Report Details

Global U.S. Digital Signage Market Size, Share, Forecast Report, 2020-2027

The report provides rational insights along with historical and forecast data to aid in better understanding of the Global U.S. Digital Signage Market. The report provides a comprehensive analysis of key factors that are expected to drive the growth of the U.S. Digital Signage market. This study also provides a detailed overview of the opportunities along with the current trends observed in the target market.

The U.S. digital signage market size was valued at USD 4.7 billion in 2019 and is expected to register a CAGR of 6.4% from 2020 to 2027. Digital signage is used for displaying promotional and informative content in the form of images, graphics, design collaterals, videos, and creative advertising on digitized displays. Creative advertising content can attract customers and viewers, engage viewers through impactful content management, and influence consumers’ purchasing decisions. This is leading to increased adoption of digitized displaying technologies in various end-use industries, such as retail, hospitality, healthcare, education, transportation, corporate, and banking.

In addition, surging consumer demand for concise and comprehensive information about products is boosting the implementation of digital signage. Moreover, increasing adoption of advanced technologies such as single or multi-touch display technologies and gesture-based displays is likely to drive the market. These devices require guidance and digitized information management, which can be accessed from a remote location with signage. This is one of the significant drivers projected to boost the market for digital signage over the coming years.

Advent of innovative displays, such as liquid crystal display (LCD), LED, OLED, and Super AMOLED display, is allowing advertisers to improve clarity and quality of the content being presented. This is prompting makers of digital signage to provide content that is compatible with all types of displays. Besides this, information is provided with the help of digitized display technologies, which include pictures and motion in a digitized format to attract attention of customers. Large investments are being made by marketers for creation of new content to attract customers.

U.S. is a prominent destination for market players as marketing and promotional techniques continue to evolve and advertisers prefer digitized promotion over conventional marketing. Other benefits associated with digital signage, such as better audience engagement, reduced paper consumption, increased sales owing to improved influence on customers, and cost-effective advertising, are encouraging their adoption in the country. Increasing use of 3D digital signage for effective branding and promotion of the product is anticipated to provide a lucrative platform for market growth over the forecast period.

However, high initial investments associated with digital signage are hindering market growth. Adoption of digitized signs by small and mid-sized enterprises is particularly limited owing to initial investment involved in obtaining supportive software and hardware. In addition, lack of research and awareness about the benefits of digitized signs is another factor restraining the growth of the market.

The report covers major players operating in the market along with the key strategies implemented to achieve a competitive edge against a majority of the vendors which provides a competitive outlook of the industry. The competitive landscape further includes details about different players and their position on a global and a local level is also explained in detail in this compiled study. These insights were prepared through mapping business strategies and products that offer high revenue generation capacities. Key players of the global U.S. Digital Signage market are included as given below:

Some of the major companies operating in the market are NEC Display Solutions of America, Inc.; BrightSign LLC; Planar System Inc.; Cisco Systems, Inc.; Intel Corporation; Microsoft Corporation; Keywest Technology, Inc.; Scala, Inc.; Visix, Inc.; Panasonic Corporation of North America; and Hughes Network Systems LLC. Commonly adopted strategies by key players include improvised product development, enhanced software solutions, advanced display technologies, licensing of technologies, and enhanced aftersales support and service

The global U.S. Digital Signage market has been segmented as below:

  • Component 

    • Hardware

    • Software

    • Services

  • Hardware Components 

    • Displays

    • Media Players & Extenders

    • Others (Mounting Devices & Components)

  • Display Type

    • Video Walls

    • Video Screens

    • Transparent LED Screens

    • Digital Posters

    • Kiosks

    • Others

  • Display Technology 

    • LCD

    • LED

    • Projection

  • Display Size

    • Below 32 Inches

    • 32 to 52 Inches

    • More than 52 Inches

  • Software 

    • Display Software

    • Audience Analytics & Engagement Software

  • Application 

    • Retail

    • Hospitality

    • Entertainment

    • Stadiums & Playgrounds

    • Corporate

    • Banking

    • Healthcare

    • Education

    • Transportation

  • Location 

    • In-store

    • Out-store

  • Global U.S. Digital Signage Market by Region
    • North America
    • Europe
    • Asia Pacific
    • Rest of the World

Reasons to Purchase this Report:

Estimates U.S. Digital Signage development trends with SWOT analysis

  • Detailed business profiles including product offerings, recent developments, key financial information, and strategies employed by main market players
  • Analysis of various regions and countries that includes the demand and supply based actions, which consequently have a major influence on the market’s expansion
  • Market dynamics scenario, along with growth opportunities for players in the years to come
  • Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the mentioned forecast period
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects