The U.S. pet dental health market size was exhibited at USD 2.75 billion in 2023 and is projected to hit around USD 4.54 billion by 2033, growing at a CAGR of 5.15% during the forecast period 2024 to 2033.
The U.S. Pet Dental Health Market has grown to become a key pillar of the broader veterinary care and pet wellness industry, driven by increasing pet ownership, heightened awareness of oral hygiene, and the humanization of pets. Dental health is a vital component of overall animal well-being, with periodontal disease being one of the most commonly diagnosed conditions in companion animals. According to the American Veterinary Dental College, by the age of three, over 70% of cats and 80% of dogs show signs of dental disease, underscoring the significance of preventive and therapeutic dental interventions.
Pet dental health spans a wide range of products and services, including toothbrushes, oral care treats, specialized diets, prescription medications, dental cleanings, surgical procedures, and even advanced treatments like root canals. Pet parents are becoming more proactive in seeking both routine and specialist care for their animals’ oral health. This shift has prompted veterinarians, pet product manufacturers, and service providers to innovate across diagnostic, preventive, and treatment domains.
Veterinary hospitals and clinics remain central to dental health services, yet a parallel surge in retail and e-commerce distribution channels is expanding access to at-home dental care products. Additionally, consumer preferences are shifting toward natural, organic, and functional treats that support oral hygiene, reflecting broader wellness trends in pet care. Industry players are capitalizing on these shifts through novel product launches, educational campaigns, and digital health tools.
With ongoing advancements in veterinary dentistry and a growing inclination toward holistic pet health, the U.S. pet dental health market is poised for robust expansion through 2034, supported by a blend of medical necessity, consumer demand, and technological innovation.
Rising Popularity of Preventive Oral Care Products: Pet owners are increasingly investing in dental chews, water additives, and toothpastes to prevent dental disease rather than treat it.
Expansion of Veterinary Dentistry Services: More clinics are offering specialized dental services including extractions, radiographs, and advanced oral surgeries.
E-commerce and Subscription Models for Oral Care Products: Online platforms are gaining momentum with monthly dental kits, automatic refills, and personalized product recommendations.
Growth in Functional Foods and Treats: Pet food and treat manufacturers are launching products that promote dental health while offering complete nutrition.
Increased Focus on Senior Pet Dentistry: As pets live longer, demand is rising for age-specific dental care, including root canal therapies and pain management.
Integration of Digital Dental Records and Imaging: Veterinary clinics are adopting intraoral radiography and digital dental charting for improved diagnostics and continuity of care.
Humanization Driving Demand for Advanced Procedures: Pet parents are increasingly opting for dental surgeries and aesthetic care similar to human standards, such as orthodontics and cosmetic tooth restorations.
| Report Coverage | Details |
| Market Size in 2024 | USD 2.89 Billion |
| Market Size by 2033 | USD 4.54 Billion |
| Growth Rate From 2024 to 2033 | CAGR of 5.15% |
| Base Year | 2023 |
| Forecast Period | 2024-2033 |
| Segments Covered | Type, Animal Type, Indication, Distribution Channel |
| Market Analysis (Terms Used) | Value (US$ Million/Billion) or (Volume/Units) |
| Regional scope | U.S. |
| Key Companies Profiled | Virbac; Colgate- Palmolive Company; Dechra Pharmaceuticals plc; Nestlé Purina Pet Care; Vetoquinol SA; Nylabone (Central Garden & Pet Company); Barkbox; imRex Inc.; Basepaws, Inc.; Dentalaire, International.; Pedigree (Mars Incorporate); PetIQ, LLC. |
A leading driver of the U.S. pet dental health market is the increased awareness of periodontal disease and its broader health implications in pets. Veterinarians and pet advocacy groups have amplified educational efforts around how dental disease can contribute to systemic conditions such as kidney, liver, and heart disease in animals. These campaigns, along with improved diagnostics, have made pet owners more vigilant about routine dental checkups and early interventions.
Regular veterinary visits now commonly include oral assessments, and dental cleanings are being emphasized not only for aesthetic reasons but for their potential to extend pets' lifespans. The rise of platforms such as the American Veterinary Medical Association’s Pet Dental Health Month has further spotlighted the importance of oral hygiene. This growing understanding has resulted in higher uptake of both services and preventive products, helping to propel the market’s growth.
Despite growing demand, a notable restraint in the market is the high cost associated with professional veterinary dental services, which often lack sufficient insurance coverage. Dental cleanings under anesthesia, X-rays, extractions, and surgeries can range from $300 to over $1,500 depending on complexity. Since pet insurance policies in the U.S. often exclude dental procedures or offer limited reimbursement, many pet owners must pay out-of-pocket.
This financial barrier discourages some pet parents from pursuing recommended dental care, particularly for low-income households or multi-pet families. Moreover, anxiety about anesthesia and limited access to board-certified veterinary dentists in rural areas can also reduce service adoption. Unless pricing becomes more accessible or insurance coverage expands, this factor will continue to hinder growth in professional service segments.
A significant opportunity in the U.S. pet dental health market lies in the development and expansion of at-home oral care products and regimens. With increasing emphasis on preventive care, manufacturers have a chance to meet consumer demand for affordable, easy-to-use solutions that can be administered without veterinary visits. This includes toothpaste and brush kits, water additives, oral sprays, dental powders, and chews formulated to reduce plaque and tartar.
Technological advancements and behavioral research into pet preferences are enabling the design of more palatable and effective products. Brands that focus on natural or functional ingredients—such as enzymes, chlorhexidine, and probiotics—are especially well-positioned. Furthermore, companies are exploring subscription models and e-commerce delivery systems to simplify routine purchasing and encourage compliance. The at-home segment not only improves pet health outcomes but also supports recurring revenue models, creating long-term growth potential.
Oral care products represent the dominant segment within the U.S. pet dental health market, driven by the widespread use of toothpastes, chews, and water additives for daily hygiene. These products are relatively affordable, easily accessible via both veterinary clinics and retail outlets, and convenient for pet owners to use at home. Dental chews, in particular, are popular due to their dual function—supporting oral health while providing entertainment and reward.
The oral care segment continues to expand with new innovations, including functional treats enriched with enzymes or antimicrobial agents and dental powders that can be sprinkled on food. Toothbrushes designed specifically for canine and feline mouths, along with flavored pet toothpaste, are also gaining traction. As pet owners prioritize preventive care, this segment is expected to retain its market leadership in the years ahead.
Services dominated the market with the largest revenue share of 69.3% in 2023. As professional cleaning and surgeries, are the fastest growing, fueled by rising veterinary visits, better diagnostic tools, and growing trust in advanced veterinary procedures. Veterinary clinics are now equipped with high-speed drills, ultrasonic scalers, and dental radiography tools, enabling comprehensive oral care similar to that in human dentistry. Treatments like root canals, crown restorations, and tumor removals are becoming more common among pet patients.
Furthermore, awareness campaigns by organizations like the American Animal Hospital Association (AAHA) have encouraged adherence to dental service standards. Many pet owners now understand that cleanings under anesthesia are more effective than cosmetic surface solutions. As more clinics expand their dental service offerings and educate clients, this segment is poised for rapid acceleration.
Dogs dominated the market and accounted for the largest revenue share of over 59% in 2023, Owing to their higher likelihood of developing dental issues and greater human-animal interaction levels. The American Pet Products Association (APPA) reports that approximately 65 million U.S. households own dogs, making them the largest pet group. Breeds with shorter snouts, such as bulldogs and pugs, are particularly prone to dental overcrowding and periodontal disease.
Owners of dogs are also more likely to engage in grooming and wellness routines, including tooth brushing and purchasing dental chews. Manufacturers often prioritize canine-specific products and services due to market size, making this segment the most robust in terms of revenue generation.
Cats segment is anticipated to grow at the fastest CAGR of 5.87% during the forecast period. Driven by increasing cat ownership and a growing shift in feline wellness awareness. While cats are often less cooperative than dogs when it comes to oral care routines, advances in feline-specific products—like water additives, flavored gels, and palatable dental treats—are improving compliance. Additionally, veterinarians are increasingly urging routine dental exams for felines, particularly in aging populations.
Feline dental conditions such as tooth resorption, gingivitis, and stomatitis require professional attention, which is driving up demand for cat-specific dental services. As product offerings diversify and education improves, cat dental care is expected to contribute a growing share of overall market revenues.
Gum diseases indication dominated the market and held the largest revenue market share of 37.7% in 2023. Periodontal disease, which includes gingivitis and periodontitis, affects the majority of adult dogs and cats and is often underdiagnosed. Left untreated, gum disease can result in pain, tooth loss, and systemic illness. This has made it a primary focus for both preventive and treatment strategies.
Veterinary professionals routinely recommend dental cleanings and at-home care to mitigate gum disease progression. Products like chlorhexidine oral rinses, antimicrobial gels, and dental chews with mechanical abrasion properties are specifically marketed for gum health. As awareness of this common condition grows, the demand for related services and products continues to expand.
Dental calculus is expected to grow at the fastest CAGR of 6.61% over the forecast period, Especially as owners become more conscious of aesthetic and preventive oral care. Calculus forms when plaque hardens, leading to inflammation and potential infection if not addressed. While mild buildup can be managed with dental treats and home care, advanced cases require professional scaling under anesthesia.
The rise of dental imaging and improved visual aids has made it easier for veterinarians to demonstrate tartar buildup to pet owners, prompting more timely action. With the increased availability of ultrasonic scalers and awareness of plaque-prevention strategies, this indication is receiving heightened attention in veterinary practice.
Veterinary hospitals & clinics held the largest market share of 43.0% in 2023. As they are the primary providers of both diagnostic and therapeutic dental services. From routine dental exams to complex surgeries, most oral health interventions for pets originate in clinical settings. Vets also recommend and sell oral care products, giving them an edge in influencing purchasing decisions.
Moreover, many clinics now incorporate dental care as a standard part of wellness plans or annual checkups. In-house diagnostics such as digital dental radiography and oral endoscopy further reinforce their role as the most trusted and comprehensive care providers.
E-commerce is anticipated to grow at the highest CAGR of 5.58% during the forecast period. Thanks to its convenience, wide product variety, and subscription-based models for recurring oral care items. Online platforms like Chewy, Amazon, and Petco offer pet owners access to toothbrushes, toothpaste, water additives, and dental treats—all delivered to their doorsteps.
Consumers are increasingly turning to online reviews, veterinary blog content, and digital recommendations to guide product selection. Auto-replenishment programs and loyalty rewards further incentivize online shopping. As digital transformation continues, e-commerce is expected to play a central role in the future of pet dental product distribution.
The U.S. represents a mature and dynamic market for pet dental health, underpinned by high pet ownership rates, elevated pet spending, and a deeply embedded culture of preventive veterinary care. According to the American Pet Products Association, Americans spent over $136 billion on their pets in 2023, with dental health capturing a growing portion of that total. Regulatory bodies such as the FDA also provide oversight on veterinary dental products, ensuring safety and efficacy.
Pet wellness culture in the U.S. has led to pet owners treating animals more like family members, leading to demand for higher-quality care. Veterinary dental services are widely available, and industry players operate within a well-regulated, consumer-informed ecosystem. With increasing pet insurance penetration, innovations in dental technology, and robust consumer engagement, the U.S. is well-positioned to lead global growth in pet dental health through 2034.
In February 2025, Mars Petcare launched a new line of Greenies Dental Chews with probiotics and tartar-fighting enzymes targeting senior pets.
In December 2024, Virbac released a dual-action enzymatic toothpaste with anti-inflammatory ingredients approved for both cats and dogs.
In October 2024, Petco announced a nationwide partnership with veterinary dental specialists to expand its in-store service offerings.
In August 2024, Henry Schein Animal Health introduced an ultrasonic dental scaler designed for small animal use in general practices.
In May 2024, Vetoquinol launched a U.S. campaign to raise awareness of periodontal disease in pets, coupled with free dental exam days at partner clinics.
This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Nova one advisor, Inc. has segmented the U.S. pet dental health market
Type
Animal Type
Indication
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Cross-segment Market Size and Analysis for Mentioned Segments
Additional Company Profiles
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Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers