Automotive Infotainment Market Size, Share & Trends Analysis Report By Product Type (Heads-up Display, Navigation Unit, Display Unit), By Fit Type, By Vehicle Type- Global Industry Analysis, Share, Growth, Regional Outlook and Forecasts, 2021-2027

The global Automotive Infotainment market gathered revenue around USD 6.90 Billion in 2020 and market is set to grow USD 13.25 Billion by the end of 2027 and is estimated to expand at a modest CAGR of 8.2% during the prediction period 2021 to 2027.

Growth Factors:

The increasing demand for autonomous vehicle technology, automotive cockpit electronics, and advanced safety features such as advanced driver assistance systems is anticipated to drive the growth. The growing demand for enhanced in-vehicle experience and shifting consumer buying behavior and the worldwide expansion of the luxury and premium car segments are also likely to fuel the growth of the market.

The growing number of millennials opting for small and medium-sized cars is expected to boost the growth of the market growth. Furthermore, consumers are inclined to buy these cars, compared to premium cars, owing to their cost-effectiveness. In addition to this, the introduction of medium-sized SUVs has further encouraged the market growth as consumers can buy a bigger-sized vehicle at a lower cost.

Automotive infotainment technology is expected to gain significant demand as major automotive components and solution providers are engaging in developing complete automotive infotainment solutions. For instance, in May 2021, BMW AG announced iDrive 8, the latest infotainment system for its vehicles. The new iDrive 8 provides enhanced voice-recognition software and a massive touchscreen with multiple new features. It will be initially debuted on the new electric i4 sedan and iX SUV.

This research report purposes at stressing the most lucrative growth prospects. The aim of the research report is to provide an inclusive valuation of the Automotive Infotainment market and it encompasses thoughtful visions, actualities, industry-validated market findings, historic data, and prognoses by means of appropriate set of assumptions and practice. Global Automotive Infotainment market report aids in comprehending market structure and dynamics by recognizing and scrutinizing the market sectors and predicted the global market outlook.

Report Coverage

Report Scope Details
Market Size USD 13.25 Billion by 2027
Growth Rate CAGR of 8.2% From 2021 to 2027
Base Year 2020
Forecast Period 2021 to 2027
Historic Data 2017 to 2020
Report coverage Growth Factors, Revenue Status, Competitive Landscape,  and Future Trends
Segments Covered Product type, fit type, vehicle type, and Region
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa (MEA)
Companies Mentioned Alpine Electronics; Clarion Co., Ltd.; Continental AG; Delphi Automotive PLC; Denso Corporation; Harman International; JVC KENWOOD Corporation; Panasonic Corporation; Pioneer Corporation; Visteon Corporation

COVID-19 Impact Assessment on Market Landscape

The report comprises the scrutiny of COVID-19 lock-down impact on the income of market leaders, disrupters and followers. Since lock down was instigated differently in diverse regions and nations, influence of same is also dissimilar across various industry verticals. The research report offers present short-term and long-term influence on the market to assist market participants across value chain makers to formulate the framework for short term and long-lasting tactics for recovery and by region.

Automotive Infotainment market Report empowers readers with all-inclusive market intelligence and offers a granular outline of the market they are operational in. Further this research study delivers exceptional combination of tangible perceptions and qualitative scrutiny to aid companies accomplishes sustainable growth. This report employs industry-leading research practices and tools to assemble all-inclusive market studies, intermingled with pertinent data. Additionally, this report also emphases on the competitive examination of crucial players by analyzing their product portfolio, pricing, gross margins, financial position, growth approaches, and regional occurrence.

Segments covered analysis

By Product Type analysis:

The communication unit segment accounted for the largest share of around 26% of the overall market volume in 2020. Communication units have become reliable due to the introduction of the 4G LTE network, which allows advanced onboard features such as hands-free calling, 3D navigation, media streaming, and satellite radio. Furthermore, increased efforts for developing 5G network are expected to improve connectivity features in infotainment systems. Additionally, several automotive manufacturers aim to offer advanced communication systems in economic and mid-segment vehicle variants. All these factors are expected to drive the segment growth.

The head-up display segment is projected to expand at a CAGR of over 10.4% over the forecast period. A head-up display is a transparent display that displays information directly in the driver's line of sight. With the help of head-up displays, drivers get all the critical information such as speed, indicator arrows for navigation, and warning signals without looking down at the secondary display or instrument cluster.

By Fit Type analysis:

The OE fitted segment accounted for the largest revenue share of around 70% of the overall market in 2020. OE fitted products are expensive and present less scope of customization as they are standardized. They can be procured through authorized dealers and distributors. These products offer customers benefits such as easier servicing and maintenance and are covered under the car manufacturers’ warranty. In addition to this, an OE fitted set-up has access to car data, enabling the company to carry out direct marketing campaigns for service and support.

The aftermarket segment is expected to expand at a CAGR exceeding 5.2% from 2021 to 2027. Aftermarket suppliers of automotive infotainment systems offer these products at a low cost and this is expected to enhance the demand for aftermarket systems. Moreover, the customization flexibility offered by them is expected to stimulate the demand for aftermarket systems. Aftermarket parts are cheaper; however, the disadvantages of using aftermarket parts sometimes outweigh initial savings.

By Vehicle Type analysis:

The passenger cars segment accounted for the largest share of around 80.2% of the overall market in 2020. The increasing demand for connected car features in passenger vehicles and the onset of autonomous vehicles is expected to drive the segment growth. Additionally, automotive manufacturers are increasingly focusing on offering an improved user experience to their customers, which has also boosted the demand for automotive infotainment systems.The commercial vehicles segment is projected to register a CAGR of over 9.8% over the forecast period. The increasing demand for commercial vehicles and the growing focus of automotive companies on including vehicle-to-vehicle communications in vehicles for fleet management are expected to boost the demand for automotive infotainment solutions, thus propelling the segment growth.

Regional analysis:

The Asia Pacific region accounted for the largest revenue share of the overall market in 2020. It is anticipated to continue to dominate over the forecast period with a CAGR exceeding 10.4%. This growth can be attributed to the growing sales and production of passenger cars in the region. The increasing income levels and high demand for automobiles have resulted in the growth of luxury and mid-sized premium cars segments in the region. In 2020, China led the passenger car production with 19.8 million units.

Europe accounted for a considerable share of the overall market for automotive infotainment. The region is a manufacturing hub with prominent premium vehicle manufacturers and automotive OEMs. Automotive manufacturing activities in the region have been driven by high investments by OEMs such as Volkswagen, Daimler, BMW, Jaguar Land Rover, Honda, and Nissan. Most premium car manufacturers in the region install voice recognition systems, driver distraction mitigation systems, and HD in-dash display monitors, which is projected to drive the market growth in Europe.

Competitive Rivalry

Foremost players in the market are attentive on adopting corporation strategies to enhance their market share. Some of the prominent tactics undertaken by leading market participants in order to sustain the fierce market completion include collaborations, acquisitions, substantial spending in R&D and the improvement of new-fangled products or reforms among others.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

  • Company Overview
  • Company Market Share/Positioning Analysis
  • Product Offerings
  • Financial Performance
  • Recent Initiatives
  • Key Strategies Adopted by Players
  • Vendor Landscape
  • List of Suppliers
  • List of Buyers

Some of the prominent players in the Automotive Infotainment Market include:  Alpine Electronics; Clarion Co., Ltd.; Continental AG; Delphi Automotive PLC; Denso Corporation; Harman International; JVC KENWOOD Corporation; Panasonic Corporation; Pioneer Corporation; Visteon Corporation

Segments Covered in the Report

This research report offers market revenue, sales volume, production assessment and prognoses by classifying it on the basis of various aspects. Further, this research study investigates market size, production, consumption and its development trends at global, regional, and country level for the period of 2017 to 2027 and covers subsequent region in its scope:

  • By Product Type
    • Audio Unit
    • Display Unit
    • Heads-Up Display
    • Navigation Unit
    • Communication Unit
  • By Fit Type
    • OE Fitted
    • Aftermarket
  • By Vehicle Type
    • Passenger Cars
    • Commercial Vehicles

By Geography

North America

  • U.S.
  • Canada


  • Germany
  • France
  • United Kingdom
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • Southeast Asia
  • Rest of Asia Pacific

Latin America

  • Brazil
  • Rest of Latin America

Middle East & Africa (MEA)

  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa

Highlights of the Report:

  • Market Penetration: Comprehensive information on the product portfolios of the top players in the market.
  • Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the market
  • Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market
  • Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies
  • Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the market

Research Methodology

In the study, a unique research methodology is utilized to conduct extensive research on the growth of the Automotive Infotainment market, and reach conclusions on the future growth parameters of the market. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the conclusions.

Secondary resources referred to by analysts during the production of the Automotive Infotainment market study are as follows - statistics from government organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have also interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of this report as a primary resource.

Comprehensive information acquired from primary and secondary resources acts as a validation from companies in the market, and makes the projections on the growth prospects of the Automotive Infotainment markets more accurate and reliable.

Secondary Research

It involves company databases such as Hoover's: This assists us recognize financial information, structure of the market participants and industry competitive landscape.

The secondary research sources referred in the process are as follows:

  • Governmental bodies, and organizations creating economic policies
  • National and international social welfare institutions
  • Company websites, financial reports and SEC filings, broker and investor reports
  • Related patent and regulatory databases
  • Statistical databases and market reports
  • Corporate Presentations, news, press release, and specification sheet of Manufacturers

Primary Research

Primary research includes face-to face interviews, online surveys, and telephonic interviews.

  • Means of primary research: Email interactions, telephonic discussions and Questionnaire based research etc.
  • In order to validate our research findings and analysis we conduct primary interviews of key industry participants. Insights from primary respondents help in validating the secondary research findings. It also develops Research Team’s expertise and market understanding.

Industry participants involved in this research study include:

  • CEOs, VPs, market intelligence managers
  • Procuring and national sales managers technical personnel, distributors and resellers
  • Research analysts and key opinion leaders from various domains

Key Points Covered in Automotive Infotainment Market Study:

  • Growth of Automotive Infotainment in 2021
  • Market Estimates and Forecasts (2017-2027)
  •  Brand Share and Market Share Analysis
  •  Key Drivers and Restraints Shaping Market Growth
  •  Segment-wise, Country-wise, and Region-wise Analysis
  •  Competition Mapping and Benchmarking
  •  Recommendation on Key Winning Strategies
  •  COVID-19 Impact on Demand for Automotive Infotainment and How to Navigate
  •  Key Product Innovations and Regulatory Climate
  •  Automotive Infotainment Consumption Analysis
  •  Automotive Infotainment Production Analysis
  •  Automotive Infotainment and Management