Baby Skincare Market (By Products: Soaps, Body Wash, Cleanser, Moisturizers, Ointments, Oil, Lotions, Cream, Powder, Shampoo, Conditioner, Others; By Distribution Channel: Supermarkets & Hypermarkets, Convenience Stores, Pharmacy & Drugstore, Online, Others; By Age Group (0-6 Months, 7-12 Months, 13-24 Months) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2022 – 2030

The global baby skincare market size was valued at US$ 17.2 billion in 2021 and is expected to hit US$ 30.54 billion by 2030 poised to grow at a CAGR of 6.6% during the forecast period 2022 to 2030.

Growth Factors:

The baby products are paving the way for personal hygiene. Several brands offer a wide range of baby care products with skin care being the most popular products. The skin of newborns is the most susceptible and delicate to infection. As a result, additional attention is essential to safeguard and nurture the baby’s delicate skin. Thus, the key market players have developed products that meet the needs of customers. The consumers are also turning toward organic and natural baby products, which are safer with no chemical additives, in order to protect the delicate infant skin. Since more females enter the workforce, the income level rises, resulting in the acceptance of high-quality healthcare products. As a result, the baby skincare market is growing at a rapid pace.

The organic and natural products are popular among consumers for skin care since they are soft and gentle and nurture the skin of babies. Furthermore, most of the skin care products come into close contact with the infant’s skin. As a result, natural baby skincare products are the best choice for protecting a baby’s skin. The natural and organic baby skincare products are becoming increasingly popular since they are free of negative effects on baby skin.

The natural, does not always imply healthy and safety. The natural products require a precise temperature at which they must be packed and maintained, and this is a mandatory requirement. As a result, if not created under acceptable conditions, it can have negative consequences. Thus, the adoption of natural baby skincare products has been hampered.

As millennial parents are more educated and informed, they prefer natural and organic baby skincare products to avoid adverse effects of chemical components on their child’s skin. As more women enter the workforce, disposable income rises, allowing for the purchase of high quality of healthcare supplies. As a result, the baby skincare market expansion is accelerated.

The regional and international organizations as well as government agencies manage the baby skincare market with a variety of rules and standards. The Food and Drug Administration (FDA) is one of the main agencies in charge of regulating baby skincare products, although it does not have the power to approve items before they reach store shelves.

With the rise in the working population, educational levels, disposable income, more individuals are becoming aware of and concerned about baby skincare. The parents are also becoming more conscious as a result of sophisticated promotions and commercials. The middle-class people’s disposable income has increased as both parents earn much more amount of money. As a result, parents’ purchasing power has risen. More various baby care items are in demand among today’s parents.

Report Scope of the Baby Skincare Market

Report Coverage


Market Size by 2030

USD 30.54 Billion

Growth Rate from 2022 to 2030

CAGR of 6.6%

Largest Market

Asia Pacific

Fastest Growing Market

North America

Base Year


Forecast Period

2022 to 2030

Segments Covered

Product, Distribution Channel, Age Group, Geography

Companies Mentioned

Unilever, Johnson & Johnson Services Inc., Beiersdorfs Inc., Sudocream, GALDERMA LABORATORIES L.P., Palmers, Sebamed, Cherub Rubs, Sanosan, Gaia Natural Baby


Due to climate change and diaper use, infant skin is prone to various rashes and allergies. As a result, the demand for creams, moisturizers, and lotions to treat diaper rashes, eczema, and sunburns increases. The reproductive decisions, rising population, and fertility rates all seem to be influenced by significant cultural transitions or changes. This factor is influencing the growth of the baby skincare market.

In order to suit the needs of consumers, the key market players in the baby skincare market are introducing new products. A wide range of products are becoming more widely available, due to market players. The baby skincare market is growing due to a number of active research projects aimed at generating and manufacturing natural and organic skin care products. As a result, the baby skincare market players are looking for ways to improve product quality.

Products Insights

In 2020, the creams segment dominated the baby skincare market. The primary purpose of baby lotions and creams is to hydrate and protect the skin from drying out. The diaper rash creams, on the other hand, are used to provide a barrier between the skin of the infant and the wet diapers, preventing irritation.

The oil segment, on the other hand, is predicted to develop at the quickest rate in the future years. The traditional infant massage oils are used to calm and soothe a baby’s sensitive skin. The olive oil, coconut oil, and aloe oil are used as baby skin care products on a large scale.

Distribution Channel Insights

The supermarkets & hypermarkets segment dominated the baby skincare market in 2020. The supermarkets and hypermarkets provide wide range of baby skin care products. These products are available on discounts in these stores, which is boosting the expansion of the supermarkets and hypermarkets segment over the projection period. The Amazon and Walmart are implementing various strategies for the increased sales of baby skin care products.

The online segment is fastest growing segment of the baby skincare market in 2020. The factors such as high rate of internet penetration, growing usage of smartphones and tablets, and easy availability of wide variety of products are driving the growth of the online segment during the forecast period.

Region Insights

Asia-Pacific dominated the baby skincare market in 2020 with a revenue share of 30%. The baby skincare market in the region is being driven by a rise in brand penetration and a broad distribution network. The growth of the market is being aided by the e-commerce sector.

North America, on the other hand, is expected to develop at the fastest rate during the forecast period. The increased research and development expenditures by businesses would boost the baby skincare market growth in North America region.

Some of the prominent players in the Baby Skincare Market include:

  • Unilever
  • Johnson & Johnson Services Inc.
  • Beiersdorfs Inc.
  • Sudocream
  • Palmers’
  • Sebamed
  • Cherub Rubs
  • Sanosan
  • Gaia Natural Baby

Segments Covered in the Report

This research report offers market revenue, sales volume, production assessment and prognoses by classifying it on the basis of various aspects. Further, this research study investigates market size, production, consumption and its development trends at global, regional, and country level for the period of 2017 to 2030 and covers subsequent region in its scope:

By Products

  • Soaps
  • Body Wash
  • Cleanser
  • Moisturizers
  • Ointments
  • Oil
  • Lotions
  • Cream
  • Powder
  • Shampoo
  • Conditioner
  • Others

By Distribution Channel

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Pharmacy & Drugstore
  • Online
  • Others

By Age Group

  • 0-6 Months
  • 7-12 Months
  • 13-24 Months

By Geography

North America

  • U.S.
  • Canada


  • Germany
  • France
  • United Kingdom
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • Southeast Asia
  • Rest of Asia Pacific

Latin America

  • Brazil
  • Rest of Latin America

Middle East & Africa (MEA)

  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa

Key Points Covered in Baby Skincare Market Study:

  • Growth of Baby Skincare in 2022
  • Market Estimates and Forecasts (2017-2030)
  •  Brand Share and Market Share Analysis
  •  Key Drivers and Restraints Shaping Market Growth
  •  Segment-wise, Country-wise, and Region-wise Analysis
  •  Competition Mapping and Benchmarking
  •  Recommendation on Key Winning Strategies
  •  COVID-19 Impact on Demand for Baby Skincare and How to Navigate
  •  Key Product Innovations and Regulatory Climate
  •  Baby Skincare Consumption Analysis
  •  Baby Skincare Production Analysis
  •  Baby Skincare and Management