Premium Bottled Water Market By Type (Flavored and Unflavored) and By Distribution Channel (Supermarkets, Convenience Stores, Departmental Stores, and Others)- Global Industry Analysis, Share, Growth, Regional Outlook And Forecasts, 2021-2027

The global Premium Bottled Water market gathered revenue around USD 10.402 Billion in 2020 and market is set to grow USD 17.54 Billion by the end of 2027 and is estimated to expand at a modest CAGR of 6.1% during the prediction period 2021 to 2027.

Growth Factors:

Premium bottled waters set themselves from the mass market with a unique selling point, attracting a target group of consumers and commanding a higher value than the mass market. Growing awareness among consumers regarding premium-quality drinking water is the primary factor driving the market growth. The COVID-19 pandemic has adversely affected the market as the closure of several businesses has been one of the major changes over the past few months, with the food service industry being one of the worst-hit sectors. The sales of food & beverages have been continuously declining as restaurants, clubs, resorts, spas, and hotels remain shut.

Growing consumer awareness regarding the health benefits of consuming premium bottled water containing minerals and pure elements are projected to drive market growth over the forecast period. Most Americans prefer bottled drinking water as they find it to be a safer and more convenient option than tap water. Moreover, the rising need for eco-friendly packaging of premium bottled water is offering lucrative growth opportunities for existing manufacturers and new entrants in the market.

Moreover, companies target selected groups of consumers and channels, such as 5-star hotels & resorts and clubs as the product price is slightly higher than regular bottled water. A rise in the number of 5-star hotels, resorts, spas, and clubs is likely to augment the product demand. For instance, LXR Luxury Resorts offer Icelandic Glacial premium bottled water to its customers. Furthermore, many companies have been launching new packaging consisting of new designs, logos, crystals, and more to give it a more personalized experience and thus, increase sales.

For instance, in November 2020, Bling H2O launched its new made-to-order collection called The Ten Thousand Bespoke Collection, wherein a single premium bottled water is priced at USD 2,700 and is made of over ten thousand hand-applied Swarovski Crystals. Consumers are seeking products that have added value and thus looking for premium brands, which showcase distinct mineral composition on the packaging. The assurance of purity of the water is often a key selling proposition used for brand positioning by many premium product manufacturers.

This research report purposes at stressing the most lucrative growth prospects. The aim of the research report is to provide an inclusive valuation of the Premium Bottled Water market and it encompasses thoughtful visions, actualities, industry-validated market findings, historic data, and prognoses by means of appropriate set of assumptions and practice. Global Premium Bottled Water market report aids in comprehending market structure and dynamics by recognizing and scrutinizing the market sectors and predicted the global market outlook.

Report Coverage

Report Scope Details
Market Size USD 17.54 Billion by 2027
Growth Rate CAGR of 6.1% From 2021 to 2027
Base Year 2020
Forecast Period 2021 to 2027
Historic Data 2017 to 2020
Report coverage Growth Factors, Revenue Status, Competitive Landscape,  and Future Trends
Segments Covered By Type By Distribution Channel and Region
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa (MEA)
Companies Mentioned Danone, Pepsico, Nestle, Hangzhou Wahaha Group Co. Ltd., Nestlé Waters, The Coca Cola Company, Natural Waters of Viti Ltd., PepsiCo Inc., Mountain Valley Spring Company, and Dasani and Icelandic Glacial Inc. and others.

COVID-19 Impact Assessment on Market Landscape

The report comprises the scrutiny of COVID-19 lock-down impact on the income of market leaders, disrupters and followers. Since lock down was instigated differently in diverse regions and nations, influence of same is also dissimilar across various industry verticals. The research report offers present short-term and long-term influence on the market to assist market participants across value chain makers to formulate the framework for short term and long-lasting tactics for recovery and by region.

Premium Bottled Water market Report empowers readers with all-inclusive market intelligence and offers a granular outline of the market they are operational in. Further this research study delivers exceptional combination of tangible perceptions and qualitative scrutiny to aid companies accomplishes sustainable growth. This report employs industry-leading research practices and tools to assemble all-inclusive market studies, intermingled with pertinent data. Additionally, this report also emphases on the competitive examination of crucial players by analyzing their product portfolio, pricing, gross margins, financial position, growth approaches, and regional occurrence.

Premium Bottled Water Market: Segmentation analysis

The global premium bottled water market can be fragmented based on type, distribution channel, and geography. Based on type, the global premium bottled water market is segmented into flavored and unflavored. Based on the distribution channel the global premium bottled water market is categorized into supermarkets, convenience stores, departmental stores, and others.

The premium bottled water market research report delivers an acute valuation and taxonomy of the premium bottled water industry by practically splitting the market on the basis of different types, distribution channels, and regions. Through the analysis of the historical and projected trends, all the segments and sub-segments were evaluated through the bottom-up approach, and different market sizes have been projected for FY 2021 to FY 2027. 

The report study further includes an in-depth analysis of industry players' market shares and provides an overview of leading players' market position in the premium bottled water sector. Key strategic developments in the premium bottled water market competitive landscape such as acquisitions & mergers, inaugurations of different products and services, partnerships & joint ventures, MoU agreements, VC & funding activities, R&D activities, and geographic expansion among other noteworthy activities by key players of the premium bottled water market are appropriately highlighted in the report.

Competitive Rivalry

Foremost players in the market are attentive on adopting corporation strategies to enhance their market share. Some of the prominent tactics undertaken by leading market participants in order to sustain the fierce market completion include collaborations, acquisitions, substantial spending in R&D and the improvement of new-fangled products or reforms among others.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

  • Company Overview
  • Company Market Share/Positioning Analysis
  • Product Offerings
  • Financial Performance
  • Recent Initiatives
  • Key Strategies Adopted by Players
  • Vendor Landscape
  • List of Suppliers
  • List of Buyers

Some of the prominent players in the Premium Bottled Water Market include:  Danone, Pepsico, Nestle, Hangzhou Wahaha Group Co. Ltd., Nestlé Waters, The Coca Cola Company, Natural Waters of Viti Ltd., PepsiCo Inc., Mountain Valley Spring Company, and Dasani and Icelandic Glacial Inc. and others.

Segments Covered in the Report

This research report offers market revenue, sales volume, production assessment and prognoses by classifying it on the basis of various aspects. Further, this research study investigates market size, production, consumption and its development trends at global, regional, and country level for the period of 2017 to 2027 and covers subsequent region in its scope:

  • By Type
  • Flavoured
  • Unflavoured
  • By Distribution Channel
  • Supermarkets
  • Convenience Stores
  • Departmental Stores
  • Others

By Geography

North America

  • U.S.
  • Canada


  • Germany
  • France
  • United Kingdom
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • Southeast Asia
  • Rest of Asia Pacific

Latin America

  • Brazil
  • Rest of Latin America

Middle East & Africa (MEA)

  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa

Highlights of the Report:

  • Market Penetration: Comprehensive information on the product portfolios of the top players in the market.
  • Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the market
  • Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market
  • Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies
  • Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the market

Research Methodology

In the study, a unique research methodology is utilized to conduct extensive research on the growth of the Premium Bottled Water market, and reach conclusions on the future growth parameters of the market. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the conclusions.

Secondary resources referred to by analysts during the production of the Premium Bottled Water market study are as follows - statistics from government organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have also interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of this report as a primary resource.

Comprehensive information acquired from primary and secondary resources acts as a validation from companies in the market, and makes the projections on the growth prospects of the Premium Bottled Water markets more accurate and reliable.

Secondary Research

It involves company databases such as Hoover's: This assists us recognize financial information, structure of the market participants and industry competitive landscape.

The secondary research sources referred in the process are as follows:

  • Governmental bodies, and organizations creating economic policies
  • National and international social welfare institutions
  • Company websites, financial reports and SEC filings, broker and investor reports
  • Related patent and regulatory databases
  • Statistical databases and market reports
  • Corporate Presentations, news, press release, and specification sheet of Manufacturers

Primary Research

Primary research includes face-to face interviews, online surveys, and telephonic interviews.

  • Means of primary research: Email interactions, telephonic discussions and Questionnaire based research etc.
  • In order to validate our research findings and analysis we conduct primary interviews of key industry participants. Insights from primary respondents help in validating the secondary research findings. It also develops Research Team’s expertise and market understanding.

Industry participants involved in this research study include:

  • CEOs, VPs, market intelligence managers
  • Procuring and national sales managers technical personnel, distributors and resellers
  • Research analysts and key opinion leaders from various domains

Key Points Covered in Premium Bottled Water Market Study:

  • Growth of Premium Bottled Water in 2021
  • Market Estimates and Forecasts (2017-2027)
  •  Brand Share and Market Share Analysis
  •  Key Drivers and Restraints Shaping Market Growth
  •  Segment-wise, Country-wise, and Region-wise Analysis
  •  Competition Mapping and Benchmarking
  •  Recommendation on Key Winning Strategies
  •  COVID-19 Impact on Demand for Premium Bottled Water and How to Navigate
  •  Key Product Innovations and Regulatory Climate
  •  Premium Bottled Water Consumption Analysis
  •  Premium Bottled Water Production Analysis
  •  Premium Bottled Water and Management