Femtech Market Size, Share & Analysis Report, 2023-2032
The global femtech market size was exhibited at USD 7.67 billion in 2022 and is projected to hit around USD 22.18 billion by 2032, growing at a CAGR of 11.2% during the forecast period 2023 to 2032.
Key Pointers:
Femtech Market Report Scope
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Report Coverage |
Details |
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Market Size in 2023 |
USD 8.53 Billion |
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Market Size by 2032 |
USD 22.18 Billion |
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Growth Rate from 2023 to 2032 |
CAGR of 11.2% |
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Base year |
2022 |
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Forecast period |
2023 to 2032 |
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Segments covered |
Product type |
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Regional scope |
North America; Europe; Asia Pacific; Central and South America; the Middle East and Africa |
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Key companies profiled |
Flo Health, Inc; Natural Cycles USA Corp; Glow, Inc; Clue by Biowink GmbH; Google, Inc; Apple, Inc; Withings; Fitbit, Inc |
Rising number of women’s health issues and growing health consciousness indicates the growth potential of the market.
The industry is not only limited to reproductive health and diversifies to include other healthcare problems such as pregnancy monitoring, pelvic care, cervical cancer, mental health, general health & wellness, and breast cancer. Key participants are capitalizing on the opportunities and are developing solutions to cater to the growing needs of women’s healthcare.
The increasing adoption of smartphones by consumers is driving the growth of various women’s health applications in the market. Furthermore, continuous improvement in network infrastructure and growing network coverage are boosting the demand for femtech services. Mobile network operators view women’s health technology space as an opportunity for investment owing to the growing adoption of smartphones by users and raising awareness about women’s health issues.
Furthermore, a favorable regulatory environment and increase in regulatory approvals of various digital applications addressing conventional women’s health issues, such as menstruation tracking, pregnancy management, & fertility management, are expected to contribute directly to growth. The wearables segment dominated in 2021 owing to the growing health consciousness and awareness amongst female users, increasing prevalence of women’s health issues, growing adoption of value-based care services, and integration of advanced features such as predictive analytics, gamification, cloud synchronization, and longer battery life. Data generated from wearable devices can be used to under female health parameters more closely and provide female users with data-driven insights about their health & wellbeing.
On the other hand, mobile apps are expected to grow lucratively in upcoming years owing to the growing trend of precautionary healthcare and rapidly growing smartphone penetration supported by improving internet connectivity. With advanced technological integration, such as AI and data science, these healthcare applications provide actionable insights based on the data entered, enabling women to make informed decisions regarding their health & wellness.
Furthermore, the physicians and doctors can also refer to the data, consequently bridging the gap between the healthcare providers and the patients, further enabling access to care virtually, timely, & in remote areas.
Product Type Insights
The wearables segment holds the largest market share of 80.7% owing to the growing health consciousness among female users and the increasing prevalence of women’s health issues are boosting the demand for wearables in the market. The shifting trend toward value-based care and a consumer-led model is driving growth. Moreover, wearable devices are evolving and working as an essential tool, as the population is focusing more & more on self-health care, wellness, and digitalization. Seamless smartphone integration, longer battery life, and wireless connectivity are some of the key features that female users are seeking in wearable devices.
According to Pew Research Center, as of June 2019, around 21% of individuals in the U.S. used a wearable device. Rapid advancements in the design of these wearables are expected to propel their demand. Cloud synchronization, predictive analytics, and gamification are some of the major developments in wearable technology.
On the other hand, mobile apps are anticipated to register the fastest growth rate over the forthcoming years owing to the developing trend of precautionary healthcare and growing smartphone penetration coupled with improving internet connectivity is driving consumer adoption of smartphone health applications in the market. Continuous improvement in network infrastructure and increase in coverage are propelling the demand for women’s health mobile applications. Mobile network operators view health apps as a beneficial opportunity for investment with the growing adoption of smartphones, increasing demand to address unmet needs (women’s health gaps), rising health consciousness, and growing awareness about health & well-being, especially among women.
The availability of low or no-cost health applications addressing multiple women’s health issues, such as period cycle tracking, fertility & ovulation management, pregnancy care management, and sexual wellness, has increased the number of free trials of several apps by female consumers. Furthermore, providing features such as scheduling pill reminders, alerts, remote monitoring, medical reference, diagnostics, and e-Learning has contributed to the growth in the adoption of mobile applications.
Regional Insights
North America accounted for the largest market share of 38.3%. North America has witnessed rapid digitalization of healthcare owing to various factors such as growing smartphone penetration as well as rising demand for health-related smart solutions. According to Mobile Economy North America 2021 estimates, the number of mobile internet users in North America in 2020 was 296 million, and it is estimated that the number will reach 323 million by 2025. Increasing adoption of smart wearable devices and mobile health applications for health tracking coupled with growing health consciousness & awareness and rising transition toward preventive care is expected to drive the growth of the North American femtech market. In addition, favorable government initiatives and increasing healthcare IT spending & advancing digital health infrastructure are among the factors driving the market growth.
On the other hand, Asia Pacific is anticipated to register the fastest growth rate over the forthcoming years. Asia Pacific femtech market is driven by increased demand for effective health technology coupled with growing digital infrastructure, increasing smartphone & wearable devices penetration, improving internet coverage, and growing health consciousness. According to The Mobile Economy 2020 by GSMA, unique mobile subscriptions in the Asia Pacific reached 2.8 billion by the end of 2019 and are estimated to reach 3.0 billion by 2025. It has been estimated that by 2025, the number of mobile internet users in the Asia Pacific will be 2.7 billion, as compared to 2 billion in 2019. Government agencies are making efforts to promote advancements in mobile health technology by providing improved 3G & 4G network infrastructure & digital health technology roadmaps and formulating policies that would attract investments in the region.
Some of the prominent players in the Femtech Market include:
Segments Covered in the Report
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2032. For this study, Nova one advisor, Inc. has segmented the global Femtech market.
By Product Type
By Region
Chapter 1 Research Methodology and Scope
1.1 Research Process
1.1.1 Information Procurement
1.2 Information or Data Analysis
1.3 Serviceable Addressable Market (SAM)- Research Methodology
1.4 TAM Calculation Methodology
1.5 Market Formulation & Validation
1.5.1 Country Market: CAGR Calculation
1.6 List of Data Sources
Chapter 2 Executive Summary
2.1 Market Outlook
2.2 Segment Outlook
2.3 Regional Insights
2.4 Competitive Insights
2.5 Market Snapshot
Chapter 3 Women’s Health Technology Market Variables, Trends & Scope
3.1 Market Segmentation & Scope
3.2 Penetration and Growth Prospect Mapping
3.3 Market Driver Analysis
3.3.1 increasing adoption of digital health
3.3.2 high penetration of smartphones
3.3.3 rise in artificial intelligence, IoT, big data, and virtual assistance
3.3.4 Growth in investments and funding
3.4 Market Restraint Analysis
3.4.1 cybersecurity and privacy concerns
3.4.2 Inadequate R&D expenditure
3.5 Women’s Health Technology Industry Analysis - Porter’s Five Analysis
3.5.1 Bargaining power of suppliers: low
3.5.2 Bargaining power of the buyers: moderately high
3.5.3 Threat of substitution: moderately low
3.5.4 Threats of new entrants: moderate
3.5.5 Competitive rivalry: high
3.6 Total Addressable Market Analysis 2032-2032
3.7 Total Obtainable Market Opportunity Analysis 2032-2032
3.8 Unmet Demand/Gap Analysis
3.8.1 Benchmarking of top women’s health apps based on applications
3.8.2 Comparative analysis of top women’s health apps
3.8.3 Analysis of unmet demand in solutions for detecting opportunity
3.8.4 Case studies of women’s health app types signifying growth potential and unmet needs
3.8.4.1 Menopause
3.8.4.2 Maternal Health And Maternal Mortality
3.8.5 Fab (Feature, Advantage, And Benefit) Analysis
3.9 Demographic Analysis-Country Level Market
3.9.1 Number Of Married Women, By Country
3.9.2 Number Of Women, By Age Group, By Country
3.9.3 Estimated Number Of Sexually Active Women, By Country
3.9.4 Estimated Number Of Pregnant Females, By Country
3.9.5 Estimated Number Of Menopausal Females (50+ Years) (Millions), By Country
3.9.6 Literacy Rate, Number Of Females (15+ Years) (Millions), By Country
3.10 Women’s Perception Of Health Applications
3.11 Case Studies of Women’s Health Applications Signifying Potential Adoption Trends From The Time of Inception
3.11.1 Flo
3.11.2 Clue
3.11.3 Bonzun IVF
3.11.4 Caria
3.11.5 Kindara
3.11.6 Natural Cycles
3.12 List of Top Women’s Health Applications, by Number of Monthly Active Users
3.13 List of Top Women’s Health Applications, by Number of Downloads in the Last Month
3.14 Impact of COVID - 19 on Women’s Health Technology Market
Chapter 4 Women’s Health Technology Market: Product Type Estimates & Trend Analysis
4.1 Women’s Health Technology Market: Product Type Movement Analysis, USD Million, 2023 & 2030
4.1.1 Wearables
4.1.1.1 Revenue estimates and forecasts for wearables, 2032 - 2030, USD Million
4.1.2 Mobile Applications
4.1.2.1 Revenue estimates and forecasts for mobile applications, 2032 - 2030, USD Million
4.1.2.2 Fitness & Nutrition
4.1.2.2.1 Revenue Estimates And Forecasts For Fitness & Nutrition, 2032 - 2030
4.1.2.3 Menstrual Health
4.1.2.3.1 Revenue Estimates And Forecasts For Menstrual Health, 2032 - 2030
4.1.2.4 Fertility Management (Apps Assisting In Art)
4.1.2.4.1 Revenue Estimates And Forecasts For Fertility Management, 2032 - 2030
4.1.2.5 Pregnancy Tracking & Postpartum Care
4.1.2.5.1 Revenue Estimates And Forecasts For Pregnancy Tracking & Postpartum Care, 2032 - 2030
4.1.2.6 Menopause
4.1.2.6.1 Revenue Estimates And Forecasts For Menopause, 2032 - 2030
4.1.2.7 Disease Management
4.1.2.7.1 Revenue Estimates And Forecasts For Disease Management, 2032 - 2030
4.1.2.8 OTHERS
4.1.2.8.1 Revenue estimates and forecasts for others, 2032 - 2030
Chapter 5 Women’s Health Technology Market: Regional Estimates & Trend Analysis, By Product Type
5.1 Women’s Health Technology Market Share, By Region, 2023 & 2030, USD Million
5.2 North America
5.2.1 North America women’s health technology market estimates and forecasts, 2032 - 2030
5.2.2 the U.S.
5.2.2.1 U.S. women’s health technology market estimates and forecasts, 2032 - 2030
5.2.3 Canada
5.2.3.1 Canada women’s health technology market estimates and forecasts, 2032 - 2030
5.3 Europe
5.3.1 Europe women’s health technology market estimates and forecasts, 2032 - 2030
5.3.2 the UK
5.3.2.1 UK women’s health technology market estimates and forecasts, 2032 - 2030
5.3.3 Germany
5.3.3.1 Germany women’s health technology market estimates and forecasts, 2032 - 2030
5.3.4 France
5.3.4.1 France women’s health technology market estimates and forecasts, 2032 - 2030
5.3.5 Italy
5.3.5.1 Italy women’s health technology market estimates and forecasts, 2032 - 2030
5.3.6 Spain
5.3.6.1 Spain women’s health technology market estimates and forecasts, 2032 - 2030
5.3.7 Russia
5.3.7.1 Russia women’s health technology market estimates and forecasts, 2032 - 2030
5.3.8 Denmark
5.3.8.1 Denmark women’s health technology market estimates and forecasts, 2032 - 2030
5.3.9 Iceland
5.3.9.1 Iceland women’s health technology market estimates and forecasts, 2032 - 2030
5.3.10 Finland
5.3.10.1 Finland women’s health technology market estimates and forecasts, 2032 - 2030
5.3.11 Norway
5.3.11.1 Norway women’s health technology market estimates and forecasts, 2032 - 2030
5.3.12 Sweden
5.3.12.1 Sweden women’s health technology market estimates and forecasts, 2032 - 2030
5.4 the Asia Pacific
5.4.1 Asia pacific women’s health technology market estimates and forecasts, 2032 - 2030
5.4.2 Japan
5.4.2.1 Japan women’s health technology market estimates and forecasts, 2032 - 2030
5.4.3 China
5.4.3.1 China women’s health technology market estimates and forecasts, 2032 - 2030
5.4.4 India
5.4.4.1 India women’s health technology market estimates and forecasts, 2032 - 2030
5.4.5 Australia
5.4.5.1 Australia women’s health technology market estimates and forecasts, 2032 - 2030
5.4.6 Singapore
5.4.6.1 Singapore women’s health technology market estimates and forecasts, 2032 - 2030
5.4.7 South Korea
5.4.7.1 South Korea women’s health technology market estimates and forecasts, 2032 - 2030
5.5 Latin America
5.5.1 Latin America women’s health technology market estimates and forecasts, 2032 - 2030
5.5.2 Brazil
5.5.2.1 Brazil women’s health technology market estimates and forecasts, 2032 - 2030
5.5.3 Mexico
5.5.3.1 Mexico women’s health technology market estimates and forecasts, 2032 - 2030
5.5.4 Argentina
5.5.4.1 Argentina women’s health technology market estimates and forecasts, 2032 - 2030
Chapter 6 Women’s Health Technology Market: Competitive Analysis
6.1 Recent Developments & Impact Analysis, by Key Market Participants
6.2 Company/Competition Categorization (Key Innovators, Market Leaders, Emerging Players)
6.3 Company Market Position Analysis
6.4 List of Top Women’s Health Applications, by Number of Downloads
6.5 Competitive Analysis of Key Players
Chapter 7 Competitive Landscape
7.1 Company Profiles
7.1.1 Natural Cycles USA Corp
7.1.1.1 Company overview
7.1.1.2 Financial performance
7.1.1.3 Product benchmarking
7.1.1.4 Strategic initiatives
7.1.2 Flo Health, Inc.
7.1.2.1 Company overview
7.1.2.2 Financial performance
7.1.2.3 Product benchmarking
7.1.2.4 Strategic initiatives
7.1.3 Clue by Biowink GmbH
7.1.3.1 Company overview
7.1.3.2 Financial performance
7.1.3.3 Product benchmarking
7.1.3.4 Strategic initiatives
7.1.4 Glow, Inc.
7.1.4.1 Company overview
7.1.4.2 Financial performance
7.1.4.3 Product benchmarking
7.1.4.4 Strategic initiatives
7.1.5 Apple, Inc.
7.1.5.1 Company overview
7.1.5.2 Financial performance
7.1.5.3 Product benchmarking
7.1.5.4 Strategic initiatives
7.1.6 Google, Inc.
7.1.6.1 Company overview
7.1.6.2 Financial Performance
7.1.6.3 Product benchmarking
7.1.6.4 Strategic initiatives
7.1.7 Withings
7.1.7.1 Company overview
7.1.7.2 Financial Performance
7.1.7.3 Product benchmarking
7.1.7.4 Strategic initiatives
7.1.8 Fitbit, Inc
7.1.8.1 Company overview
7.1.8.2 Financial performance
7.1.8.3 Product benchmarking
7.1.8.4 Strategic initiatives
7.2 List of Other Companies
Cross-segment Market Size and Analysis for
Mentioned Segments
Additional Company Profiles (Upto 5 With No Cost)
Additional Countries (Apart From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers