Global Automotive Over-The-Air (OTA) Updates Market Size, Share, Forecast Report, 2020-2027

The Global Automotive OTA Updates Market is expected to grow at a significant rate due to the increasing number of connected cars and electric vehicles. Moreover, OEMs are investing in OTA updates solutions in order to provide ease of updates to the car owners. Currently, there are several global technology players who have entered the automotive OTA updates market. These providers are investing significantly in research and development to offer secured and cost-effective OTA updates solutions to the car manufacturers. The market is dominated by a few major players; however, new players are expected to enter the market due to revenue opportunities in regions such as Asia-Pacific, the Middle East & Africa, and South America. The entry of new players is expected to increase the competition in the market.

Global Automotive OTA Updates Market is expected to reach USD 8,775.5 Million by the end of 2025 at a 22.2% CAGR during the forecast period 2019–2025.

The over-the-air update is a method of distributing new software, firmware, and other update facilities over the cloud. Until recently, the OTA updates were available only for smartphones; however, with the rapid growth in the number of connected cars across the globe and vehicles becoming more software dependent, the need for OTA updates has increased significantly. For a long time, software updates were done through local software update procedures, wherein the car is sent to a dealer/mechanic who then updates the software. Tesla Motors started offering OTA capability for its electric vehicles, which disrupted the automotive industry. Thereafter, other global car manufacturers, such as BMW, Mercedes-Benz, and General Motors, started investing in offering OTA capabilities for their connected cars. OTA updates are expected to help OEMs in saving a significant amount that they incur due to car recalls. Moreover, it gives car owners the ease to update all their software without visiting the dealer’s location.

Key Players

Some of the Key Players in the market are Robert Bosch GmbH, NXP Semiconductors N.V, Verizon Communications, Inc., Continental AG, Infineon Technologies AG, Qualcomm Incorporated, Intel Corporation, HARMAN International, Airbiquity Inc, Aptiv, HERE Technologies, BlackBerry QNX Software Systems Limited, Garmin Ltd., and Intellias Ltd.
Market Segmentation

The GLOBAL AUTOMOTIVE Over-The-Air (OTA) Updates Market has been segmented based on Technology, Application, Propulsion, Vehicle Type, and Regions.

By Technology, the global market has been segmented into software over-the-air technology (SOTA) and firmware over-the-air technology (FOTA).

By Application, the global market has been divided into an electronic control unit (ECU), infotainment, safety & security, telematics control unit (TCU), and others.

By Propulsion, the global market has been bifurcated into ICE and electric vehicle. The electric vehicle segment is further sub-segmented into battery electric vehicle (BEV), hybrid electric vehicles (HEV), and plug-in hybrid electric vehicles (PHEV).

By Vehicle Type, the global market has been divided into light commercial vehicles and heavy commercial vehicles.

The regions included in the study are North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.