U.S. Virtual Care Market Size, Share & Trends Analysis Report By Consultation Mode (Audio, Messaging, Video), By Application (Family Medicine, Internal Medicine, Cardiology, Endocrionology), And Segment Forecasts, 2025 - 2034

U.S. Virtual Care Market Size and Trends

The U.S. virtual care market was valued at USD 9.25 billion in 2024 and is projected to reach USD 152.65 billion by 2034, registering a CAGR of 32.39% from 2025 to 2034. The U.S. virtual care market growth is attributed to the increasing need to expand healthcare access, especially in the rural areas.

U.S. Virtual Care Market Key Takeaways

• By consultation mode Insights, the audio segment dominated the U.S. virtual care market in 2024. 
• By consultation mode insights, the video segment is expected to grow fastest during the forecast period. 
• By application insights, the family medicine segment dominated the U.S. virtual care market in 2024. 
• By application insights, the others segment is expected to grow fastest during the forecast period.

U.S. Virtual Care Market Overview

The U.S. virtual care market deals with technology that enables consumers to visit with health care provider without having to come to a hospital or clinic. Virtual care is on the rise and provides promising solutions to challenges facing consumers and healthcare providers. Virtual care can help patients take control of their care and improve patient engagement. The widespread adoption of digital technologies is expected to drive the market growth in the U.S. 

The U.S. virtual care market is witnessing rapid growth due to market players adopting various strategies such as geographical expansion, new service launches, partnerships and collaborations, and mergers and acquisitions to capture a larger market share. In addition, rising integration with the healthcare ecosystem, supportive regulatory changes, rising focus on mental health, and favorable policy updates and regulatory changes are further expected to drive the market demand in the U.S.

Major Trends Contributing to the U.S. Virtual Care Market 

• Convenience and accessibility: Patients can receive virtual care services from the comfort of their homes due to virtual care, reduces geographical restrictions are expected to drive the market growth.
• Regulatory promotion: To promote and encourage the use of virtual care services, policies are placed by regulatory organizations, such as the Centers for Medicaid and Medicare services, which may enhance the growth of the U.S. virtual care market.
• Innovation in the field of healthcare IT: The continuous innovation in the field of healthcare IT such as big data analytics, blockchain, cloud computing, and AI are expected to drive the market growth.
• Increasing application of telemedicine: The increasing application of telemedicine in rehabilitation care and post-operative is further expected to enhance the market growth.

Report Scope of U.S. Virtual Care Market

Enhance patient empowerment and engagement creates major opportunities

Virtual care motivates patients to take an active participation in managing their health. Patients have increased access to personalized treatment plans, educational resources, and medical resources through virtual consultations. Leading to better health outcomes, they can engage in shared decision-making with their healthcare providers. In addition, virtual care also encourages patients to be proactive in managing their conditions, facilitates remote monitoring of health parameters, and makes informed lifestyle choices. In addition, virtual platforms also facilitate the sharing of medical test results and records between healthcare providers, reducing the chances of miscommunication and enhancing collaboration further creating significant opportunities in the U.S. virtual care market.

Bandwidth issues may hamper the market growth

Limited access to adequate broadband may hinder organizations from deploying virtual care technology in rural communities. Healthcare organizations should not be stymied by the limitations of today’s broadband situation, in order to provide all populations with better access to care. Organizations should not be stymied by the limitations of today’s broadband situation. Providers have increased flexibility for delivering timely consults via rural patients and video has improved access to care via cellular or limited broadband connection, using platforms designed to work on any level of connectivity, which may create challenges and further restrain the growth of the U.S. virtual care market.

Segment Insights

U.S. Virtual Care Market By Consultation Mode Insights

The audio segment dominated the U.S. virtual care market in 2024. The segment growth in the market is attributed to the increasing higher preference and easy access to phone calls. Audio-only visits have proven to be a successful means of overcoming challenges to care for individuals such as lack of nearby providers, lack of transportation, and mobility issues. In addition, the video segment is expected to grow fastest during the forecast period. The segment growth in the U.S. is driven by an increase in the adoption of video consultation services, and the rising frequency of telehealth appointments conducted by video and message, and phone consultations.

U.S. Virtual Care Market By Application Insights

The family medicine segment dominated the U.S. virtual care market in 2024. The segment growth in the market is attributed to the increasing adoption of virtual care by family physicians and the increase in the number of online consultations for primary and acute care. Additionally, the others segment is expected to grow fastest during the forecast period. The segment growth in the market is driven by increasing shifting trends of personalized care support adopting virtual care platforms and traditional care methods to patient centric. The others segment comprises psychiatry, gynecology, and gastroenterology services, which may further drive the segment growth in the U.S.

Some of the prominent players in the U.S. virtual care market include:

• CVS Health
• virtuwell.com.
• MeMD
• HealthTap, Inc.
• iCliniq
• Teladoc Health Inc.
• American Well
• MDLIVE
• Doctor On Demand
• Sesame, Inc.

U.S. Virtual Care Market Recent Developments

• In August 2024, Pfizer launched the DTC virtual health platform for streamlined access to treatments, tests, and vaccines. The aim behind this launch was to connect patients in the U.S. with a range of healthcare services, serving as a one-stop shop where they can make doctor’s appointments, find vaccines, and order tests and treatments.
• In June 2024, a leading provider of telehealth and virtual care solutions, Wheel announced the launch of its AI-driven Horizon™ platform. The aim behind this launch was to provide life sciences companies, digital health solution providers, and health plans by using AI.
• In June 2024, MUSC and MetraHealth launched virtual-first telehealth company Ovatient. The aim behind this launch was to help health system clients anywhere in the country by leveraging the healthcare DNA of the two founding health systems while serving as a catalyst for innovation.
  

Segments Covered in the Report

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2034. For this study, Nova one advisor, Inc. has segmented the U.S. virtual care market

By Consultation Mode

• Audio
• Messaging
• Video

By Application

• Family Medicine
• Internal Medicine
• Cardiology
• Pediatrics
• Endocrionology
• Rheumatology
• Pulmonology
• Others