Automotive upholstery encompasses the interior of any vehicle involving the seat covers, carpet, door insides, the trunk space, and the boot space. The primary need for automotive upholstery is to provide comfort to the passengers and provide a pleasant ambiance of the vehicle interiors. Automotive upholstery also helps differentiate the automobile brand from its competitors by providing an added value. This is primarily done by providing seat covers made from aesthetically appealing and comforting material, providing overall fitments like the dashboard, steering wheel, door insides, etc. in an eye soothing color scheme.
The factors that are responsible for the growth of the automotive upholstery market are increased vehicle demand in the market with large available variety, increased customer requirement due to awareness about automobile interiors, greater proximity of raw material suppliers in the vicinity, breakneck competition between competing automotive firms, influence from popular media, and an increase in the number of affluent buyers. While the automotive upholstery is more or less customizable, the biggest factor in the decision making is the pricing point of the overall system and the fitment cost involved. The fluctuating cost of raw materials directly affects the overall production cost of the upholstery production. This, in turn, affects the demand for the upholstery, especially in a price sensitive market. The global automotive upholstery market is expected to grow at a CAGR of ~9% during the forecast period 2017-2023.
Automotive Upholstery Market by Segmentation:
The automotive upholstery market is segmented into material used, application, type of fabric, vehicle type, and region.
On the basis of the application, the market is segmented into carpet flooring, side lining, seat cover, trunk space, visor linings, and roof lining. Segmentation based on the type of fabric involves woven, knit and hand crafted varieties. Segmentation on the basis of the material used involves using leather, synthetic leather, hand woven material, cotton, resin, and vinyl. On the basis of the vehicle type, the market is segmented into passenger cars and commercial vehicles. The most sought-after and customizable option availed by the consumers would be the different varieties in the seat cover. Hand stitched or handwoven varieties are generally sought after in the high priced car segment. Standard synthetic varieties are more prominent in the entry-level car market where the key is to provide consumers with economical options.
On the basis of the region, the market is segmented into North America, Asia Pacific, Europe, and Rest of the World. In the North America market (especially U.S.), people generally tend to use large SUVs. This upward trend of owning large personalized vehicles in the U.S. is driving the importance and usage of the automotive upholstery market. The Europeans are well known for their liking towards big and high-end automobiles with flashy interiors. Thus aesthetically appealing upholstery has always been in the demand in the European market. In case of the Asia Pacific region, the two automotive hubs – India and China show a strong future projected demand for upholstery. Japan being the global automobile superpower since decades always shows a strong inclination for high-end upholstery. The primary reason for this is the increased purchase power of the Asians and greater likening towards technologically advanced vehicles.
Key Players
Some of the key players in the automotive upholstery market are Lear Corporation (U.S.), Adient PLC (U.S), Toyota Boshoku (Japan), and Faurecia (France), Johnson Controls International Plc (Ireland), Katzkin (U.S.), Grammer AG (Germany), Acme Mills Company (U.S.), Borgers Se & Co. KGaA (Germany), Grupo Antolin (Spain), Haartz Corporation (U.S.), and Seiren Co. (Japan).
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