The global Anime market gathered revenue around USD 25.16 billion in 2021 and market is set to grow USD 51.03 billion by the end of 2030 and is estimated to expand at a modest CAGR of 9.20% during the prediction period 2022 to 2030.
The growing popularity and the rising sales of Japanese anime content worldwide are anticipated to drive the growth of the market over the forecast period. As such, foreign sales are expected to contribute to substantial revenue generation in the market. The growing preference for internet distribution and application games, which account for the majority of overseas sales in Japan, is projected to play a decisive role in propelling the market growth. The outbreak of the COVID-19 pandemic has had a significant impact on the market.
The month of April is usually considered the busiest of the year because of the start of new shows. However, several animated television programs, including those already in production, were either postponed or canceled in the wake of the outbreak of the pandemic. At the same time, theatre releases and live performances were also impacted as a result of the lockdowns and restrictions imposed on the movement of people as part of the efforts to arrest the spread of the coronavirus. On the other hand, streaming services, such as Netflix, have gained immense popularity. For instance, in Japan alone, the platform witnessed a sudden rise in the number of subscribers as individuals preferred spending most of the time watching animated series and movies.
Advances in the latest technologies, including Artificial Intelligence (AI), Virtual Reality (VR), Augmented reality (AR), and Internet of Things (IoT) among others coupled with the increasing levels of disposable income are expected to play a vital role in driving the market growth. The latest, most up-to-date, and technologically advanced gadgets, smartphones, and other mobile devices are increasingly being introduced in the market as technologies continue to advance. The rising levels of disposable income are allowing the young generation to invest in the latest smartphones and other gadgets. This is encouraging the consumption of anime content across the globe through various gaming applications, websites, and other sources.
Advances in cutting-edge technologies, such as VR, and the continued development of new, innovative VR gaming equipment are driving the popularity of anime games with virtual surround sound and in-game communication, which also bodes well for the market growth. The growing preference for the distribution of anime content over multiple platforms, including television, comics, Over the Top (OTT) streaming platforms, games, and social media among others, is equally expected to contribute to the market growth. At this juncture, animators, artists, publishers, developers, and other creative agencies are all working aggressively towards the development of new content.
Report Scope of the Anime Market
As a result, the government in the country is pursuing several supportive initiatives to fund the production of such films, serials, and games. In response to the growing popularity and the increasing demand for animated games and animation films, a number of animation companies are also emerging in other countries, such as the U.S., China, and France. In addition, these animation companies are collaborating with marketing and advertising agencies to realize their branding and marketing goals. All these factors will bode well for the growth of the global market over the forecast period.
Japan accounted for the highest market share of almost 46% in 2021. Japan is home to a majority of animation studios. For instance, approximately 622 animation studios engaged in the development of animation content are present in Japan, out of which, 542 anime studios are present in Tokyo alone. Japanese comic books, popularly known as manga, are also gaining immense popularity, thereby encouraging several young and talented individuals to pursue a career in this field.
The Middle East and Africa (MEA) region is expected to exhibit the fastest CAGR of approximately 18.9% from 2022 to 2030. The anime fan base is growing significantly across the MEA region. As a result, consumption of anime content, including video games and comics, and the sale of anime merchandise items are also gaining traction in the region. The region is home to several studios and convention centers catering to the anime fan base. The popularity of anime content is particularly growing in Saudi Arabia. The country is home to one of the largest anime communities among the Arab nations. The country has also emerged as a hub for several anime stores in recent years, and the number of anime stores is growing across larger cities, such as Riyadh and Jeddah, as well as across smaller cities, such as Khobar.
Some of the prominent players in the Anime Market include:
Segments Covered in the Report
This research report offers market revenue, sales volume, production assessment and prognoses by classifying it on the basis of various aspects. Further, this research study investigates market size, production, consumption and its development trends at global, regional, and country level for the period of 2017 to 2030 and covers subsequent region in its scope:
Middle East & Africa (MEA)
In the study, a unique research methodology is utilized to conduct extensive research on the growth of the Anime market, and reach conclusions on the future growth parameters of the market. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the conclusions.
Secondary resources referred to by analysts during the production of the Anime market study are as follows - statistics from government organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have also interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of this report as a primary resource.
Comprehensive information acquired from primary and secondary resources acts as a validation from companies in the market, and makes the projections on the growth prospects of the Anime markets more accurate and reliable.
It involves company databases such as Hoover's: This assists us recognize financial information, structure of the market participants and industry competitive landscape.
The secondary research sources referred in the process are as follows:
Primary research includes face-to face interviews, online surveys, and telephonic interviews.
Industry participants involved in this research study include:
Key Points Covered in Anime Market Study: