North America Patient Support Technology Market Size, Share & Trends Analysis Report By Type (Standalone, Integrated), By Region, And Segment- Industry Analysis, Share, Growth, Regional Outlook and Forecasts, 2023-2032

The North America patient support technology market size was estimated at USD 578.9 million in 2022 and is expected to surpass around USD 1,658.61 million by 2032 and poised to grow at a compound annual growth rate (CAGR) of 11.1% during the forecast period 2023 to 2032.

Key Takeaways:

• The integrated segment dominated the market in 2022 with a revenue share of over 65.9%. The segment is also expected to grow at the fastest rate of 11.4%.
• Based on region, North America is witnessing a surge in demand for patient support technology, driven by the growing emphasis on patient-centered healthcare, ongoing digital transformation in the healthcare industry, and the transition from fee-for-service to value-based care models. In 2022, the U.S. dominated the North American market due to the increased presence of healthcare organizations seeking structured data and automation solutions
• Notable players in the market are consistently prioritizing product launches, partnerships, and geographical expansion strategies to maintain their market presence.

The increasing demand for comprehensive patient-centric engagement solutions in pharmaceutical firms is expected to drive market growth. For instance, in a published case study, Deloitte highlighted its ConvergeHEALTH platform, which seamlessly connects regional patient support programs with crucial supply chain cost metrics. This study showcases that when used by a global pharmaceutical firm, the platform substantially enhanced patient engagement, leading to a 50% increase in patient interactions. This, in turn, empowered educators and agents to foster lasting relationships with patients.

Furthermore, S3 Connected Health played a key role in creating and implementing the mobile and web-based system for Merck's digital patient support program called "MSdialog." This initiative aimed to simultaneously monitor medication adherence and collect patient-reported outcomes on a large scale. The results were highly positive, with 77% of patients expressing high satisfaction levels (either very satisfied or extremely satisfied) with their experience in the digital patient support program after six weeks.

The advancements in AI-enabled technologies are anticipated to fuel market expansion. For instance, AllazoHealth's AI-powered Patient Support Program (PSP) has remarkably improved medication adherence. In a published case study, patients enrolled in this program adhered 4.6 times longer compared to those without AI support.

Moreover, the adoption of chatbots in Patient Support Programs (PSPs) has surged significantly, notably accelerated by the COVID-19 pandemic. Chatbots have emerged as valuable tools for addressing medication-related inquiries and potential side effects and offering reassurance to patients. These chatbots are equipped with personalized profiles, enabling tailored interactions that assist patients in adhering to their treatment regimens. For example, Clinikly.ai, an AI-powered chatbot accessible via web and smartphone apps, employs a virtual nurse to provide remote patient support and plays a crucial role in delivering personalized information, thereby enhancing the overall patient experience.

North America Patient Support Technology Market Report Scope

North America Patient Support Technology Market Dynamics

Drivers

• Rising Emphasis on Patient-Centric Care: The paradigm shift towards patient-centric healthcare models has been a primary driver of the Patient Support Technology Market. The industry's recognition of the importance of personalized, patient-focused care has fueled the development and adoption of technologies that enhance the overall patient experience.
• Increasing Chronic Disease Burden: The escalating prevalence of chronic diseases in North America has created a pressing need for advanced patient support solutions. Patient support technologies, ranging from remote monitoring devices to digital health platforms, play a pivotal role in managing chronic conditions, promoting adherence to treatment plans, and preventing complications.

Restraints

• Interoperability Issues:One of the foremost challenges facing the Patient Support Technology Market is the issue of interoperability. The diverse array of healthcare systems, devices, and software often lacks seamless integration, hindering the free flow of patient data between different platforms. This interoperability gap poses a significant obstacle to achieving a holistic and unified approach to patient care.
• Data Security Concerns: The growing reliance on digital health platforms raises concerns about the security and privacy of patient data. Instances of data breaches and cyber threats underscore the need for robust security measures. Striking a balance between data accessibility for healthcare providers and safeguarding patient confidentiality is a persistent challenge that requires continuous attention and innovation.

Opportunities

• Telehealth Expansion: The accelerated adoption of telehealth presents a significant opportunity for patient support technology. Integrating telehealth solutions with patient support platforms can enhance remote healthcare delivery, providing patients with convenient access to virtual consultations, monitoring, and follow-up care.
• Personalized Medicine Integration: The growing focus on personalized medicine opens doors for patient support technologies to play a pivotal role. Tailoring patient support solutions based on individual health data, genetic information, and lifestyle factors can optimize treatment plans, medication adherence, and overall healthcare outcomes.

Challenges

• Fragmented Healthcare Ecosystem: The healthcare landscape in North America is characterized by its fragmentation, with diverse systems, providers, and stakeholders often operating independently. Achieving seamless integration of patient support technologies across this fragmented ecosystem poses a significant challenge, hindering the realization of a unified and interconnected healthcare experience.
• Interoperability Challenges: The lack of standardized protocols and interoperability between different healthcare systems and devices is a persistent challenge. Incompatibility issues hinder the seamless exchange of patient data, posing obstacles to the development of cohesive patient support solutions that can operate across diverse platforms.

Segments Insights:

Type Insights

Based on the type, the market is segmented into standalone and integrated segments. The integrated segment dominated the market in 2022 with a revenue share of over 65.9%. The segment is also expected to grow at the fastest rate of 11.4%. Increasing focus on patient-centered care, technological advancements, and the need for streamlined & efficient healthcare processes is driving the segment growth. These solutions enable the providers to effectively engage with patients and provide tailored treatment plans.

For instance, in July 2023, Inizio Engage launched Patient Access Services, a comprehensive suite of patient support services aimed at improving access to and adherence to specialty therapies. This initiative leverages the Trak360 platform, which incorporates advanced capabilities for seamlessly and securely connecting patient engagements. These enhancements simplify the complex aspects of patients' treatment journeys, ensuring a fully integrated and cohesive experience from the point of diagnosis through ongoing patient engagement and support.

Country Insights

The demand for patient support technology in North America is rising, driven by a growing emphasis on patient-centered healthcare, ongoing digital transformation in the healthcare industry, and the shift from fee-for-service to value-based care models. Healthcare providers in North America are increasingly focused on managing the health of entire populations, further fueling market growth. In 2022, the U.S. dominated the North American market due to the increased presence of healthcare organizations seeking structured data and automation solutions.

Key industry players are also taking strategic steps to expand their market reach. For instance, in June 2023, Mural Health and ClinOne partnered to optimize the patient experience while reducing the burden on healthcare sites. This partnership integrates Mural Link, a next-generation patient payments and participant management platform, into ClinOne's patient support, streamlining site-level operations and trial management technology and enhancing the participant journey.

Canada is anticipated to experience the fastest CAGR of 8.7% during the forecast period. This growth is driven by technological advancements, increasing number of hospitals, and subsequent demand for integrated healthcare systems to improve workflow efficiency.

Key Companies & Market Share Insights

Key market players are implementing various strategic initiatives to enhance their market presence, including new product launches, collaborations, and geographical expansions.

For instance, in June 2023, AssistRx, a provider of advanced therapy initiation and patient solutions, entered the patient support technology market with the introduction of Advanced Gateway. This offering represents the industry's first single API integration designed to quickly deploy comprehensive, technology-driven self-service solutions for both patients and healthcare providers (HCPs). Advanced Gateway consolidates multiple AssistRx technology solutions into a single integration across life sciences organizations' access channels, offering flexibility to include human intervention when dealing with complex cases. Some prominent players in the North America patient support technology market include:

• Deloitte
• Accenture
• McKesson Corporation
• Cardinal Health
• DataRiver S.r.l
• Medisafe
• Inizio Engage
• AssistRx

Segments Covered in the Report

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2020 to 2032. For this study, Nova one advisor, Inc. has segmented the North America Patient Support Technology market.

By Type 

• Standalone
• Integrated

By Regional 

• North America
  • U.S.
  • Canada