Scooter Market Size, Share & Trends Analysis Report By Product Type (Normal Scooter, Electric Scooter), By Electric Scooter Type (Conventional Electric Scooter, Swappable Electric Scooter), By Region- Global Industry Analysis, Share, Growth, Regional Outlook and Forecasts, 2024-2033

The global scooter market size was estimated at USD 70.27 billion in 2023, is expected to surpass around USD 128.24 billion by 2033, and is poised to grow at a compound annual growth rate (CAGR) of 6.2% during the forecast period of 2024–2033.

Key Takeaways:

• Asia Pacific dominated the market and accounted for the largest revenue share of 67% in 2023.
• The conventional scooter segment accounted for the largest revenue share of around 87% in 2023.
• The normal scooter segment accounted for the largest revenue share of 68.3% in 2023.

Scooter Market Overview 

In recent years, the global scooter market has witnessed a significant surge in popularity, driven by factors such as urbanization, rising fuel prices, and a growing emphasis on eco-friendly transportation solutions. This comprehensive overview explores the current landscape of the scooter market, shedding light on key trends, growth drivers, and the anticipated future trajectory.

Scooter Market Growth

In recent years, the scooter market has experienced robust growth, propelled by a convergence of key factors. Urbanization, a prominent catalyst, has led to an increased demand for compact and agile transportation solutions, with scooters emerging as a favored choice among urban commuters. Furthermore, a heightened awareness of environmental sustainability has driven a shift towards eco-friendly alternatives, positioning electric scooters as integral contributors to green mobility. Technological advancements, including smart connectivity features and improved battery efficiency, have augmented the appeal of scooters, transforming them into high-tech and convenient modes of transportation. This amalgamation of urbanization, environmental consciousness, and technological innovation underscores the vibrant growth witnessed in the scooter market, promising continued expansion in the foreseeable future.

Scooter Market Report Scope

Scooter Market Dynamics

• Urbanization Driving Demand:

The dynamics of the scooter market are significantly influenced by the global trend of urbanization. As more individuals migrate to urban areas, the need for efficient and agile modes of transportation has surged. Scooters have emerged as a practical solution for urban commuters, offering maneuverability through congested city streets and addressing the challenges of last-mile connectivity. This urbanization-driven demand has become a pivotal factor shaping the scooter market dynamics, leading to increased sales and market penetration in densely populated metropolitan regions.

• Environmental Shift towards Green Mobility:

A pivotal shift towards environmental consciousness is reshaping the scooter market dynamics, with a growing emphasis on green mobility solutions. Electric scooters, in particular, have gained prominence as eco-friendly alternatives to traditional gas-powered counterparts. This shift is fueled by an increasing awareness of environmental issues and a desire for sustainable transportation options. Governments and regulatory bodies worldwide are also providing incentives for the adoption of electric scooters, contributing to a dynamic market landscape where environmental considerations play a crucial role in shaping consumer preferences and industry trends.

Scooter Market Restraint

• Regulatory Challenges and Safety Concerns:

The scooter market faces significant restraints in the form of regulatory challenges and safety concerns. As scooters become increasingly integrated into urban transportation systems, governments are grappling with the need to establish clear regulatory frameworks. Issues such as licensing requirements, traffic regulations, and safety standards for scooter riders pose challenges to market growth. Additionally, safety concerns, including accidents and injuries associated with scooter use, have prompted regulatory scrutiny and public apprehension. Addressing these regulatory and safety challenges is imperative for the sustainable growth of the scooter market, requiring collaboration between industry stakeholders and policymakers to establish comprehensive guidelines and safety measures.

• Infrastructure Limitations for Electric Scooters:

One notable restraint in the scooter market pertains to infrastructure limitations, particularly concerning electric scooters. While electric scooters offer an eco-friendly alternative, the widespread adoption is hindered by inadequate charging infrastructure in many regions. Insufficient charging stations and limited battery range pose challenges for electric scooter users, impacting the convenience and practicality of these vehicles. Overcoming these infrastructure limitations requires concerted efforts from governments, businesses, and communities to invest in the development of robust charging networks, thereby facilitating the seamless integration of electric scooters into the broader transportation ecosystem.

Scooter Market Opportunity

• Advancements in Battery Technology:

A notable opportunity in the scooter market lies in the continuous advancements in battery technology. As electric scooters gain traction as eco-friendly alternatives, improvements in battery efficiency and energy storage capacity present a significant growth avenue. Innovations such as fast-charging capabilities and extended battery life not only enhance the overall appeal of electric scooters but also address concerns related to range anxiety. Industry players investing in research and development to bolster battery technology stand to capitalize on this opportunity, paving the way for a more widespread adoption of electric scooters and contributing to the overall sustainability of urban transportation.

• Collaborations with Ride-Sharing Platforms:

Another promising opportunity in the scooter market revolves around strategic collaborations with ride-sharing platforms. The integration of scooters into existing ride-sharing services presents a mutually beneficial arrangement. For urban commuters, scooters offer a convenient and cost-effective last-mile transportation option, seamlessly complementing larger transit systems. Simultaneously, ride-sharing platforms can diversify their offerings by incorporating scooters into their fleets, expanding their reach and providing users with versatile mobility solutions. By forging partnerships with ride-sharing companies, scooter manufacturers can tap into a broader customer base and capitalize on the growing demand for flexible and interconnected transportation options in urban environments.

Scooter Market Challenges

• Regulatory Hurdles and Safety Concerns:

The scooter market grapples with significant challenges related to regulatory frameworks and safety concerns. The rapid integration of scooters into urban landscapes has outpaced the development of comprehensive regulations, leading to ambiguity in areas such as licensing, parking, and traffic rules. Governments worldwide are working to establish clear guidelines, but the evolving nature of the scooter market poses challenges for effective and uniform regulation. Additionally, safety concerns regarding scooter usage, including accidents and injuries, have raised public apprehension and prompted a closer examination of safety standards. Addressing these regulatory and safety challenges is crucial for fostering a secure and sustainable environment for scooter use, requiring collaboration between industry stakeholders and policymakers to ensure responsible and standardized practices.

• Infrastructure Limitations for Electric Scooters:

One prominent challenge in the scooter market revolves around infrastructure limitations, particularly concerning electric scooters. While electric scooters offer a cleaner and more sustainable mode of transportation, the widespread adoption is hindered by insufficient charging infrastructure. The availability of charging stations and the limited range of electric scooter batteries pose practical challenges for users, impacting the overall convenience and feasibility of electric scooters.

Segments Insights:

Electric Scooter Type Insights

The conventional scooter segment accounted for the largest revenue share of around 87% in 2023. Conventional electric scooters are lightweight, robust, and have lower initial and maintenance costs than their counterparts, thus widely adopted by consumers. Further, conventional electric scooter manufacturers focus on developing technologically advanced electric scooters at a minimum price, contributing to a high segmental share.

The swappable scooter segment is estimated to register the fastest CAGR of 18.6% over the forecast period. The segment growth is attributed to the increasing focus of automobile manufacturers on developing battery-swapping technology to enable scooter owners to replace depleted batteries with fully charged ones. Battery-swappable electric scooter manufacturers are introducing scooters without installed batteries. Vehicles without batteries allow consumers to choose the batteries according to their budget and requirements.

Regional Insights

Asia Pacific dominated the market and accounted for the largest revenue share of 67% in 2023. This high share of the market is attributed to the increasing disposable income of the consumers in the region. Rather than relying on public buses, consumers prefer independent vehicles that save time spent in traffic jams. Furthermore, compared to electric motorcycles and electric mopeds, the electric scooter is inexpensive in terms of both the initial purchase price and the ongoing maintenance costs. Since electric vehicles are battery-powered, they provide consumers with relief from rising oil prices in the region.

North America and Latin America both are expected to expand at the fastest CAGR of 9.8% during the forecast period. Shifting consumers’ preference for rental electric scooters over other two-wheelers is a major contributing factor to the growth of the North American market.

European electric scooter manufacturers, such as GOVECS AG, Torrot Electric Europa S.A., and Unu GmbH, are introducing technologically advanced vehicles. Such vehicles comprise exceptional features such as security, alerts, self-diagnosis & remote telemetry, GPS tracking, motor & power deactivation, and speed limitation, thus making the scooters smarter and more secure. The growth in innovation in the region is expected to drive the demand for electric vehicles in the market.

Product Type Insights

The normal scooter segment accounted for the largest revenue share of 68.3% in 2023. There is increasing consumer traction towards a vehicle that offers comfortable rides with gearless driving systems and operates at a minimal cost, propelling the sales of normal scooters. Normal scooters provide high mileage as well as robust body-enhanced maneuverability, contributing to the high share segment.

The electric scooter segment is expected to expand at the fastest CAGR of 7.8% during the forecast period. Increasing awareness of greenhouse gases, carbon emissions, and pollutants, coupled with the rising demand for fuel-efficient vehicles, is expected to propel the growth of the electric scooter segment. Further, governments worldwide are formulating new policies and regulations to increase the penetration of electric scooters by offering various incentives and benefits to consumers. Besides, an upsurge in the adoption of electric scooters for rental-sharing services has spurred the demand for electric scooters.

Recent Developments

• In February 2023, Ola Electric, one of the leading manufacturers of electric vehicles (EVs), introduced the Ola S1 Air, a new line of e-scooters. Three variations of the scooters in this category are expected to be offered: 2KWh, 3KWh, and 4KWh. Additionally, the company also introduced a brand new S1 model with a 2KWh battery pack.
• In January 2023, Yadea Technology Group Co. Ltd. introduced the Yadea Keeness VFD at the Consumer Electronics Show (CES) in Las Vegas, Nevada. With a 10KW mid-mounted high-performance motor, the Keeness VFD model has a top speed of 100 km/h and can accelerate from 0 to 50 km/h in under 4 seconds.
• In January 2023, Hero Electric and Maxwell Inc. entered into a long-term agreement for the delivery of advanced battery management technologies. Under this agreement, Maxwell planned to supply Hero Electric with over 10 lakh Battery Management Systems (BMS) by 2026.
• In October 2023, Niu International. announced the KQi3 Max, their newest kick scooter. The KQi3 Max kick scooter provides the highest levels of performance, comfort, and stability with a top speed of 20 mph and a range of 40 miles.
• In August 2023, HUSE and SEGWAY INC. announced a strategic alliance to sell and market Segway products in India. Through the agreement, both companies established a targeted electric micro-mobility solution for the Indian market.
• In April 2023, Init Esports Inc., the Esports powerhouse, partnered with NIU Technologies, the world's leading provider of smart urban mobility solutions. In association with NIU Technologies, Init Esports Inc. promoted the American Motorcyclist Association (AMA) World's Fastest Motorcycle Gamer Challenge, where users could sign up for a chance to win an NIU electric kick scooter.

Some of the prominent players in the scooter market include:

• Yadea Technology Group Co., Ltd.
• Ninebot Ltd
• NEUTRON HOLDINGS, INC.
• Bird Rides, Inc.
• Spin
• GOTRAX
• SEGWAY INC.
• Razor USA LLC.
• Uber Technologies Inc.
• OKAI Inc.

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Nova one advisor, Inc. has segmented the global scooter market.

Product Type

• Electric Scooter
• Normal Scooter

Electric Scooter Type

• Conventional Electric Scooter
• Swappable Electric Scooter

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa (MEA)