The U.S. cashmere clothing market size was exhibited at USD 575.45 million in 2023 and is projected to hit around USD 1,011.26 million by 2033, growing at a CAGR of 5.8% during the forecast period 2024 to 2033.
The U.S. cashmere clothing market is experiencing a significant transformation fueled by a confluence of factors including shifting fashion preferences, rising disposable incomes, growing sustainability consciousness, and the expanding influence of premium fashion. Cashmere, known for its unparalleled softness, insulation, and exclusivity, has emerged as a staple fabric in luxury fashion across the United States. Once considered a niche segment dominated by affluent consumers, cashmere apparel is now seeing mainstream acceptance, driven by increased accessibility and the rise of digitally native premium brands.
A defining characteristic of the cashmere clothing industry in the U.S. is its versatility across seasons and demographics. While traditionally aligned with winter collections, innovations in lightweight cashmere blends have enabled year-round usage, enhancing the product’s attractiveness among younger consumers. Moreover, collaborations between high-end designers and fast-fashion players have democratized access to this once-elitist fabric. According to recent trends, a notable surge has been observed in cashmere adoption not only in metropolitan areas like New York, Los Angeles, and Chicago but also in growing urban hubs like Austin and Denver, where fashion-forward consumers are drawn toward sustainable luxury.
As the U.S. apparel industry gradually moves toward eco-consciousness, the cashmere sector has begun aligning with ethically sourced fibers and transparent supply chains. The emergence of traceable Mongolian and Himalayan cashmere and the integration of blockchain in product authentication are enabling brands to offer ethical luxury. Additionally, as consumer behavior leans towards timeless, high-quality pieces over fast fashion, cashmere stands out as a top contender in the slow fashion movement.
In the backdrop of global uncertainties and post-pandemic lifestyle shifts, consumer preference has shifted to comfort wear with elegance. Cashmere loungewear, knit joggers, and minimalistic cardigans now bridge the gap between luxury and home-based comfort. The market is set to maintain steady momentum, especially as consumers increasingly seek investment pieces that blend fashion, function, and sustainability.
Rise of Sustainable and Ethical Cashmere: Consumers are showing strong preference for brands offering sustainable sourcing, cruelty-free harvesting, and eco-friendly production methods.
Surge in Direct-to-Consumer (DTC) Luxury Brands: U.S.-based startups like Naadam and Quince are redefining cashmere distribution by offering affordable luxury directly to customers through online platforms.
High Demand for Lightweight, Year-Round Cashmere: Brands are increasingly launching breathable and lighter cashmere products that suit all seasons, enhancing product utility.
Customization and Personalization Trends: Consumers prefer personalized monograms and custom fits in premium clothing, prompting brands to invest in tailor-made cashmere services.
Celebrity-Endorsed Fashion Lines: Endorsements by high-profile celebrities and influencers are driving cashmere awareness, with many fashion labels leveraging social media for direct outreach.
Adoption of Digital Fashion Tools: Virtual try-ons, augmented reality shopping apps, and interactive online catalogues are being used to enhance the cashmere buying experience online.
Increased Popularity of Gender-Neutral Clothing: Many brands are now offering unisex cashmere collections to appeal to a broader audience.
Integration of Cashmere in Athleisure and Loungewear: As comfort becomes paramount, cashmere joggers, hoodies, and even yoga wear are gaining visibility.
| Report Coverage | Details |
| Market Size in 2024 | USD 608.83 Million |
| Market Size by 2033 | USD 1,011.26 Million |
| Growth Rate From 2024 to 2033 | CAGR of 5.8% |
| Base Year | 2023 |
| Forecast Period | 2024-2033 |
| Segments Covered | Product, End-user, Distribution Channel |
| Market Analysis (Terms Used) | Value (US$ Million/Billion) or (Volume/Units) |
| Country scope | U.S. |
| Key Companies Profiled | Loro Piana S.P.A.; Brunello Cucinelli S.p.A.; Maison Cashmere; NAKEDCASHMERE; SofiaCashmere; Autumn Cashmere; TSE Cashmere; 360CASHMERE; WHITE + WARREN; LISA TODD |
Increasing Consumer Preference for Sustainable Luxury
One of the major drivers of the U.S. cashmere clothing market is the rising demand for sustainable luxury. Unlike synthetic fabrics, cashmere has a natural, biodegradable fiber base, making it highly desirable among eco-conscious consumers. However, the industry’s historical challenges with overgrazing and unethical sourcing have prompted consumers to push for greater transparency and accountability. This has led many brands to partner with certified sustainable farms in Mongolia and Nepal. Companies like Everlane have capitalized on this trend by offering ‘ReCashmere’—a blend of recycled cashmere and wool—demonstrating that sustainability and luxury can coexist. As Generation Z and millennials become more dominant fashion consumers, their values around climate responsibility are likely to further push the demand for ethically sourced and sustainably produced cashmere apparel.
High Cost of Raw Materials and Final Products
Despite its growing popularity, the cost-intensive nature of producing high-quality cashmere remains a significant restraint. Cashmere is sourced from the undercoat of specific goat breeds, with a single goat yielding only a few ounces of usable fiber annually. The harvesting, sorting, and refining processes are labor-intensive and time-consuming. Moreover, the best quality fibers come from high-altitude regions, which adds logistics and trade costs, particularly due to geopolitical instability in areas like Inner Mongolia and parts of Central Asia. As a result, even mass-market brands struggle to price their cashmere apparel competitively without compromising quality. This price barrier excludes a significant portion of the middle-income demographic in the U.S., thereby limiting market penetration.
Expansion into Affordable Cashmere and Hybrid Materials
An exciting opportunity for market players lies in developing affordable cashmere products through hybrid material integration. By blending cashmere with silk, cotton, or synthetic fibers like elastane, manufacturers can maintain softness and warmth while reducing production costs. U.S.-based brand Quince, for example, has created a business model offering pure cashmere sweaters at under $50 by optimizing supply chains and reducing middlemen. Similarly, incorporating recycled cashmere into new garments not only appeals to sustainable consumers but also cuts down the price significantly. This affordability approach can open the door to widespread consumer adoption, especially among young professionals and fashion-conscious shoppers in suburban areas.
The sweaters and coats product segment accounted for a share of 54.0% in the year 2023. owing to the natural thermal insulation properties of cashmere. Consumers seek warmth, breathability, and style, making cashmere sweaters, cardigans, and coats perennial favorites. Particularly in colder regions such as the Northeast and Midwest, demand remains consistent throughout the fall and winter months. Leading brands like J.Crew and Ralph Lauren have long dominated this space, offering both classic and trend-driven designs. Meanwhile, luxury fashion houses such as Brunello Cucinelli continue to set the tone for high-end outerwear.
On the other hand, the Tees & Polo category is witnessing the fastest growth. Once considered too delicate for casual wear, cashmere is now frequently blended with breathable fabrics to produce year-round polo shirts and relaxed-fit tees. These products are gaining traction among younger consumers who prioritize comfort without compromising sophistication. Innovative brands like Naadam have launched summer collections featuring lightweight tees and short-sleeve pullovers made from Grade-A cashmere, thus redefining the perception of seasonal utility.
The women's cashmere clothing market accounted for a market share of 59.8% in 2023. From oversized cashmere scarves to elegant midi dresses and tailored coats, brands like Theory, Everlane, and Vince have expanded their women's collections significantly. The women’s segment has also benefited from strong brand loyalty and the rise of capsule wardrobes, where cashmere often serves as a timeless essential.
The men's cashmere clothing market is expected to witness a CAGR of 6.0% during the forecast period. Cashmere is now increasingly incorporated into male wardrobes through smart-casual pieces like quarter-zips, polos, and tailored outerwear. As workplace attire shifts to more business-casual and hybrid models, men are looking for premium fabrics that combine form with functionality. Brands are responding by creating slim-fit, modern silhouettes and neutral palettes that appeal to this growing demographic.
Sales of cashmere clothing through channels accounted for a market share of 63.0% in 2023. In-store experiences, touch-and-feel product evaluations, and access to bespoke services have been strong pull factors for premium consumers. High-end stores like Nordstrom and Bloomingdale’s provide curated cashmere collections from luxury designers, drawing in clientele seeking exclusivity.
However, online retail has emerged as the fastest-growing distribution channel, driven by convenience, price transparency, and digital innovation. DTC brands like Quince, Naadam, and Everlane have disrupted traditional supply chains, providing high-quality cashmere at competitive prices via e-commerce platforms. Virtual fitting rooms, video consultations, and liberal return policies have significantly improved consumer confidence. The ongoing digital transformation has also enabled mid-sized and boutique players to reach national audiences, accelerating growth in this segment.
The U.S. stands as a lucrative and evolving market for cashmere apparel, with consumer trends deeply rooted in luxury, sustainability, and digital convenience. Urban centers like New York City, San Francisco, and Chicago are key demand zones for luxury and high-end fashion, including cashmere. Additionally, fashion-forward cities like Portland and Austin are emerging as new growth hubs due to younger populations, eco-conscious mindsets, and flourishing tech-savvy consumer bases.
The U.S. market also reflects a high degree of income-based segmentation. Affluent segments in metropolitan areas continue to patronize traditional luxury houses, while middle-income groups are increasingly drawn toward new-age DTC brands offering affordable luxury. As climatic extremes intensify, cold-weather states such as Colorado, Minnesota, and Massachusetts are driving consistent demand for premium outerwear, including cashmere garments. Furthermore, online channels have enabled consumers from rural and semi-urban areas to access premium fashion, gradually bridging the availability gap.
Naadam (January 2024): Naadam announced the expansion of its traceable cashmere program to include goat welfare assessments and increased investments in Mongolian communities. This move aims to solidify its leadership in ethical sourcing.
Everlane (February 2024): Everlane launched a capsule collection featuring ReCashmere in new styles including oversized cardigans and lounge sets, reinforcing its commitment to sustainable fashion.
Ralph Lauren (March 2024): Ralph Lauren unveiled a cashmere-focused spring collection incorporating lighter fibers blended with silk, aimed at younger luxury consumers interested in trans-seasonal wear.
Quince (January 2024): Quince reported a 40% year-on-year growth in its cashmere segment, driven by aggressive pricing strategies and increased online traffic during the holiday season.
J.Crew (December 2023): J.Crew collaborated with a Scottish mill to produce a limited edition heritage cashmere line, appealing to nostalgia-driven fashion seekers.
This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Nova one advisor, Inc. has segmented the U.S. cashmere clothing market
Product
End user
Distribution Channel
Cross-segment Market Size and Analysis for Mentioned Segments
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Additional Countries (Apart
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Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers