Cosmetic Dentistry Market Size, Share & Trends Analysis Report By Product (Dental Systems & Equipment, Dental Implants, Dental Crowns & Bridges), By Region- Global Industry Analysis, Share, Growth, Regional Outlook and Forecasts, 2022-2030

According to a new research report by Nova one advisor, the Cosmetic Dentistry market size is expected to hit around USD 90.6 billion by 2030 from valued at USD 32.6 billion in 2022 and growing at a CAGR of 13.80% from 2022 to 2030.

Key Takeaways:

  • North America led the market for cosmetic dentistry in 2021 owing to technological advancements and an increase in patients opting for procedures to improve dental aesthetics
  • The Asia Pacific region is expected to grow significantly in the forecast period. This is majorly attributed to a large population base and disposable income being generated in this region
  • By product type, dental systems and equipment held the largest market share in 2021 owing to their wide range of applications in the dental industry
  • The orthodontic braces segment is expected to register the fastest growth rate of 27.4% during the forecast period
  • The market is highly competitive owing to the presence of major players. The various strategic initiatives implemented by companies such as mergers, acquisitions, collaborations, and product launches are significantly contributing to the growth of the market

The rising cases of dental disorders, the increasing awareness among people regarding maintaining dental hygiene and dental aesthetics are responsible for the market growth.

According to the British Academy of Cosmetic Dentistry, approximately one-fourth of the U.K. population has undergone a cosmetic dental procedure. According to the NCBI, oral health is not only the absence of oral disease or any dysfunction but its influence on the subject’s social life and dental appearance. As per a survey conducted in the U.K. in 2018, more women opt for aesthetic procedures due to motivational factors such as self-esteem, life satisfaction, and self-related physical attractiveness, and all these women had one similarity—they had high media exposure. Over the last few years, restorative materials have improved significantly. There are beneficial features of hybrid materials that have been created by combining glass ionomers with composites to achieve enhanced aesthetics without compromising the strength of the material.

Initially, as a short-term impact of COVID-19, the global cosmetic dentistry industry was hampered. Most of the dental clinics had stopped and discontinued patient appointments and admissions, with only emergency treatments given a permit. This resulted in a lower volume of patient visits and impacted revenue to a great extent. It was reported that there were 19 million fewer routine check-ups at NHS registered dental practices. However, telemedicine became an effective mode of communication for both patients and doctors. On the flip side, in countries such as Australia, due to the longer time spent on Zoom, interest in cosmetic dentistry has increased, highlighting some brighter days ahead for the industry.

Report Scope of the Cosmetic Dentistry Market

Report Coverage


Market Size

USD 90.6 Billion by 2030

Growth Rate

CAGR of 13.80% from 2022 to 2030

Largest Market

North America

Fastest Growing Market

Asia Pacific

Base Year


Forecast Period

2022 to 2030

Segments Covered

Product type, and Region,

Companies Mentioned

Danaher Corporation; Align Technology Inc.; Dentsply International, Inc.; 3M Company; Zimmer Biomet Holding, Inc.; Institut Straumann AG; Sirona Dental Systems, Inc.; Biolase, Inc.; Planmeca Oy; A-dec Inc.

 Product Type Insights

Dental systems and equipment accounted for the largest revenue share of over 31.0% in 2021. This is attributed to their wide range of applications in the dental industry. Based on the product, the industry is segmented into dental systems and equipment, dental implants, dental crowns and bridges, dental veneers, orthodontic braces, bonding agents, inlays and onlays, and whitening.

Dental systems and equipment include a variety of arrangements like instrument delivery systems, dental chairs, dental handpieces, light-curing equipment, dental scaling units, dental CAD/CAM systems, dental lasers, and dental radiology equipment. With the increase in the population wanting to improve dental aesthetics, the use of orthodontic braces comprising fixed and removable braces has increased rapidly. Dental implants comprising titanium implants and zirconium implants are also used on a large scale in individuals who are recovering from disfigurations and accidents.

The orthodontic braces segment is expected to exhibit the highest growth rate of 27.4% in the forecast period. The campaigns and activities such as Oral Health Foundation's initiatives National Smile Month, Dental Buddy, and others are creating awareness about dental products, dental health, and appearance, thereby facilitating segment growth.

Regional Insights

North America dominated the market for cosmetic dentistry and held a share of over 41.0% in 2021. This is attributed to technological advancements and an increase in the number of individuals opting for procedures involved in cosmetic dentistry. Moreover, factors like high acceptance and openness toward aesthetic treatments and growing appearance consciousness are likely to propel the market growth in the region.

North America is further expected to exhibit the highest growth rate in the forecast period. This can mainly be attributed to factors like high personal disposable income. According to data published by the U.S Bureau of Economics, in April 2020, personal income increased by USD 1.97 trillion (10.5%) and Disposable Personal Income (DPI) increased by USD 2.13 trillion. Moreover, the increasing expenditure on healthcare, availability of certified professionals, well-built healthcare infrastructure, and easy access to aesthetic services are key growth factors.

Some of the prominent players in the Cosmetic Dentistry Market include:

  • Danaher Corporation
  • Align Technology Inc.
  • Dentsply International, Inc.
  • 3M Company
  • Zimmer Biomet Holding, Inc.
  • Institut Straumann AG
  • Sirona Dental Systems, Inc.
  • Biolase, Inc.
  • Planmeca Oy
  • A-dec Inc.

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Nova one advisor, Inc. has segmented the global Cosmetic Dentistry market

  • Product Type Outlook (Revenue, USD Million, 2018 - 2030)
    • Dental Systems & Equipment
      • Instrument Delivery Systems
      • Dental Chairs
      • Dental Handpieces
      • Light Curing Equipment
      • Dental Scaling Units
      • Dental CAM/CAD Systems
      • Dental Lasers
      • Dental Radiology Equipment
    • Dental Implants
    • Dental Crowns & Bridges
    • Dental Veneer
    • Orthodontic Braces
    • Bonding Agents
    • Inlays & Onlays
    • Whitening

By Geography

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East & Africa (MEA)

Key Benefits for Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the global Cosmetic Dentistry industry analysis from 2022 to 2030 to identify the prevailing Cosmetic Dentistry industry opportunity.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the global Cosmetic Dentistry industry segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global Cosmetic Dentistry industry trends, key players, market segments, application areas, and market growth strategies.

Report Detail

  • Report Code:7534
  • No. of Pages:150+
  • Format:PDF/PPT/Excel

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