U.S. Long-term Care Private Insurance Market Size, Share & Trends Analysis Report By Buyer Age (Before Age 55, Age 55 To 65, Age 66+), By State, And Segment- Industry Analysis, Share, Growth, Regional Outlook and Forecasts, 2023-2032

The U.S. long-term care private insurance market size was estimated at USD 9.19 billion in 2022 and is expected to surpass around USD 16.23 billion by 2032 and poised to grow at a compound annual growth rate (CAGR) of 5.85% during the forecast period 2023 to 2032.

U.S. Long-term Care Private Insurance Market Size, 2023 to 2032

Key Takeaways:

  • By Buyer Age, the age 55 to 65 segment captured the maximum market share of 55.2% in 2022.
  • By Buyer Age,before age 55 is anticipated to grow at CAGR during the forecast period.

The landscape of long-term care (LTC) in the United States is undergoing a significant transformation due to the increasing demand for extended healthcare services driven by an aging population. To address the financial challenges associated with long-term care, a key solution is long-term care private insurance. In this overview, we will delve into the U.S. long-term care private insurance market, providing insight into its structure, dynamics, and importance in the context of an aging society.

Growth Factors:

The growth of the U.S. Long-term Care Private Insurance Market is underpinned by several pivotal factors. Chief among these is the aging population, as the baby boomer generation reaches retirement age and the demand for long-term care services soars. This demographic shift intensifies the need for financial protection against escalating long-term care costs, another significant growth driver. Additionally, the market benefits from its adaptability, allowing policy customization to cater to individual preferences. The concept of asset protection and the desire to preserve estates further fuel the demand for LTC insurance. Moreover, the introduction of hybrid insurance products and supportive state partnership programs, coupled with regulatory incentives, contribute to the market's expansion. In light of these multifaceted growth factors, the U.S. Long-term Care Private Insurance Market is poised to remain a vital component of the healthcare and financial landscape for years to come."

U.S. Long-term Care Private Insurance Market Report Scope

Report Attribute Details
Market Size in 2023 USD 9.73 Billion
Market Size by 2032 USD 16.23 Billion
Growth Rate From 2023 to 2032 CAGR of 5.85%
Base Year 2022
Forecast Period 2023 to 2032
Segments Covered Buyer age, state
Market Analysis (Terms Used) Value (US$ Million/Billion) or (Volume/Units)
Report Coverage Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Key Companies Profiled Mutual of Omaha; New York Life; Northwestern Mutual; Thrivent; National Guardian Life; Bankers Life; Transamerica; MassMutual; Genworth Financial; John Hancock


Market Dynamics

Market Drivers 

  • Escalating Long-term Care Costs:

The rising costs of long-term care services, including nursing home care and in-home healthcare, are a significant driver of the market. These services can quickly deplete an individual's savings or retirement funds. Long-term care insurance provides a solution by covering a portion of these expenses, reducing the financial burden on policyholders and their families.

  • Hybrid Insurance Products:

The introduction of hybrid insurance products, such as life insurance policies with long-term care riders, has expanded the market. These products offer multiple benefits, including a death benefit and long-term care coverage, making them attractive to a wider range of consumers.

Market Restraint:

  • High Premium Costs:

 One of the primary restraints is the relatively high cost of long-term care insurance premiums. For many individuals, especially those on fixed incomes, the premiums can be a barrier to entry, deterring them from purchasing coverage.

  • Complexity of Product Offerings: 

The multitude of policy options and riders available can be overwhelming for potential buyers. Navigating these complexities can deter individuals from making informed decisions about their coverage.

Market Opportunities

  • Longevity Solutions: 

Insurers can explore product innovation by providing comprehensive solutions that not only cover long-term care expenses but also address other aspects of retirement planning and income security, aligning with the holistic financial needs of policyholders.

  • Innovative Hybrid Products: 

The market can capitalize on the popularity of hybrid insurance products that combine life insurance with long-term care benefits. Developing new hybrid products that cater to different demographics and risk profiles can unlock new opportunities for growth.

Market Challenges

  • Complex Underwriting and Eligibility: 

The underwriting process for long-term care insurance can be complex, with stringent health assessments. Individuals with pre-existing conditions or older applicants may face higher premiums or even coverage denials, limiting accessibility.

  • Complex Product Offerings: 

The sheer variety of policy options and riders available can be overwhelming for potential buyers, making it difficult for them to make informed choices about their coverage.

Segments Insights

Buyer Age Insights

Based on buyer age, the age 55 to 65 segment contributed the largest market share of 55.2% in 2022. The 55 to 65 age group represents a critical segment of buyers. As individuals in this age range approach retirement, they become acutely aware of the potential need for long-term care in their later years. This awareness often prompts them to explore long-term care insurance options as a part of their retirement planning. They recognize that securing coverage during this period can be more affordable than waiting until later, as premiums tend to rise with age and the potential for health issues increases. This group of buyers often seeks policies that strike a balance between comprehensive coverage and affordability, aiming to protect their assets and provide peace of mind during retirement.

Before age 55 is predicted to grow at CAGR during the forecast period. Buyers before age 55 are typically younger and may be in the early stages of their career or family-building phase. For this group, long-term care insurance might not be a top priority. However, there is a growing trend among younger buyers to consider long-term care insurance as part of their overall financial strategy. They recognize the advantages of securing coverage at a younger age, such as lower premiums and a longer accumulation period. Moreover, these buyers are more likely to be in good health, increasing their chances of qualifying for favorable policies. Insurers are actively targeting this demographic with innovative, customizable policies that align with their evolving needs and financial goals.

Some of the prominent players in the U.S. Long-term Care Private Insurance Market include:

  • Mutual of Omaha
  • New York Life
  • Northwestern Mutual
  • Thrivent
  • National Guardian Life
  • Bankers Life
  • Transamerica
  • MassMutual
  • Genworth Financial
  • John Hancock

Segments Covered in the Report

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2032. For this study, Nova one advisor, Inc. has segmented the U.S. Long-term Care Private Insurance market.

By Buyer Age 

  • Before Age 55
  • Age 55 to 65
  • Age 66+

By State 

  • California
  • Texas
  • New York
  • Florida
  • Illinois
  • Pennsylvania
  • Virginia
  • Ohio
  • New Jersey
  • Minnesota
  • Other

Frequently Asked Questions

The U.S. long-term care private insurance market size was estimated at USD 9.19 billion in 2022 and is expected to surpass around USD 16.23 billion by 2032

The U.S. long-term care private insurance market is expected to grow at a compound annual growth rate of 5.85% from 2023 to 2032

Some key players operating in the U.S. long-term care private insurance market include Mutual of Omaha, New York Life, Northwestern Mutual, Thrivent, National Guardian Life, Bankers Life, Transamerica, MassMutual, Genworth Financial, John Hancock

Key factors that are driving the market growth include an increasing aging population, the cost of long-term care, and increased consumer awareness, and changing demographics & family dynamics.

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