U.S. Aromatherapy Market Size, Share & Trends Analysis Report By Product (Consumables, Equipment), By Mode of Delivery (Topical Application, Aerial Diffusion), By Application, By Distribution Channel, By End-use, And Segment- Industry Analysis, Share, Growth, Regional Outlook and Forecasts, 2023-2032

The U.S. aromatherapy market size was estimated at USD 627.6 million in 2022 and is expected to surpass around USD 1,629.31 million by 2032 and poised to grow at a compound annual growth rate (CAGR) of 10.01% during the forecast period 2023 to 2032.

U.S. Aromatherapy Market Size, 2023 to 2032

Key Takeaways:

  • By Product, the consumables segment contributed the largest market share of 78.9% in 2022.
  • By Product, the consumables segment is expected to grow at the fastest CAGR of 10.8% during the forecast period.
  • Based on mode of delivery, the topical application segment contributed the largest market in 2022
  • Aerial diffusion, on the other hand, is anticipated to grow at the noteworthy CAGR over the forecast period
  • Based on application, the relaxation segment led the market in 2022
  • Based on distribution channel, the direct-to-consumer (DTC) sales segment contributed the market in 2022.
  • The home use segment led the market with the largest market share of 39.9% in 2022.

The increasing interest in alternative and holistic approaches to health and well-being has driven the growth of the U.S. aromatherapy market. Consumers are seeking natural remedies and stress-relief solutions, making aromatherapy a preferred choice. The rise of wellness trends, coupled with a growing awareness of the potential benefits of essential oils, has contributed to this market's expansion.

The U.S. aromatherapy market, a thriving segment within the broader wellness industry, has witnessed substantial growth in recent years. This overview provides a comprehensive look at the market's current landscape, including its size, key players, product offerings, consumer preferences, and emerging trends.

Growth Factors:

The growth of the U.S. aromatherapy market can be attributed to several key factors. Firstly, there is a notable shift towards holistic wellness and natural remedies among consumers, prompting increased interest in aromatherapy as a complementary therapy. In today's fast-paced world, stress and anxiety have become prevalent, driving individuals to seek relaxation and stress management solutions, where aromatherapy's soothing properties come into play. The market's diverse product offerings, including essential oils, diffusers, and bath products, cater to a wide range of consumer preferences. Furthermore, the convenience of e-commerce channels has made aromatherapy products more accessible, fostering market expansion. Lastly, ongoing scientific research continues to unveil the potential therapeutic benefits of essential oils, strengthening consumer trust in aromatherapy as a viable wellness option. These combined factors contribute to the robust growth of the U.S. aromatherapy market, with further expansion anticipated in the foreseeable future.

U.S. Aromatherapy Market Report Scope

Report Attribute Details
Market Size in 2023 USD 690.42 million
Market Size by 2032 USD 1,629.31 million
Growth Rate From 2023 to 2032 CAGR of 10.01%
Base Year 2022
Forecast Period 2023 to 2032
Segments Covered Product, mode of delivery, application, distribution channel, end-use
Market Analysis (Terms Used) Value (US$ Million/Billion) or (Volume/Units)
Report Coverage Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Key Companies Profiled Edens Garden; doTERRA International; Frontier Natural Products Co-op; Mountain Rose Herbs; Young Living Essential Oils; Rocky Mountain Oils, LLC; Plant Therapy Essential Oils; FLORIHANA; Biolandes; Falcon Essential Oils.

 

U.S. Aromatherapy Market Dynamics

U.S. Aromatherapy Market Drivers 

Health and Wellness Consciousness:

  • Increasing emphasis on holistic well-being and natural remedies.
  • Consumers seeking alternative therapies for health maintenance.

Product Diversity:

  • Wide range of aromatherapy products available.
  • Includes essential oils, diffusers, candles, massage oils, and bath products.

Market Restraint:

Competition from Alternative Therapies:

  • Aromatherapy faces competition from other wellness practices and alternative therapies.
  • Diversified consumer choices may impact market growth.

Economic Sensitivity:

  • Economic fluctuations and uncertainties can influence consumer discretionary spending.
  • Aromatherapy market vulnerable to economic downturns or recessions.

Market Opportunities

Growing Health and Wellness Trend:

  • Increasing consumer interest in holistic well-being and natural remedies.
  • Opportunity to align aromatherapy products with wellness-focused consumer preferences.

Healthcare Integration:

  • Collaborate with healthcare institutions and professionals.
  • Explore the use of aromatherapy in clinical settings and wellness programs.

Market Challenges

Competition from Alternative Therapies:

  • Aromatherapy faces competition from other wellness practices and alternative therapies.
  • Diversified consumer choices may impact market growth.

Regulatory and Compliance Challenges:

  • Navigating complex regulatory frameworks and compliance requirements.
  • Ensuring product safety and accurate labeling in a heavily regulated market.

Product Insights

Based on product, the market is segmented into consumables and equipment (diffusers). The consumables segment contributed the largest market share of 78.9% in 2022. and is predicted to grow at the remarkable CAGR of 10.8% during the forecast period. This is due to an increase in the use of essential oils as therapeutic agents for various conditions. Consumables include essential oils as well as carrier oils. Essential oils can promote natural healing, which increases their growth potential. Essential oils comprise single oils and blended oils. Single oils are further segmented into herbaceous, floral, woody, citrus, earthy, spicy, camphoraceous, and others.

They can be inhaled by diffusers, tissue inhalation, or personal diffusers to have the desired positive effect on emotions and memory via the limbic system. Essential oils can also be used directly via massage or diluted in carrier oils for particular benefits such as relaxation, stress reduction, and muscle relief. They may also be added to baths to give a calming or exciting experience.

Diffusers are used in aromatherapy to diffuse essential oils into the air, producing a therapeutic atmosphere. To disperse the scent of essential oils, several diffusers such as ultrasonic, nebulizing, thermal, and evaporative diffusers are used. Aromatherapy is intended to increase relaxation, decrease anxiety, improve attention, and improve mood. Individuals can experience the potential advantages of essential oils during treatment sessions or in personal areas by inhaling the smells provided by diffusers.

Mode Of Delivery Insights

Based on mode of delivery, the topical application segment contributed the largest market in 2022 due to an increase in preference for topical application of aromatherapy oils for various skin conditions. Essential oils are proven to be highly effective against chronic skin issues. Topical aromatherapy is the therapeutic use of essential oils directly to the skin. These highly concentrated plant extracts are recognized for their medicinal effects, which include encouraging relaxation, pain relief, mood enhancement, and general well-being. When essential oils are applied topically, they can be absorbed into the bloodstream and interact with the body's systems, offering targeted effects. To ensure safe and effective use, they are frequently mixed with carrier oils such as coconut, jojoba, or almond oil. Topical aromatherapy, whether through massage, compresses, or lotions, is a pleasant and accessible approach to harnessing the healing potential of essential oils and enjoying their fragrant and therapeutic benefits.

Aerial diffusion, on the other hand, is anticipated to grow at the noteworthy CAGR over the forecast period due to its effectiveness in treating colds and flu. Aerial diffusion is a simple and effective technique to enjoy the therapeutic effects of essential oils in a pleasant environment. The preference for aerial diffusion has increased with the growing demand for evaporative diffusers, such as AromaMist Ultrasonic Diffuser by Mountain Rose Herbs. It is a method of spreading essential oil molecules into the air for use in aromatherapy. It may be accomplished using a variety of devices such as nebulizers, ultrasonic, evaporative, and thermal diffusers, as well as Reed diffusers and personal inhalers. To experience the therapeutic effects of aromatherapy, the factors to consider are selecting appropriate oils, diluting appropriately, diffusing intermittently, ensuring ventilation, and being conscious of personal sensitivities.

Application Insights

Based on application, the relaxation segment led the market in 2022 due to factors such as an increase in the prevalence of anxiety and stress. The preference for natural and herbal treatments has led people to opt for such products to get relief from stress. Aromatherapy decreases stress and anxiety, improves sleep quality, boosts mood, increases muscular relaxation, and stimulates the mind-body connection.

People with skin rashes often seek aromatherapy as it can help nourish the skin and reduce inflammation. Synthetic products are not always preferred by people due to their adverse effects. Thus, essential and carrier oils are opted for by people with various skin disorders. These oils possess antifungal, antibacterial, and antiseptic properties, which help various skin and hair conditions.

Distribution Channel Insights

Based on distribution channel, the direct-to-consumer (DTC) sales segment contributed the market in 2022. This is because DTC is associated with multilevel marketing of aromatherapy products. Concerning aromatherapy, it is crucial to smell fragrances before purchasing the products. Hence, retail stores that offer aromatherapy products are seen to be the largest revenue-generating units.

Major players such as doTERRA International, Young Living Essential Oils, and Mountain Rose Herbs offer products to wholesalers at a discounted rate to boost sales. Such factors are anticipated to propel segment growth over the coming years.

End-use Insights

Based on end-use, the market is segmented into home use, spa & wellness centers, hospitals & clinics, and others. The home use segment led the market with the largest market share of 39.9% in 2022. and is estimated to be the fastest-growing segment in the coming years. There is an increase in the use of aromatherapy for relaxation, pain management, treating colds, coughs, insomnia, and skin & hair management at home.

People visit spa and wellness centers for relaxation, stress relief, and quick healing & recovery. Spa and wellness centers held a significant share in 2022. Aromatherapy stimulates lymphatic, circulatory, and musculoskeletal systems, thereby enhancing immunity. It is also being used in hospitals and specialty clinics for its various properties such as enhancing blood circulation, easing digestion; reducing anxiety, nausea, & stress; and helping expedite recovery. As it is a non-invasive technique, its adoption is increasing across various applications, which is expected to aid in the growth of the market.

Some of the prominent players in the U.S. Aromatherapy Market include:

  • Edens Garden
  • doTERRA International
  • Frontier Natural Products Co-op
  • Mountain Rose Herbs
  • Young Living Essential Oils
  • Rocky Mountain Oils
  • Plant Therapy Essential Oils.

Segments Covered in the Report

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2032. For this study, Nova one advisor, Inc. has segmented the U.S. Aromatherapy market.

By Product 

  • Consumables
    • Essential Oils
      • Singles
        • Herbaceous
        • Woody
        • Spicy
        • Floral
        • Citrus
        • Earthy
        • Camphoraceous
        • Others
      • Blends
    • Carrier Oils
  • Equipment
    • Ultrasonic
    • Nebulizing
    • Evaporative
    • Heat

By Mode of Delivery 

  • Topical Application
  • Aerial Diffusion
  • Direct Inhalation

By Application 

  • Relaxation
  • Skin & Hair care
  • Pain Management
  • Cold & Cough
  • Insomnia
  • Scar management
  • Others

By Distribution Channel 

  • D2C
    • Retail
    • E-commerce
  • B2B

By End-use 

  • Home use
  • Spa & Wellness Centers
  • Hospitals & Clinics
  • Others

Frequently Asked Questions

The U.S. aromatherapy market size was estimated at USD 627.6 million in 2022 and is expected to surpass around USD 1,629.31 million by 2032

The U.S. aromatherapy market is expected to grow at a compound annual growth rate of 10.1% from 2023 to 2032

Some key players are Edens Garden, doTERRA International, Frontier Natural Products Co-op, Mountain Rose Herbs, Young Living Essential Oils, Rocky Mountain Oils, and Plant Therapy Essential Oils.

Growing awareness about the therapeutic benefits of essential oils is one of the primary drivers. Essential oils have varied applications. They are widely used by people as a therapeutic measure for various medical conditions.

Report Detail

  • Report Code:8379
  • No. of Pages:150+
  • Format:PDF/PPT/Excel

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