Household Cleaning Products Market Size Report, 2022-2030
According to nova one advisor, the global household cleaning products market size was estimated at US$ 218.9 billion in 2020 and expected to hit US$ 341.6 billion by 2030, poised to grow at a compound annual growth rate (CAGR) of 4.6% over the forecast period 2022 to 2030.
Growth Factors:
The household cleaning products market is primarily driven by the growing uses of surface cleaners and kitchen cleaners in the households, rising number of households owing to the rising number of nuclear families, increasing awareness regarding hygiene, rising disposable income, and growing awareness regarding the health benefits of staying in a clean environment. The cleaning products helps to clean the household environment effectively and prevents contaminants, germs, and bacteria from causing infectious diseases and various skin allergies. Rise in the standard of living, increased household income due to the increased participation of women in the employment, a rise of the middle class has significantly promoted the growth of the household cleaning products market across the globe.
The increased adoption rate of various advanced machines like dishwashers and washing machines has a major role in boosting the consumption of various cleaning products such as laundry detergents and dishwasher detergents all over the globe. Further, the growing penetration and easy availability of branded cleaning products through online and offline retail outlets have propelled the market growth in the recent years. The increased importance of disinfecting and sanitizing owing to the outbreak of the COVID-19 pandemic in 2020 is expected to fuel the demand for the various household cleaning products across the globe. The rising prevalence of skin allergies, allergies due to dust, and infectious diseases due to the dirty and unhygienic environment is expected to augment market growth during the forecast period.
Report Scope of the Household Cleaning Products Market
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Report Highlights |
Details |
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Market Size |
USD 341.6 Billion by 2030 |
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Growth Rate |
CAGR of 4.6% From 2022 to 2030 |
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Base Year |
2021 |
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Forecast Period |
2022 to 2030 |
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Largest Market |
North America |
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Fastest Growing Market |
Asia Pacific |
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Segments Covered |
Product Type, Nature Type, Application Type, Distribution Channel |
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By Product |
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Companies Mentioned |
Johnson & Son, Inc., Colgate Palmolive, Unilever, Henkel AG, Reckitt Benckiser, Procter & Gamble, The Clorox Company, Godrej Consumer Products Ltd., Kao Corporation, Church & Dwight Co., S.C. Goodmaid Chemicals Corporation |
Product Insights
By product type, the laundry detergents segment accounted largest revenue share in 2020 and is anticipated to retain its dominance throughout the forecast period. This is attributed to the increased penetration of automatic washing machines in the developed markets and increased awareness regarding the benefits of wearing clean clothes.
On the other hand, the surface cleaners segment is estimated to be the most opportunistic segment throughout the forecast period owing to the increased usage of surface cleaners in households. Moreover, the increased participation of the people in the summer cleaning is also a major factor in augmenting the segment growth.
Nature Insights
By nature, the conventional segment dominated the market with largest revenue share in 2020 and is anticipated to retain its dominance throughout the forecast period. This is due to the increased adoption and easy availability of the conventional cleaning products in the market. Further, the cheap prices and effective cleaning of the conventional cleaning products has boosted the sales revenue in the past years.
On the other hand, the organic segment is estimated to be the most opportunistic market owing to the growing concerns regarding the environment. The chemically processed cleaning products have a negative effect of the health and the environment, thereby the demand for the organic products is rapidly growing.
Application Insights
By application, the fabrics segment led the global market with remarkable revenue share in 2020 and is anticipated to retain its dominance throughout the forecast period. The clothes are used and cleaned on a daily basis. Therefore, the growing incidences of skin allergies among the population is boosting the consumption of the cleaning products for cleaning fabrics and hence this segment is expected to sustain its dominance.
On the other hand, the floor segment is expected to be the fastest-growing segment due to the rising demand for the floor cleaners among the households across the globe. The floors of the households need to be cleaned regularly as the dirt, germs, and other contaminants have higher chances to enter a household from outside through shoes and other footwear.
Distribution Channel Insights
By distribution channel, the supermarkets/hypermarkets segment led the global market with remarkable revenue share in 2020 and is anticipated to retain its dominance throughout the forecast period. The increased penetration of the supermarket and hypermarket retail outlets are very effective in attracting huge customer base and generates higher revenue stream for the household cleaning products manufacturers.
On the other hand, the e-commerce segment is anticipated to be the most opportunistic segment, owing to the rising penetration of e-commerce platforms such as WalMart, Amazon, and Flipkart that offers easy home deliveries with discounted prices for the products.
Region Insights
Based on the region, the North America dominated the market in 2020, in terms of revenue and is estimated to sustain its dominance during the forecast period. North America has higher penetration of Dollar Stores and supermarkets that offers huge discounts on the cleaning products. Further, the increasing number of households in the region is positively contributing towards the growth of the household cleaning products market. Increased disposable income, increased awareness regarding hygiene, and rapid growth in the demand for the organic cleaning products are the various factors that are expected to drive the growth of the market during the forecast period.
Some of the prominent players in the Household Cleaning Products Market include:
Segments Covered in the Report
This research report offers market revenue, sales volume, production assessment and prognoses by classifying it on the basis of various aspects. Further, this research study investigates market size, production, consumption and its development trends at global, regional, and country level for the period of 2017 to 2030 and covers subsequent region in its scope:
By Product Type
By Nature
By Application
By Distribution Channel
By Geography
North America
Europe
Asia Pacific
Latin America
Middle East & Africa (MEA)
Key Points Covered in Household Cleaning Products Market Study:
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. Market Dynamics Analysis and Trends
5.1. Market Dynamics
5.1.1. Market Drivers
5.1.2. Market Restraints
5.1.3. Market Opportunities
5.2. Porter’s Five Forces Analysis
5.2.1. Bargaining power of suppliers
5.2.2. Bargaining power of buyers
5.2.3. Threat of substitute
5.2.4. Threat of new entrants
5.2.5. Degree of competition
Chapter 6. Competitive Landscape
6.1.1. Company Market Share/Positioning Analysis
6.1.2. Key Strategies Adopted by Players
6.1.3. Vendor Landscape
6.1.3.1. List of Suppliers
6.1.3.2. List of Buyers
Chapter 7. Global Household Cleaning Products Market, By Product
7.1. Household Cleaning Products Market, by Product Type, 2030-2030
7.1.1. Laundry Detergents
7.1.1.1. Market Revenue and Forecast (2019-2030)
7.1.2. Dishwashing Detergents
7.1.2.1. Market Revenue and Forecast (2019-2030)
7.1.3. Surface Cleaners
7.1.3.1. Market Revenue and Forecast (2019-2030)
7.1.4. Toilet Cleaners
7.1.4.1. Market Revenue and Forecast (2019-2030)
7.1.5. Others
7.1.5.1. Market Revenue and Forecast (2019-2030)
Chapter 8. Global Household Cleaning Products Market, By Nature
8.1. Household Cleaning Products Market, by Nature, 2030-2030
8.1.1. Conventional
8.1.1.1. Market Revenue and Forecast (2019-2030)
8.1.2. Organic
8.1.2.1. Market Revenue and Forecast (2019-2030)
Chapter 9. Global Household Cleaning Products Market, By Application Type
9.1. Household Cleaning Products Market, by Application Type, 2030-2030
9.1.1. Kitchen
9.1.1.1. Market Revenue and Forecast (2019-2030)
9.1.2. Bathroom
9.1.2.1. Market Revenue and Forecast (2019-2030)
9.1.3. Floor
9.1.3.1. Market Revenue and Forecast (2019-2030)
9.1.4. Fabrics
9.1.4.1. Market Revenue and Forecast (2019-2030)
9.1.5. Utensils
9.1.5.1. Market Revenue and Forecast (2019-2030)
Chapter 10. Global Household Cleaning Products Market, By Distribution Channel Type
10.1. Household Cleaning Products Market, by Distribution Channel Type, 2030-2030
10.1.1. Supermarkets/hypermarkets
10.1.1.1. Market Revenue and Forecast (2019-2030)
10.1.2. Convenience Stores
10.1.2.1. Market Revenue and Forecast (2019-2030)
10.1.3. E-commerce
10.1.3.1. Market Revenue and Forecast (2019-2030)
10.1.4. Others
10.1.4.1. Market Revenue and Forecast (2019-2030)
Chapter 11. Global Household Cleaning Products Market, Regional Estimates and Trend Forecast
11.1. North America
11.1.1. Market Revenue and Forecast, by Product (2019-2030)
11.1.2. Market Revenue and Forecast, by Nature (2019-2030)
11.1.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.1.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.1.5. U.S.
11.1.5.1. Market Revenue and Forecast, by Product (2019-2030)
11.1.5.2. Market Revenue and Forecast, by Nature (2019-2030)
11.1.5.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.1.5.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.1.6. Rest of North America
11.1.6.1. Market Revenue and Forecast, by Product (2019-2030)
11.1.6.2. Market Revenue and Forecast, by Nature (2019-2030)
11.1.6.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.1.6.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.2. Europe
11.2.1. Market Revenue and Forecast, by Product (2019-2030)
11.2.2. Market Revenue and Forecast, by Nature (2019-2030)
11.2.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.2.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.2.5. UK
11.2.5.1. Market Revenue and Forecast, by Product (2019-2030)
11.2.5.2. Market Revenue and Forecast, by Nature (2019-2030)
11.2.5.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.2.5.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.2.6. Germany
11.2.6.1. Market Revenue and Forecast, by Product (2019-2030)
11.2.6.2. Market Revenue and Forecast, by Nature (2019-2030)
11.2.6.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.2.6.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.2.7. France
11.2.7.1. Market Revenue and Forecast, by Product (2019-2030)
11.2.7.2. Market Revenue and Forecast, by Nature (2019-2030)
11.2.7.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.2.7.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.2.8. Rest of Europe
11.2.8.1. Market Revenue and Forecast, by Product (2019-2030)
11.2.8.2. Market Revenue and Forecast, by Nature (2019-2030)
11.2.8.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.2.8.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.3. APAC
11.3.1. Market Revenue and Forecast, by Product (2019-2030)
11.3.2. Market Revenue and Forecast, by Nature (2019-2030)
11.3.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.3.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.3.5. India
11.3.5.1. Market Revenue and Forecast, by Product (2019-2030)
11.3.5.2. Market Revenue and Forecast, by Nature (2019-2030)
11.3.5.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.3.5.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.3.6. China
11.3.6.1. Market Revenue and Forecast, by Product (2019-2030)
11.3.6.2. Market Revenue and Forecast, by Nature (2019-2030)
11.3.6.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.3.6.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.3.7. Japan
11.3.7.1. Market Revenue and Forecast, by Product (2019-2030)
11.3.7.2. Market Revenue and Forecast, by Nature (2019-2030)
11.3.7.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.3.7.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.3.8. Rest of APAC
11.3.8.1. Market Revenue and Forecast, by Product (2019-2030)
11.3.8.2. Market Revenue and Forecast, by Nature (2019-2030)
11.3.8.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.3.8.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.4. MEA
11.4.1. Market Revenue and Forecast, by Product (2019-2030)
11.4.2. Market Revenue and Forecast, by Nature (2019-2030)
11.4.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.4.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.4.5. GCC
11.4.5.1. Market Revenue and Forecast, by Product (2019-2030)
11.4.5.2. Market Revenue and Forecast, by Nature (2019-2030)
11.4.5.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.4.5.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.4.6. North Africa
11.4.6.1. Market Revenue and Forecast, by Product (2019-2030)
11.4.6.2. Market Revenue and Forecast, by Nature (2019-2030)
11.4.6.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.4.6.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.4.7. South Africa
11.4.7.1. Market Revenue and Forecast, by Product (2019-2030)
11.4.7.2. Market Revenue and Forecast, by Nature (2019-2030)
11.4.7.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.4.7.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.4.8. Rest of MEA
11.4.8.1. Market Revenue and Forecast, by Product (2019-2030)
11.4.8.2. Market Revenue and Forecast, by Nature (2019-2030)
11.4.8.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.4.8.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.5. Latin America
11.5.1. Market Revenue and Forecast, by Product (2019-2030)
11.5.2. Market Revenue and Forecast, by Nature (2019-2030)
11.5.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.5.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.5.5. Brazil
11.5.5.1. Market Revenue and Forecast, by Product (2019-2030)
11.5.5.2. Market Revenue and Forecast, by Nature (2019-2030)
11.5.5.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.5.5.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.5.6. Rest of LATAM
11.5.6.1. Market Revenue and Forecast, by Product (2019-2030)
11.5.6.2. Market Revenue and Forecast, by Nature (2019-2030)
11.5.6.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.5.6.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
Chapter 12. Company Profiles
12.1. Colgate Palmolive
12.1.1. Company Overview
12.1.2. Product Offerings
12.1.3. Financial Performance
12.1.4. Recent Initiatives
12.2. Henkel AG
12.2.1. Company Overview
12.2.2. Product Offerings
12.2.3. Financial Performance
12.2.4. Recent Initiatives
12.3. Reckitt Benckiser
12.3.1. Company Overview
12.3.2. Product Offerings
12.3.3. Financial Performance
12.3.4. Recent Initiatives
12.4. Unilever
12.4.1. Company Overview
12.4.2. Product Offerings
12.4.3. Financial Performance
12.4.4. Recent Initiatives
12.5. Procter & Gamble
12.5.1. Company Overview
12.5.2. Product Offerings
12.5.3. Financial Performance
12.5.4. Recent Initiatives
12.6. Godrej Consumer Products Ltd.
12.6.1. Company Overview
12.6.2. Product Offerings
12.6.3. Financial Performance
12.6.4. Recent Initiatives
12.7. Kao Corporation
12.7.1. Company Overview
12.7.2. Product Offerings
12.7.3. Financial Performance
12.7.4. Recent Initiatives
12.8. The Clorox Company
12.8.1. Company Overview
12.8.2. Product Offerings
12.8.3. Financial Performance
12.8.4. Recent Initiatives
12.9. Church & Dwight Co.
12.9.1. Company Overview
12.9.2. Product Offerings
12.9.3. Financial Performance
12.9.4. Recent Initiatives
12.10. S.C. Johnson & Son, Inc.
12.10.1. Company Overview
12.10.2. Product Offerings
12.10.3. Financial Performance
12.10.4. Recent Initiatives
12.11. Goodmaid Chemicals Corporation
12.11.1. Company Overview
12.11.2. Product Offerings
12.11.3. Financial Performance
12.11.4. Recent Initiatives
Chapter 13. Research Methodology
13.1. Primary Research
13.2. Secondary Research
13.3. Assumptions
Chapter 14. Appendix
14.1. About Us
14.2. Glossary of Terms
Cross-segment Market Size and Analysis for
Mentioned Segments
Additional Company Profiles (Upto 5 With No Cost)
Additional Countries (Apart From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers