Postpartum Products Market (By Product: Breastfeeding Accessories, Perineal Cooling Pads, Others; By Sales Channel: Hospital Pharmacy (Inpatient), Retail Store, E-commerce, Wholesaler/Distributor, Direct Purchase)- Global Industry Analysis, Share, Growth, Regional Outlook and Forecasts, 2022-2030

The global Postpartum Products market gathered revenue around USD 4.7 billion in 2021 and market is set to grow USD 8.20 billion by the end of 2030 and is estimated to expand at a modest CAGR of 7.2% during the prediction period 2022 to 2030.

Growth Factors:

The worldwide surge in women’s employment rate, growing consumer awareness about postpartum products, and improvement in healthcare infrastructure in emerging economies are expected to positively impact the market growth during the forecast period. However, owing to the current outbreak of the COVID-19 pandemic, the market is expected to witness slow growth for a short period of time. Demand for these products has decreased as many companies are facing short-term operational issues owing to supply chain constraints (restrictions at the international borders). The offline sales channel including pharmacies, hypermarkets, specialty stores, and departmental stores, which majorly contribute to the revenue generation of postpartum products, are shut worldwide

The growing burden of problems during pregnancy, especially in developing countries, is likely to upsurge the adoption of postpartum products in such countries. As per the WHO, in 2017, approximately 810 women died every day from pregnancy and childbirth. In addition, the rising awareness among consumers regarding the use of safer and more effective post-partum solutions is anticipated to propel the market growth over the forecast period.

Moreover, the presence of various e-commerce sites offering postpartum products might drive the sales of the products through this sales channel over the forecast period. Motherhood Maternity, The Moms Co., Amazon, Walmart, Babylist, and Buy Buy Baby are some of the notable e-commerce sites that offer significant discounts and prompt customer service on various postpartum products owing to which people prefer to shop via the online sites.

This research report purposes at stressing the most lucrative growth prospects. The aim of the research report is to provide an inclusive valuation of the Postpartum Products market and it encompasses thoughtful visions, actualities, industry-validated market findings, historic data, and prognoses by means of appropriate set of assumptions and practice. Global Postpartum Products market report aids in comprehending market structure and dynamics by recognizing and scrutinizing the market sectors and predicted the global market outlook.

Report Coverage

Report Scope Details
Market Size USD 8.20 billion by 2030
Growth Rate CAGR of 7.2% From 2022 to 2030
Base Year 2021
Forecast Period 2022 to 2030
Report coverage Growth Factors, Revenue Status, Competitive Landscape,  and Future Trends
Segments Covered Product, sales channel,, Region Type
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa (MEA)
Companies Mentioned Koninklijke Philips N.V.; MedelaLLC; Newell Brands; AMEDA; NUBY; Mayborn Group Limited; Edgewell Personal Care; Handi-Craft Company (Dr. Brown’s); ArtsanaS.P.A; Medline

COVID-19 Impact Assessment on Market Landscape

The report comprises the scrutiny of COVID-19 lock-down impact on the income of market leaders, disrupters and followers. Since lock down was instigated differently in diverse regions and nations, influence of same is also dissimilar across various industry verticals. The research report offers present short-term and long-term influence on the market to assist market participants across value chain makers to formulate the framework for short term and long-lasting tactics for recovery and by region.

Postpartum Products market Report empowers readers with all-inclusive market intelligence and offers a granular outline of the market they are operational in. Further this research study delivers exceptional combination of tangible perceptions and qualitative scrutiny to aid companies accomplishes sustainable growth. This report employs industry-leading research practices and tools to assemble all-inclusive market studies, intermingled with pertinent data. Additionally, this report also emphases on the competitive examination of crucial players by analyzing their product portfolio, pricing, gross margins, financial position, growth approaches, and regional occurrence.

Regional analysis:

Asia Pacific dominated the market with a revenue share of over 42.0% in 2021. The growth of the regional market can be attributed to various awareness campaigns leading to increasing awareness levels and the keen focus of key market players on tapping the potential offered by this region. For instance, in May 2018, Medela Asia Pacific Breastfeeding and Lactation Symposium will aim at enhancing knowledge and awareness, and clinical practice through various presentations on the latest research in human milk and breastfeeding. Moreover, the increasing female working population, coupled with the presence of a large population in the region, is expected to drive the market. Moreover, the region has been witnessing a paradigm shift in customers’ buying behavior with the increasing disposable income. Thus, owing to these factors, Asia Pacific will remain an essential regional market in the years to come.

The Middle East and Africa is expected to expand at the highest CAGR of 6.9% from 2021 to 2030. The presence of a large population in the region and increasing government collaboration with various global-level organizations for financing healthcare development programs are expected to drive the market. Middle Eastern countries such as Saudi Arabia, Qatar, United Arab Emirates (UAE), Kuwait, and Oman are prospering economies. This region is technologically developed, but the penetration of postpartum products is less due to cultural barriers. Thus, the MEA is a largely untapped market for postpartum products. As a result, the market players can tap the market and increase the sales of postpartum products through their marketing and promotion efforts. This is expected to fuel the market growth during the forecast period.

Competitive Rivalry

Foremost players in the market are attentive on adopting corporation strategies to enhance their market share. Some of the prominent tactics undertaken by leading market participants in order to sustain the fierce market completion include collaborations, acquisitions, substantial spending in R&D and the improvement of new-fangled products or reforms among others.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

  • Company Overview
  • Company Market Share/Positioning Analysis
  • Product Offerings
  • Financial Performance
  • Recent Initiatives
  • Key Strategies Adopted by Players
  • Vendor Landscape
  • List of Suppliers
  • List of Buyers

Some of the prominent players in the Postpartum Products Market include: Koninklijke Philips N.V.; MedelaLLC; Newell Brands; AMEDA; NUBY; Mayborn Group Limited; Edgewell Personal Care; Handi-Craft Company (Dr. Brown’s); ArtsanaS.P.A; Medline

Segments Covered in the Report

This research report offers market revenue, sales volume, production assessment and prognoses by classifying it on the basis of various aspects. Further, this research study investigates market size, production, consumption and its development trends at global, regional, and country level for the period of 2017 to 2030 and covers subsequent region in its scope:

  • By Product
    • Breastfeeding Accessories
      • Breast Pads
      • Nipple Care Products
      • Breast Shells
      • Breastmilk Preparation & Cleaning Products
      • Breastmilk Storage & Feeding
      • Other Accessories
    • Perineal Cooling Pads
    • Others
  • By Sales Channel
    • Hospital Pharmacy (Inpatient)
    • Retail Store
    • E-commerce
    • Wholesaler/Distributor
    • Direct Purchase

By Geography

North America

  • U.S.
  • Canada


  • Germany
  • France
  • United Kingdom
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • Southeast Asia
  • Rest of Asia Pacific

Latin America

  • Brazil
  • Rest of Latin America

Middle East & Africa (MEA)

  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa

Highlights of the Report:

  • Market Penetration: Comprehensive information on the product portfolios of the top players in the market.
  • Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the market
  • Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market
  • Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies
  • Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the market

Research Methodology

In the study, a unique research methodology is utilized to conduct extensive research on the growth of the Postpartum Products market, and reach conclusions on the future growth parameters of the market. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the conclusions.

Secondary resources referred to by analysts during the production of the Postpartum Products market study are as follows - statistics from government organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have also interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of this report as a primary resource.

Comprehensive information acquired from primary and secondary resources acts as a validation from companies in the market, and makes the projections on the growth prospects of the Postpartum Products markets more accurate and reliable.

Secondary Research

It involves company databases such as Hoover's: This assists us recognize financial information, structure of the market participants and industry competitive landscape.

The secondary research sources referred in the process are as follows:

  • Governmental bodies, and organizations creating economic policies
  • National and international social welfare institutions
  • Company websites, financial reports and SEC filings, broker and investor reports
  • Related patent and regulatory databases
  • Statistical databases and market reports
  • Corporate Presentations, news, press release, and specification sheet of Manufacturers

Primary Research

Primary research includes face-to face interviews, online surveys, and telephonic interviews.

  • Means of primary research: Email interactions, telephonic discussions and Questionnaire based research etc.
  • In order to validate our research findings and analysis we conduct primary interviews of key industry participants. Insights from primary respondents help in validating the secondary research findings. It also develops Research Team’s expertise and market understanding.

Industry participants involved in this research study include:

  • CEOs, VPs, market intelligence managers
  • Procuring and national sales managers technical personnel, distributors and resellers
  • Research analysts and key opinion leaders from various domains

Key Points Covered in Postpartum Products Market Study:

  • Growth of Postpartum Products in 2022
  • Market Estimates and Forecasts (2017-2030)
  •  Brand Share and Market Share Analysis
  •  Key Drivers and Restraints Shaping Market Growth
  •  Segment-wise, Country-wise, and Region-wise Analysis
  •  Competition Mapping and Benchmarking
  •  Recommendation on Key Winning Strategies
  •  COVID-19 Impact on Demand for Postpartum Products and How to Navigate
  •  Key Product Innovations and Regulatory Climate
  •  Postpartum Products Consumption Analysis
  •  Postpartum Products Production Analysis
  •  Postpartum Products and Management

Report Detail

  • Report Code:6138
  • No. of Pages:150+
  • Format:PDF/PPT/Excel

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