India In Vitro Fertilization Market Size, Share & Trends Analysis Report By Instrument (Equipment, Culture Media), By Procedure Type (Fresh Nondonor), By Providers, And Segment Forecasts, 2025 - 2034

India In Vitro Fertilization Market Size Trends Analysis and Forecast till 2034

The India in-vitro fertilization services market size is calculated at USD 2.35 billion in 2024, grow to USD 2.54 billion in 2025, and is projected to reach around USD 5.03 billion by 2034, to grow at a CAGR of 7.9% from 2025 to 2034. The market is growing due to rising infertility rates, changing lifestyles, and increasing awareness of assisted reproductive technologies. Additionally, advancements in IVF techniques and supportive government initiatives are boosting market demand.

Key Takeaways

• By instrument, the culture media segment dominated the India in-vitro fertilization services market with a revenue share in 2024.
• By instrument, the disposable devices segment is expected to grow at the fastest CAGR in the market during the forecast period.
• By product type, the frozen nondonor segment led the market with the largest revenue share in 2024.
• By product type, the fresh donor segment is expected to grow at the fastest CAGR in the market during the forecast period.
• By provider, the fertility clinics segment held the largest market share in 2024 and is expected to grow at the fastest CAGR in the market during the forecast period.

How is Innovation Impacting the India In-Vitro Fertilization Services Market?

In vitro fertilization services involve assisted reproductive techniques where are egg is fertilized by sperm outside the body, and the resulting embryo is implanted into the uterus to achieve pregnancy. Innovation is significantly transforming the India in vitro fertilization services market by improving rates and reducing treatment costs. Advances such as time-lapse embryo imaging, genetic screening (PGT), artificial intelligence in embryo selection, and cryopreservation techniques are enhancing clinical outcomes. Additionally, the integration of telemedicine and digital platforms is improving patient access and care efficiency. These technological developments are making IVF more effective, accessible, and patient-friendly, thereby driving market growth across the country.

• For Instance, In August 2023, Goa Medical College and Hospital (GMC) opened a dedicated center for IUI, IVF, and other assisted reproductive technologies, offering free infertility treatments. This government initiative aims to make fertility care more accessible to the public.

What are the Key trends in the India In-Vitro Fertilization Services Market in 2024?

• In June 2023, Nova IVF strengthened its presence by acquiring Ahmedabad-based WINGS IVF, a regional fertility chain. With this acquisition, Nova IVF Fertility expanded its network to 68 centers across 44 cities.
• In March 2023, Santaan established a new fertility clinic along with a research institute in Odisha, aiming to enhance fertility care and support advanced reproductive research in the region.

How Can AI Affect the India In-Vitro Fertilization Services Market?

AI is transforming the market by improving accuracy and efficiency in diagnosis, embryo selection, and treatment planning. AI-driven tools help analyze large datasets to identify the best embryos, predict success rates, and personalize treatment protocols. This enhances clinical outcomes, reduces time to pregnancy, and lowers costs. Additionally, AI integration supports better patient monitoring and decision-making, making IVF treatments more accessible, effective, and patient-centric across the country.

Report Scope of India In Vitro Fertilization Market

Market Dynamics

Driver

Rising Awareness and Acceptance

Greater awareness and acceptance of IVF in India have led to a shift in mindset, where couples are more open to exploring medical solutions for infertility. Increased exposure through digital platforms, healthcare professionals, and success stories has helped normalize fertility treatment. This growing confidence in IVF procedures is encouraging more people to pursue them, thereby boosting demand and contributing to the steady expansion of the fertility services market across different regions in the country.

• For Instance, In July 2024, Indira IVF launched the #IVFkiPehel campaign featuring Kareena Kapoor Khan to raise awareness about infertility and encourage early medical consultation. The initiative helped break stigma and normalize IVF, leading more couples to seek treatment and boosting demand for fertility services in India.

Restraint

High Treatment Costs

The high cost of IVF treatments in India acts as a significant barrier, particularly for middle-and low-income couples who find it difficult to afford multiple cycles. With limited financial assistance and minimal insurance coverage, many are forced to delay or forgo treatment altogether. Their cost burden restricts access to fertility care, especially outside major urban centers, ultimately hindering the widespread adoption and growth of IVF services across the country.

Opportunity

Telemedicine and Digital Consultation

Telemedicine and digital consultation platforms are opening new avenues for India in-vitro fertilization services by bridging the gap between patients and fertility experts. They simplify the initial consultation process, enable remote monitoring, and reduce the need for frequent clinic visits, which is especially beneficial in smaller towns. As digital health infrastructure improves and internet access expands, these tools can enhance convenience, boost patient engagement, and drive greater adoption of IVF treatment across broader geographies.

• For Instance, In July 2025, Seeds of Innocence launched Asia’s first Home IVF platform, enabling patients to begin IVF treatment through virtual consultations, app-based monitoring, and at-home hormone injections. With support from local diagnostic centers and continuous remote supervision, this digital initiative made fertility care more accessible and convenient, especially in underserved regionsmarking a significant advancement in India’s IVF services through telemedicine.

Segmental Insights

What made the Culture Media Segment Dominant in the Market in 2024?

In 2024, the culture media segment dominated the India in-vitro fertilization services market due to its critical role in supporting embryo development and improving success rates. With increasing demand for advances, high-quality media that enhance fertilization and implantation outcomes, clinics are investing more in specialized culture solutions. Additionally, ongoing innovation and the introduction of customized media types for different patient needs have further driven its adoption, contributing significantly to the market's overall revenue.

• For Instance, In June 2023, Gold Standard Diagnostics launched its BACGro Culture Media range to help detect harmful microorganisms across the food, environmental, and pharmaceutical sectors. The product line includes both liquid and dehydrated media, developed to meet international quality standards and reference protocols.

The growth of the disposable devices segment in the IVF segment in the IVF services market is driven by the need for improved procedural efficiency and strict hygiene protocols. These signs are used to reduce the risk of human error. As IVF procedures become more frequent and demand for safer, low-maintenance instruments rises, clinics are increasingly adopting disposable devices, making it one of the most fastest growing during the coming years.

How did the Frozen Nondonor Segment Dominate the Market in 2024?

The frozen nondonor segment dominated the India in-vitro fertilization services market as it offers patients the advantage of preserving embryos for future use, reducing the need for repeated ovarian stimulation. This approach provides greater control over treatment timelines and is less physically demanding. Improved freezing technologies, such as vitrification, have enhanced embryo viability, making frozen transfers more reliable. These benefits, combined with growing patients' preference for planned treatments, have significantly driven revenue in the market.

• For Instance, In December 2023, Progenesis, a well-known name in genetic testing, entered the Indian market by opening its first genetic lab in New Delhi, marking the start of its operations in the country.

The fresh donor segment is projected to grow rapidly in India in-vitro fertilization services market as more patients seek immediate and effective fertility solutions. Fresh donor eggs are often associated with better embryo quality and higher success rates, making them a preferred choice for many fertility clinics. Additionally, growing awareness about donor programs, fewer legal hurdles, and increased availability of healthy donors are encouraging more couples to opt for fresh donor treatments, boosting the market's future growth.

• For Instance, In June 2023, LifeCell International Pvt. Ltd. introduced home-based self-collection kits OvaScore, SpermScore, and InferGenes designed for testing and preserving samples related to sexual, reproductive, women’s, and baby health. These kits offer a private and convenient way for individuals to collect samples from home, enhancing accessibility and comfort.

How did the Fertility Clinics Segment Dominate the Market?

In 2024, fertility clinics emerged as the leading segment in India in-vitro fertilization services market and are expected to witness the highest growth rate ahead. This is due to specialized infrastructure, expert medical teams, and comprehensive treatment offerings under one roof. The growing trust in clinic-based fertility care, coupled with increasing awareness, rising success rates, and expanding networks into smaller cities, is accelerating the expansion of the market across the country.

Regional Insights

How is the India Contributing to the Expansion of the India In-Vitro Fertilization Services Market?

India is contributing to the expansion of its IVF services market through rising infertility awareness, increasing acceptance of assisted reproductive technologies, and strong demand in both urban and semi-urban areas. Government initiatives, growing medical tourism, and the rapid spread of fertility clinics are enhancing access to treatment. Additionally, advancements in technology, local manufacturing of IVF equipment, and increased investment in healthcare infrastructure are supporting market growth and making fertility services more affordable and widespread.

Top Companies in the India In-Vitro Fertilization Services Market

• CK Birla Healthcare Pvt. Ltd.
• Nova IVF
• Indira IVF Hospital Private Limited.
• Apollo Fertility (Apollo Specialty Hospitals Pvt. Ltd.)
• Max Healthcare
• MANIPAL HEALTH ENTERPRISES PVT LTD
• Bloom Fertility Centre
• BACC Healthcare Private Limited
• Cloudnine Hospitals
• Morpheus IVF
• Babies and Us Fertility and IVF Centre (Ind) Pvt Ltd

Recent Developments in the India In-Vitro Fertilization Services Market

• In February 2024, Kerala-based Sabine Hospital announced plans to install the advanced Next Generation Sequencer (NGS), a machine designed to detect genetic disorders in a fetus during pregnancy. This upgrade aims to enhance prenatal care by enabling early and accurate identification of genetic conditions.
• In December 2023, Little Angel IVF introduced a range of fertility services tailored for Non-Resident Indian (NRI) patients, including personalized consultations, detailed diagnostics, advanced IVF procedures, and intracytoplasmic sperm injection (ICSI), aiming to provide comprehensive reproductive care.

Segments Covered in the Report

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2034. For this study, Nova one advisor, Inc. has segmented the India In-Vitro Fertilization Services Market.

By Instrument

• Disposable Devices
• Culture Media

• • Cryopreservation Media
  • Embryo Culture Media
  • Ovum Processing Media
  • Sperm Processing Media

• Equipment

• • Sperm Analyzer Systems
  • Imaging Systems
  • Ovum Aspiration Pumps
  • Micromanipulator Systems
  • Incubators
  • Gas Analyzers
  • Laser Systems
  • Cryosystems
  • Sperm Separation Devices
  • IVF Cabinets
  • Anti-vibration Tables
  • Witness Systems
  • Other

By Procedure Type

• Fresh Donor
• Frozen Donor
• Fresh Non-donor
• Frozen Non-donor

By Providers

• Fertility Clinics
• Hospitals & Others Setting