Personalized Nutrition And Supplements Market Size, Share & Trends Analysis Report By Ingredient (Vitamins, Minerals), By Dosage Form (Liquids, Powders), By Age Group, By Distribution Channel- Global Industry Analysis, Share, Growth, Regional Outlook and Forecasts, 2023-2032

According to Nova one advisor, the global personalized nutrition and supplements market size was valued at USD 43.4 billion in 2022 and is predicted to be worth USD 175.58 billion by 2032, with a CAGR of 15.2% from 2023 to 2032. 

Key Insights:

• By Ingredient, the U.S. personalized nutrition and supplements market was valued at USD 16.9 Billion in 2021 and expected to witness growth at a CAGR of 15.2% from 2022 to 2032.
• The vitamins ingredient segment is relatively more mature than the probiotics & minerals segment owing to the increasing number of companies offering services in the vitamin segment
• The tablets/capsules dosage form segment is anticipated to capture the majority of the revenue share by 2030 as these forms are easy to manufacture and offer an accurate quantity of ingredients as compared to the powder form
• The supermarket distribution channel segment held the largest revenue share in 2022 and will remain dominant throughout the forecast years as major supermarkets are undertaking strategic initiatives to add personalized supplements to their shelves
• By age group, adults are major consumers, followed by the geriatric age group, and this trend is likely to continue over the forecast period. This growth can be attributed to the increasing prevalence of diet-related medical conditions and unhealthy lifestyle

The market has witnessed lucrative growth since 2020. Nutritional supplements are majorly used for boosting immunity, energy, cognitive & mental health, as well as improving heart & digestive health. The sudden shift in consumer preference toward a healthy lifestyle, including adding personalized vitamins to day-to-day regimens is also driving the market. According to a report by ADM, post-COVID-19 lockdown, 60% of global consumers are aiming to enhance their overall health and wellness in the next 12 months.

The fastest-growing applications in the industry are mood, stress, and sleep. The spike in sales of global supplements was due to the increasing awareness about the importance of a strong immune system during COVID-19. A study published by the National Library of Medicine in December 2021 stated that in the U.S., pre-COVID-19, the sales of dietary supplements increased by 5%, accounting for USD 345 million. However, by April 2020, the sales increased by 44% to USD 435 million as compared to April 2019. Sales were majorly driven by multivitamins in March 2020 and accounted for 51.2% of accumulated sales of supplements & vitamins, reaching approximately 120 million units for that timeframe alone.

In the U.K., the demand for vitamin sales alone was accelerated by 63%, while France witnessed around 40% to 60% increase in sales in March 2020 as compared to March 2019. Nutritional and food status has been related to various medical conditions, including diabetes, Cardiovascular Disease (CVD), cancer, and allergies. Healthy eating is important for preventing and mitigating various Noncommunicable Diseases (NCDs), which account for around 70% of deaths across the globe. Several regions are on course to achieve their targets for young children, infants, and maternal nutrition. For instance, according to the Global Nutrition Report 2021, only one nation is on course to decrease the prevalence of anemia among women of reproductive age.

Companies are continuously expanding their product and service portfolios to accelerate the development and manufacturing of the product. For instance, in September 2022, Metagenics announced the acquisition of Nutri Advanced, a U.K.-based online retailer of supplements. The acquisition was employed to create a direct presence of Metagenics in major regions of the EMEA region. North America accounted for the largest revenue share in 2022 and will remain dominant throughout the forecast period. The increasing incidence of diet-related diseases, such as obesity and chronic diseases, is encouraging companies to undertake product development in the region.

Personalized nutrition and supplements Market Segmentation

Personalized nutrition and supplements Market Key Players And Regions