Digestive Health Products Market Size, Share and Growth Analysis (By Ingredients: Probiotics, Prebiotics, and Food Enzymes; By Product: Dairy Products, Cereals, Non-Alcoholic Beverages, Others; By Delivery Format: Tablets, Capsules, Chewable, Drops, and Others; By Distribution Channel: Supermarkets & Hypermarkets, Pharmacy Stores, E-commerce, and Others) - Global Industry Analysis, Trends, Regional Outlook, and Forecast 2022 - 2030

The global digestive health products market was valued at US$ 40.7 billion in 2021 and expected to hit US$ 72.5 billion by 2030 with a CAGR of 9.5% from 2021 to 2030.

Growth Factors:

Increasing demand for nutritional and fortifying food additives is one of the key factors driving the market. Rising awareness about the beneficial properties of probiotics is also expected to augment their demand in digestive health products, thereby supporting market growth.

Yogurt and other probiotics are known to control intestinal flora. Products rich in Omega-3 and other fatty acids are believed to cure Cardiovascular Diseases (CVDs). Carotenoids, such as beta-carotene, claim to possess anti-carcinogenic properties that help in the prevention of oxidative damage-related diseases, such as cancer.

Digestive health products help in fighting bad bacteria and boosting immunity by improving gut health. Probiotic yogurts are among the few widely consumed probiotic products with digestive health claims. The growing awareness about its health benefits has been driving the market growth as consumers are willing to pay extra for better health.

A significant rise in expenditure is witnessed in emerging regions such as China, Russia, Brazil, and India. Thus, rising consumer disposable income levels, along with increasing awareness about the effectiveness of probiotics for the immune system, are expected to benefit the market further in the long run.

Report Scope of the Digestive Health Products Market

Report Highlights


Market Size

USD 72.5 Billion by 2030

Growth Rate

CAGR of 9.5% From 2021 to 2030

Base Year


Historic Data

2017 to 2020

Forecast Period

2022 to 2030

Segments Covered

Ingredients, Product, Delivery Format, Distribution Channel

Regional Scope

North America, APAC, Europe, Latin America, MEAN, Rest of the World

Companies Mentioned

Cargill, Inc., Arla Foods, Inc., Danone A.S., PepsiCo, Inc., Yakult Honsha Co., Nestle SA, AST Enzymes, Beroni Group, Danisco AS, Chr. Hansen Holding


Ingredients Insights

By Ingredients, in 2020, Probiotics dominated the market with around 75% share in terms of revenue of the total market. This is attributed to the increased awareness regarding the health benefits of probiotics such as prevention of irritable bowel syndrome (IBS), treatment and prevention of diarrhea, prevention of allergies and inflammation, and improvement of immunity system. Moreover, the growing demand for probiotics among the food companies is driving the growth of this segment.

The food enzymes are projected to be the fastest-growing in the forthcoming years. The multi-functionality of the food enzymes is fostering its demand among the food and beverages companies. The extensive use of food enzymes in the dairy sector is boosting the segment growth.

Product Insights

By Product, in 2020, Dairy Products dominated the market with around 55% share in terms of revenue of the total market. The sedentary lifestyle of the consumers, demand for healthy food habits, and increased consumer awareness regarding the nutritional benefits of dairy products has led the dairy product segment to become the leading segment in the past few years.

The non-alcoholic beverages segment is expected to witness fastest-growth during the forecast period. The growing population coupled with increased demand for food and beverages is significantly boosting the consumption of digestive health products. This is attributed the increased demand for healthy and active lifestyle among the consumers.

Delivery Format Insights

By Delivery Format, in 2020, capsules dominated the market with around 39% share in terms of revenue of the total market. The busy and hectic lifestyle of the consumers is resulting in unhealthy food habits. People tend to opt for fast foods more frequently and hence due to the lack of required amount of nutrients in the diet, consumers prefer digestive health capsules to fulfil their fiber requirements. This is a major reason that propels the growth of this segment.

Distribution Channel Insights

By Distribution Channel, in 2020, pharmacy stores dominated the market with around 60% share in terms of revenue of the total market. This is attributable to the high demand for the capsules and tablets of digestive health products among the population. The sedentary lifestyle of the consumers has propelled the growth of the segment. The lack of time for maintaining proper diet compelled the consumers to opt for the fastest and convenient way of fulfilling their nutritional and fiber needs. Tablets and capsule format serves this needs better and hence the easy availability of digestive health capsules have contributed to the growth of the pharmacy stores segment.

Regional Insights

North America dominated the digestive health products market and accounted for the largest revenue share of 41% in 2020. The presence of a substantial number of digestive health product producers and increased consumer awareness regarding the availability of various digestive health products has significantly contributed in the growth of the North America market. Moreover, technological advancements, product innovations, and quick door step delivery of products have fueled the growth of the North America digestive health products market in the recent years.

Asia Pacific is anticipated to be the fastest growing market for the digestive health products in the upcoming years. The growing penetration of different health products by the producers in the large economies such as China, Japan, and India is fueling the market growth across the Asia Pacific region. Moreover, the huge consumer base, rising disposable income, rapid urbanization, and growing number of working population is perfectly augmenting the market growth in the region. 

Some of the prominent players in the Digestive Health Products Market include:

  • Cargill, Inc.
  • Arla Foods, Inc.
  • Danone A.S.
  • PepsiCo, Inc.
  • Yakult Honsha Co.
  • Nestle SA
  • AST Enzymes
  • Beroni Group
  • Danisco AS
  • Chr. Hansen Holding

Segments Covered in the Report

This research report offers market revenue, sales volume, production assessment and prognoses by classifying it on the basis of various aspects. Further, this research study investigates market size, production, consumption and its development trends at global, regional, and country level for the period of 2017 to 2030 and covers subsequent region in its scope:

By Ingredients

  • Probiotics
  • Prebiotics
  • Food Enzymes

By Product

  • Dairy Products
  • Cereals
  • Non-Alcoholic Beverages
  • Others

By Delivery Format

  • Tablets
  • Capsules
  • Chewable
  • Drops
  • Others

By Distribution Channel

  • Supermarkets & Hypermarkets
  • Pharmacy Stores
  • E-commerce
  • Others

By Geography

North America

  • U.S.
  • Canada


  • Germany
  • France
  • United Kingdom
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • Southeast Asia
  • Rest of Asia Pacific

Latin America

  • Brazil
  • Rest of Latin America

Middle East & Africa (MEA)

  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa

Key Points Covered in Digestive Health Products Market Study:

  • Growth of Digestive Health Products in 2022
  • Market Estimates and Forecasts (2017-2030)
  •  Brand Share and Market Share Analysis
  •  Key Drivers and Restraints Shaping Market Growth
  •  Segment-wise, Country-wise, and Region-wise Analysis
  •  Competition Mapping and Benchmarking
  •  Recommendation on Key Winning Strategies
  •  COVID-19 Impact on Demand for Digestive Health Products and How to Navigate
  •  Key Product Innovations and Regulatory Climate
  •  Digestive Health Products Consumption Analysis
  •  Digestive Health Products Production Analysis
  •  Digestive Health Products and Management