Pet Dental Health Market Size, Share & Analysis Report, 2024-2033
The global pet dental health market size was exhibited at USD 6.21 billion in 2023 and is projected to hit around USD 11.41 billion by 2033, growing at a CAGR of 6.27% during the forecast period of 2024 to 2033.
The Pet Dental Health Market has gained significant traction over the past decade as pet owners and veterinary professionals increasingly recognize the impact of oral hygiene on overall pet health. Dental health, once an overlooked aspect of veterinary care, has become a cornerstone of preventive and therapeutic pet medicine. Poor dental hygiene in pets, especially in dogs and cats, can lead to severe complications such as gum disease, tooth loss, chronic pain, and systemic infections affecting the heart, liver, and kidneys.
The market for pet dental health products and services encompasses a wide array of offerings from daily-use consumer products such as toothbrushes, toothpaste, and dental chews to professional veterinary services such as prophylactic cleaning, dental surgery, and even endodontic therapies. The convergence of human-grade pet care standards, premiumization of pet products, and increased spending on animal healthcare has positioned this market for sustained growth.
Several factors, including rising pet adoption rates, growing awareness of veterinary oral care guidelines, and the expansion of e-commerce in pet wellness, have accelerated the penetration of dental health products. Meanwhile, advancements in diagnostic technologies and veterinary dentistry tools have made professional dental services more accessible and effective. As a result, pet dental health is no longer considered optional, but essential.
Humanization of Pets: Owners are increasingly treating pets as family members, leading to proactive dental care practices.
Expansion of Functional Treats: Pet treats and foods now integrate dental benefits, such as tartar reduction and fresh breath.
Rise of Preventive Veterinary Dentistry: Routine dental exams and prophylaxis are being adopted by clinics as part of annual wellness visits.
Growth of Natural and Organic Dental Products: Pet parents prefer chemical-free, holistic solutions like enzymatic toothpaste and herbal powders.
Technological Innovation in Equipment: Tools such as ultrasonic scalers, dental radiography, and rotary endodontics are being adapted from human dentistry.
Boom in E-commerce Sales: Online platforms offer convenience and broader access to dental products, often bundled with subscription services.
Breed-Specific Solutions: Companies are customizing oral care products based on common dental issues in specific breeds of dogs and cats.
| Report Coverage | Details |
| Market Size in 2024 | USD 6.21 Billion |
| Market Size by 2033 | USD 11.41 Billion |
| Growth Rate From 2024 to 2033 | CAGR of 6.27% |
| Base Year | 2023 |
| Forecast Period | 2024-2033 |
| Segments Covered | Type, Animal Type, Indication, Distribution Channel, Region |
| Market Analysis (Terms Used) | Value (US$ Million/Billion) or (Volume/Units) |
| Regional Scope | North America; Europe; Asia Pacific; Central and South America; the Middle East and Africa |
| Key Companies Profiled | Virbac; Colgate- Palmolive Company; Dechra Pharmaceuticals plc; Nestlé Purina Pet Care; Vetoquinol SA; Nylabone (Central Garden & Pet Company); Barkbox; imRex Inc.; Basepaws, Inc.; Animal Microbiome Analytics, Inc.; Dentalaire, International.; Pedigree (Mars Incorporate); PetIQ, LLC.; Animal Dental Clinic; Petzlife UK |
A primary driver of the pet dental health market is the steady global rise in pet ownership coupled with increasing expenditures on preventive pet healthcare. According to industry statistics, over 70% of households in developed countries own at least one pet, with dogs and cats being the most common. As pets transition from outdoor companions to indoor family members, their health and wellness are given the same attention as humans, including oral hygiene.
Studies suggest that 80% of dogs and 70% of cats over the age of three show signs of periodontal disease. This widespread prevalence has made dental care a major focus for both veterinarians and pet parents. Annual dental checkups, cleanings, and home-care routines such as brushing and dental treats are now part of many pet healthcare plans. The market continues to grow as awareness increases and newer products enter the mainstream retail and veterinary channels.
Despite global growth, a key restraint is the lack of awareness and veterinary infrastructure in developing regions. In many parts of Asia, Africa, and Latin America, dental health is still not considered a priority in routine pet care. Many pet owners are unaware of the symptoms or long-term consequences of periodontal disease until advanced stages require expensive interventions.
Additionally, access to veterinary dental services is limited outside urban centers in many regions. Clinics may lack trained veterinary dentists or modern equipment, reducing the availability of professional services. Moreover, the cost of dental procedures and products remains a concern in price-sensitive markets. As a result, market penetration remains low in certain geographies, limiting overall growth potential.
One of the most promising opportunities in the pet dental health market lies in leveraging telehealth and smart dental technologies. With the rise of veterinary teleconsultations and mobile health apps, remote dental checkups and follow-up care are becoming more feasible. Video consultations can help identify visible oral issues, track post-procedure recovery, and guide pet parents on daily brushing techniques.
Meanwhile, the concept of smart dental devices such as electric toothbrushes for pets, dental monitoring wearables, and AI-driven oral health scoring holds untapped potential. These technologies can help track gum inflammation, detect tartar buildup, and send alerts for necessary intervention. Forward-looking companies that combine dental wellness with digital convenience are well-positioned to lead the next wave of market innovation.
Products dominate the pet dental health market, accounting for the largest revenue share due to their widespread daily use and high purchase frequency. Among them, oral care solutions—such as enzymatic toothpaste, antimicrobial sprays, and mouth rinses—are in high demand for at-home oral hygiene routines. Dental chews are particularly popular due to their dual functionality as treats and tartar control agents. With increasing focus on holistic care, natural and organic options are becoming mainstream.
Services are the fastest-growing segment, reflecting increased acceptance of professional veterinary dentistry. Routine diagnosis through oral exams, dental radiographs, and periodontal probing is now recommended by veterinary bodies. Treatment services such as dental scaling, extractions, and advanced surgeries including root canal therapy and tumor resection are expanding rapidly in specialized animal clinics. This growth is driven by heightened awareness, improved training, and rising willingness to invest in preventive care.
Dogs dominate the animal type segment, with over 65% share of the dental health market. Canine dental diseases such as gingivitis, plaque, and fractured teeth are common, especially among smaller breeds prone to crowded dentition. Pet parents of dogs are more likely to brush their pet’s teeth regularly, buy dental-specific treats, and seek veterinary cleaning services. As a result, the product ecosystem for dogs is highly developed and diversified.
Cats represent the fastest-growing segment, due to growing feline ownership and increased veterinary attention on feline oral health. Conditions like feline tooth resorption, gingivostomatitis, and chronic tartar buildup have driven interest in specialized products and services. Historically underdiagnosed, feline dental issues are now getting more visibility through improved awareness and tailored care protocols.
Gum disease is the most common and dominant indication, affecting nearly 80% of middle-aged to senior pets. Products and services aimed at managing or preventing gingivitis, periodontal disease, and associated bad breath form the backbone of this segment. Regular brushing, dental rinses, and scaling procedures are focused on reducing plaque buildup, controlling inflammation, and maintaining gum health.
Dental calculus and endodontic diseases are among the fastest-growing indications, as more cases of advanced dental deterioration are diagnosed through radiography. Veterinary endodontics, once rare, is gaining ground with advanced clinics offering root canal therapy, crown restorations, and nerve treatments. This trend is being supported by improved diagnostic techniques and owner willingness to opt for tooth-preserving options.
Veterinary hospitals and clinics dominate this segment, as they are trusted sources for both products and services. Veterinarians serve as key influencers in recommending specific brands, demonstrating brushing techniques, and identifying oral issues during checkups. Many hospitals now maintain in-house pet dental health programs, offering bundled annual care packages.
E-commerce is the fastest-growing channel, fueled by convenience, broad product selection, and consumer subscription models. Online retailers offer bundled kits (toothpaste + brush + dental chews), auto-ship options, and discounts, making it easier for pet parents to maintain consistent oral care routines. The digital shift accelerated during the COVID-19 pandemic and has remained strong ever since.
North America leads the global pet dental health market, accounting for the largest share due to high pet ownership, robust veterinary infrastructure, and early adoption of preventive care. The United States alone accounts for over $100 billion in annual pet industry spending, with a significant portion allocated to veterinary services and wellness products. Leading companies and animal hospitals in this region have adopted veterinary dentistry as a standard of care, supported by professional training programs and awareness campaigns such as National Pet Dental Health Month.
Asia-Pacific is the fastest-growing region, driven by rising disposable incomes, urbanization, and increasing awareness of pet wellness in countries like China, India, Japan, and South Korea. Pet ownership in Asia is surging, particularly among younger populations and urban professionals. As Western lifestyle trends take hold, demand for premium pet services and products—including dental health is rising. International brands are entering APAC markets through e-commerce and local partnerships, while regional players are innovating with herbal and ayurvedic dental solutions.
Virbac (April 2025): Launched a new enzymatic dental gel with dual anti-plaque and antimicrobial action, targeting sensitive pets with dietary restrictions.
Nestlé Purina (March 2025): Expanded its dental treat portfolio with a new line of veterinarian-recommended chews approved by the Veterinary Oral Health Council (VOHC).
Boehringer Ingelheim (February 2025): Introduced an AI-powered dental scoring tool for veterinarians to assess gum health via in-clinic imaging.
Mars Petcare (January 2025): Invested $120 million in a new R&D center focused on functional treats and oral microbiome science.
Petsmile (December 2024): Rolled out a line of certified cruelty-free and fluoride-free pet toothpaste, gaining traction among eco-conscious pet owners.
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Nova one advisor, Inc. has segmented the global pet dental health market.
Type
Animal Type
Indication
Distribution Channel
By Region
Cross-segment Market Size and Analysis for Mentioned Segments
Additional Company Profiles
(Upto 5 With No Cost)
Additional Countries (Apart
From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers