The global cosmetics market was valued at US$ 341.1 billion in 2020 and is expected to hit US$ 560.50 billion by 2030 with a compound annual growth rate (CAGR) of 5.1% from 2021 to 2030.
Growth Factors:
Rapid changing lifestyle across the globe is the major factor boosting the global cosmetics market. Moreover, changing climatic conditions in diversified region such as North America, Europe and Asia-Pacific and LAMEA has influenced the need for cosmetics and skin care products. Furthermore, the global per capita per income has observed a significant growth over the past few years especially in emerging countries. Rise in urbanization and growth of the middle class consumers in developed and developing region have encouraged the adoption of convenience oriented lifestyle and making cosmetics more desirable for all age group customers particularly amongst youngsters.
Moreover, raising demand for natural cosmetics products is the current trend in the market. Manufacturers like Patanjali, Emami, Loreal, Procter & Gamble Company, The Estee Lauder Companies Inc. and others are continuously indulged in producing herbal and natural ingredients cosmetics products. Furthermore, increasing awareness amongst male for personal grooming and hygiene has further boosted the growth of the market. Increasing in regressive promotions and advertisements through social media platforms such as Instagram, Facebook, YouTube and others by manufacturers has played a significant role in the growth of the market. However, Covid-19 has negatively impacted the global cosmetics market as implementation of lockdown and curfew practices were present globally. Moreover, supply chain restriction across the globe was the major which has restricted the growth of the market.
Furthermore, in the context of e-commerce growth, social commerce is significantly booming. The social commerce helps consumer to interact with brands or buying a product and service. Moreover, livestreaming has become a key social commerce tool in cosmetic world which significantly increased with the Covid-19 crisis. According, to Google almost 70% of millennials watch an online tutorial on YouTube during the Covid-19 crisis. In addition, online advertisement has significantly increased as it helps in better customer reach in lessor time.
Report Scope of the Cosmetics Market
Report Coverage |
Details |
Market Size |
USD 560.50 Billion by 2030 |
Growth Rate |
CAGR of 5.1% From 2022 to 2030 |
Largest Market |
North America |
Base Year |
2021 |
Forecast Period |
2022 to 2030 |
Segments Covered |
Categort, Gender, Distribution Channel |
Regional Scope |
North America, APAC, Europe, Latin America, MEAN, Rest of the World |
Companies Mentioned |
Avon Products Inc., L’Oreal S.A., Revlon, Inc., Kao Corporation, Oriflame Cosmetics S.A., Shiseido Company Limited, Skin Food Co., Ltd., The Estee Lauder Companies Inc., The Procter & Gamble Company and Unilever Plc. |
Category Insights
Based oncategory, the cosmetics market is divided into skin and sun care products, hair care products, deodorants & fragrances, and makeup & color cosmetics. The skin and sun care products constitutes a major market share in during the forecast period. However, the hair care products are expected to grow at the highest CAGR.
Skin care is an umbrella term under which sun care, facial care, body care, hand care products fall under the same umbrella. Skin care products are majorly used by women as compared to men owing to the overall consciousness regarding their skin. Presently, manufacturers are using new technologies such as nanogold and nanosome technology or nano particles for producing new skin care products. These nanoparticles help in keeping the skin more young and provide safety against harmful ultraviolet rays.
Moreover, hair care segment of cosmetics products has reached to steady growth phase. Hair care products remain dynamic factor owing to its regular use by both men and women. Rising consumer preference towards spa’s and saloon for hairstyles creates addition demand for the hair care products.
By Gender
On the basis on gender, the cosmetics market is categorized into men, women and unisex. The women segment in terms of market share and is projected to grow with a significant CAGR during the forecast period. Moreover, the cosmetics market across the globe has witnessed steady growth owing to increasing beauty consciousness among women. Furthermore, increase in young and female working population is further expected to boost the market growth.
Raising awareness regarding personal grooming amongst men further expected to drive the market. Moreover, increasing men’s preference towards herbal and natural cosmetics products is continuously rising which further augments the growth of the market.
Distribution Channel
By distribution channel, the cosmetics market is segmented into hypermarkets/supermarket, specialty stores, brand stores, convenience and online sales channel. Hypermarkets/supermarket is retail outlets that focus on selling a particular range and associated items. Hypermarkets/supermarket maintains considerable depth in the type of product that they specialize in selling premium prices products. Moreover, manufacturers are continuously making efforts to increase shelf visibility of their products and hence they are majorly targeting hypermarkets/supermarket stores. As a result, great variety of cosmetics products is available in this retail stores. Moreover, hypermarkets/supermarket stores provides great amount discount which result in attracting more and more customer, hence resulting in boosting the cosmetics market
Geographical Coverage
North America market holds the major share in the year 2020 and it expected to retain its dominant during the forecast period. The Asia-Pacific cosmetic market was valued at USD 164 billion in 2020 is expanding growth at a CAGR of 6% in the forecast period.
North America market is a mature market and it includes countries such as U.S., Canada and Mexico. Increase in population and improved lifestyle are the major factors that boost the growth of the cosmetics market. Raising purchasing power in this region is the prime factor which contributes towards the growth of the cosmetics market. Moreover, raising awareness amongst men’s regarding the personal grooming has further driven the sales of cosmetics products. Furthermore, unisex cosmetics products such as deodorants have become increasingly popular in this region owing to the associated benefits. This in turn further boosts the growth of the cosmetics market.
Some of the prominent players in the Cosmetics Market include: Avon Products Inc., Kao Corporation, L’Oreal S.A., Oriflame Cosmetics S.A., Revlon, Inc., Shiseido Company Limited, Skin Food Co., Ltd., The Estee Lauder Companies Inc., The Procter & Gamble Company and Unilever Plc.. As the market is competitive in nature, the players are indulged in raising their competitive share by means of strategic initiatives like mergers, new product and acquisitions.
Segments Covered in the Report
This research report offers market revenue, sales volume, production assessment and prognoses by classifying it on the basis of various aspects. Further, this research study investigates market size, production, consumption and its development trends at global, regional, and country level for the period of 2017 to 2030 and covers subsequent region in its scope:
By Category
By Gender
By Distribution Channel
By Geography
North America
Europe
Asia Pacific
Latin America
Middle East & Africa (MEA)
Key Points Covered in Cosmetics Market Study:
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. Market Dynamics Analysis and Trends
5.1. Market Dynamics
5.1.1. Market Drivers
5.1.2. Market Restraints
5.1.3. Market Opportunities
5.2. Porter’s Five Forces Analysis
5.2.1. Bargaining power of suppliers
5.2.2. Bargaining power of buyers
5.2.3. Threat of substitute
5.2.4. Threat of new entrants
5.2.5. Degree of competition
Chapter 6. Competitive Landscape
6.1.1. Company Market Share/Positioning Analysis
6.1.2. Key Strategies Adopted by Players
6.1.3. Vendor Landscape
6.1.3.1. List of Suppliers
6.1.3.2. List of Buyers
Chapter 7. Global Cosmetics Market, By Category
7.1. Cosmetics Market, by Category Type, 2022-2030
7.1.1. Skin & sun care products
7.1.1.1. Market Revenue and Forecast (2017-2030)
7.1.2. Hair care products
7.1.2.1. Market Revenue and Forecast (2017-2030)
7.1.3. Deodorants & fragrances
7.1.3.1. Market Revenue and Forecast (2017-2030)
7.1.4. Makeup & color cosmetics
7.1.4.1. Market Revenue and Forecast (2017-2030)
Chapter 8. Global Cosmetics Market, By Gender
8.1. Cosmetics Market, by Gender, 2022-2030
8.1.1. Men
8.1.1.1. Market Revenue and Forecast (2017-2030)
8.1.2. Women
8.1.2.1. Market Revenue and Forecast (2017-2030)
8.1.3. Unisex
8.1.3.1. Market Revenue and Forecast (2017-2030)
Chapter 9. Global Cosmetics Market, By Distribution Channel
9.1. Cosmetics Market, by Distribution Channel, 2022-2030
9.1.1. Hypermarkets/Supermarkets
9.1.1.1. Market Revenue and Forecast (2017-2030)
9.1.2. Specialty Stores
9.1.2.1. Market Revenue and Forecast (2017-2030)
9.1.3. Pharmacies
9.1.3.1. Market Revenue and Forecast (2017-2030)
9.1.4. Online sales channels
9.1.4.1. Market Revenue and Forecast (2017-2030)
9.1.5. Others
9.1.5.1. Market Revenue and Forecast (2017-2030)
Chapter 10. Global Cosmetics Market, Regional Estimates and Trend Forecast
10.1. North America
10.1.1. Market Revenue and Forecast, by Category (2017-2030)
10.1.2. Market Revenue and Forecast, by Gender (2017-2030)
10.1.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
10.1.4. U.S.
10.1.4.1. Market Revenue and Forecast, by Category (2017-2030)
10.1.4.2. Market Revenue and Forecast, by Gender (2017-2030)
10.1.4.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
10.1.5. Rest of North America
10.1.5.1. Market Revenue and Forecast, by Category (2017-2030)
10.1.5.2. Market Revenue and Forecast, by Gender (2017-2030)
10.1.5.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
10.2. Europe
10.2.1. Market Revenue and Forecast, by Category (2017-2030)
10.2.2. Market Revenue and Forecast, by Gender (2017-2030)
10.2.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
10.2.4. UK
10.2.4.1. Market Revenue and Forecast, by Category (2017-2030)
10.2.4.2. Market Revenue and Forecast, by Gender (2017-2030)
10.2.4.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
10.2.5. Germany
10.2.5.1. Market Revenue and Forecast, by Category (2017-2030)
10.2.5.2. Market Revenue and Forecast, by Gender (2017-2030)
10.2.5.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
10.2.6. France
10.2.6.1. Market Revenue and Forecast, by Category (2017-2030)
10.2.6.2. Market Revenue and Forecast, by Gender (2017-2030)
10.2.6.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
10.2.7. Rest of Europe
10.2.7.1. Market Revenue and Forecast, by Category (2017-2030)
10.2.7.2. Market Revenue and Forecast, by Gender (2017-2030)
10.2.7.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
10.3. APAC
10.3.1. Market Revenue and Forecast, by Category (2017-2030)
10.3.2. Market Revenue and Forecast, by Gender (2017-2030)
10.3.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
10.3.4. India
10.3.4.1. Market Revenue and Forecast, by Category (2017-2030)
10.3.4.2. Market Revenue and Forecast, by Gender (2017-2030)
10.3.4.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
10.3.5. China
10.3.5.1. Market Revenue and Forecast, by Category (2017-2030)
10.3.5.2. Market Revenue and Forecast, by Gender (2017-2030)
10.3.5.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
10.3.6. Japan
10.3.6.1. Market Revenue and Forecast, by Category (2017-2030)
10.3.6.2. Market Revenue and Forecast, by Gender (2017-2030)
10.3.6.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
10.3.7. Rest of APAC
10.3.7.1. Market Revenue and Forecast, by Category (2017-2030)
10.3.7.2. Market Revenue and Forecast, by Gender (2017-2030)
10.3.7.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
10.4. MEA
10.4.1. Market Revenue and Forecast, by Category (2017-2030)
10.4.2. Market Revenue and Forecast, by Gender (2017-2030)
10.4.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
10.4.4. GCC
10.4.4.1. Market Revenue and Forecast, by Category (2017-2030)
10.4.4.2. Market Revenue and Forecast, by Gender (2017-2030)
10.4.4.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
10.4.5. North Africa
10.4.5.1. Market Revenue and Forecast, by Category (2017-2030)
10.4.5.2. Market Revenue and Forecast, by Gender (2017-2030)
10.4.5.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
10.4.6. South Africa
10.4.6.1. Market Revenue and Forecast, by Category (2017-2030)
10.4.6.2. Market Revenue and Forecast, by Gender (2017-2030)
10.4.6.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
10.4.7. Rest of MEA
10.4.7.1. Market Revenue and Forecast, by Category (2017-2030)
10.4.7.2. Market Revenue and Forecast, by Gender (2017-2030)
10.4.7.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
10.5. Latin America
10.5.1. Market Revenue and Forecast, by Category (2017-2030)
10.5.2. Market Revenue and Forecast, by Gender (2017-2030)
10.5.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
10.5.4. Brazil
10.5.4.1. Market Revenue and Forecast, by Category (2017-2030)
10.5.4.2. Market Revenue and Forecast, by Gender (2017-2030)
10.5.4.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
10.5.5. Rest of LATAM
10.5.5.1. Market Revenue and Forecast, by Category (2017-2030)
10.5.5.2. Market Revenue and Forecast, by Gender (2017-2030)
10.5.5.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
Chapter 11. Company Profiles
11.1. Avon Products Inc.
11.1.1. Company Overview
11.1.2. Product Offerings
11.1.3. Financial Performance
11.1.4. Recent Initiatives
11.2. Kao Corporation
11.2.1. Company Overview
11.2.2. Product Offerings
11.2.3. Financial Performance
11.2.4. Recent Initiatives
11.3. L’Oreal S.A.
11.3.1. Company Overview
11.3.2. Product Offerings
11.3.3. Financial Performance
11.3.4. Recent Initiatives
11.4. Oriflame Cosmetics S.A.
11.4.1. Company Overview
11.4.2. Product Offerings
11.4.3. Financial Performance
11.4.4. Recent Initiatives
11.5. Revlon, Inc.
11.5.1. Company Overview
11.5.2. Product Offerings
11.5.3. Financial Performance
11.5.4. Recent Initiatives
11.6. Shiseido Company Limited
11.6.1. Company Overview
11.6.2. Product Offerings
11.6.3. Financial Performance
11.6.4. Recent Initiatives
11.7. Skin Food Co., Ltd.
11.7.1. Company Overview
11.7.2. Product Offerings
11.7.3. Financial Performance
11.7.4. Recent Initiatives
11.8. The Estee Lauder Companies Inc.
11.8.1. Company Overview
11.8.2. Product Offerings
11.8.3. Financial Performance
11.8.4. Recent Initiatives
11.9. The Procter & Gamble Company
11.9.1. Company Overview
11.9.2. Product Offerings
11.9.3. Financial Performance
11.9.4. Recent Initiatives
11.10. Unilever Plc.
11.10.1. Company Overview
11.10.2. Product Offerings
11.10.3. Financial Performance
11.10.4. Recent Initiatives
Chapter 12. Research Methodology
12.1. Primary Research
12.2. Secondary Research
12.3. Assumptions
Chapter 13. Appendix
13.1. About Us
13.2. Glossary of Terms