Digital Marketing Software Market Size Report, 2022-2030
The global digital marketing software market size was valued at USD 56.50 billion in 2021, and is predicted to be worth around USD 261.10 billion by 2030, registering a CAGR of 19.0% during the forecast period 2022 to 2030.
Growth Factors:
The market has been evolving continuously in line with the advancements in technology and the changing needs of the incumbents of various end-use industries and industry verticals, especially small and medium enterprises. Furthermore, the unabated transition from desktops to smartphones as the rapid increase in the number of smartphone users would expose more individuals to online ads is anticipated to drive the market growth.
The growing trend of remote working and collaborative approaches has shifted the focus of marketing campaigners toward social media, search engines, and media websites. They are leveraging the rising demand for streaming services such as Amazon Prime, Netflix, and Hulu. In Italy, the number of first-time installations of Netflix was up by over 57% in March 2020.
The growth of the market can be attributed to the growing preference among individuals for mobile devices to obtain information on the go and subsequently the continued transition from desktop PCs to smartphones. The growth can also be attributed to the proliferation of smartphones, which has triggered the consumption of digital media and is prompting marketers to push more online ads on social media and other digital platforms for a larger exposure and more visibility.
Report Coverage
| Report Scope | Details |
| Market Size | USD 261.10 billion by 2030 |
| Growth Rate | CAGR of 19.0% From 2022 to 2030 |
| Base Year | 2021 |
| Forecast Period | 2022 to 2030 |
| Report coverage | Growth Factors, Revenue Status, Competitive Landscape, and Future Trends |
| Segments Covered | Solution, Service, Deployment, Enterprise Size, End-use, region |
| Regional Scope | North America, Europe, Asia Pacific, Latin America, Middle East & Africa (MEA) |
| Companies Mentioned | Adobe, Inc.; Hewlett Packard Enterprise Company; Hubspot, Inc.; International Business Machines Corporation; Marketo, Inc.; Microsoft Corporation; Oracle Corporation; Salesforce.com, Inc.; SAP SE; SAS Institute, Inc. |
By Solution Analysis
The CRM software segment accounted for the largest revenue share of over 20% in 2021. The increasing adoption of CRM software by businesses to efficiently communicate with their customers is anticipated to fuel the growth. CRM software enables businesses to convert customer data into insightful content.
CRM software provides various benefits, such as the ability to manage customer interactions at optimum levels, and the capability to handle large volumes of business and client information.
The strong emphasis enterprises are putting on automating processes, such as sales, customer retention, and customer acquisition is further expected to drive the growth of the segment over the forecast period.
The growing popularity of social media has particularly transformed the channels organizations prefer using to build and strengthen relationships with customers. Furthermore, the growing usage of social media platforms, such as Instagram, Facebook, Snapchat, Twitter, and Pinterest, by the incumbents of the e-commerce industry to promote products is a major factor driving the growth of the social media segment.
The continued integration of the latest technologies, such as big data analytics and AI, into social media platforms, is also driving the growth of the segment. For instance, Chatbots are being used aggressively to collect, analyze, and visualize customer-related data, such as responses to products and services.
By Service Analysis
The professional services segment accounted for the largest revenue share of over 65% in 2021. The growing need for skilled and accomplished professionals holding expertise in managing, installing, and troubleshooting software is expected to drive the demand for professional services.
Professional services allow enterprises to ensure better utilization of resources, reduce administrative expenses, and augment profitability. Professional services also help enterprises in improving resource management by enhancing efficiency through increased collaboration, integrated knowledge management, and better planning, thereby driving the growth of the professional services segment.
The managed services segment is anticipated to register a significant CAGR over the forecast period. This growth can be attributed to the additional capabilities supplied as part of managed services, such as remote monitoring and cost-effective management of IT infrastructure through subscription-based pricing structures.
By Deployment Analysis
The cloud segment accounted for the largest revenue share of over 58% in 2021. Cloud-based deployment of digital marketing software adds to the flexibility and allows enterprises to customize products and services on a large scale.
The on-premise deployment segment is expected to register a considerable CAGR over the forecast period. Numerous businesses across the globe still prefer the on-premise deployment model owing to the security benefits offered.
By Enterprise Size Analysis
The large enterprises segment accounted for the largest revenue share of over 54% in 2021. Increasing adoption of digital marketing software by large businesses to manage their massive customer datasets efficiently is anticipated to drive the growth.
The growth can also be attributed to the increasing adoption of digital marketing software such as email marketing, content management, and CRM for efficiently managing huge databases of customers. Large enterprises are also leveraging digital marketing software to manage various information resources, such as websites, social media platforms, and emails.
The Small and Medium Enterprises (SMEs) segment is anticipated to register a significant CAGR over the forecast period. The promising growth prospects of the segment can be attributed to the rising number of SMEs in countries such as Singapore, India, and China.
By End-use Analysis
The BFSI segment accounted for the largest market share of over 20% in 2021. Digital marketing software is widely adopted in the BFSI industry for applications such as statement generation and automatic notification.
Financial institutions and retail banks are focusing on using location-based advertising for improving consumer engagement. These factors are expected to drive the adoption of digital marketing software in the BFSI industry.
Media and entertainment companies are also focusing on developing online advertising strategies as part of their efforts to cash in on the proliferation of smartphones and the continued rollout of high-speed data networks
By Regional Analysis
North America dominated the market in 2021with a revenue share of over 44%. The dominance can be attributed to the presence of major brands and companies are finding a larger target audience to endorse their content and market their services and products online in the region.
In the U.S., various organizations and associations such as the National Cloud Technologists Association and the Cloud Native Computing Foundation are encouraging the usage of cloud computing for the deployment of various high-tech solutions, such as content management, marketing automation, and CRM on cloud platforms.
Asia Pacific is anticipated to register significant growth over the forecast period. The region is characterized by a high population density, proliferation of smartphones, and continued rollout of high-speed data networks. Moreover, a large proportion of smartphone users in the region is accessing social media through their mobile devices.
Competitive Rivalry
Foremost players in the market are attentive on adopting corporation strategies to enhance their market share. Some of the prominent tactics undertaken by leading market participants in order to sustain the fierce market completion include collaborations, acquisitions, substantial spending in R&D and the improvement of new-fangled products or reforms among others.
Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.
Some of the prominent players in the Digital Marketing Software Market include:
Segments Covered in the Report
This research report offers market revenue, sales volume, production assessment and prognoses by classifying it on the basis of various aspects. Further, this research study investigates market size, production, consumption and its development trends at global, regional, and country level for the period of 2017 to 2030 and covers subsequent region in its scope:
Market Segmentation
By Geography
North America
Europe
Asia Pacific
Latin America
Middle East & Africa (MEA)
Highlights of the Report:
Research Methodology
In the study, a unique research methodology is utilized to conduct extensive research on the growth of the Digital Marketing Software market, and reach conclusions on the future growth parameters of the market. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the conclusions.
Secondary resources referred to by analysts during the production of the Digital Marketing Software market study are as follows - statistics from government organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have also interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of this report as a primary resource.
Comprehensive information acquired from primary and secondary resources acts as a validation from companies in the market, and makes the projections on the growth prospects of the Digital Marketing Software markets more accurate and reliable.
Secondary Research
It involves company databases such as Hoover's: This assists us recognize financial information, structure of the market participants and industry competitive landscape.
The secondary research sources referred in the process are as follows:
Primary Research
Primary research includes face-to face interviews, online surveys, and telephonic interviews.
Industry participants involved in this research study include:
Key Points Covered in Digital Marketing Software Market Study:
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. Market Dynamics Analysis and Trends
5.1. Market Dynamics
5.1.1. Market Drivers
5.1.2. Market Restraints
5.1.3. Market Opportunities
5.2. Porter’s Five Forces Analysis
5.2.1. Bargaining power of suppliers
5.2.2. Bargaining power of buyers
5.2.3. Threat of substitute
5.2.4. Threat of new entrants
5.2.5. Degree of competition
Chapter 6. Competitive Landscape
6.1.1. Company Market Share/Positioning Analysis
6.1.2. Key Strategies Adopted by Players
6.1.3. Vendor Landscape
6.1.3.1. List of Suppliers
6.1.3.2. List of Buyers
Chapter 7. Global Digital Marketing Software Market, By Solution
7.1. Digital Marketing Software Market, by Solution, 2021-2030
7.1.1. CRM Software
7.1.1.1. Market Revenue and Forecast (2019-2030)
7.1.2. Email Marketing
7.1.2.1. Market Revenue and Forecast (2019-2030)
7.1.3. Social Media
7.1.3.1. Market Revenue and Forecast (2019-2030)
7.1.4. Search Marketing
7.1.4.1. Market Revenue and Forecast (2019-2030)
7.1.5. Content Management
7.1.5.1. Market Revenue and Forecast (2019-2030)
7.1.6. Marketing Automation
7.1.6.1. Market Revenue and Forecast (2019-2030)
7.1.7. Campaign Management
7.1.7.1. Market Revenue and Forecast (2019-2030)
Chapter 8. Global Digital Marketing Software Market, By Service
8.1. Digital Marketing Software Market, by Service, 2021-2030
8.1.1. Professional Services
8.1.1.1. Market Revenue and Forecast (2019-2030)
8.1.2. Managed Services
8.1.2.1. Market Revenue and Forecast (2019-2030)
Chapter 9. Global Digital Marketing Software Market, By Deployment
9.1. Digital Marketing Software Market, by Deployment, 2021-2030
9.1.1. Cloud
9.1.1.1. Market Revenue and Forecast (2019-2030)
9.1.2. On-premise
9.1.2.1. Market Revenue and Forecast (2019-2030)
Chapter 10. Global Digital Marketing Software Market, By Enterprise Size
10.1. Digital Marketing Software Market, by Enterprise Size, 2021-2030
10.1.1. Large Enterprises
10.1.1.1. Market Revenue and Forecast (2019-2030)
10.1.2. Small & Medium Enterprises (SMEs)
10.1.2.1. Market Revenue and Forecast (2019-2030)
Chapter 11. Global Digital Marketing Software Market, By End-use
11.1. Digital Marketing Software Market, by End-use, 2021-2030
11.1.1. Automotive
11.1.1.1. Market Revenue and Forecast (2019-2030)
11.1.2. BFSI
11.1.2.1. Market Revenue and Forecast (2019-2030)
11.1.3. Education
11.1.3.1. Market Revenue and Forecast (2019-2030)
11.1.4. Government
11.1.4.1. Market Revenue and Forecast (2019-2030)
11.1.5. Healthcare
11.1.5.1. Market Revenue and Forecast (2019-2030)
11.1.6. Manufacturing
11.1.6.1. Market Revenue and Forecast (2019-2030)
11.1.7. Media & Entertainment
11.1.7.1. Market Revenue and Forecast (2019-2030)
Chapter 12. Global Digital Marketing Software Market, Regional Estimates and Trend Forecast
12.1. North America
12.1.1. Market Revenue and Forecast, by Solution (2019-2030)
12.1.2. Market Revenue and Forecast, by Service (2019-2030)
12.1.3. Market Revenue and Forecast, by Deployment (2019-2030)
12.1.4. Market Revenue and Forecast, by Enterprise Size (2019-2030)
12.1.5. Market Revenue and Forecast, by End-use (2019-2030)
12.1.6. U.S.
12.1.6.1. Market Revenue and Forecast, by Solution (2019-2030)
12.1.6.2. Market Revenue and Forecast, by Service (2019-2030)
12.1.6.3. Market Revenue and Forecast, by Deployment (2019-2030)
12.1.6.4. Market Revenue and Forecast, by Enterprise Size (2019-2030)
12.1.6.5. Market Revenue and Forecast, by End-use (2019-2030)
12.1.7. Rest of North America
12.1.7.1. Market Revenue and Forecast, by Solution (2019-2030)
12.1.7.2. Market Revenue and Forecast, by Service (2019-2030)
12.1.7.3. Market Revenue and Forecast, by Deployment (2019-2030)
12.1.7.4. Market Revenue and Forecast, by Enterprise Size (2019-2030)
12.1.7.5. Market Revenue and Forecast, by End-use (2019-2030)
12.2. Europe
12.2.1. Market Revenue and Forecast, by Solution (2019-2030)
12.2.2. Market Revenue and Forecast, by Service (2019-2030)
12.2.3. Market Revenue and Forecast, by Deployment (2019-2030)
12.2.4. Market Revenue and Forecast, by Enterprise Size (2019-2030)
12.2.5. Market Revenue and Forecast, by End-use (2019-2030)
12.2.6. UK
12.2.6.1. Market Revenue and Forecast, by Solution (2019-2030)
12.2.6.2. Market Revenue and Forecast, by Service (2019-2030)
12.2.6.3. Market Revenue and Forecast, by Deployment (2019-2030)
12.2.6.4. Market Revenue and Forecast, by Enterprise Size (2019-2030)
12.2.6.5. Market Revenue and Forecast, by End-use (2019-2030)
12.2.7. Germany
12.2.7.1. Market Revenue and Forecast, by Solution (2019-2030)
12.2.7.2. Market Revenue and Forecast, by Service (2019-2030)
12.2.7.3. Market Revenue and Forecast, by Deployment (2019-2030)
12.2.7.4. Market Revenue and Forecast, by Enterprise Size (2019-2030)
12.2.7.5. Market Revenue and Forecast, by End-use (2019-2030)
12.2.8. France
12.2.8.1. Market Revenue and Forecast, by Solution (2019-2030)
12.2.8.2. Market Revenue and Forecast, by Service (2019-2030)
12.2.8.3. Market Revenue and Forecast, by Deployment (2019-2030)
12.2.8.4. Market Revenue and Forecast, by Enterprise Size (2019-2030)
12.2.8.5. Market Revenue and Forecast, by End-use (2019-2030)
12.2.9. Rest of Europe
12.2.9.1. Market Revenue and Forecast, by Solution (2019-2030)
12.2.9.2. Market Revenue and Forecast, by Service (2019-2030)
12.2.9.3. Market Revenue and Forecast, by Deployment (2019-2030)
12.2.9.4. Market Revenue and Forecast, by Enterprise Size (2019-2030)
12.2.9.5. Market Revenue and Forecast, by End-use (2019-2030)
12.3. APAC
12.3.1. Market Revenue and Forecast, by Solution (2019-2030)
12.3.2. Market Revenue and Forecast, by Service (2019-2030)
12.3.3. Market Revenue and Forecast, by Deployment (2019-2030)
12.3.4. Market Revenue and Forecast, by Enterprise Size (2019-2030)
12.3.5. Market Revenue and Forecast, by End-use (2019-2030)
12.3.6. India
12.3.6.1. Market Revenue and Forecast, by Solution (2019-2030)
12.3.6.2. Market Revenue and Forecast, by Service (2019-2030)
12.3.6.3. Market Revenue and Forecast, by Deployment (2019-2030)
12.3.6.4. Market Revenue and Forecast, by Enterprise Size (2019-2030)
12.3.6.5. Market Revenue and Forecast, by End-use (2019-2030)
12.3.7. China
12.3.7.1. Market Revenue and Forecast, by Solution (2019-2030)
12.3.7.2. Market Revenue and Forecast, by Service (2019-2030)
12.3.7.3. Market Revenue and Forecast, by Deployment (2019-2030)
12.3.7.4. Market Revenue and Forecast, by Enterprise Size (2019-2030)
12.3.7.5. Market Revenue and Forecast, by End-use (2019-2030)
12.3.8. Japan
12.3.8.1. Market Revenue and Forecast, by Solution (2019-2030)
12.3.8.2. Market Revenue and Forecast, by Service (2019-2030)
12.3.8.3. Market Revenue and Forecast, by Deployment (2019-2030)
12.3.8.4. Market Revenue and Forecast, by Enterprise Size (2019-2030)
12.3.8.5. Market Revenue and Forecast, by End-use (2019-2030)
12.3.9. Rest of APAC
12.3.9.1. Market Revenue and Forecast, by Solution (2019-2030)
12.3.9.2. Market Revenue and Forecast, by Service (2019-2030)
12.3.9.3. Market Revenue and Forecast, by Deployment (2019-2030)
12.3.9.4. Market Revenue and Forecast, by Enterprise Size (2019-2030)
12.3.9.5. Market Revenue and Forecast, by End-use (2019-2030)
12.4. MEA
12.4.1. Market Revenue and Forecast, by Solution (2019-2030)
12.4.2. Market Revenue and Forecast, by Service (2019-2030)
12.4.3. Market Revenue and Forecast, by Deployment (2019-2030)
12.4.4. Market Revenue and Forecast, by Enterprise Size (2019-2030)
12.4.5. Market Revenue and Forecast, by End-use (2019-2030)
12.4.6. GCC
12.4.6.1. Market Revenue and Forecast, by Solution (2019-2030)
12.4.6.2. Market Revenue and Forecast, by Service (2019-2030)
12.4.6.3. Market Revenue and Forecast, by Deployment (2019-2030)
12.4.6.4. Market Revenue and Forecast, by Enterprise Size (2019-2030)
12.4.6.5. Market Revenue and Forecast, by End-use (2019-2030)
12.4.7. North Africa
12.4.7.1. Market Revenue and Forecast, by Solution (2019-2030)
12.4.7.2. Market Revenue and Forecast, by Service (2019-2030)
12.4.7.3. Market Revenue and Forecast, by Deployment (2019-2030)
12.4.7.4. Market Revenue and Forecast, by Enterprise Size (2019-2030)
12.4.7.5. Market Revenue and Forecast, by End-use (2019-2030)
12.4.8. South Africa
12.4.8.1. Market Revenue and Forecast, by Solution (2019-2030)
12.4.8.2. Market Revenue and Forecast, by Service (2019-2030)
12.4.8.3. Market Revenue and Forecast, by Deployment (2019-2030)
12.4.8.4. Market Revenue and Forecast, by Enterprise Size (2019-2030)
12.4.8.5. Market Revenue and Forecast, by End-use (2019-2030)
12.4.9. Rest of MEA
12.4.9.1. Market Revenue and Forecast, by Solution (2019-2030)
12.4.9.2. Market Revenue and Forecast, by Service (2019-2030)
12.4.9.3. Market Revenue and Forecast, by Deployment (2019-2030)
12.4.9.4. Market Revenue and Forecast, by Enterprise Size (2019-2030)
12.4.9.5. Market Revenue and Forecast, by End-use (2019-2030)
12.5. Latin America
12.5.1. Market Revenue and Forecast, by Solution (2019-2030)
12.5.2. Market Revenue and Forecast, by Service (2019-2030)
12.5.3. Market Revenue and Forecast, by Deployment (2019-2030)
12.5.4. Market Revenue and Forecast, by Enterprise Size (2019-2030)
12.5.5. Market Revenue and Forecast, by End-use (2019-2030)
12.5.6. Brazil
12.5.6.1. Market Revenue and Forecast, by Solution (2019-2030)
12.5.6.2. Market Revenue and Forecast, by Service (2019-2030)
12.5.6.3. Market Revenue and Forecast, by Deployment (2019-2030)
12.5.6.4. Market Revenue and Forecast, by Enterprise Size (2019-2030)
12.5.6.5. Market Revenue and Forecast, by End-use (2019-2030)
12.5.7. Rest of LATAM
12.5.7.1. Market Revenue and Forecast, by Solution (2019-2030)
12.5.7.2. Market Revenue and Forecast, by Service (2019-2030)
12.5.7.3. Market Revenue and Forecast, by Deployment (2019-2030)
12.5.7.4. Market Revenue and Forecast, by Enterprise Size (2019-2030)
12.5.7.5. Market Revenue and Forecast, by End-use (2019-2030)
Chapter 13. Company Profiles
13.1. Adobe, Inc.
13.1.1. Company Overview
13.1.2. Product Offerings
13.1.3. Financial Performance
13.1.4. Recent Initiatives
13.2. Hewlett Packard Enterprise Company
13.2.1. Company Overview
13.2.2. Product Offerings
13.2.3. Financial Performance
13.2.4. Recent Initiatives
13.3. Hubspot, Inc.
13.3.1. Company Overview
13.3.2. Product Offerings
13.3.3. Financial Performance
13.3.4. Recent Initiatives
13.4. International Business Machines Corporation
13.4.1. Company Overview
13.4.2. Product Offerings
13.4.3. Financial Performance
13.4.4. Recent Initiatives
13.5. Marketo, Inc
13.5.1. Company Overview
13.5.2. Product Offerings
13.5.3. Financial Performance
13.5.4. Recent Initiatives
13.6. Microsoft Corporation
13.6.1. Company Overview
13.6.2. Product Offerings
13.6.3. Financial Performance
13.6.4. Recent Initiatives
13.7. Oracle Corporation
13.7.1. Company Overview
13.7.2. Product Offerings
13.7.3. Financial Performance
13.7.4. Recent Initiatives
13.8. Salesforce.com, Inc.
13.8.1. Company Overview
13.8.2. Product Offerings
13.8.3. Financial Performance
13.8.4. Recent Initiatives
13.9. SAP SE
13.9.1. Company Overview
13.9.2. Product Offerings
13.9.3. Financial Performance
13.9.4. Recent Initiatives
13.10. SAS Institute, Inc.
13.10.1. Company Overview
13.10.2. Product Offerings
13.10.3. Financial Performance
13.10.4. Recent Initiatives
Chapter 14. Research Methodology
14.1. Primary Research
14.2. Secondary Research
14.3. Assumptions
Chapter 15. Appendix
15.1. About Us
15.2. Glossary of Terms
Cross-segment Market Size and Analysis for Mentioned Segments
Additional Company Profiles
(Upto 5 With No Cost)
Additional Countries (Apart
From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers