Household Cleaning Products Market (By Product Type: Laundry Detergents, Dishwashing Detergents, Surface Cleaners, Toilet Cleaners, and Others; By Nature: Conventional and Organic; By Application: Kitchen, Bathroom, Floor, Fabrics, and Utensils; By Distribution Channel: Supermarkets/hypermarkets, Convenience Stores, E-commerce, and Others) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2022 - 2030

According to nova one advisor, the global household cleaning products market size was estimated at US$ 218.9 billion in 2020 and expected to hit US$ 341.6 billion by 2030, poised to grow at a compound annual growth rate (CAGR)  of 4.6% over the forecast period 2022 to 2030.

Growth Factors:

The household cleaning products market is primarily driven by the growing uses of surface cleaners and kitchen cleaners in the households, rising number of households owing to the rising number of nuclear families, increasing awareness regarding hygiene, rising disposable income, and growing awareness regarding the health benefits of staying in a clean environment. The cleaning products helps to clean the household environment effectively and prevents contaminants, germs, and bacteria from causing infectious diseases and various skin allergies. Rise in the standard of living, increased household income due to the increased participation of women in the employment, a rise of the middle class has significantly promoted the growth of the household cleaning products market across the globe.

The increased adoption rate of various advanced machines like dishwashers and washing machines has a major role in boosting the consumption of various cleaning products such as laundry detergents and dishwasher detergents all over the globe. Further, the growing penetration and easy availability of branded cleaning products through online and offline retail outlets have propelled the market growth in the recent years. The increased importance of disinfecting and sanitizing owing to the outbreak of the COVID-19 pandemic in 2020 is expected to fuel the demand for the various household cleaning products across the globe. The rising prevalence of skin allergies, allergies due to dust, and infectious diseases due to the dirty and unhygienic environment is expected to augment market growth during the forecast period.

Report Scope of the Household Cleaning Products Market

Report Highlights


Market Size

USD 341.6 Billion by 2030

Growth Rate

CAGR of 4.6% From 2022 to 2030

Base Year


Forecast Period

2022 to 2030

Largest Market

North America

Fastest Growing Market

Asia Pacific

Segments Covered

Product Type, Nature Type, Application Type, Distribution Channel

By Product

  • Laundry Detergents
  • Dishwashing Detergents
  • Surface Cleaners
  • Toilet Cleaners
  • Others

Companies Mentioned

Johnson & Son, Inc., Colgate Palmolive, Unilever, Henkel AG, Reckitt Benckiser, Procter & Gamble, The Clorox Company, Godrej Consumer Products Ltd., Kao Corporation, Church & Dwight Co., S.C. Goodmaid Chemicals Corporation


Product Insights

By product type, the laundry detergents segment accounted largest revenue share in 2020 and is anticipated to retain its dominance throughout the forecast period. This is attributed to the increased penetration of automatic washing machines in the developed markets and increased awareness regarding the benefits of wearing clean clothes.

On the other hand, the surface cleaners segment is estimated to be the most opportunistic segment throughout the forecast period owing to the increased usage of surface cleaners in households. Moreover, the increased participation of the people in the summer cleaning is also a major factor in augmenting the segment growth.

Nature Insights

By nature, the conventional segment dominated the market with largest revenue share in 2020 and is anticipated to retain its dominance throughout the forecast period. This is due to the increased adoption and easy availability of the conventional cleaning products in the market. Further, the cheap prices and effective cleaning of the conventional cleaning products has boosted the sales revenue in the past years.

On the other hand, the organic segment is estimated to be the most opportunistic market owing to the growing concerns regarding the environment. The chemically processed cleaning products have a negative effect of the health and the environment, thereby the demand for the organic products is rapidly growing.

Application Insights

By application, the fabrics segment led the global market with remarkable revenue share in 2020 and is anticipated to retain its dominance throughout the forecast period. The clothes are used and cleaned on a daily basis. Therefore, the growing incidences of skin allergies among the population is boosting the consumption of the cleaning products for cleaning fabrics and hence this segment is expected to sustain its dominance.

On the other hand, the floor segment is expected to be the fastest-growing segment due to the rising demand for the floor cleaners among the households across the globe. The floors of the households need to be cleaned regularly as the dirt, germs, and other contaminants have higher chances to enter a household from outside through shoes and other footwear.

Distribution Channel Insights

By distribution channel, the supermarkets/hypermarkets segment led the global market with remarkable revenue share in 2020 and is anticipated to retain its dominance throughout the forecast period. The increased penetration of the supermarket and hypermarket retail outlets are very effective in attracting huge customer base and generates higher revenue stream for the household cleaning products manufacturers.

On the other hand, the e-commerce segment is anticipated to be the most opportunistic segment, owing to the rising penetration of e-commerce platforms such as WalMart, Amazon, and Flipkart that offers easy home deliveries with discounted prices for the products.

Region Insights

Based on the region, the North America dominated the market in 2020, in terms of revenue and is estimated to sustain its dominance during the forecast period. North America has higher penetration of Dollar Stores and supermarkets that offers huge discounts on the cleaning products. Further, the increasing number of households in the region is positively contributing towards the growth of the household cleaning products market. Increased disposable income, increased awareness regarding hygiene, and rapid growth in the demand for the organic cleaning products are the various factors that are expected to drive the growth of the market during the forecast period.

Some of the prominent players in the Household Cleaning Products Market include:

  • Colgate Palmolive
  • Henkel AG
  • Reckitt Benckiser
  • Unilever
  • Procter & Gamble
  • Godrej Consumer Products Ltd.
  • Kao Corporation
  • The Clorox Company
  • Church & Dwight Co.
  • S.C. Johnson & Son, Inc.
  • Goodmaid Chemicals Corporation

Segments Covered in the Report

This research report offers market revenue, sales volume, production assessment and prognoses by classifying it on the basis of various aspects. Further, this research study investigates market size, production, consumption and its development trends at global, regional, and country level for the period of 2017 to 2030 and covers subsequent region in its scope:

By Product Type

  • Laundry Detergents
  • Dishwashing Detergents
  • Surface Cleaners
  • Toilet Cleaners
  • Others

By Nature

  • Conventional
  • Organic

By Application

  • Kitchen
  • Bathroom
  • Floor
  • Fabrics
  • Utensils

By Distribution Channel

  • Supermarkets/hypermarkets
  • Convenience Stores
  • E-commerce
  • Others

By Geography

North America

  • U.S.
  • Canada


  • Germany
  • France
  • United Kingdom
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • Southeast Asia
  • Rest of Asia Pacific

Latin America

  • Brazil
  • Rest of Latin America

Middle East & Africa (MEA)

  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa

Key Points Covered in Household Cleaning Products Market Study:

  • Growth of Household Cleaning Products in 2022
  • Market Estimates and Forecasts (2017-2030)
  •  Brand Share and Market Share Analysis
  •  Key Drivers and Restraints Shaping Market Growth
  •  Segment-wise, Country-wise, and Region-wise Analysis
  •  Competition Mapping and Benchmarking
  •  Recommendation on Key Winning Strategies
  •  COVID-19 Impact on Demand for Household Cleaning Products and How to Navigate
  •  Key Product Innovations and Regulatory Climate
  •  Household Cleaning Products Consumption Analysis
  •  Household Cleaning Products Production Analysis
  •  Household Cleaning Products and Management