Mental Health Apps Market Size, Share & Trends Analysis Report By Platform Type (Android, iOS), By Application Type (Depression And Anxiety Management, Stress Management), By Region, And Segment- Global Industry Analysis, Share, Growth, Regional Outlook and Forecasts, 2023-2032

The global mental health apps market size was estimated at USD 6.60 billion in 2022 and is expected to surpass around USD 28.87 billion by 2032 and poised to grow at a compound annual growth rate (CAGR) of 15.9% during the forecast period 2023 to 2032.

Key Takeaways:

• North America dominated the market with a revenue share of over 38.4% in 2022.
• The Asia Pacific region is expected to register a substantial growth rate over the forecast period
• In 2022, the iOS segment dominated the market with a revenue share of over 49.6%.
• The Android segment is anticipated to grow at the fastest rate over the forecast period.
• In 2022, the depression and anxiety management segment dominated the market with a revenue share of over 30.6%.
• The stress management segment is projected to grow at the fastest rate during the forecast period.

Mental Health Apps Market Report Scope

Rising utilization of mental health apps owing to their benefits in improving treatment outcomes and lifestyle and increasing awareness regarding mental health as a significant health condition are some of the major factors boosting the market growth.

In addition, the utilization of mental health apps is beneficial in facilitating and promoting wellbeing, which is further helpful in fueling the productivity of people, mainly working professionals. Furthermore, the increasing number of downloads for mental health apps and an upsurge in downloads during the COVID-19 pandemic are some of the other prominent factors propelling the market growth.

The COVID-19 pandemic not only led to an increase in downloads of mental health apps but also increased awareness regarding mental health as a grave problem. This, in turn, has demonstrated a substantial growth opportunity in the digital health and mobile health space. According to the research provided by the ORCHA (Organization for the Review of Care and Health Applications), the mental health app downloads in the U.K. increased by around 200% from summer 2019 to summer 2020.

In addition, shifting trends from traditional methods of care to patient-centric and personalized care are supporting the adoption of mental health apps. Mental health apps such as meditation management apps, depression and anxiety management apps, and wellness management apps are beneficial in maintaining the overall health of an individual, thereby promoting a better lifestyle and reducing stress.

Studies and research proving the benefits of such apps have further boosted their adoption and penetration, thereby fueling demand. A 2019 study published in the Journal of Medical Internet Research aimed at evaluating the effectiveness of an app for promoting well-being and stress management. It demonstrated positive results and was effective in stress reduction in the respondents.

Furthermore, rising funding opportunities for the development of various mental health apps signify growth opportunities for the market. For instance, total funding statistics published by Crunchbase for Calm, a meditation app, increased from USD 28 million in 2018 to USD 218 million in 2020. In addition, the funding for the app increased by around 52% from 2019 to 2020. This substantial rise in funding signifies the growth potential of the market in the coming years.

Moreover, growing smartphone and internet penetration is fueling the market growth. For instance, as per a 2021 report provided by Ericsson, the number of mobile subscriptions was more than 6 billion and these are expected to increase in the near future. In addition, according to Internet World Stats, as of Q1 2021, the worldwide penetration of the internet was around 65.6%. Hence, the growing adoption of smartphones, the internet, and social media is anticipated to propel the market growth during the forecast period.

In addition, the COVID-19 pandemic has led to an increase in the utilization of mental health apps across the globe. Lockdowns in several regions of the world and increasing loneliness and disbalance in the work and professional life leading to burnouts during the pandemic increased the adoption of mental health apps. This can also be justified by the increasing number of downloads of mental health apps during this period. According to the data published by Sensor Tower in 2020, the downloads of 10 leading mental health and wellness apps in the U.S. increased by 17.6% from January to April 2020.

Platform Type Insights

In 2022, the iOS segment dominated the market with a revenue share of over 49.6%. Based on platform type, the market for mental health apps is classified into Android, iOS, and others. The iOS segment growth can be attributed to the increasing adoption of iOS among consumers. According to the data published by Business of Apps in 2021, the market share of iOS in the U.K. increased from 47% in Q3 of 2020 to 51.6% in Q3 of 2021. Hence, such instances demonstrate the growth of the segment in the coming years.

The Android segment is anticipated to grow at the fastest rate over the forecast period. Major factors contributing to the segment growth include the rising usage rate of Android-based smartphones and the cost-effective nature of Android-based smartphones. The growing number of Android users is anticipated to boost the market growth, thereby signifying a higher growth rate. For instance, according to 2022 statistics provided by Business of Apps, active Android users increased from 2.3 billion in 2018 to 2.8 billion in 2020.

Application Type Insights

In 2022, the depression and anxiety management segment dominated the market with a revenue share of over 30.6%. Based on application type, the market is classified into depression and anxiety management, meditation management, stress management, wellness management, and others. The increasing prevalence of anxiety and depression disorders and growing awareness regarding mental health apps for the treatment of these conditions are some of the major factors supporting the segment growth.

The stress management segment is projected to grow at the fastest rate during the forecast period. The rising prevalence of stress and related disorders and increasing adoption of applications that are beneficial in stress reduction and management are the pioneering factors fueling the growth of the segment during the forecast period. For instance, according to statistics provided by the Gallup survey, around one-third of the global population reported feeling worried, stressed, or angry in 2019.

Regional Insights

North America dominated the market with a revenue share of over 38.4% in 2022. Prominent factors such as the growing adoption of smartphones, developments in coverage networks, and growing penetration of the internet and social media are fueling the market growth. According to GSMA’s The Mobile Economy Report 2021, the smartphone adoption in the North American region was around 80% in 2020 and is expected to reach 85% by 2025.

The Asia Pacific region is expected to register a substantial growth rate over the forecast period owing to the rising demand for connected devices and the growing adoption of smartphones in the region. Furthermore, various countries in the region are adopting digital health and mobile health technologies for ensuring better outcomes and managing healthcare delivery. Hence, such initiatives are projected to boost the adoption of mental health apps over the forecast period.

Recent Developments

In September 2022, Headspace Health, an English-American online company specializing in meditation announced its agreement to acquire Shine App, a mental health and well-being platform in order to deliver mental health support to people around the world. 

In January 2022, Mayo Clinic, a non-profit American academic medical center announced its collaboration with the K Health team for using Artificial Intelligence to treat hypertension in a better way and the right manner.

Key Companies & Market Share Insights

Competition is strong among the existing players owing to the rising demand for mental health applications, coupled with technological advancements. The rising demand for mental health apps is projected to promote the entry of newer companies in the future, propelled by the rising awareness and acceptance with respect to digital and mobile health technology.

Furthermore, strategic developments and initiatives by companies in the form of product launches, mergers, acquisitions, and partnerships are anticipated to boost the competition and fuel market growth. For instance, in 2021, Headspace announced its partnership with Whole Foods, thereby strengthening its position in the growing mental health apps space. Some prominent players in the global mental health apps market include:

• Mindscape
• Calm
• MoodMission Pty Ltd.
• Sanvello Health
•  Headspace Inc.
• Flow and Youper, Inc.

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2032. For this study, Nova one advisor, Inc. has segmented the global Mental Health Apps market.

By Platform Type 

• iOS
• Android
• Others

By Application Type 

• Depression and Anxiety Management
• Meditation Management
• Stress Management
• Wellness Management
• Others

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa (MEA)