Global Mobile Marketing Market Size, Share, Forecast Report, 2020-2027

The report provides rational insights along with historical and forecast data to aid in better understanding of the Global Mobile Marketing Market. The report provides a comprehensive analysis of key factors that are expected to drive the growth of the Mobile Marketing market. This study also provides a detailed overview of the opportunities along with the current trends observed in the target market.

The global mobile marketing market size was valued at USD 65.06 billion in 2019 and is expected to expand at a CAGR of 22.9% from 2020 to 2027. Mobile marketing is a multi-channel digital promotional activity to reach the target audience through their mobile devices, such as smartphones and tablets, via email, SMS and MMS, social media, websites, and apps. Based on a research conducted by the Global System for Mobile Communications Association (GSMA) research, approximately 75% of the total number of mobile users would be using smartphones by the end of 2025. The rapidly growing adoption of smartphones and tablets coupled with robust internet penetration in developing countries, such as China and India would significantly drive the market.

Mobile marketing is one of the key digital marketing strategies adopted by organizations to promote their products and services. It also helps organizations eliminate paper costs and denotes a fast and convenient means to interact with target customers. It enables the integration of new, innovative methods of advertisement with the same marketing strategies to increase their impact and approachability in terms of target users. Several surveys conducted by many companies denote that more than 90% of the youth use smartphones to access information or content. Approximately 49% of smartphone owners use mobile internet to access search engines. Such factors are anticipated to create growth opportunities for the key players operating in the market for mobile marketing.

Geofencing is a technological service that uses Radio Frequency Identification (RFID) and Global Positioning System (GPS) to define geographical boundaries. Organizations procure data from mobile applications and analyze it to understand consumer preference. Companies use this data to advertise relevant products and services to their target customers. Geofencing for mobile applications is a convenient way for mobile application marketers to take advantage of Location-based Marketing (LBM). It helps organization design effective campaign strategies and to drive sales and audience engagement.

Rising adoption of geofencing across various industries is expected to significantly drive the mobile marketing market over the forecast period. Additionally, proliferation of Artificial Intelligence (AI) and Augmented Reality (AR) in retail sector to understand consumer behavior and to send notifications accordingly is projected to propel the growth. Rapid increase in viewers accessing Over the Top (OTT) content is anticipated to create significant opportunities for digital enterprises over the forthcoming years. Increasing adoption of ad block software by smartphone users to avoid unwanted ads is the key factor restraining the growth. Furthermore, stringent government regulations related to mobile ads coupled with privacy and security concerns are anticipated to hamper the growth

The report covers major players operating in the market along with the key strategies implemented to achieve a competitive edge against a majority of the vendors which provides a competitive outlook of the industry. The competitive landscape further includes details about different players and their position on a global and a local level is also explained in detail in this compiled study. These insights were prepared through mapping business strategies and products that offer high revenue generation capacities. Key players of the global Mobile Marketing market are included as given below:

Some of the prominent market players are IBM Corporation; Alphabet Inc. (Google); InMobi; Millennial Media; Marketo (Adobe Inc.); Amobee, Inc. (Singapore Telecommunications Ltd); Flurry, Inc.; Salesforce.com, Inc.; Oracle Corp.; Chartboost, Inc.; and SAS Institute Inc. Key players are focusing on collaborating with OTT content providers, which in turn would help increase their regional presence. They particularly focus on entering into mergers and acquisitions and joint ventures and collaborations to enhance their market presence.

For instance, in April 2018, InMobi made a partnership with Airtel to target OTT premium customers in the Indian market during cricket season. With 350+ TV channels, 10,000+ movies, TV shows, and originals, in addition to collaborations with Amazon Prime, ErosNow, Hotstar, Fastfilmz, Alt Balaji, and Hooq, among others. Airtel TV was one of the highest downloaded Video OTT apps in India in the first two months of 2018. Key market players focus on acquisitions to diversify their businesses as well as to enhance market presence. For instance, Singapore Telecommunications Ltd. acquired Amobee Inc. to diversify its business to include mobile marketing and increase its overall market presence

The global Mobile Marketing market has been segmented as below:

• Enterprise Size 

  • Large Enterprises

  • Small & Medium Enterprises

• Solution 

  • Mobile Web

  • SMS

  • Location-Based Marketing

  • In-App Messages

  • Push Notifications

  • QR Codes

  • MMS

  • Others

• End-Use 

  • Retail

  • Media & Entertainment

  • Travel

  • Automotive

  • Healthcare

  • IT & Telecom

  • BFSI

  • Others

• Global Mobile Marketing Market by Region
• North America
• Europe
• Asia Pacific
• Rest of the World

Reasons to Purchase this Report:

Estimates Mobile Marketing development trends with SWOT analysis

• Detailed business profiles including product offerings, recent developments, key financial information, and strategies employed by main market players
• Analysis of various regions and countries that includes the demand and supply based actions, which consequently have a major influence on the market’s expansion
• Market dynamics scenario, along with growth opportunities for players in the years to come
• Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the mentioned forecast period
• Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects