The global brain health supplements market size was exhibited at USD 9.19 billion in 2022 and is projected to hit around USD 26.28 billion by 2032, growing at a CAGR of 11.08% during the forecast period 2023 to 2032.
Key Pointers:
- North America led the market and generated more than 41.9% of revenue share in 2022.
- Asia Pacific is expected to expand at a CAGR of 16.1% from 2023 to 2032.
- The natural molecules segment holds a maximum share of the global market.
- The herbal extract segment held a notable share of the market in 2022.
- By application, the memory enhancement segment captured more than 26.7% of revenue share in 2022.
- By application, the stress and anxiety segment is the fastest-growing segment of the global market.
- By sales channel, the supermarket segments led the global market.
- By sales channel, the online stores' segment is growing at a remarkable rate between 2023 and 2032.
Brain Health Supplements Market Report Scope
The global market is anticipated to witness significant growth in the next few years on account of a surging number of self-directed consumers and growing awareness of these products among students along with modernization in this field. In addition, cost-effectiveness, as well as easy accessibility to these products is further expected to boost product demand among consumers.
Over the past few years, consumers have been opting for naturally derived supplements. Caffeine, green tea, matcha tea, Kucha tea, beets, eggs, spinach, peanuts, liver, arctic root, brahmi, turmeric, pine bark, ginseng, and fish oil are among the popular natural sources of brain supplements. The most common supplements consumed by adults are taken for memory enhancement, which includes omega-3, green tea, and turmeric/curcumin. The increase in the vegan population in North America and Europe is anticipated to boost the demand for plant-based supplements in the upcoming years.
The rising instances of depression among the population across the globe are anticipated to drive the brain health supplements industry over the forecast period. Rising demand for multi-utility drugs that work as antidepressants, energy boosters, and resist anxiety are expected to drive the growth of this segment. According to the Kaiser Family Foundation 2021 report on the ‘implications of COVID-19 for mental health and substance use’, the share of adults experiencing depression in the U.S. increased from 11% in January-June 2019 to 41.2% in January 2021. This widens the scope of the market for brain health supplements for depression and mood.
Manufacturers are offering their products on various online platforms including company-owned portals and e-retailers to cater to the requirements of a huge customer base in an attempt to expand product visibility, especially in emerging markets. Additionally, the growing rate of digitalization has impacted the penetration of brain health supplements, particularly in developing countries. For instance, in September 2020, Loblaw Companies Ltd. announced an investment of USD 75 million in Maple Corporation, a leading virtual care provider in Canada, through its wholly-owned subsidiary Shoppers Drug Mart Inc. The move was aimed at providing people in the country with the convenience and security of a digitally connected healthcare network.
Growing demand for multi-functional drugs that serve the purpose of performance enhancement, antidepressants, and energy boosters along with enhancing attention, visual perception, and others for esports professionals and gamers is expected to drive the demand for these supplements. In April 2021, Nature’s Bounty launched three new products for esports gamers and influencers aged 18 years or above. These brain health supplements are fast-acting and no-caffeine products and available in jelly bean format that supports the focus and performance of the gamer by enhancing their brain health and reaction time.
Some of the prominent players in the Brain Health Supplements Market include:
- Onnit Labs Inc
- Purelife Biosciences Co Ltd.
- Natural Factors Nutritional Products Limited
- Peak Nootropics
- Alternascript
- Intelligent Labs
- HVMN Inc
- NOW Foods
Segments Covered in the Report
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2032. For this study, Nova one advisor, Inc. has segmented the global Brain Health Supplements market.
By Product
- Natural Molecules
- Acetyl-L-Carnitine
- Alpha GPC
- Citicoline
- DHA
- Pre/Pro/Postbiotics
- Herbal Extract
- Curcumin
- Ginseng
- Gingko Biloba
- Others
- Vitamins and Minerals
By Application
- Attention & Focus
- Memory Enhancement
- Sleep Recovery
- Stress & Anxiety
- Anti-ageing & Longevity
- Depression & Mood
By Sales Channel
- Drug Stores
- Supermarkets
- Online Stores
- Others
By Region
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East & Africa (MEA)
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