Custom T-Shirt Printing Market Size, Share & Analysis Report, 2023-2032
The global custom t-shirt printing market size was exhibited at USD 5.19 billion in 2022 and is projected to hit around USD 15.11 billion by 2032, growing at a CAGR of 11.28% during the forecast period 2023 to 2032.
Key Pointers:
Custom T-Shirt Printing Market Report Scope
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Report Coverage |
Details |
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Market Size in 2023 |
USD 5.78 Billion |
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Market Size by 2032 |
USD 15.11 Billion |
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Growth Rate From 2023 to 2032 |
CAGR of 11.28% |
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Base Year |
2022 |
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Forecast Period |
2023 to 2032 |
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Segments Covered |
By Printing Technique, By Design, By Sales Channel and By End-Use |
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Market Analysis (Terms Used) |
Value (US$ Million/Billion) or (Volume/Units) |
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Regional Scope |
North America; Europe; Asia Pacific; Central and South America; the Middle East and Africa |
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Key Companies Profiled |
Café Press Inc, Spreadshirt, POLOS Inc, Instant Imprint, Carhartt, Inc, Kornit Digital, Rogue Star, UberPrints Inc, Tee Talkies, Vistaprint, THEBLUEGECKOPRINTING, RushOrderTees.com, CustomThread, THREAD BIRD, Printful Inc and Others. |
Custom-designed t-shirts are increasingly being used by companies as a modern branding strategy to brand their company, products, or offerings. This technique is used by companies, especially start-ups, to increase their brand visibility and grab the attention of their prospective customers. Therefore, the growing use of customized t-shirts as a branding tool is expected to be a major contributor to market growth over the forecast period.
The fashion industry is witnessing a shift toward wearing customized clothing. Also, the increasing disposable income of consumers is enabling them to spend on customized clothes. As a result, people prefer wearing customized t-shirts with specific logos or slogans printed on them. The entertainment industry is contributing to the market growth with a large number of people, especially movie fanatics, buying apparel with slogans or logos printed on them.
For instance, television series such as Game of Thrones and Big Bang Theory have a huge fan base. The fans willingly spend a good amount on buying t-shirts or other apparel with their favorite dialogues or slogan printed on t-shirts. This trend is expected to majorly contribute to the custom t-shirt printing industry's growth in the forthcoming years.
There is an increase in the use of custom printed t-shirts to create social awareness, raise a voice, and support a cause. However, specific designs and slogans printed on the t-shirts related to sensitive issues, such as diseases, gender, crime, and politics, are subject to criticism and legal actions. Further, customers from various industries, including hospitality, logistics, construction, industrial, and medical are increasingly providing custom printed t-shirts to their employees and customers which is used as a marketing technique.
Companies all over the globe are using custom-made t-shirts as an off-the-clock advertising tool. This advertising strategy has been observed to involve less investment as compared to other forms of advertising such as hoardings or T.V. Therefore, companies are providing customized t-shirts to increase their brand identity as well as customer loyalty. Additionally, providing t-shirts with good quality material increases their shelf life, thereby helping the companies to gain visibility for a longer period, which in turn is anticipated to boost the market growth during the forecast period.
Sports teams and clubs of almost all sports have started to design and wear custom-designed t-shirts and jerseys with their unique logo and design. Various sporting clubs are following this trend to increase the visibility of their teams and to provide a unique appearance to their team players. Sporting activities across countries such as China, India, and Germany are witnessing considerable growth with increasing investments by governments of these nations in sports-related activities. As a result, the demand for customized t-shirts is expected to increase in the years to come.
In the wake of the recent COVID-19 outbreak, there has been a significant disturbance in most industries across the globe. While few industries experienced a contraction in their productions and businesses, others faced severe outcomes such as the shutdown of businesses and movement restrictions. For instance, the travel, entertainment, and hospitality industries had the most retrenchments, and on the other hand, healthcare, technology e-commerce businesses had an upsurge in demand. However, during the pandemic, the fashion industry experienced both a surge and decline all at once.
While various outlets and large brand stores experienced a decline in customer footfall and clothing demand, it has been observed that there was an increase in the demand for custom t-shirts from the e-commerce industry. Besides, the custom t-shirt printing business also witnessed several new entrants in the custom t-shirt printing market during the pandemic.
Some of the prominent players in the Custom T-Shirt Printing Market include:
Segments Covered in the Report
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2032. For this study, Nova one advisor, Inc. has segmented the global Custom T-Shirt Printing market.
By Printing Technique
By Design
By Sales Channel
By End-Use
By Region
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology (Premium Insights)
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Custom T-Shirt Printing Market
5.1. COVID-19 Landscape: Custom T-Shirt Printing Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Custom T-Shirt Printing Market, By Printing Technique
8.1. Custom T-Shirt Printing Market, by Printing Technique, 2023-2032
8.1.1. Screen Printing
8.1.1.1. Market Revenue and Forecast (2020-2032)
8.1.2. Digital Printing
8.1.2.1. Market Revenue and Forecast (2020-2032)
8.1.3. Plot Printing
8.1.3.1. Market Revenue and Forecast (2020-2032)
Chapter 9. Global Custom T-Shirt Printing Market, By Design
9.1. Custom T-Shirt Printing Market, by Design, 2023-2032
9.1.1. Graphic Design
9.1.1.1. Market Revenue and Forecast (2020-2032)
9.1.2. Artwork
9.1.2.1. Market Revenue and Forecast (2020-2032)
Chapter 10. Global Custom T-Shirt Printing Market, By Sales Channel
10.1. Custom T-Shirt Printing Market, by Sales Channel, 2023-2032
10.1.1. Offline
10.1.1.1. Market Revenue and Forecast (2020-2032)
10.1.2. Online
10.1.2.1. Market Revenue and Forecast (2020-2032)
Chapter 11. Global Custom T-Shirt Printing Market, By End-Use
11.1. Custom T-Shirt Printing Market, by End-Use, 2023-2032
11.1.1. Commercial
11.1.1.1. Market Revenue and Forecast (2020-2032)
11.1.2. Personal
11.1.2.1. Market Revenue and Forecast (2020-2032)
Chapter 12. Global Custom T-Shirt Printing Market, Regional Estimates and Trend Forecast
12.1. North America
12.1.1. Market Revenue and Forecast, by Printing Technique (2020-2032)
12.1.2. Market Revenue and Forecast, by Design (2020-2032)
12.1.3. Market Revenue and Forecast, by Sales Channel (2020-2032)
12.1.4. Market Revenue and Forecast, by End-Use (2020-2032)
12.1.5. U.S.
12.1.5.1. Market Revenue and Forecast, by Printing Technique (2020-2032)
12.1.5.2. Market Revenue and Forecast, by Design (2020-2032)
12.1.5.3. Market Revenue and Forecast, by Sales Channel (2020-2032)
12.1.5.4. Market Revenue and Forecast, by End-Use (2020-2032)
12.1.6. Rest of North America
12.1.6.1. Market Revenue and Forecast, by Printing Technique (2020-2032)
12.1.6.2. Market Revenue and Forecast, by Design (2020-2032)
12.1.6.3. Market Revenue and Forecast, by Sales Channel (2020-2032)
12.1.6.4. Market Revenue and Forecast, by End-Use (2020-2032)
12.2. Europe
12.2.1. Market Revenue and Forecast, by Printing Technique (2020-2032)
12.2.2. Market Revenue and Forecast, by Design (2020-2032)
12.2.3. Market Revenue and Forecast, by Sales Channel (2020-2032)
12.2.4. Market Revenue and Forecast, by End-Use (2020-2032)
12.2.5. UK
12.2.5.1. Market Revenue and Forecast, by Printing Technique (2020-2032)
12.2.5.2. Market Revenue and Forecast, by Design (2020-2032)
12.2.5.3. Market Revenue and Forecast, by Sales Channel (2020-2032)
12.2.5.4. Market Revenue and Forecast, by End-Use (2020-2032)
12.2.6. Germany
12.2.6.1. Market Revenue and Forecast, by Printing Technique (2020-2032)
12.2.6.2. Market Revenue and Forecast, by Design (2020-2032)
12.2.6.3. Market Revenue and Forecast, by Sales Channel (2020-2032)
12.2.6.4. Market Revenue and Forecast, by End-Use (2020-2032)
12.2.7. France
12.2.7.1. Market Revenue and Forecast, by Printing Technique (2020-2032)
12.2.7.2. Market Revenue and Forecast, by Design (2020-2032)
12.2.7.3. Market Revenue and Forecast, by Sales Channel (2020-2032)
12.2.7.4. Market Revenue and Forecast, by End-Use (2020-2032)
12.2.8. Rest of Europe
12.2.8.1. Market Revenue and Forecast, by Printing Technique (2020-2032)
12.2.8.2. Market Revenue and Forecast, by Design (2020-2032)
12.2.8.3. Market Revenue and Forecast, by Sales Channel (2020-2032)
12.2.8.4. Market Revenue and Forecast, by End-Use (2020-2032)
12.3. APAC
12.3.1. Market Revenue and Forecast, by Printing Technique (2020-2032)
12.3.2. Market Revenue and Forecast, by Design (2020-2032)
12.3.3. Market Revenue and Forecast, by Sales Channel (2020-2032)
12.3.4. Market Revenue and Forecast, by End-Use (2020-2032)
12.3.5. India
12.3.5.1. Market Revenue and Forecast, by Printing Technique (2020-2032)
12.3.5.2. Market Revenue and Forecast, by Design (2020-2032)
12.3.5.3. Market Revenue and Forecast, by Sales Channel (2020-2032)
12.3.5.4. Market Revenue and Forecast, by End-Use (2020-2032)
12.3.6. China
12.3.6.1. Market Revenue and Forecast, by Printing Technique (2020-2032)
12.3.6.2. Market Revenue and Forecast, by Design (2020-2032)
12.3.6.3. Market Revenue and Forecast, by Sales Channel (2020-2032)
12.3.6.4. Market Revenue and Forecast, by End-Use (2020-2032)
12.3.7. Japan
12.3.7.1. Market Revenue and Forecast, by Printing Technique (2020-2032)
12.3.7.2. Market Revenue and Forecast, by Design (2020-2032)
12.3.7.3. Market Revenue and Forecast, by Sales Channel (2020-2032)
12.3.7.4. Market Revenue and Forecast, by End-Use (2020-2032)
12.3.8. Rest of APAC
12.3.8.1. Market Revenue and Forecast, by Printing Technique (2020-2032)
12.3.8.2. Market Revenue and Forecast, by Design (2020-2032)
12.3.8.3. Market Revenue and Forecast, by Sales Channel (2020-2032)
12.3.8.4. Market Revenue and Forecast, by End-Use (2020-2032)
12.4. MEA
12.4.1. Market Revenue and Forecast, by Printing Technique (2020-2032)
12.4.2. Market Revenue and Forecast, by Design (2020-2032)
12.4.3. Market Revenue and Forecast, by Sales Channel (2020-2032)
12.4.4. Market Revenue and Forecast, by End-Use (2020-2032)
12.4.5. GCC
12.4.5.1. Market Revenue and Forecast, by Printing Technique (2020-2032)
12.4.5.2. Market Revenue and Forecast, by Design (2020-2032)
12.4.5.3. Market Revenue and Forecast, by Sales Channel (2020-2032)
12.4.5.4. Market Revenue and Forecast, by End-Use (2020-2032)
12.4.6. North Africa
12.4.6.1. Market Revenue and Forecast, by Printing Technique (2020-2032)
12.4.6.2. Market Revenue and Forecast, by Design (2020-2032)
12.4.6.3. Market Revenue and Forecast, by Sales Channel (2020-2032)
12.4.6.4. Market Revenue and Forecast, by End-Use (2020-2032)
12.4.7. South Africa
12.4.7.1. Market Revenue and Forecast, by Printing Technique (2020-2032)
12.4.7.2. Market Revenue and Forecast, by Design (2020-2032)
12.4.7.3. Market Revenue and Forecast, by Sales Channel (2020-2032)
12.4.7.4. Market Revenue and Forecast, by End-Use (2020-2032)
12.4.8. Rest of MEA
12.4.8.1. Market Revenue and Forecast, by Printing Technique (2020-2032)
12.4.8.2. Market Revenue and Forecast, by Design (2020-2032)
12.4.8.3. Market Revenue and Forecast, by Sales Channel (2020-2032)
12.4.8.4. Market Revenue and Forecast, by End-Use (2020-2032)
12.5. Latin America
12.5.1. Market Revenue and Forecast, by Printing Technique (2020-2032)
12.5.2. Market Revenue and Forecast, by Design (2020-2032)
12.5.3. Market Revenue and Forecast, by Sales Channel (2020-2032)
12.5.4. Market Revenue and Forecast, by End-Use (2020-2032)
12.5.5. Brazil
12.5.5.1. Market Revenue and Forecast, by Printing Technique (2020-2032)
12.5.5.2. Market Revenue and Forecast, by Design (2020-2032)
12.5.5.3. Market Revenue and Forecast, by Sales Channel (2020-2032)
12.5.5.4. Market Revenue and Forecast, by End-Use (2020-2032)
12.5.6. Rest of LATAM
12.5.6.1. Market Revenue and Forecast, by Printing Technique (2020-2032)
12.5.6.2. Market Revenue and Forecast, by Design (2020-2032)
12.5.6.3. Market Revenue and Forecast, by Sales Channel (2020-2032)
12.5.6.4. Market Revenue and Forecast, by End-Use (2020-2032)
Chapter 13. Company Profiles
13.1. Café Press Inc
13.1.1. Company Overview
13.1.2. Product Offerings
13.1.3. Financial Performance
13.1.4. Recent Initiatives
13.2. Spreadshirt
13.2.1. Company Overview
13.2.2. Product Offerings
13.2.3. Financial Performance
13.2.4. Recent Initiatives
13.3. POLOS Inc
13.3.1. Company Overview
13.3.2. Product Offerings
13.3.3. Financial Performance
13.3.4. Recent Initiatives
13.4. Instant Imprint
13.4.1. Company Overview
13.4.2. Product Offerings
13.4.3. Financial Performance
13.4.4. Recent Initiatives
13.5. Carhartt, Inc
13.5.1. Company Overview
13.5.2. Product Offerings
13.5.3. Financial Performance
13.5.4. Recent Initiatives
13.6. Kornit Digital
13.6.1. Company Overview
13.6.2. Product Offerings
13.6.3. Financial Performance
13.6.4. Recent Initiatives
13.7. Rogue Star
13.7.1. Company Overview
13.7.2. Product Offerings
13.7.3. Financial Performance
13.7.4. Recent Initiatives
13.8. UberPrints Inc
13.8.1. Company Overview
13.8.2. Product Offerings
13.8.3. Financial Performance
13.8.4. Recent Initiatives
13.9. Tee Talkies
13.9.1. Company Overview
13.9.2. Product Offerings
13.9.3. Financial Performance
13.9.4. Recent Initiatives
13.10. Vistaprint
13.10.1. Company Overview
13.10.2. Product Offerings
13.10.3. Financial Performance
13.10.4. Recent Initiatives
Chapter 14. Research Methodology
14.1. Primary Research
14.2. Secondary Research
14.3. Assumptions
Chapter 15. Appendix
15.1. About Us
15.2. Glossary of Terms
Cross-segment Market Size and Analysis for
Mentioned Segments
Additional Company Profiles (Upto 5 With No Cost)
Additional Countries (Apart From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers