U.S. Personal-use Facial and Skin Therapy Devices Market (Product: Radiofrequency Devices, Electrical Muscle Stimulation Devices, LED Light Therapy Devices, and Others; Indication; Application and Distribution Channel)- Industry Analysis, Share, Growth, Regional Outlook and Forecasts, 2023-2032

According to Nova one advisor, the U.S. Personal-use Facial and Skin Therapy Devices Market Size was valued at USD 4.0 billion in 2022 and is predicted to be worth USD 14.50 billion by 2032, with a CAGR of 8.60% from 2023 to 2032. 

U.S. Personal-use Facial and Skin Therapy Devices Market: Overview

• Personal-use facial and skin therapy devices are designed for home-use for the purpose of skin tightening, skin rejuvenation, acne, and other skin conditions. In the past few years, demand for personal-use facial and skin therapy devices has increased due to COVID-19 pandemic and cost efficiency. Most of the devices are available in retail stores and e-commerce sites for purchase.
• Major market players focus on the design and development of personal-use facial and skin therapy devices for home-use. Increase in awareness about safety and hygiene related to beauty products is likely to boost the demand for personal-use facial and skin therapy devices.

Report Scope of the U.S. Personal-use Facial and Skin Therapy Devices Market

U.S. Personal-use Facial and Skin Therapy Devices Market: Key Drivers

• Increase in incidence of skin disorders such as acne, atopic dermatitis, psoriasis, rosacea, and skin cancer are projected to drive the personal-use facial and skin therapy devices market in the U.S. during the forecast period
• According to the American Academy of Dermatology Association, acne affects up to 50 million people in the U.S. each year. Around 85% of people between the ages of 12 and 24 experience at least minor acne. Nearly 7.5 million people in the U.S. have psoriasis. Rosacea is a common skin disease that affects 16 million people in the U.S. An estimated 9,500 people in the U.S. are diagnosed with skin cancer every day.
• Surge in awareness about personal care is another major factor propelling the personal-use facial and skin therapy devices market in the U.S. Skin and facial scars, especially those on exposed parts of the body, can adversely affect appearance, thereby affecting self-confidence of an individual. Surge in the number of dermatology treatments across clinics can be attributed to increase in disposable income, rise in consumer awareness about personal appearance, and need to defy early onset of aging. This presents significant opportunities for device manufacturers.

U.S. Personal-use Facial and Skin Therapy Devices: Market Segmentation

• In terms of product, the personal-use facial and skin therapy devices market in the U.S. has been classified into radiofrequency devices, electrical muscle stimulation devices, LED light therapy devices, and others
• Based on indication, the personal-use facial and skin therapy devices market has been categorized into skin tightening, skin rejuvenation, acne, scarring, and others
• In terms of application, the personal-use facial and skin therapy devices market in the U.S. has been bifurcated into skincare and facial treatment
• Based on distribution channel, the personal-use facial and skin therapy devices market has been divided into retail and e-commerce
• Each of the segments has been analyzed in detail for market trends, recent trends, and developments, drivers, restraints, opportunities, and useful insights. The personal-use facial and skin therapy devices market report provides current and expected revenue (US$ Mn) for each of these segments from 2017 to 2031, considering 2020 as the base year. The compound annual growth rate (percentage CAGR) has been provided for each segment and market from 2021 to 2031 along with market size estimations

High Prevalence of Skin Diseases in U.S. Contributes to Market Growth

The increase in incidence of skin disorders such as acne, atopic dermatitis, psoriasis, rosacea, and skin cancer is projected to drive the U.S. personal-use facial and skin therapy devices market during the forecast period.

According to the American Academy of Dermatology Association, acne affects up to 50 million people in the U.S. each year. Around 85% of people between the ages of 12 and 24 experience, at least, minor acne. Nearly 7.5 million people in the U.S. have psoriasis. Rosacea is a common skin disease that affects 16 million people in the U.S. An estimated 9,500 people in the U.S. are diagnosed with skin cancer every day.

Awareness about Early Onset of Aging Bolsters Device Sales

The surge in awareness about personal care is another major factor propelling the growth of the U.S. personal-use facial and skin therapy devices market. Skin and facial scars, especially those on exposed parts of the body, can adversely affect appearance, thereby affecting self-confidence of an individual. The increase in the number of dermatology treatments across clinics can be attributed to rise in disposable income and consumer awareness about personal appearance, and need to defy early onset of aging. This presents significant opportunities for device manufacturers.

Companies in the U.S. personal-use facial and skin therapy devices market are increasing the availability of radiofrequency devices, electrical muscle stimulation devices, LED light therapy devices, etc.

eCommerce Holds Promising Potentials to Enable Branding of Facial Therapy Devices

Major market players are focusing on the design and development of personal-use facial and skin therapy devices for home use. Increase in awareness about safety and hygiene related to beauty products is likely to boost the demand for personal-use facial and skin therapy devices.

The rise in adoption of e-commerce as a branding and marketing platform is another major factor expected to propel the market during the forecast period. Companies operating in the U.S. personal-use facial and skin therapy devices market are adopting various e-commerce marketing strategies to sell their products, especially home-use devices. The e-commerce companies are offering personal-use facial & skin therapy devices at discounted prices either through a coupon or through product bundling options. This strategy has increased consistent usage and purchase of personal-use facial & skin therapy devices by consumers. This, in turn, helps companies expand their market footprint worldwide.

LED Light & Radiofrequency Technology Gains Popularity in Facial Therapy Devices

The revenue share of LED light therapy devices is likely to account for a major share of the U.S. personal-use facial and skin therapy devices market during the forecast period. The high adoption of light technology is primarily due to its ability to reduce the redness and inflammation associated with skin conditions, such as acne & rosacea, by targeting specific areas of the skin, while not harming other areas.

Radiofrequency device accounted for a major revenue share among all product types in 2020. Increase in use of radiofrequency devices for skin tightening applications is estimated to fuel the growth of the market.

Some of the prominent players in the U.S. Personal-use Facial and Skin Therapy Devices Market include:

• Cutera
• ShenB
• Trophy Skin
• Alma Lasers
• Lumenis
• YA-MAN Ltd.

Segments Covered in the Report

This report forecasts revenue growth and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2032. For this study, Nova one advisor, Inc. has segmented the U.S. Personal-use Facial and Skin Therapy Devices market.

• By Product
• Radiofrequency Devices
• Electrical Muscle Stimulation Devices
• LED Light Therapy Devices
• Others
• By Indication
• Skin Tightening
• Skin Rejuvenation
• Acne
• Scarring
• Others
• By Application
• Skin Care
• Facial Treatment
• By Distribution Channel
• Retail
• E-commerce