Europe Branded Generics Market Size, Share & Trends Analysis Report By Drug Class (Alkylating Agents, Antimetabolites), By Application, By Route Of Administration, By Distribution Channel, By Country- Industry Analysis, Share, Growth, Regional Outlook and Forecasts, 2023-2032

The europe branded generics market size accounted for USD 49.1 billion in 2022 and is estimated to achieve a market size of USD 80.82 billion by 2032, growing at a CAGR of 5.11% from 2023 to 2032.

Key Pointers:

• The drug class segment dominated Europe branded generics market with a revenue share of 42.70% in2022. 
• The others segment dominated Europe branded generics market with a revenue share of 26.19% in 2022.
• The oral segment dominated the Europe branded generics market with a revenue share of 59.80% in 2022.
• The retail pharmacy segment dominated Europe branded generics market with a revenue share of 79.90% in 2022.
• Germany dominated the Europe branded generics market with a revenue share of 20.19% in 2022.

 Report Scope of the Europe branded generics Market

The rising prevalence of chronic diseases across the region is expected to contribute to market growth. The increasing burden of infectious & noninfectious diseases coupled with the growing geriatric population, which is more susceptible to chronic diseases, such as diabetes, hypertension, and obesity, is expected to positively impact market growth. In 2021, there were around 2.2 million people affected with HIV in WHO Europe Region, and around 57.0% of the newly diagnosed patients were from the Russian Federation. Competitive rivalry in the Europe branded generics market is likely to be high due to the various strategies adopted by the key players such as merger & acquisition and expansion of the business to strengthen their position in the market. Many established companies are engaged in the development of a generic version of branded drugs.

The prevalence of diabetes is growing rapidly in EU countries. According to WHO data for 2022, diabetes affects around 10%-20% of the population in member states of WHO European Region, which is increasing among all age groups. In 2022, a survey by WHO also reported a high prevalence of childhood obesity in Europe, stating that one in three children is overweight and obese. Thus, the growing prevalence of the disease is expected to propel Europe branded generics market.

The buyer of branded generic products include pharmacies, wholesalers, mail-order distributors, group purchasing organizations, and hospitals. Due to buyer’s enhanced capacity to negotiate competitive acquisition costs and ability to maximize their profits, market is witnessing competition based simply on cost and ability to supply medicines. Individual manufacturers have minimal control above the overall drug market pricing, consequently, increasing the bargaining power of the buyers.

The flexibility, comfort, and accessibility provided by online purchases of branded generic drugs are the major factors driving the segment. In addition, the discounts provided by online pharmacies attract patients to buy drugs online, which are also projected to fuel Europe branded generics market. However, the sale of prescription medicines on online platforms is prohibited, with the sale of nonprescription-based medicines being the smallest/least, which is contributing to the low share of online pharmacies in the branded generics market.

The UK has a high penetration of generics (approximately 70.0% by volume), low entry barriers, and relatively simplified entry requirements. However, sustaining in the UK market can be difficult for the branded generics players, as there is high dominance of unbranded generics. This impedes the opportunity to differentiate by company brand or product; thus, manufacturers are mainly dependent on pricing. Moreover, physicians are not mandated to prescribe according to INN in the UK.

The government is focusing on reducing healthcare expenditure by changing pricing policies. According to a report on new pricing models for generic medicines, around 70.0% of the generic products accounted for the total medicines dispensed in Europe. The pricing of generic products is affected by the significant consolidation of current pricing policies in Europe. For example, external reference pricing, tendering, short-term cost reduction measures (such as ad hoc price cuts), and payback has resulted in a significant decline in the prices of some off-patent medicines. Such policies are anticipated to increase competition and result in price erosion. These changes in traditional policies may leverage increased negotiation for the customers and additional pricing pressure which will restrain the branded generics market.

Europe branded generics Market Segmentation