Report Details

Global Video Streaming Market Size, Share, Forecast Report, 2020-2027

The report provides rational insights along with historical and forecast data to aid in better understanding of the Global Video Streaming Market. The report provides a comprehensive analysis of key factors that are expected to drive the growth of the Video Streaming market. This study also provides a detailed overview of the opportunities along with the current trends observed in the target market.

The global video streaming market size was pegged at USD 42.6 billion in 2019 and is expected to register a CAGR of 20.4% from 2020 to 2027. Innovations such as block chain technology and artificial intelligence (AI) to improve video quality are expected to boost market growth. AI is playing an essential role in editing, cinematography, voice-overs, scriptwriting, and several other aspects of video production and upload. Various video streaming solution providers use AI to improve content quality of videos. In the recent past, the popularity of such platforms over broadcast media such as YouTube and Netflix has increased considerably. Moreover, rapid adoption of mobile phones owing to the growing popularity of social media platforms and other digital mediums for branding and marketing is anticipated to drive the market.

Growing adoption of cloud-based solutions, particularly in North America and Europe, to increase the reach of video content is positively influencing the market. Ongoing innovations and technological advancements are expected to meet growing user expectations for exceptional video quality, performance, and security. For instance, in April 2019, Akamai Technologies spotlighted its initiatives and innovations in delivering digital experiences of high-quality at the 2019 NAB Show (U.S.). The company showcased its advancement in live and on-demand media services, including cloud wrapper, direct connect, cloud interconnects, VPN & DNS proxy detection, and token authentication.

High adoption of digital media across various industry verticals has led to growing viewer inclination toward different streaming solutions and services. For instance, in November 2019, Apple Inc. entered the online video cascading industry by launching its TV+ service. In June 2019, Wowza Media Systems, LLC announced the complete range of professional services for video-related solutions providers. In March 2019, Google, the subsidiary of Alphabet Inc., unveiled its cloud-based gaming console, ‘Yeti,’ which features game streaming services along with gaming hardware.

Technical advancements and growing number of service providers in this domain pose a threat to standalone streaming giants in the market. The streaming television space seems to be the fastest-growing sector for TV service providers to grab revenue share from existing key players such as Netflix. For instance, in July 2019, AT&T Intellectual Property launched its new streaming service called AT&T TV to encourage people to watch television online. Similarly, in April 2018,, Inc. and Google partnered to bring official YouTube apps on Amazon’s Fire TV. These complementary services for television and other entertainment content are anticipated to threaten existing key players in the market.   

In the education and academic sector, videos can be effectively used to enhance the learning process, such as visual recordings of webinars and courses. Visual recordings have a powerful impact on the ability of students to retain information. Therefore, universities, schools, and colleges have been creating multimedia content and delivering it in the form of video presentations. Factors such as increasing consumption and easy access to such content, rising demand for mobile devices, and widespread availability of internet are positively influencing the adoption of these services for educational purposes

The report covers major players operating in the market along with the key strategies implemented to achieve a competitive edge against a majority of the vendors which provides a competitive outlook of the industry. The competitive landscape further includes details about different players and their position on a global and a local level is also explained in detail in this compiled study. These insights were prepared through mapping business strategies and products that offer high revenue generation capacities. Key players of the global Video Streaming market are included as given below:

Key industry participants include Akamai Technologies; Amazon Web Services, Inc.; Apple Inc.; Cisco Systems, Inc.; Google; Kaltura, Inc.; Netflix; International Business Machine Corporation (IBM Cloud Video); Wowza Media Systems, LLC; AT&T Intellectual Property; and Hulu.

Vendors in the market are focusing on increasing their customer base to gain a competitive edge in the market by undertaking several strategic initiatives such as collaborations, acquisitions and mergers, and partnerships. For instance, in July 2019, Hive Streaming, a Sweden-based enterprise video distribution company, partnered with U.S. based software company, Kaltura, Inc., to provide joint customers with premium video delivery capabilities. Under this partnership, the data visualization solutions of Hive Streaming are joined with the broad network optimization offering of Kaltura, including Kaltura eCDN, along with additional network optimization and video delivery solutions. This collaboration has enabled high-quality live and non-linear video content.

The global Video Streaming market has been segmented as below:

  • Streaming Type

    • Live

    • Non-Linear

  • Solution

    • Internet Protocol TV

    • Over-the-Top (OTT)

    • Pay-TV

  • Platform

    • Gaming Consoles

    • Laptops & Desktops

    • Smartphones & Tablets

    • Smart TV

  • Service 

    • Consulting

    • Managed Services

    • Training & Support

  • Revenue Model

    • Advertising

    • Rental

    • Subscription

  • Deployment Type

    • Cloud

    • On-Premises

  • User 

    • Enterprise

      • Corporate Communications

      • Knowledge Sharing & Collaborations

      • Marketing & Client Engagement

      • Training & Development

    • Consumer

      • Real-Time Entertainment

      • Web Browsing & Advertising

      • Gaming

      • Social Networking

      • E-Learning

  • Global Video Streaming Market by Region
    • North America
    • Europe
    • Asia Pacific
    • Rest of the World

Reasons to Purchase this Report:

Estimates Video Streaming development trends with SWOT analysis

  • Detailed business profiles including product offerings, recent developments, key financial information, and strategies employed by main market players
  • Analysis of various regions and countries that includes the demand and supply based actions, which consequently have a major influence on the market’s expansion
  • Market dynamics scenario, along with growth opportunities for players in the years to come
  • Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the mentioned forecast period
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects