The report provides rational insights along with historical and forecast data to aid in better understanding of the Global Europe And MEA Condom Market. The report provides a comprehensive analysis of key factors that are expected to drive the growth of the Europe And MEA Condom market. This study also provides a detailed overview of the opportunities along with the current trends observed in the target market.
The Europe and Middle East and Africa condom market size was valued at around USD 2 billion in 2018 and is projected to expand at a CAGR of 7.2% over the forecast period. Increase in government initiatives and awareness programs promoting the use of condoms is expected to aid the demand in Europe. Condoms are a vital element of HIV/AIDS prevention strategy adopted in the countries from Middle East and Africa. Bulk procurement of the product by government and international healthcare bodies for free and subsidized distribution is anticipated to drive the market growth.
When used correctly, male condoms are 98% effective in preventing pregnancy and Sexually Transmitted Infections (STIs) including HIV. Hence, the use of male condoms during sexual intercourse is encouraged by most government and healthcare organizations on global scale. International and government healthcare bodies such as the World Health Organization (WHO) and the Centers for Disease Control and Prevention (CDC) play a significant role in creating awareness regarding safe sex and advantages of the product.
Governments in various countries are undertaking initiatives to raise awareness and to promote the use of contraceptives in younger generation to control the epidemic of HIV and other STIs and to help avoid unintended pregnancies. The Joint United Nations Programme on HIV/AIDS (UNAIDS) 2020 target, demands that 90% of all the people living with HIV know of their HIV status, 90% of all the people with HIV infection will receive sustained antiretroviral therapy, and 90% of all people receiving antiretroviral therapy will have viral suppression, participant countries are proactively promoting condom use along with providing adequate sex education to the youth.
The boom of online sales channels in developed as well as developing countries is expected to increase access and distribution of condoms. With penetration of internet and smartphones, the e-commerce sector has witnessed prominent growth in various markets. Key players operating in the sexual wellness industry are also increasing their presence on online retail channels. Distributors, suppliers, and retailers are using their websites to reach a larger customer base.
The report covers major players operating in the market along with the key strategies implemented to achieve a competitive edge against a majority of the vendors which provides a competitive outlook of the industry. The competitive landscape further includes details about different players and their position on a global and a local level is also explained in detail in this compiled study. These insights were prepared through mapping business strategies and products that offer high revenue generation capacities. Key players of the global Europe And MEA Condom market are included as given below:
Despite global brands dominating the market, local and regional manufacturers in Europe are trying to capture market share by introducing product variants that meet the demands of local customers. Brand loyalty among customers remains low due to a highly competitiveness in the market. With the availability of a wide range of products by each brand, at low prices, brand shifting is very high among younger consumers.
Technological advancements have enabled manufacturers to develop innovative and exotic products. For instance, LELO’s Hex condom, with its unique design, captured a significant market share within a short period after its launch. Some of the key players in this market are FUJI LATEX CO., LTD.; Reckitt Benckiser Group plc; Church & Dwight Co., Inc.; Karex Berhad; LELO; LifeStyles Healthcare Pte. Ltd.; Mayer Laboratories, Inc.; Ritex GmbH; Pasante Healthcare LTD.; CPR GmbH; Futura Medical; Restance, Inc., rrtMedcon; and Cupid Limited.
Companies such as Reckitt Benckiser Group plc, LifeStyles Healthcare Pte. Ltd., Church & Dwight, and Pasante Healthcare Ltd. dominate the market with strong product portfolio, efficient distribution, and effective brand promotion to meet the demands of target customers in all the countries. In November 2018, Reckitt Benckiser launched a low-cost condom line Durex Feels for the South African market.
The global Europe And MEA Condom market has been segmented as below:
- Europe Distribution Channel
- Mass Merchandizers
- Drug Stores
- E-commerce
- Middle East & Africa Distribution Channel
- Public Sector
- Social Marketing Sector
- Commercial Sector
- Global Europe And MEA Condom Market by Region
- North America
- Europe
- Asia Pacific
- Rest of the World
Reasons to Purchase this Report:
Estimates Europe And MEA Condom development trends with SWOT analysis
- Detailed business profiles including product offerings, recent developments, key financial information, and strategies employed by main market players
- Analysis of various regions and countries that includes the demand and supply based actions, which consequently have a major influence on the market’s expansion
- Market dynamics scenario, along with growth opportunities for players in the years to come
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the mentioned forecast period
- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
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