U.S. Electric Shavers Market Size, Share & Trends Analysis Report By Product Type (Trimmers / Clippers, Rotary Shavers, Foil Shavers) - Industry Analysis, Share, Growth, Regional Outlook and Forecasts, 2022-2030

The U.S. Electric Shavers market size was valued at US$ 2.91 billion in 2021 and is expected to hit US$ 11.7 billion by 2030, growing at a compound annual growth rate (CAGR) of 6.1% from 2022 to 2030.

Growth Factors:

Introduction of advanced electric shavers with 4- and 8-dimensional trimming support has enhanced trimming experience for youth. Incorporation of gels to minimize cuts and bleeding during shaving has also triggered interest and has compelled people to shift from traditional cartridge razors. With the evolution of technology, the variety of shavers and trimmers has increased and there are various products that suit consumer needs.

Sales of electric shavers and trimmers in the U.S. are estimated to ascend at a good rate over the next decade owing to changing buying behavior and orientation of consumers. Internet sales have been increasing and there is a shift from brick-and-mortar stores to online sales. Consumers use the Internet to procure cosmetics and grooming products from sites such as Amazon. Companies provide several discounts and offer to stay ahead of the competition, which is beneficial for customers.

The rising number of younger consumers in the U.S. and around the world is projected to be a major driver for the electric shaver market. Awareness among youth regarding personal grooming and hygiene has increased impressively in the recent past.

Report Scope of the U.S. Electric Shavers Market

Report Coverage


Market Size in 2021

USD 2.91 billion

Revenue Projection By 2030

USD 11.7 billion

Growth Rate

CAGR of 6.1% from 2022 to 2030

Base Year


Historical data

2017 - 2020

Forecast Period

2022 to 2030


Product Type Insights

Electric shavers are based on two concepts: rotating or oscillating blades. These shavers do not require shaving cream or water and hence are also known as dry razors. Some of the more improved models are waterproof and can be used in the shower. The machine is usually powered by a small DC motor or a piezoelectric motor. These are powered by compact batteries or can be directly plugged in to direct power supply. Some shavers also have rechargeable compact batteries, which improves the flexibility of these devices.

Rotary shavers and foil shavers are steadily gaining popularity among women and there is still immense scope for growth in the U.S. electric shavers market. Men are predominantly the major end users of these machines, but increasing awareness about these products among women is likely to expand its usage.

U.S. Electric Shavers Market Share Insights

The U.S. market is primarily dominated by three major players, Braun GmbH, Philips Norelco, and Panasonic, who contribute to more than 60.0% of the market. Philips Norelco is a market leader in rotary shavers while Braun leads the foil segment, closely followed by Panasonic in terms of market share. Remington is considered a pioneer in the market but has lost a considerable share of these three manufacturers in the recent past.

The market is well saturated in the U.S., thus there is very little scope for new entrants. Customers prefer using well-known brands for personal care, so new entrants focus on introducing innovative technologies in order to enter this market. Leading players, on the other hand, are adopting product research and development strategies to gain greater market share.

Segments Covered in the Report

This research report offers market revenue, sales volume, production assessment and prognoses by classifying it on the basis of various aspects. Further, this research study investigates market size, production, consumption and its development trends at U.S. for the period of 2017 to 2030

  • Product Type
    • Trimmers / Clippers
    • Rotary Shavers
    • Foil Shavers

Key Points Covered in U.S. Electric Shavers Market Study:

  • Growth of U.S. Electric Shavers in 2022
  • Market Estimates and Forecasts (2017-2030)
  • Brand Share and Market Share Analysis
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise
  • Competition Mapping and Benchmarking
  • Recommendation on Key Winning Strategies
  • COVID-19 Impact on Demand for U.S. Electric Shavers and How to Navigate
  • Key Product Innovations and Regulatory Climate
  • U.S. Electric Shavers Consumption Analysis
  • U.S. Electric Shavers Production Analysis
  • U.S. Electric Shavers and Management

Report Detail

  • Report Code:6707
  • No. of Pages:150+
  • Format:PDF/PPT/Excel

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