U.S. Virtual Visits Market Size, Share & Trends Analysis Report, By Service Type (Allergies, Urgent Care), By Commercial Plan Type (Small Group, Medicaid), By Age Group, By Gender,- Industry Analysis, Size, Share, Growth, Trends, and Forecast 2025-2034

U.S. Virtual Visits Market Size and Growth

The U.S. virtual visits market was valued at USD 20.65 billion in 2024 and is projected to reach USD 286.87 billion by 2034, registering a CAGR of 30.1% from 2025 to 2034. The U.S. virtual visits market growth is attributed to the increase in the penetration of smartphones.

U.S. Virtual Visits Market Key Takeaways:

• By age group insights, the 18-34 years segment dominated the U.S. virtual visits market in 2024.  
• By age group insights, the 35 to 49 years age group segment is expected to grow fastest during the forecast period. 
• By service type insights, the urgent care segment dominated the market share in 2024. 
• By service type insights, the allergies segment is expected to grow fastest during the forecast period. 
• By gender insights, the female segment dominated the U.S. virtual visits market in 2024. 
• By gender insights, the male segment is expected to grow fastest during the forecast period. 
• By commercial plan type insights, the self-funded/ASO group plans segment dominated the market share in 2024. 
• By commercial plan type insights, the small group commercial plan segment is expected to grow fastest during the forecast period.

U.S. Virtual Visits Market Overview

The U.S. virtual visits market is driven by various factors such as the increasing demand for shorter hospital wait times, rising technological developments in the healthcare industry, and a rise in smartphone usage. Patients can connect with doctors and receive medical consultations virtually from the comfort of their homes, saving both money and time. The market for virtual visits is expected to benefit significantly from the healthcare industry embracing virtual visits services.

Various major companies are emerging with advanced software and solutions across the globe for remote monitoring and virtual consults are implementing business developing strategies such as mergers, acquisitions, and new product launches to expand or diversify their product portfolio, which is further higher demand in the U.S. virtual visits market. In addition, to various healthcare practitioners across the globe, the increasing adoption of teleconsultations and virtual visits coupled with an increase in the geriatric population rapidly are further expected to drive market growth in the U.S.

Key Trends Contributing to the U.S. Virtual Visits Market 

• Increasing telehealth industry: The increasing telehealth industry with devices and apps bringing caregivers and patients closer virtually, with a major preference in consumer behavior from patients to doctors, is expected to drive the market growth.
• Increasing remote and rural areas: The market has become a way to provide urban, rural, and remote areas with convenient and safe access to healthcare for conditions such as hypertension, diabetes, birth control, migraines, and other health diseases that are expected to drive the growth of the U.S. virtual visits market.
• Increasing government initiatives: The increasing number of government initiatives such as mergers, acquisitions, and product launches are further anticipated to enhance the market demand.

Report Scope of U.S. Virtual Visits Market

Increased Penetration and Adoption of Digital Technology

The increased internet connectivity and widespread adoption of digital technology in the U.S. are expected to pave the way for virtual care to become an accessible and feasible option for patients and healthcare providers, which is expected to enhance the market demand. In addition, the convenience provided by virtual consultations, enabling patients to receive medical treatment and counsel without the need for physical presence and travel are further creating major opportunities in the U.S. virtual visits market in the coming years. 

Regulatory challenges may hamper market growth

The reimbursement guidelines, certification standards, and state-specific laws are just a few examples of the regulatory challenges that may prevent virtual visit services from being widely used. In addition, technology restrictions also hamper market growth. Despite healthcare providers, patients and developments may create challenges in virtual visits due to technology issues such as connectivity problems and data security risks, which may further restrain the growth of the U.S. virtual visits market.

Segment Insights

U.S. Virtual Visits Market By Age Group

The 18-34 years segment dominated the U.S. virtual visits market in 2024. The segment growth in the market is driven by increasing rates of depression and anxiety, an increasing number of people with mental health problems, and an increase in the penetration of smartphones in this age group. In addition, the 35 to 49 years age group segment is expected to grow fastest during the forecast period. The segment is witnessing rapid growth due to factors such as decreased chances of contracting additional infections, reduced waiting time, and increasing prevalence of chronic diseases such as hypertension, diabetes, and various cardiovascular diseases.

U.S. Virtual Visits Market By Gender

The female segment dominated the U.S. virtual visits market in the U.S. The segment growth in the market is driven by the increasing need to access healthcare facilities in a safe environment for pregnant women to avoid the risk of the virus via hospital visits. Virtual visits are rapidly adopted by women and are the need of the hour across the country. Additionally, the male segment is expected to grow fastest during the forecast period. Virtual visits have come a long way with advanced facilities such as devices, connected apps, and video calls that make patient monitoring easier. The segment growth in the U.S. is attributed to the increasing use of teleconsultations for various conditions such as increasing stress management, sexual health concerns, and mental health issues.

U.S. Virtual Visits Market By Service Type

The urgent care segment dominated the U.S. virtual visits market in 2024. Consumers have the opportunity to seek medical treatment and advice remotely by seamlessly integrating technology into the urgent care industry. The increasing accessibility and convenience that virtual visits offer patients are expected to drive the segment growth. In addition, the allergies segment is expected to grow fastest during the forecast period. The segment growth in the U.S. is attributed to the increasing demand for teleconsultations for patients for treatment of common diseases such as flu and cold to avoid the chances of contracting additional diseases due to hospital visits.

U.S. Virtual Visits Market By Commercial Plan Type

The self-funded/ASO group plans segment dominated the U.S. virtual visits market in 2024. The segment growth in the market is driven by the increase in demand for affordable healthcare solutions, skyrocketing healthcare costs, and increasing the prevalence of chronic diseases. Furthermore, the increase in the burden of healthcare costs on small businesses and their employees and the increasing demand for virtual care are expected to propel the segment growth.

Some of the prominent players in the U.S. virtual visits market include:

• American Well
• MDLIVE
• Doctor On Demand by Included Health, Inc.
• eVisit
• Teladoc Health, Inc.
• MeMD
• HealthTap, Inc.
• Vidyo, Inc.
• PlushCare
• Zipnosis

U.S. Virtual Visits Market Recent Developments

• In September 2024, the health benefits division of The Cigna Group, Cigna Healthcare launched an "E-Treatment" option through MDLIVE by Evernorth.
  
  
• In October 2024, a new virtual care option in partnership with KeyCare was launched by Confluence Health providing patients across Washington State with 24/7 access to healthcare from the convenience of their homes or while traveling. The aim behind this launch was to streamline patient access to care and integrate care documentation seamlessly.

Segments Covered in the Report

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2034. For this study, Nova one advisor, Inc. has segmented the U.S. virtual visits market

By Service Type

• Cold and Flu Management
• Allergies
• Urgent Care
• Preventive Care
• Chronic Care Management
• Behavioral Health

By Age Group

• Age 18-34
• Age 35-49
• Age 50-64
• Age 65 and above

By Gender

• Male
• Female

By Commercial Plan Type

• Small Group
• Self-Funded/ASO Group Plans
• Medicaid
• Medicare