North America Adult Incontinence Products Market by Product Type (Diapers, Panty Shields, Under pads, Underwear, and Others), Incontinence Type (Stress Urinary Incontinence, Urge Urinary Incontinence, Overflow Incontinence, and Functional Urinary Incontinence), Distribution Channel (Online, and Offline), and Usage (Disposable, and Reusable)- Industry Analysis, Share, Growth, Regional Outlook and Forecasts, 2022-2030

The North America Adult Incontinence Products market size was valued at US$ 3. 75 billion in 2021 and is expected to hit US$ 4.80 billion by 2030, growing at a compound annual growth rate (CAGR) of 5.30% from 2022 to 2030.

Key Takeaways:

  • The report provides an extensive analysis of the current and emerging North America adult incontinence products market trends and dynamics.  
  • In-depth analysis of the market is conducted by adult incontinence products market estimations for the key market segments between 2021 and 2030. 
  • Extensive analysis of the market is conducted by following key product positioning and monitoring of the top competitors within the market framework.
  • A comprehensive North America adult incontinence products market opportunity analysis of all the countries is also provided in the report.
  • The North America adult incontinence products market forecast analysis from 2021 to 2030 is included in the report.
  • The key market players within the market are profiled in this report and their strategies are analyzed thoroughly, which help understand the competitive outlook of the industry. 

Growth Factors:

Adult incontinence products are primarily used by people suffering from urinary incontinence and bladder incontinence problems. These products are mostly used by adults suffering from diseases such as diarrhea, dementia, and others. 

A rise in geriatric population is anticipated to drive the growth of the North America adult incontinence products market. For instance, according to Rural Health Information Hub, aging population in the U.S. is expected to grow at a rate of over 85% from 2021 to 2050. A rise in incidence of diseases such as dementia, diarrhea, and others, which in turn boost the demand for adult diapers, under pads, underwear, and others, to avoid leakage from urine control, fuels the growth of the North America adult incontinence products market. 

Major players are adopting acquisition and partnership as key developmental strategies to improve the product portfolio of adult incontinence products. For instance, in April 2017, Cardinal Health Inc. acquired Medtronic, i.e. based in Ireland, which deals in medical and incontinence products. The acquisition was done for around $6.1 billion. The acquisition aimed to improve the product portfolio of its adult incontinence products.

Trend shows that stress urinary incontinence products are largely used by women as compared to men. Stress urinary incontinence is a common urethral problem where urethra is not able to control the pressure. Rise in women suffering from stress urinary incontinence propels the market growth. For instance, according to the Urology Care Foundation, approximately 1 out of 3 women suffer from problem of stress urinary incontinence. In addition, increasing awareness and acceptance toward light and heavy adult incontinence products, for providing sanitary protection among aged population and rising acceptance of adult incontinence products among the female population, fuels the growth of the North America adult incontinence market. For instance, the number of women in the U.S. uses urinary incontinence products is expected to reach 28.4 million in 2050 from 18.3 million in 2010. Moreover, availability of both heavy and light incontinence products in market, drive the growth of the North America adult incontinence products market.

Report Scope of the North America Adult Incontinence Products Market

Report Coverage

Details

Market Size in 2021

USD 3. 75 Billion

Revenue Projection By 2030

USD 4.80 Billion

Growth Rate

CAGR of 5.30% from 2022 to 2030

Base Year

2021

Historical data

2017 - 2020

Forecast Period

2022 to 2030

Segments Covered

Product Type, Incontinence Type, Distribution Channel, Usage, Country 

Companies Mentioned

Cardinal Health Inc., Drylock Technologies NV, Domtar Corporation, Essity Aktiebolag (Publ), First Quality Enterprises, Inc., Health Care Products, Inc., Kimberly Clarke Corporation, Ontex Group NV, Procter & Gamble, and Principle Business Enterprises, Inc.

 

However, many adults are still not comfortable to adopt adult incontinence products owing to embarrassment, and stressful situations, which is anticipated to hinder the growth of the market. In addition, rise in concerns toward disposal products, are anticipated to hampers the growth of the market. 

Furthermore, many companies have launched innovative, and technology integrated adult incontinence products.  For instance, in October 2021         , Essity Aktiebolag (publ) launched new TENA SmartCare, a digital sensor for incontinence products. It is best suitable for both professional as well as family members. This sensor is fitted on the incontinence products. This sensor alerts or sends a message about need to change the incontinence product. Hence, technological advancements are anticipated to provide lucrative opportunities for market players. 

The COVID-19 outbreak has increased awareness among the adult population about personal care, and hygiene products, which is expected to rise in demand for adult incontinence products. Major players are providing personal care products such as adult incontinence, range of underpants, briefs and other incontinence products in COVID-19 for support to boost sales of manufacturer companies of adult incontinence products. In addition, in this pandemic situation, key players are facing problems associated with COVID-19 outbreak, supply chain disruption, and a possible less in consumer spending. The manufacturers of adult incontinence products had halted the manufacturing facility for short term that impacted on the sales of companies. For instance, the sale of adult incontinence business segment of Ontex Group NV decreased by 2.9% from Quarter 3 of 2019 (Jan to Sep) to Quarter 3 of 2021 (Jan to Sep).  Moreover, the surge in demand for personal care products, and incontinence products, is one of the major features for rise in sales of company revenue. For instance, sales of Kimberly Clarke Corporation increased by 1.0% in Quarter 3 of 2021 (Jan to Sep) to Quarter 3 of 2020 (Jan to Sep). This is anticipated to provide lucrative opportunities for the growth of the market.

The North America adult incontinence products market is segmented based on product type, incontinence type, distribution channel, usage, and country. Based on product type, the market is divided into underwear, panty shields, diapers, under pads, and others. Diapers segment generated the highest revenue in 2021. Based on the incontinence type, the market is divided into stress urinary incontinence, urge urinary incontinence, overflow incontinence, and functional urinary incontinence. Stress urinary incontinence segment generated the highest revenue in 2021. Based on distribution channel, the market is bifurcated into online, and offline. Offline segment generated the highest revenue in 2019. Based on usage, the market is bifurcated into disposable and reusable. Disposable segment generated the highest revenue in 2019. 

Country wise, the North America adult incontinence products market analysis is conducted across the U.S., Canada, and Mexico. In 2021, the U.S. was the highest contributor to the North America adult incontinence products market share. 

Some of the prominent players in the North America Adult Incontinence Products market include:

  • CARDINAL HEALTH, INC.
  • DRYLOCK TECHNOLOGIES NV
  • DOMTAR CORPORATION
  • ESSITY AKTIEBOLAG (PUBL).
  • FIRST QUALITY ENTERPRISES, INC.
  • HEALTH CARE PRODUCTS, INC.
  • KIMBERLY-CLARK CORPORATION
  • ONTEX GROUP NV
  • PROCTER & GAMBLE
  • PRINCIPLE BUSINESS ENTERPRISES, INC.

Segments Covered in the Report

This research report offers market revenue, sales volume, production assessment and prognoses by classifying it on the basis of various aspects. Further, this research study investigates market size, production, consumption and its development trends at North America for the period of 2017 to 2030

  • By Product Type
    • Diapers
    • Panty Shields
    • Underwear
    • Under Pads
    • Others
  • By Incontinence Type
    • Stress Urinary Incontinence
    • Urge Urinary Incontinence
    • Overflow Incontinence
    • Functional Urinary Incontinence
  • By Distribution Channel
    • Online
    • Offline
  • By Usage
    • Disposable
    • Reusable
  • By Country
    • U.S.
    • Canada
    • Mexico

Key Points Covered in North America Adult Incontinence Products Market Study:

  • Growth of North America Adult Incontinence Products in 2022
  • Market Estimates and Forecasts (2017-2030)
  • Brand Share and Market Share Analysis
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise
  • Competition Mapping and Benchmarking
  • Recommendation on Key Winning Strategies
  • COVID-19 Impact on Demand for North America Adult Incontinence Products and How to Navigate
  • Key Product Innovations and Regulatory Climate
  • North America Adult Incontinence Products Consumption Analysis
  • North America Adult Incontinence Products Production Analysis
  • North America Adult Incontinence Products and Management