The global AI in media & entertainment market size was exhibited at USD 28.27 billion in 2025 and is projected to hit around USD 233.85 billion by 2035, growing at a CAGR of 18.15% during the forecast period 2026 to 2035.
Key Pointers:
- The service segment dominated the artificial intelligence in media & entertainment market in 2025 with a revenue share of 60.2%.
- The sales and marketing segment dominated the market in 2025 with a revenue share of 22.7%.
- AI is used for trading or marketing aspects, including design, advertising, and promotions in the entertainment & media fields
- The North America region dominated the market in 2025 and accounted for the maximum share of more than 40.09% of the overall revenue.
- Market Growth Overview: The AI in media & entertainment market is expected to grow significantly between 2026 and 2035, driven by the engagement of hyper-personalization and audience, growing efficiency in content creation and production, and integration of immersive technologies.
- Sustainability Trends: Sustainability trends involve energy-efficient AI infrastructure, virtual production and digital twin, and sustainable content creation.
- Major Investors: Major investors in the market include Andreessen Horowitz (a16z), Lightspeed Venture Partners, SoftBank, Microsoft, Google, and NVIDIA.
| Report Coverage |
Details |
| Market Size in 2026 |
USD 35.87 Billion |
| Market Size by 2035 |
USD 233.85 Billion |
| Growth Rate from 2026 to 2035 |
CAGR of 18.15% |
| Base Year |
2025 |
| Forecast Period |
2026 to 2035 |
| Segments Covered |
Solution, Application, Region |
| Regions Covered |
North America, Europe, Asia-Pacific, Latin America and Middle East & Africa |
By Solution Insights
The service segment is driven by the rise of AI-as-a-Service; media firms are increasingly turning to specialized agencies and cloud-based models to integrate AI without massive capital overhead. This shift toward outsourcing and strategic partnerships ensures production efficiency and hyper-personalization for OTT platforms, effectively bridging the internal expertise gap.
The hardware/equipment segment is driven by the expansion of virtual production and generative AI, which require specialized hardware for instant 3D rendering and high-definition visual effects. Consequently, the push for low-latency edge AI ensures that advanced hardware remains the cornerstone of modern content delivery and infrastructure development.
By Application Insights
The sales and marketing segment is driven by leveraging hyper-personalization and targeted advertising. AI transforms vast consumer datasets into actionable insights that significantly boost viewer retention and conversion rates. The integration of generative AI and automation streamlines creative workflows, allowing for rapid asset production and high operational efficiency across diverse platforms.
The detection segment is driven by integrating real-time monitoring and automated analysis, enabling media organizations to effectively mitigate the spread of misinformation across digital platforms at scale. Consequently, the necessity for maintaining content authenticity in an era of AI-generated deception makes this the fastest-growing application in the market.
How Did North America Dominate the AI in Media & Entertainment Market?
The North America region's growth is fueled by a dominant hub for pioneering AI integration in content creation and recommendation engines. Massive R&D investment in virtual production and VFX, supported by a world-class digital infrastructure, allows for the seamless deployment of high-end AI solutions. Furthermore, a thriving start-up ecosystem and the rapid adoption of generative AI across gaming and film production solidify the region's leadership.
The Asia Pacific region's growth is driven by the rapid expansion of 5G infrastructure in China and India, which has created a powerful foundation for high-definition, AI-driven content consumption across the Asia-Pacific region. Strategic investments from giants like Alibaba and government-backed digital initiatives are accelerating the adoption of AI for virtual production and advanced visual effects. Furthermore, the explosion of OTT platforms leveraging hyper-personalization has positioned India as a primary engine for regional growth.
- Amazon Web Services, Inc. (AWS): AWS provides a comprehensive suite of cloud-based AI and machine learning services, such as Amazon Rekognition and Amazon Bedrock, enabling media companies to automate content creation, metadata tagging, and personalized streaming recommendations.
- EMG: EMG contributes by integrating AI-powered, remote production technologies into its live broadcasting workflows to improve efficiency and reduce operational costs. Their solutions facilitate automated camera tracking and intelligent video switching for sports and event coverage.
- Gearhouse South Africa Pty. Ltd.: Gearhouse contributes by deploying advanced, AI-driven audio-visual technology for live events, enhancing audience engagement through automated content management. They incorporate smart, data-driven systems to improve the production quality and efficiency of large-scale entertainment broadcasts.
- Gravity Media: Gravity Media provides specialized production solutions that leverage AI for media management, enhancing the speed of live sports and entertainment content workflows. Their services include intelligent, automated, and remote production tools that streamline post-production and improve the quality of live broadcasts.
- GrayMeta: GrayMeta utilizes AI to automatically index and analyze video content, enabling media organizations to quickly search, identify, and monetize archival footage.
Segments Covered in the Report
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2026 to 2035 For this study, Nova one advisor, Inc. has segmented the global AI in media & entertainment market.
By Solution
- Hardware/Equipment
- Services
By Application
- Gaming
- Fake Story Detection
- Plagiarism Detection
- Personalization
- Production Planning & Management
- Sales & Marketing
- Talent Identification
- Content Capture
- Sports Automatic Productions
- Video Production
- Broadcasting & Live Streaming
- Analytics
By Region
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East & Africa (MEA)
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