Probiotics Market (By Ingredient: Bacteria and Yeast; By Application: Food & Beverage, Dietary Supplements, and Animal Feed; By End Use: Human, Animal; By Distribution Channel: Hypermarkets/Supermarkets, Pharmacies/Drugstores, Specialty Stores, Online Stores, Others) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2022 – 2030

The global probiotics market was estimated at US$ 63.11 billion in 2021 and is expected to hit around US$ 133.92 billion by 2030, poised to grow at a CAGR of 8.7% during the forecast period 2022 to 2030..

The market is driven by the growing consumer inclination towards preventive healthcare in conjunction with the development of efficient probiotic strains. Probiotics, when consumed in adequate amounts, have desirable effects on the body, such as improved gut health and reduced intestinal inflammation. Probiotics play a great role in preventive healthcare as they prevent the occurrence of diseases by strengthening the immune system. Thus, rising awareness regarding preventive healthcare is expected to boost the market growth over the forecast period.

Preventive healthcare includes a healthy lifestyle and dietary choices that help prevent the occurrence of diseases. Awareness regarding preventive healthcare is on the rise due to various factors, such as increasing disposable income, improving the standard of living, and growth in the aging population. Easy availability of information pertaining to preventive healthcare on the internet is also contributing favorably to the rising awareness.

The market in the U.S. is characterized by the presence of demographic-specific probiotics, such as for geriatrics and genders. These niche markets have offered regional players the chance to adopt different strategies to enhance their product portfolio and maximize their resources. Excessive demand for probiotic-based food and beverage products and dietary supplements is expected to drive the U.S. market over the next few years.

Regulations pertaining to the use of probiotics in nutraceuticals, nutricosmetics, and dietary supplements, especially infant formulas, are extremely stringent in the U.S. and are expected to pose a challenge for the regional market players. This has resulted in stagnancy in the innovation in probiotic products for baby boomers. On the other hand, in 2016, 204 probiotic-based products for adults were launched in the country.

Report Scope of the Probiotics Market

 Ingredient Insights

 Based on ingredient, the bacteria segment garnered the highest probiotics market share in 2020 due to surge in demand for bacteria derived probiotics food products. This is attributed to the growth in health issues that have encouraged market players to invest in R&D and launch new & innovative probiotics products.

Application Insights

Based on application, the food & beverages segment accounted largest revenue share of over 75% in 2021 due to the rising popularity of probiotic functional foods & potables among consumers. Growth in consumer awareness, faith in its efficacy, and safety are some of the factors driving the market of probiotics. The food & beverages segment is the largest market segment across the regions. Consumers are now taking a visionary approach towards preventing chronic conditions. China and Japan are the two dominant markets in the Asia Pacific, and the Japanese market is projected to reach its maturity level during the forecast period.

On the other hand, the animal feed segment is projected to record the fastest growth during the cast. The ban on synthetic antimicrobial growth promoters (AGP’s) in Europe is a factor driving the market. The motive behind the ban was to check the practice of using antibiotics, antimicrobials, and other medicines for promoting the growth of livestock in order to rise the production of meat, milk, and other products.

Regional Insights

Asia Pacific led the global market with a revenue share of over  71% in 2021. The region is witnessing a substantial rise in consumer awareness due to competitive strategies adopted by the global players. Strong demand from countries, such as India, China, and Australia, is contributing to the overall growth. The rising population, coupled with the rising disposable income and improving the standard of living, is also expected to cater to the regional market growth.

In the recent past, due to a lack of technology, the market was flooded with probiotics that lacked stability at room temperature. This issue of quality was addressed as major companies introduced technologies, such as microencapsulation, which enhance the stability and life of the probiotic bacteria. In addition, ongoing R&D activities for the development of efficient strains that have a broad spectrum of treatment and can withstand high temperatures are expected to benefit the regional market growth over the forecast period.

North America is expected to witness considerable growth over the forecast period. Continued investments from manufacturers in the food and beverage and pharmaceutical industries are anticipated to contribute to the regional market growth. The regional players are investing in R&D to come up with new products to cater to consumers of different age groups and genders. Such factors are expected to accelerate the growth of the market over the forecast period.

Some of the prominent players in the Probiotics Market include:

• Yakult Honsha Co., Ltd.
• BioGaia AB
• Danone
• E. I. du Pont de Nemours and Company
• Probi AB
• Ganeden, Inc.
• Protexin
• Nestle S.A.
• Chr. Hansen Holding A/S
• Lifeway Foods, Inc.

Segments Covered in the Report

This research report offers market revenue, sales volume, production assessment and prognoses by classifying it on the basis of various aspects. Further, this research study investigates market size, production, consumption and its development trends at global, regional, and country level for the period of 2017 to 2030 and covers subsequent region in its scope:

By Application

• Food & Beverages
• Dairy products
• Non-dairy beverages
• Infant formula
• Cereals
• Others (snacks, meat, bakery, and nutrition bars)
• Dietary Supplements
• Food Supplements
• Nutritional Supplements
• Specialty Supplements
• Infant Formula
• Animal Feed

By End Use

• Human
• Animal

By Distribution Channel

• Hypermarkets/Supermarkets
• Pharmacies/Drugstores
• Specialty Stores
• Online Stores
• Others

By Ingredient

• Bacteria
• Synthetic

By Function

• Regular
• Preventative Healthcare
• Therapeutic

By Form

• Dry
• Liquid

By Geography

North America

• U.S.
• Canada

Europe

• Germany
• France
• United Kingdom
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Southeast Asia
• Rest of Asia Pacific

Latin America

• Brazil
• Rest of Latin America

Middle East & Africa (MEA)

• GCC
• North Africa
• South Africa
• Rest of Middle East & Africa

Key Points Covered in Probiotics Market Study:

• Growth of Probiotics in 2022
• Market Estimates and Forecasts (2017-2030)
•  Brand Share and Market Share Analysis
•  Key Drivers and Restraints Shaping Market Growth
•  Segment-wise, Country-wise, and Region-wise Analysis
•  Competition Mapping and Benchmarking
•  Recommendation on Key Winning Strategies
•  COVID-19 Impact on Demand for Probiotics and How to Navigate
•  Key Product Innovations and Regulatory Climate
•  Probiotics Consumption Analysis
•  Probiotics Production Analysis
•  Probiotics and Management