The global lawn mowers market size was exhibited at USD 32.65 billion in 2023 and is projected to hit around USD 55.77 billion by 2033, growing at a CAGR of 5.5% during the forecast period 2024 to 2033.
The lawn mowers market is experiencing a significant evolution globally, influenced by technological advancements, urbanization trends, and shifting consumer preferences. A lawn mower, once a simple mechanical device, has transformed into an essential piece of outdoor maintenance equipment with sophisticated capabilities, catering to both residential and commercial end-users. These machines are designed to cut grass surfaces evenly and efficiently, and their applications span from household backyards to large-scale landscapes such as golf courses, sports fields, and public parks.
Over the past decade, the demand for aesthetically appealing green spaces has surged due to rising disposable incomes, increasing home ownership, and the expansion of real estate developments. Simultaneously, municipalities and governments are investing in the beautification of public spaces, creating new opportunities for the deployment of lawn care equipment.
Furthermore, the growing trend of DIY (Do-It-Yourself) landscaping, especially in urban and suburban homes, has led to increased consumer interest in compact, easy-to-operate electric and robotic mowers. On the commercial side, professional landscaping services continue to seek high-performance ride-on or petrol-based mowers that deliver speed, reliability, and coverage across large properties. Additionally, the integration of smart features like GPS, IoT, and automation in robotic mowers has added a new layer of functionality, thereby enhancing the market’s innovation index.
Surge in Demand for Robotic Mowers: Consumers are increasingly preferring robotic mowers for their autonomous operation, energy efficiency, and time-saving benefits, especially in regions with high labor costs.
Shift Toward Battery-Powered Equipment: The electric propulsion segment, including battery-powered variants, is gaining ground due to eco-friendly regulations and noise restrictions in residential neighborhoods.
Smart Lawn Mowing Solutions: IoT integration, app-based control, GPS-enabled mowing paths, and AI-based adaptive mowing are rapidly transforming user experiences.
Customization and Ergonomic Design Preferences: Manufacturers are focusing on ergonomic handles, foldable designs, adjustable cutting heights, and compact builds to cater to diverse user preferences.
Rise of Landscaping as a Service: Outsourced landscaping and lawn care services are booming, especially in developed markets, influencing the demand for commercial-grade equipment.
Eco-conscious Purchasing Behavior: Growing awareness around sustainability and carbon emissions is prompting a shift away from petrol-powered models.
Hybrid and Multi-functional Mowers: The development of hybrid mowers that combine petrol and electric technologies or incorporate mulching, trimming, and vacuuming functions is gaining traction.
| Report Coverage | Details |
| Market Size in 2024 | USD 34.45 Billion |
| Market Size by 2033 | USD 55.77 Billion |
| Growth Rate From 2024 to 2033 | CAGR of 5.5% |
| Base Year | 2023 |
| Forecast Period | 2024-2033 |
| Segments Covered | Product, Product Type, Propulsion, End-use, Region |
| Market Analysis (Terms Used) | Value (US$ Million/Billion) or (Volume/Units) |
| Regional scope | North America; Europe; Asia Pacific; Latin America; MEA |
| Key Companies Profiled | American Honda Motor Co., Inc. Ariens Company, Briggs Stratton, Deere & Company, Falcon Garden Tools, Fiskars, Husqvarna Group, MTD Products, Robert Bosch GmbH, Robomow Friendly House, The Toro Company |
The increased adoption of smart gardening tools, including smart lawn mowers, is a pivotal driver accelerating the lawn mower market’s expansion. With the proliferation of smart homes and connected devices, consumers now seek lawn care tools that offer automation, real-time status updates, and integration with home ecosystems such as Alexa, Google Home, or proprietary apps.
For example, brands like Husqvarna and Worx have developed robotic mowers with advanced sensors, anti-theft features, and app-based scheduling. These mowers can automatically return to their docking stations, adjust to grass height, and navigate around obstacles using AI-powered pathfinding. This evolution is particularly appealing in urban households where users demand convenience, minimal maintenance, and technology-driven precision.
A key restraint in the lawn mower market is the relatively high cost of robotic and battery-powered mowers, which can deter price-sensitive consumers, particularly in emerging markets. While robotic mowers offer long-term value through automation and reduced labor, their upfront costs can be significantly higher than manual or petrol-powered alternatives.
For instance, a basic robotic mower can start at $900 and may range upwards of $3,000 depending on the brand and features. Additionally, ongoing maintenance, software updates, and the need for specialized repair services can be barriers for mainstream adoption. For small-scale homeowners or budget-conscious buyers, traditional push or manual mowers remain more feasible.
One of the most promising opportunities in the lawn mowers market lies in rapid urbanization and the expansion of real estate and housing projects, particularly in emerging economies. As more people migrate to urban and suburban areas, demand for well-maintained residential lawns, parks, and green community spaces continues to rise.
In developing regions like Southeast Asia, Africa, and Latin America, middle-class expansion and increased focus on lifestyle enhancements are driving demand for gardening equipment. Governments are also encouraging green infrastructure through urban development policies that include public parks and recreational spaces, further fueling market opportunities. Real estate developers increasingly bundle landscaping as part of property maintenance services, driving institutional demand for commercial-grade mowers.
Electric lawn mowers dominated the product segment owing to their lower operating costs, quieter operation, and environmental benefits. They are particularly preferred in urban environments where noise restrictions are stringent. Rechargeable lithium-ion battery models have significantly improved run-times and cutting capacity, making them competitive with petrol counterparts. Furthermore, corded electric mowers continue to serve small lawns economically, providing a lightweight and maintenance-free solution.
In contrast, robotic mowers are the fastest-growing product segment due to their technological sophistication and appeal among tech-savvy homeowners. Their autonomous operation, app control, and integration with weather updates provide unmatched convenience. With companies like Husqvarna, Robomow, and Bosch expanding product lines and entering new markets, the robotic segment is projected to register double-digit growth in the near future.
Residential use remains the dominant end-use category, with millions of households across developed economies regularly maintaining lawns. Increased emphasis on home aesthetics, gardening hobbies, and do-it-yourself landscaping culture has fueled sales of both manual and electric mowers. Electric and robotic models are especially popular in urban homes due to their compact design and user-friendly interfaces.
On the other hand, professional landscaping services represent the fastest-growing end-use segment, driven by increasing outsourcing of lawn care services by residential complexes, schools, golf courses, and municipalities. Landscaping companies rely on efficient, heavy-duty, and ride-on mowers to ensure quality service delivery, and thus contribute to recurring equipment demand.
North America is the leading region in the global lawn mowers market, accounting for the largest market share. The United States and Canada collectively contribute to strong demand across residential, commercial, and institutional sectors. The region boasts widespread homeownership, a culture of personal lawn maintenance, and a high degree of technological adoption. Moreover, stringent landscaping regulations for aesthetic and environmental standards further drive equipment purchase.
Seasonal sales patterns tied to spring and summer months also influence the market dynamics, with manufacturers launching promotional campaigns and updated models around these periods. Key players such as Deere & Company, Toro, and Craftsman dominate this region, offering extensive dealer and service networks.
Asia Pacific is the fastest-growing region, driven by increasing urbanization, infrastructure development, and lifestyle upgrades. Countries like China, India, and Australia are witnessing rising adoption of electric and robotic mowers, especially among middle-income homeowners and landscaping firms. Government efforts toward green urban planning, such as India’s Smart Cities Mission and urban park development in China, are opening doors for commercial-grade equipment.
Additionally, the emergence of local manufacturers offering competitively priced mowers tailored to regional needs is helping the market flourish. Increasing labor costs in cities are prompting property managers and residential users alike to adopt time-saving automated solutions, accelerating the region’s growth trajectory.
March 2025 – Husqvarna unveiled its newest robotic mower model, Automower 520X NERA, with boundary wire-free navigation using GPS and Real-Time Kinematic (RTK) technology, enhancing performance in complex lawns.
February 2025 – Deere & Company announced a partnership with NVIDIA to develop AI-integrated ride-on mowers capable of predictive maintenance and real-time object recognition for safer mowing in public areas.
January 2025 – STIHL Inc. launched its first battery-powered zero-turn ride-on mower for commercial applications, entering the electric ride-on segment for large-scale landscapers.
December 2024 – Honda Power Equipment announced the discontinuation of petrol mowers in select European markets in favor of electric and hybrid models in response to tightening emission regulations.
November 2024 – Toro expanded its presence in Southeast Asia with the opening of a regional distribution center in Malaysia, targeting professional landscaping and government contracts.
This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Nova one advisor, Inc. has segmented the global lawn mowers market
Product
Product Type
Propulsion
End-use
Regional
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Additional Countries (Apart
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