The U.S. BDSM Sex Toys market size was exhibited at USD 1.19 billion in 2022 and is projected to hit around USD 2.58 billion by 2032, growing at a CAGR of 8.03% during the forecast period 2023 to 2032.
Key Takeaways:
U.S. BDSM Sex Toys Market Report Scope
Report Coverage | Details |
Market Size in 2023 | USD 1.29 Billion |
Market Size by 2032 | USD 2.58 Billion |
Growth Rate From 2023 to 2032 | CAGR of 8.03% |
Base Year | 2022 |
Forecast Period | 2023 to 2032 |
Segments Covered | Type, distribution Channel |
Market Analysis (Terms Used) | Value (US$ Million/Billion) or (Volume/Units) |
Report Coverage | Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Key Companies Profiled | Lovehoney Group Ltd.; Doc Johnson Enterprises; Unbound; PHE, Inc. (Adam & Eve); California Exotic Novelties; Pipedream Products; Mr. S Leather; The Stockroom (JTT, Co.); Extreme Restraints (XR LLC); Kink Store |
The market growth can be attributed to the growing popularity of e-commerce and growing consumer awareness regarding these products. Moreover, the lower cost of these products is expected to boost the demand for BDSM sex toys in the U.S.
Many companies are involved in developing products that provide a more realistic experience and sales and offer discounts on products to have a competitive edge. For instance, in October 2021, Lovehoney Group launched an exclusive collection of bondage boutique and sex toys, including the Bondage Boutique Leopard collection with blindfolds, paddles, floggers, cuffs, and others.
Restraints are gaining popularity in the U.S. and are the most used products in the country. For instance, according to the Ask Eva survey of October 2020 by Le Wand, around 89.36% of the respondents in the U.S. were interested in restraint sex toys such as ropes, gags, and cuffs. Moreover, around 61.53% of the respondents used restraint toys in the country.
Consumers are becoming comfortable speaking regarding BDSM/Kink/Fetish activities. As per the National Coalition for Sexual Freedom Consent Survey Report of 2020, in the U.S., around 81.4% of respondents are comfortable speaking regarding BDSM activities with their partners, around 65.0% of participants with friends, around 68.7% with alternative sex members, and around 11.8% with the family members.
Type Insights
Based on the type the market is segmented into restraints, bondage furniture, sensory deprivation, physical stimulation, electrostimulation, sex machine, and others. Restraints segment dominated the market in 2022 with the largest share and is expected to witness the fastest market growth during the forecast period. This can be attributed to the increasing demand for products from young adults & the LGBTQ+ community and their easy availability in online retail stores in the U.S.
The lower cost of the products and rising preference for BDSM sex toys by beginners are expected to drive the market during the forecast period. Many companies are launching new products to cater to this growing customer pool of restrained BDSM products. For instance, in June 2018, Rihanna launched the Savage Xcessories line with around 11 products, such as fluffy satin restraints and fluffy handcuffs. This line of BDSM products was launched on the Savage X Fenty website.
Sensory deprivation is expected to witness significant growth during the forecast period. This can be attributed to the enhanced sexual intimacy and pleasure during sensory deprivation activities as it amplifies the other senses by restricting one sense. According to a survey of around 2,700 users by Simpatic.us, around 59% of women respondents were interested in being blindfolded during sexual intercourse.
Distribution Channel Insights
Based on the distribution channel the market is divided into e-commerce, mass merchandizers, and specialty stores. The e-commerce segment dominated the U.S. sex toys market with the largest market share in 2022. This segment is expected to witness the fastest growth rate during the forecast period owing to the increasing number of customers preferring these channels over traditional options due to the discrete delivery of products and customer anonymity.
The specialty stores held a significant market share in 2022. Decreasing social stigma regarding the use of sex toys has boosted the appeal of adult toy stores in the U.S. The LGBTQ+ community and younger demographics are showing interest in exploring new sexual experiences, making them major target customers of specialty store owners. In addition, these stores often provide a unique customer experience while shopping, with expert recommendations and a diverse range of products from multiple brands.
The availability of BDSM sex toys has increased in the U.S. In recent years, mass merchandisers in the U.S have been selling BDSM sex toys such as blindfolds and restraints in sexual wellness aisles.
Key Companies & Market Share Insights
The U.S. BDSM sex toys market is highly fragmented with the presence of global and local manufacturers & distributors. These companies have a vast range of products in several categories, including restraints, sex machines, bondage furniture, gags, and muzzles. These products are designed keeping in mind the diverse consumer demands, with variations in each category. These players are adopting various strategies to stay competitive in the market, including new product launches and sales & discounts. For instance, in January 2022, Pipedream Products started shipping Body Dock Universal Harness System and King Cock Elite Dual Density Silicone dildos from its distribution center in the Midwest. Some prominent players in the U.S. BDSM sex toys market include:
Segments Covered in the Report
This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2032. For this study, Nova one advisor, Inc. has segmented the U.S. BDSM Sex Toys market.
By Type
By Distribution Channel