Hard Seltzer Market Size, Share & Trends Analysis Report By ABV Content (1.0% To 4.9%, 5.0% To 6.9%), By Distribution Channel (On-trade, Off-trade)- Global Industry Analysis, Share, Growth, Regional Outlook and Forecasts, 2021-2027

The global Hard Seltzer market gathered revenue around USD 4.9 Billion in 2020 and market is set to grow USD 15.2 Billion by the end of 2027 and is estimated to expand at a modest CAGR of 17.4% during the prediction period 2021 to 2027.

Growth Factors:

Rising demand for drinks that are gluten-free and low ABV content in the developed economies including the U.S., Australia, and South Korea, has created a great opportunity for the market. Additionally, the increasing number of manufacturers has been entering the market creating availability of a large variety of products. The manufacturers have been running marketing campaigns to create a wider penetration. A major reason behind the increasing adoption of hard seltzer is the reduced content of calories and carbohydrates in comparison to beers and other mixed drinks.

A blend of carbonated water, alcohol, and fruit flavoring contain about 100 calories and 2 grams of carbohydrates per 12 ounce can, compared to 150 calories and 15 to 30 grams of carbohydrates in a similar-sized beer. These products are expected to be one of the favorite choices among people who prefer to drink alcoholic beverages while restricting their carbohydrate or calorie intake. Furthermore, their use of fermented sugars, rather than fermented grains, makes them gluten-free making them suitable for consumers suffering from a gluten allergy

The market is expected to experience substantial growth during the forecast period owing to the growing popularity of low content alcoholic beverages among the millennials in the developed economies including the U.S., Canada, and Australia. Furthermore, strong marketing campaigns by alcoholic drinks companies on such products is expected to have a positive impact on the industry.

Products launched have played a crucial role in the growing penetration of hard seltzer. In June 2020, Tesco announced to launch dedicated hard seltzer. It will be distributed by Mark Anthony Brands. The launch makes a significant milestone for the category in the U.K. that has been turning into a hotspot for hard seltzer manufacturers. In November 2019, AB InBev’s launched Mike’s Hard Sparkling Water in the U.K. The increasing demand for the product in the country is attributed to the increasing demand for healthier products with low calorie and sugar and clean labels which are still luxurious.

Similarly, in June 2020, Smirnoff Seltzer also entered the U.K. through various off-trade channels. The product is available in two flavors in the country including Smirnoff Seltzer Orange and Grapefruit, and Smirnoff Seltzer Raspberry and Rhubarb. The product is available in 250ml cans with ABV content of 4.7% and is priced at GBP 1.8 per can.

This research report purposes at stressing the most lucrative growth prospects. The aim of the research report is to provide an inclusive valuation of the Hard Seltzer market and it encompasses thoughtful visions, actualities, industry-validated market findings, historic data, and prognoses by means of appropriate set of assumptions and practice. Global Hard Seltzer market report aids in comprehending market structure and dynamics by recognizing and scrutinizing the market sectors and predicted the global market outlook.

Report Coverage

COVID-19 Impact Assessment on Market Landscape

The report comprises the scrutiny of COVID-19 lock-down impact on the income of market leaders, disrupters and followers. Since lock down was instigated differently in diverse regions and nations, influence of same is also dissimilar across various industry verticals. The research report offers present short-term and long-term influence on the market to assist market participants across value chain makers to formulate the framework for short term and long-lasting tactics for recovery and by region.

Hard Seltzer market Report empowers readers with all-inclusive market intelligence and offers a granular outline of the market they are operational in. Further this research study delivers exceptional combination of tangible perceptions and qualitative scrutiny to aid companies accomplishes sustainable growth. This report employs industry-leading research practices and tools to assemble all-inclusive market studies, intermingled with pertinent data. Additionally, this report also emphases on the competitive examination of crucial players by analyzing their product portfolio, pricing, gross margins, financial position, growth approaches, and regional occurrence.

Segments analysis:

ABV Content analysis:

Hard seltzer with ABV content of 5.2% to 6.8% contributed a share of more than 45.0% in the global revenue in 2020. Popular brands offering hard seltzers with the aforementioned alcohol content include Arctic Summer, Bluemarble Pure Love, Brizzy, Bud Light, Canteen, Cutwater Spirits, Ficks, Kona Spiked, Lift Bridge, Pompette, Seekout, Truly, Vive, White Claw, Wild Basin, and NATRAL. CANTEEN’s hard seltzer is made using real vodka with sparkling water and all-natural flavors. It was launched in March 2020.

Hard seltzer with ABV content of 1.0% to 4.9% is expected to register the fastest growth rate during forecast years with a CAGR of 16.7% from 2020 to 2027. Major brands offering these products include Barefoot, Bon and Viv, Two Roads, Henry's, High Noon, Narwater, Omission, Press, Pulp Culture, Smirnoff, Willie's Superbrew, and Crook and Marker.

Distribution Channel analysis:

Off-trade contributed a share of more than 55.8% of the global revenue in the market for hard seltzer in 2019. Hard seltzers are being increasingly sold through hypermarkets, supermarkets, convenience stores, mini markets, kiosks, wines, and spirits shops. Online channels have also been rapidly offering alcoholic drinks including hard seltzers. In May 2020, Taffer’s Mixologist partnered with an e-commerce platform, Thirstie, which provides DTC sales for alcohol brands, in order to allow the customers to buy hard seltzer through online platforms.

On-trade is expected to register the fastest growth during forecast years with a CAGR of 16.5% in the hard seltzer market from 2020 to 2027. An increasing number of consumers drinking hard seltzers in bars and restaurants is creating a massive opportunity for the product. Hard seltzers have disrupted the U.S. on-premise space dramatically.

Regional analysis:

Americas has been registered to make the largest contribution in the market of over 70.0% in 2019. Product launches have played a crucial role in the wider penetration of the product in the region. For instance, California-based Sudwerk Brewing Co., launched a product named “Life Is Hard Seltzer” in May 2020. The product is available in various flavors including black cherry, grapefruit flavors, and passionfruit. These products are fermented using sugar and yeast and then flavored with natural fruit concentrates. The company sells these products in the preposition of four 16-ounce cans in most grocery stores across the U.S for USD 13. Along with choosing a single flavor, a mix of all three flavors is available in a combo pack of 24 cans that is priced at USD 75.2.

Asia Pacific is the fastest-growing market for hard seltzer and is expected to witness the fastest CAGR of 17.1% from 2020 to 2027. The industry is expected to witness strong potential as a result of increasing demand in developed economies including South Korea and Australia. As a result, companies have been launching new products to tap their buyers. For instance, in May 2020, Fellr, an Australian brand launched two locally brewed alcoholic seltzers flavors in Lime and Soda and Dry and Lime in Australia.

Competitive Rivalry

Foremost players in the market are attentive on adopting corporation strategies to enhance their market share. Some of the prominent tactics undertaken by leading market participants in order to sustain the fierce market completion include collaborations, acquisitions, substantial spending in R&D and the improvement of new-fangled products or reforms among others.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

• Company Overview
• Company Market Share/Positioning Analysis
• Product Offerings
• Financial Performance
• Recent Initiatives
• Key Strategies Adopted by Players
• Vendor Landscape
• List of Suppliers
• List of Buyers

Some of the prominent players in the Hard Seltzer Market include:  Anheuser-Busch InBev; Barefoot Cellars; Blue Marble; Boathouse Beverage Co.; Future Proof Brands LLC; CUTWATER SPIRITS; Ficks & Co.; HIGH NOON SPIRITS COMPANY; Kona Brewing Co.; Lift Bridge Brewing Co.

Segments Covered in the Report

This research report offers market revenue, sales volume, production assessment and prognoses by classifying it on the basis of various aspects. Further, this research study investigates market size, production, consumption and its development trends at global, regional, and country level for the period of 2017 to 2027 and covers subsequent region in its scope:

• By ABV Content

• 1.0% to 4.9%
• 5.0% to 6.9%
• Others
• By Distribution Channel
• On-trade
• Off-trade

By Geography

North America

• U.S.
• Canada

Europe

• Germany
• France
• United Kingdom
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Southeast Asia
• Rest of Asia Pacific

Latin America

• Brazil
• Rest of Latin America

Middle East & Africa (MEA)

• GCC
• North Africa
• South Africa
• Rest of Middle East & Africa

Highlights of the Report:

• Market Penetration: Comprehensive information on the product portfolios of the top players in the market.
• Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the market
• Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market
• Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies
• Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the market

Research Methodology

In the study, a unique research methodology is utilized to conduct extensive research on the growth of the Hard Seltzer market, and reach conclusions on the future growth parameters of the market. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the conclusions.

Secondary resources referred to by analysts during the production of the Hard Seltzer market study are as follows - statistics from government organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have also interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of this report as a primary resource.

Comprehensive information acquired from primary and secondary resources acts as a validation from companies in the market, and makes the projections on the growth prospects of the Hard Seltzer markets more accurate and reliable.

Secondary Research

It involves company databases such as Hoover's: This assists us recognize financial information, structure of the market participants and industry competitive landscape.

The secondary research sources referred in the process are as follows:

• Governmental bodies, and organizations creating economic policies
• National and international social welfare institutions
• Company websites, financial reports and SEC filings, broker and investor reports
• Related patent and regulatory databases
• Statistical databases and market reports
• Corporate Presentations, news, press release, and specification sheet of Manufacturers

Primary Research

Primary research includes face-to face interviews, online surveys, and telephonic interviews.

• Means of primary research: Email interactions, telephonic discussions and Questionnaire based research etc.
• In order to validate our research findings and analysis we conduct primary interviews of key industry participants. Insights from primary respondents help in validating the secondary research findings. It also develops Research Team’s expertise and market understanding.

Industry participants involved in this research study include:

• CEOs, VPs, market intelligence managers
• Procuring and national sales managers technical personnel, distributors and resellers
• Research analysts and key opinion leaders from various domains

Key Points Covered in Hard Seltzer Market Study:

• Growth of Hard Seltzer in 2021
• Market Estimates and Forecasts (2017-2027)
•  Brand Share and Market Share Analysis
•  Key Drivers and Restraints Shaping Market Growth
•  Segment-wise, Country-wise, and Region-wise Analysis
•  Competition Mapping and Benchmarking
•  Recommendation on Key Winning Strategies
•  COVID-19 Impact on Demand for Hard Seltzer and How to Navigate
•  Key Product Innovations and Regulatory Climate
•  Hard Seltzer Consumption Analysis
•  Hard Seltzer Production Analysis
•  Hard Seltzer and Management