Europe Nutrition And Supplements Market Share Analysis Report, 2023-2032
The europe nutrition and supplements market size was estimated at USD 69.6 billion in 2022 and is expected to hit around USD 125.82 billion by 2032, poised to reach at a notable CAGR of 6.1% during the forecast period 2023 to 2032.
Key Takeaways:
Europe Nutrition And Supplements Market Report Scope
| Report Attribute | Details |
| Market Size in 2023 | USD 73.85 Billion |
| Market Size by 2032 | USD 125.82 Billion |
| Growth Rate From 2023 to 2032 | CAGR of 6.1% |
| Base Year | 2022 |
| Forecast Period | 2023 to 2032 |
| Segments Covered | Product, formulation, sales channel, consumer group, region |
| Market Analysis (Terms Used) | Value (US$ Million/Billion) or (Volume/Units) |
| Report Coverage | Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
| Key Companies Profiled | Amway; Bayer AG; Sanofi; Abbott; Nestle; Pfizer; General Nutrition Centers, Inc.; LivaNova PLC |
Europe's population has become more aware of health and fitness and has been increasingly adopting nutritional supplementation for achieving their dietary goals. Furthermore, new product launches within the region are anticipated to keep up the demand for nutritional supplements within the region. For instance, in May 2023, Lubrizol Life Science Health announced that they will be launching iron gummy supplements at the Vitafoods Europe 2023 expo.
The demand for natural and organic products has grown, and so has the demand for plant-based products and functional foods owing to the rapidly increasing geriatric population across the sub-continent. In 2022, approximately 21.1% of the population in the EU was aged 65 or above and in coming years, the number is expected to increase.
Nutritional supplementation is seen as an effective means to boost immunity among all age groups. Supplementing one’s diet with necessary micronutrients and vitamins to reach one’s health goals has been gaining a lot of momentum across all age groups, more so during COVID-19 pandemic. The upward trend in the consumption of nutritional supplements was seen during the pandemic. This has been a major factor fueling the market growth.
The increasing prevalence of obesity has been a major reason for the increasing incidence of non-communicable diseases, like diabetes, hypertension, and cardiovascular diseases. The above-mentioned factors have also contributed to the increased consumption of supplements for overall wellbeing.
European nations have seen a surge in demand for multi-vitamins and immune-boosting supplements. The change in attitude towards health and fitness and a more holistic approach towards attaining fitness and health goals by using functional foods and nutritional supplementation have gained a lot of traction during the pandemic.
The regulatory authorities across the European countries have been approving nutritional supplements and functional foods which has created a positive impact on the market growth. The amendments and changes in the regulatory process regarding the approval of such supplements have made the entire process less complicated.
During the COVID-19, there was an amplified demand for nutritional and dietary supplementation across Europe, which has helped the market to flourish despite the restrictions on transport and disruption in supply chain logistics. Health consciousness has risen in people and during the pandemic, there was a massive increase in the number of online health clubs and an increase in the sales of supplements through online channels. The retail shops also witnessed a large number of people buying vitamins and immune-boosting supplements as a precautionary means to avoid COVID-19 infection. This surge in sales and rapidly increasing demand are projected to fuel the growth of the European market in the coming years.
Product Insights
The functional foods and beverages segment held the largest revenue share of 55.14% in 2022. The functional foods and beverages segment comprises probiotics, omega 3, and others. The demand for these products has risen significantly owing to a shift in people’s consciousness towards health. People are increasingly incorporating these products into their diet to minimize the risk of diseases like cardiovascular diseases, diabetes, and other chronic diseases, which is positively impacting the growth of the European market.
The sports nutrition segment is expected to grow at the fastest CAGR of 7.2% during the forecast years. This has been a result of an increase in the number of teenagers focusing on health and fitness as a way to lead a healthy lifestyle. People are incorporating physical activity and sports into their lifestyles to attain desired fitness levels and avoid any diseases, which might stem due to less physical activity. The launch of new products in the sports nutrition segment has also been a key factor contributing to the growth of the market.
Formulation Insights
The powder segment held the largest revenue share of over 38.16% in 2022.The wide range of products available in the powder form for consumption across all age groups has been a key factor driving this segment. Powder formulations are easily absorbed by the body and are thus preferred by sports enthusiasts and professional athletes. Powder formulations come in a variety of flavors and can be used in multiple preparations. Factors such as ease of consumption, and easy availability have contributed significantly to the growth of powder segment.
The capsule formulations are preferred by people who do not like the taste of powder or soft chew forms of nutritional supplements. They can be of varying dosage, depending on one’s needs, and cause less irritability in the gastrointestinal tract. However, the major drawbacks associated are the lower shelf life of active ingredients and higher cost of manufacturing, which pull back the growth of this formulation segment.
Sales Channel Insights
The brick-and-mortar sales channel segment dominated the European market for nutrition and supplements and held a revenue share of over 67.6% in 2022. The lockdown and transportation restrictions severely hampered the growth of this segment. During the pandemic, there was a significant spike in the sales of nutrition supplements, functional foods, and immune-boosting supplements across Europe.
The e-commerce or online sales channel has been gaining a lot of traction, more due to COVID restrictions. The major players have increased collaboration with e-commerce platforms for the distribution of products through online sales. This has made purchasing easier for consumers and has thus contributed to the growth of the market.
Consumer Group Insights
Adults held the largest revenue share in 2022. The high prevalence of chronic diseases like high cholesterol, hypertension, and diabetes due to unhealthy diet and lifestyle, and the changing perception towards health and well-being are the key factors fueling the growth in the segment. Increasing demand from this consumer group as a way of preventing such diseases has also been developmental in the growth of the nutrition and supplements market in Europe. Countries like the UK, Italy, and Spain are seeing a massive increase in the sales of these products.
The geriatric segment is expected to grow in the coming years. Age-related disorders often require nutritional supplementation, and it is achieved with the help of functional foods and dietary supplementation. Deficiencies caused due to diseases and their treatment like cancer and chemotherapy often lead to malnutrition, which can be alleviated by using supplements, thus bolstering the growth of the market.
Country Insights
In 2022, the UK held largest revenue share in the Europe nutrition and supplements market.
Increasing geriatric population, growing demand for organic supplements, and rising preference for dietary supplements are anticipated to drive nutritional supplements market in UK. According to the Office for National Statistics, the geriatric population in England and Wales is increasing significantly. For instance, the number of people aged 65 years and over raised from 9.2 million in 2011 to over 11 million in 2021, and the proportion of population aged 65 years and over rose from 16.4% to 18.6%.
Moreover, the robust demand for nutritional supplements in the country and increasing efforts from market players to make their offerings easily accessible to population are other factors contributing to the market expansion. For instance, in March 2022, Cymbiotika announced the launch of a new e-commerce store in the UK. This newly launched website would cater to the increased demand for nutritional supplements among UK population. In addition, in April 2023, Carabao energy drink expanded its offering by launching energy drinks in two new flavors, and consumers can find these products across retailers & petrol stations in UK.
Some of the prominent players in the Europe Nutrition And Supplements Market include:
Segments Covered in the Report
This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2032. For this study, Nova one advisor, Inc. has segmented the Europe Nutrition And Supplements market.
By Product
By Formulation
By Sales Channel
By Consumer Group
By Country
Chapter 1. Methodology and Scope
1.1. Market Segmentation and Scope
1.1.1. Segment Definitions
1.1.1.1. Product Segment
1.1.1.2. Formulation Segment
1.1.1.3. Sales Channel Segment
1.1.1.4. Consumer Group Segment
1.2. Regional Scope
1.3. Estimates and Forecast Timeline
1.4. Objective
1.4.1. Objective 1
1.4.2. Objective2
1.4.3. Objective 3
1.5. Research Methodology
1.6. Information Procurement
1.6.1. Purchased Database
1.6.2. GVR’s Internal Database
1.6.3. Secondary Sources
1.6.4. Primary Research
1.7. Information or Data Analysis:
1.7.1. Data Analysis Models
1.8. Market Formulation & Validation
1.9. Model Details
1.9.1. Commodity Flow Analysis
1.10. List of Secondary Sources
1.11. List of Abbreviations
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. Market Variables, Trends, & Scope
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related/Ancillary Market Outlook
3.2. Market Dynamics
3.2.1. MARKET DRIVER ANALYSIS
3.2.1.1. Rising consumer interests in active living
3.2.1.2. Increasing disposable income
3.2.1.3. Easy accessibility to this nutrition and supplements
3.2.2. MARKET RESTRAINT ANALYSIS
3.2.2.1. Presence of counterfeit products in the market
3.3. Industry Analysis Tools
3.3.1. Porter’s Five Forces Analysis
3.3.2. PESTEL Analysis
3.3.3. COVID-19 Impact Analysis
Chapter 4. Product Business Analysis
4.1. Europe nutrition and supplements market: product movement analysis
4.2. Sports nutrition
4.2.1. Sports nutrition market, 2020 - 2032
4.2.2. Sports supplements
4.2.2.1. Sports supplements market estimates and forecasts, 2020 - 2032
4.2.2.2. Protein supplements
4.2.2.2.1. Protein supplements market, 2020 - 2032
4.2.2.2.2. Egg protein
4.2.2.2.2.1. Egg protein market, 2020 - 2032
4.2.2.2.3. Soy protein
4.2.2.2.3.1. Soy protein market, 2020 - 2032
4.2.2.2.4. Pea protein
4.2.2.2.4.1. Pea protein market, 2020 - 2032
4.2.2.2.5. Lentil protein
4.2.2.2.5.1. Lentil protein market, 2020 - 2032
4.2.2.2.6. Hemp protein
4.2.2.2.6.1. Hemp protein market, 2020 - 2032
4.2.2.2.7. Casein
4.2.2.2.7.1. Casein market, 2020 - 2032
4.2.2.2.8. Quinoa protein
4.2.2.2.8.1. Quinoa protein market, 2020 - 2032
4.2.2.2.9. Whey protein
4.2.2.2.9.1. Whey protein market, 2020 - 2032
4.2.2.2.9.2. Whey protein isolate
4.2.2.2.9.2.1. Whey protein isolate market, 2020 - 2032
4.2.2.2.9.3. Whey protein concentrate
4.2.2.2.9.3.1. Whey protein concentrate market, 2020 - 2032
4.2.2.3. Vitamins
4.2.2.3.1. Vitamins market, 2020 - 2032
4.2.2.4. Minerals
4.2.2.4.1. Minerals market, 2020 - 2032
4.2.2.4.2. Calcium
4.2.2.4.2.1. Calcium market, 2020 - 2032
4.2.2.4.3. Potassium
4.2.2.4.3.1. Potassium market, 2020 - 2032
4.2.2.4.4. Magnesium
4.2.2.4.4.1. Magnesium market, 2020 - 2032
4.2.2.4.5. Iron
4.2.2.4.5.1. Iron market, 2020 - 2032
4.2.2.4.6. Zinc
4.2.2.4.6.1. Zinc market, 2020 - 2032
4.2.2.5. Amino acids
4.2.2.5.1. Amino acids market, 2020 - 2032
4.2.2.5.2. BCAA
4.2.2.5.2.1. BCAA market, 2020 - 2032
4.2.2.5.3. Arginine
4.2.2.5.3.1. Arginine market, 2020 - 2032
4.2.2.5.4. Aspartate
4.2.2.5.4.1. Aspartate market, 2020 - 2032
4.2.2.5.5. Glutamine
4.2.2.5.5.1. Glutamine market, 2020 - 2032
4.2.2.5.6. Beta alanine
4.2.2.5.6.1. Beta alanine market, 2020 - 2032
4.2.2.5.7. Creatine
4.2.2.5.7.1. Creatine market, 2020 - 2032
4.2.2.5.8. L-carnitine
4.2.2.5.8.1. L-carnitine market, 2020 - 2032
4.2.2.6. Probiotics
4.2.2.6.1. Probiotics market, 2020 - 2032
4.2.2.7. Omega -3 fatty acids
4.2.2.7.1. Omega -3 fatty acids market, 2020 - 2032
4.2.2.8. Carbohydrates
4.2.2.8.1. Carbohydrates market, 2020 - 2032
4.2.2.8.2. Maltodextrin
4.2.2.8.2.1. Maltodextrin market, 2020 - 2032
4.2.2.8.3. Dextrose
4.2.2.8.3.1. Dextrose market, 2020 - 2032
4.2.2.9. Detox supplements
4.2.2.9.1. Detox supplements market, 2020 - 2032
4.2.2.10. Electrolytes
4.2.2.10.1. Electrolytes market, 2020 - 2032
4.2.2.11. Others
4.2.2.11.1. Others market, 2020 - 2032
4.2.3. Sports drinks
4.2.3.1. Sports drinks market, 2020 - 2032
4.2.3.2. Isotonic
4.2.3.2.1. Isotonic market, 2020 - 2032
4.2.3.3. Hypotonic
4.2.3.3.1. Hypotonic market, 2020 - 2032
4.2.3.4. Hypertonic
4.2.3.4.1. Hypertonic market, 2020 - 2032
4.2.4. Sports foods
4.2.4.1. Sports foods market, 2020 - 2032
4.2.4.2. Protein bars
4.2.4.2.1. Protein bars market, 2018 - 2030
4.2.4.3. Energy bars
4.2.4.3.1. Energy bars market, 2020 - 2032
4.2.4.4. Protein gel
4.2.4.4.1. Protein gel market, 2020 - 2032
4.2.5. Meal replacement products
4.2.5.1. Meal replacement products market, 2020 - 2032
4.2.6. Weight loss product
4.2.6.1. Weight loss product market, 2020 - 2032
4.3. Fat burners
4.3.1. Fat burners market, 2020 - 2032
4.3.2. Green tea
4.3.2.1. Green tea market, 2020 - 2032
4.3.3. Fiber
4.3.3.1. Fiber market, 2020 - 2032
4.3.4. Protein
4.3.4.1. Protein market, 2020 - 2032
4.3.5. Green coffee
4.3.5.1. Green coffee market, 2020 - 2032
4.3.6. Others
4.3.6.1. Others market, 2020 - 2032
4.4. Dietary supplements
4.4.1. Dietary supplements market, 2020 - 2032
4.4.2. Vitamins
4.4.2.1. Vitamins market, 2020 - 2032
4.4.2.2. Multivitamin
4.4.2.2.1. Multivitamin market, 2020 - 2032
4.4.2.3. Vitamin a
4.4.2.3.1. Vitamin a market, 2020 - 2032
4.4.2.4. Vitamin b
4.4.2.4.1. Vitamin b market, 2020 - 2032
4.4.2.5. Vitamin c
4.4.2.5.1. Vitamin c market, 2020 - 2032
4.4.2.6. Vitamin d
4.4.2.6.1. Vitamin d market, 2020 - 2032
4.4.2.7. Vitamin e
4.4.2.7.1. Vitamin e market, 2020 - 2032
4.4.3. Minerals
4.4.3.1. Minerals market, 2020 - 2032
4.4.4. Enzymes
4.4.4.1. Enzymes market, 2020 - 2032
4.4.5. Amino acids
4.4.5.1. Amino acids market, 2020 - 2032
4.4.6. Conjugated linoleic acids
4.4.6.1. Conjugated linoleic acids market, 2020 - 2032
4.4.7. Others
4.4.7.1. Others market, 2020 - 2032
4.5. Functional foods and beverages
4.5.1. Functional foods and beverages market, 2020 - 2032
4.5.2. Probiotics
4.5.2.1. Probiotics market, 2020 - 2032
4.5.3. Omega -3
4.5.3.1. Omega -3 market, 2020 - 2032
4.5.4. Others
4.5.4.1. Others market, 2020 - 2032
Chapter 5. Formulation Business Analysis
5.1. Europe Nutrition and Supplements Market: Formulation Movement Analysis
5.2. Tablets
5.2.1. Tablets Market, 2020 - 2032
5.3. Capsules
5.3.1. Capsules Market, 2020 - 2032
5.4. Powder
5.4.1. Powder Market, 2020 - 2032
5.5. Softgels
5.5.1. Softgels Market, 2020 - 2032
5.6. Liquid
5.6.1. Liquid Market, 2020 - 2032
5.7. Others
5.7.1. Others Market, 2020 - 2032
Chapter 6. Sales Channel Business Analysis
6.1. Europe nutrition and supplements market: sales channel movement analysis
6.2. Brick & mortar
6.2.1. Brick & mortar market, 2020 - 2032
6.2.2. Direct selling
6.2.2.1. Direct selling market, 2020 - 2032
6.2.3. Chemist/pharmacies
6.2.3.1. Chemist/pharmacies market, 2020 - 2032
6.2.4. Health food shops
6.2.4.1. Health food shops market, 2020 - 2032
6.2.5. Hyper markets
6.2.5.1. Hyper markets market, 2020 - 2032
6.2.6. Supermarkets
6.2.6.1. Supermarkets market, 2020 - 2032
6.3. E-commerce
6.3.1. E-commerce market, 2020 - 2032
Chapter 7. Consumer Group Business Analysis
7.1. Europe nutrition and supplements market: consumer group movement analysis
7.2. Infants
7.2.1. Infants market, 2020 - 2032
7.3. Children
7.3.1. Children market, 2020 - 2032
7.4. Adults
7.4.1. Adults market, 2020 - 2032
7.4.2. Age group 21-30
7.4.2.1. Age group 21-30 market, 2020 - 2032
7.4.3. Age group 31-40
7.4.3.1. Age group 31-40 market, 2020 - 2032
7.4.4. Age group 41-50
7.4.4.1. Age group 41-50 market, 2020 - 2032
7.4.5. Age group 51-65
7.4.5.1. Age group 51-65 market, 2020 - 2032
7.5. Geriatric
7.5.1. Geriatric market, 2020 - 2032
7.6. Pregnant
7.6.1. Pregnant market, 2020 - 2032
Chapter 8. Regional Business Analysis
8.1. Europe nutrition and supplements market share by region, 2022 & 2030
8.2. Europe
8.2.1. Europe nutrition and supplements market, 2020 - 2032
8.2.2. UK
8.2.2.1. Key country dynamics
8.2.2.2. Competitive scenario
8.2.2.3. Regulatory framework
8.2.2.4. UK nutrition and supplements market, 2020 - 2032
8.2.3. Germany
8.2.3.1. Key country dynamics
8.2.3.2. Competitive scenario
8.2.3.3. Regulatory framework
8.2.3.4. Germany nutrition and supplements market, 2020 - 2032
8.2.4. France
8.2.4.1. Key country dynamics
8.2.4.2. Competitive scenario
8.2.4.3. Regulatory framework
8.2.4.4. France nutrition and supplements market, 2020 - 2032
8.2.5. Italy
8.2.5.1. Key country dynamics
8.2.5.2. Competitive scenario
8.2.5.3. Regulatory framework
8.2.5.4. Italy nutrition and supplements market, 2020 - 2032
8.2.6. Spain
8.2.6.1. Key country dynamics
8.2.6.2. Competitive scenario
8.2.6.3. Regulatory framework
8.2.6.4. Spain nutrition and supplements market, 2020 - 2032
8.2.7. Denmark
8.2.7.1. Key country dynamics
8.2.7.2. Competitive scenario
8.2.7.3. Regulatory framework
8.2.7.4. Denmark nutrition and supplements market, 2020 - 2032
8.2.8. Sweden
8.2.8.1. Key country dynamics
8.2.8.2. Competitive scenario
8.2.8.3. Regulatory framework
8.2.8.4. Sweden nutrition and supplements market, 2020 - 2032
8.2.9. Norway
8.2.9.1. Key country dynamics
8.2.9.2. Competitive scenario
8.2.9.3. Regulatory framework
8.2.9.4. Norway nutrition and supplements market, 2020 - 2032
Chapter 9. Competitive Landscape
9.1. Company Categorization
9.2. Strategy Mapping
9.3. Company Market Position Analysis, 2022
9.4. Company Profiles/Listing
9.4.1. Herbalife International of America, Inc.
9.4.1.1. Overview
9.4.1.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
9.4.1.3. Product Benchmarking
9.4.1.4. Strategic Initiatives
9.4.2. Amway International
9.4.2.1. Overview
9.4.2.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
9.4.2.3. Product Benchmarking
9.4.2.4. Strategic Initiatives
9.4.3. Bayer AG
9.4.3.1. Overview
9.4.3.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
9.4.3.3. Product Benchmarking
9.4.3.4. Strategic Initiatives
9.4.4. Sanofi
9.4.4.1. Overview
9.4.4.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
9.4.4.3. Product Benchmarking
9.4.4.4. Strategic Initiatives
9.4.5. Abbott
9.4.5.1. Overview
9.4.5.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
9.4.5.3. Product Benchmarking
9.4.5.4. Strategic Initiatives
9.4.6. Nestle
9.4.6.1. Overview
9.4.6.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
9.4.6.3. Product Benchmarking
9.4.6.4. Strategic Initiatives
9.4.7. Pfizer, Inc.
9.4.7.1. Overview
9.4.7.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
9.4.7.3. Product Benchmarking
9.4.7.4. Strategic Initiatives
9.4.8. GNC Holdings, Inc.
9.4.8.1. Overview
9.4.8.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
9.4.8.3. Product Benchmarking
9.4.8.4. Strategic Initiatives
9.4.9. Ground & Pound Supplements
9.4.9.1. Overview
9.4.9.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
9.4.9.3. Product Benchmarking
9.4.9.4. Strategic Initiatives
Cross-segment Market Size and Analysis for
Mentioned Segments
Additional Company Profiles (Upto 5 With No Cost)
Additional Countries (Apart From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers