities become increasingly congested, there is a growing need for efficient and sustainable last-mile transportation solutions. Electric kick scooters emerge as a viable option, offering commuters a convenient way to navigate urban landscapes while reducing their carbon footprint. Moreover, the rise of shared mobility services and the popularity of micro-mobility solutions have further accelerated the adoption of electric scooters, with rental services providing easy access to these vehicles for short-term use.

Regulatory frameworks and safety considerations play a significant role in shaping the dynamics of the electric kick scooter market. As the popularity of electric scooters grows, governments and regulatory bodies are grappling with how to manage their integration into urban environments effectively. Safety concerns regarding rider behavior, infrastructure compatibility, and interactions with other road users have prompted the development of regulations and guidelines aimed at ensuring the responsible deployment and usage of electric scooters. 

Electric Kick Scooter Market Restraint

One significant restraint affecting the electric kick scooter market is the issue of safety and regulatory concerns. Despite their popularity as a convenient urban mobility solution, electric scooters face scrutiny due to safety hazards and regulatory challenges. Concerns regarding rider behavior, pedestrian safety, and compatibility with existing infrastructure have prompted regulatory bodies to impose restrictions and guidelines on electric scooter usage. Additionally, the lack of clear regulations in some regions creates uncertainty for both operators and consumers, hindering market growth.

Another significant restraint impacting the electric kick scooter market is the limited infrastructure to support their widespread adoption. While electric scooters offer a convenient and eco-friendly mode of transportation, the lack of dedicated infrastructure such as designated lanes and parking facilities poses challenges for users and operators alike. Inadequate infrastructure can lead to safety hazards, traffic congestion, and operational inefficiencies, discouraging potential users from embracing electric scooters as a viable transportation option. 

Electric Kick Scooter Market Opportunity

The electric kick scooter market presents significant opportunities for growth and innovation, driven by the evolving landscape of urban mobility. With the global shift towards sustainable transportation solutions and the increasing emphasis on reducing carbon emissions, electric scooters emerge as a promising alternative for short-distance travel within urban environments. The market holds immense potential for expansion, particularly in emerging economies where rapid urbanization and infrastructure development create favorable conditions for the adoption of micro-mobility solutions.

Technological innovation presents a compelling opportunity for the electric kick scooter market to enhance its value proposition and appeal to a broader audience. Advancements in battery technology, lightweight materials, and connectivity features have the potential to revolutionize the electric scooter experience, making it more efficient, convenient, and user-friendly. Integration with smart city infrastructure, such as IoT sensors and mobile applications, can further enhance the functionality and accessibility of electric scooters, enabling seamless integration with existing transportation ecosystems.

Electric Kick Scooter Market Challenges

Safety concerns represent a significant challenge for the electric kick scooter market, affecting both consumer perception and regulatory acceptance. Despite their popularity as a convenient urban mobility solution, electric scooters have been associated with a rising number of accidents and injuries, primarily due to factors such as rider inexperience, reckless behavior, and inadequate infrastructure. Addressing these safety concerns requires a multi-faceted approach that encompasses rider education, infrastructure improvements, and regulatory measures. Operators must implement robust safety protocols, including mandatory helmet use, speed limits, and geofencing technologies to enforce compliance with designated riding areas. 

Regulatory uncertainty poses a significant challenge to the electric kick scooter market, hindering market expansion and investment confidence. The rapid proliferation of electric scooters has outpaced regulatory frameworks in many regions, leading to ambiguity regarding their legality, safety standards, and operational requirements. This lack of regulatory clarity creates barriers to entry for new market participants, deters potential investors, and hampers the scalability of electric scooter operations. Furthermore, inconsistent regulations across different jurisdictions can impede the seamless operation of electric scooter fleets, limiting their effectiveness as a reliable transportation solution. To address this challenge, industry stakeholders must engage with policymakers to advocate for clear and standardized regulations that balance innovation with safety and sustainability. 

Segments Insights:

Battery Insights

In terms of battery, the market is segmented into lead acid, others, and lithium-ion (Li-Ion). The demand for lithium-ion battery scooters accounted for over 85% of the overall revenue share in 2023. Performance and environmental advantages of Li-Ion batteries over lead acid batteries are expected to position Li-Ion technology as the global mainstream battery technology in the coming years. Continual improvements in battery technology have helped improve the storage capacity and reduce the overall cost of Li-Ion batteries, making them a popular choice for mobile, low-cost devices such as kick scooters.

Additionally, Li-Ion batteries with digital battery management offer faster charging time and a longer battery lifecycle as compared to lead acid batteries. Prolonged battery discharge cycles, high current density, a long usable lifespan, and reliable thermal stability work are expected to favor the segment with a compound annual growth rate of 12.2%. Furthermore, sealed lead-acid batteries involve the risk of lead contamination during manufacturing and disposal. As a result, manufacturers prefer Li-ion batteries over lead acid batteries for electric scooters.

Drive Insights

Based on drive, the electric kick scooters market is segmented into below belt drive, chain drive, and hub drive. The hub drive segment dominated the market in 2023 and accounted for more than 90.0% of the global revenue. The hub drive electric kick scooter is popular owing to the compact size of hub motors which provides space to add more components such as fuel packs or battery packs. In addition, the hub drive offers simpler assembly, has less weight, cuts the mechanical losses caused by the chains or belts, and requires less maintenance thus hub drives are widely used in electric kick scooter.

The belt drive segment is expected to witness a high CAGR of 15.9% during the forecast period. This segmental growth is attributed to the increasing integration of the belt drive in the electric scooter. The benefits of rubber timing belts such as quicker operations, long shelf life, and low maintenance requirement are encouraging prominent players in the electric scooter market to develop the belt drive system for the electric kick scooter in the market.

End-use Insights

Based on end-use, the electric kick scooters market is segmented into personal vehicle and commercial vehicle. The personal vehicle segment is expected to hold a dominant share of more than 60% in the market. The high segmental share is attributed to the high adoption among kids and adults. Additionally, manufacturers shifting interest in improving the efficiency of the components such as the development of the ultra-high speed ball bearing, improving the material quality, and utilization of cut-edge technology products to increase overall performance, and reliability.

Commercial electric kick scooter segment is expected to witness a high-pace CAGR of 14.5% during the forecast period. The emergence of ride sharing platforms has benefited consumers as they can avail local site seeing and short-distance commute options with the minimal cost of $1 per trip and 15 % per minute. Besides, E-kick scooter service providers such as Bird Rides Inc. have generated a revenue share of USD 2 billion which has created a rush in manufacturers to start sharing a fleet of their own which is further expected to create opportunities for market growth.

Regional Insights

Europe dominated the global market in 2023 and accounted for over 51.0% share of global revenue. The key players are based in Europe and are majorly focusing on developing the technologically advanced, scooter with the latest designs, and colors. In addition, they are working on manufacturing electric scooter that improves riders' experience by making them safer, easy to operate, and more comfortable, thus these factors are expected to contribute to the high share of the region during the forecast period.

The North American electric kick scooters market is expected to emerge as the most lucrative regional market with a CAGR of 15.9% during the forecast period. The high growth in the region is due to the rising demand for eco-friendly travel options and a rapidly developing charging infrastructure. A gradual shift to electric vehicles for short-range commutes will likely pave the way for wider acceptance over the next 8 years. In addition, consumer awareness and acceptance of the need to reduce carbon footprint, and measures such as replacing the existing fleet of scooters with their electric alternatives, is anticipated to create avenues for the worldwide market in the near future.

Some of the prominent players in the electric kick scooter market include:

• Segway Inc.
• Jiangsu Xinri E-Vehicle Co. Ltd.
• YADEA Technology Group Co., Ltd.
• NIU International
• Bird Rides, Inc.
• SWAGTRON
• SEGWAY INC.
• Xiaomi
• iconBIT GmbH
• Razor USA LLC

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Nova one advisor, Inc. has segmented the global electric kick scooter market.

Battery

• Lead Acid
• Lithium Ion (Li-Ion)
• Others

Drive

• Belt Drive
• Chain Drive
• Hub Drive

End-use

• Personal
• Commercial

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa (MEA)