U.S. Behavioral Health Market (By Service: Home-Based Treatment Services, Outpatient Counseling, Emergency Mental Health Services, Inpatient Hospital Treatment and Intensive Care Management; By Disorder: Bipolar Disorder, Anxiety & Depression Disorder, Post-Traumatic Stress Disorder, Eating Disorder, Substance Abuse Disorder, Others; By End User: Outpatient Clinics, Hospitals, Rehabilitation Centers, Homecare Setting) - Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, Forecast 2023 to 2032

The U.S. behavioral health market size was estimated at USD 87.60 billion in 2022 and is expected to surpass around USD 144.19 billion by 2032 and poised to grow at a compound annual growth rate (CAGR) of 5.11% during the forecast period 2023 to 2032.

Key Takeaways:

• Based on service, the outpatient counselling segment dominated the market in 2022. The outpatient counselling services are flexible and convenient for the patients and their family, which has led to the dominance of this segment. The patients are allowed to return back to their home after every treatment session which makes it the most desirable type of services.
• Based on the disorder, anxiety and depression was the most dominant segment in the US behavioral health market followed by the substance abuse disorder segment in 2022. Anxiety and depression are the most common and most prevalent type of behavioral disorder. The increased awareness regarding anxiety and depression among the population has fostered the adoption of the behavioral health services in US.
•  On the basis of end user, the outpatient clinics segment dominated the US behavioral health market. The majority of the patients suffer from mild to moderate behavioral symptoms that requires outpatient services. Therefore, the increased demand for the outpatient services has fostered the growth of the outpatient clinics segment across US.

U.S. Behavioral Health Market Report Scope

Behavioral health is characterized by the wellbeing of mind, body and spirit. The behavioral symptoms include low mood, lack of positive emotion and other range of associated physical, emotional and cognitive issuessuch assubstance abuse disorders, personality disorders, depression, or other addictive behaviors. It is the most common health condition affecting 1 in every 5 individuals in the US as stated by National Institute of Mental Health in 2019. Additionally, it has been found that 1 in 4 Americansexperience mental disorder yearly as per Substance Abuse and Mental Health Services Administration (SAMHSA). Therefore, the uprising prevalence of mental disorders is anticipated to drive the US Behavioral Health Market.

The rise in adoption of digital behavioral health services during the COVID-19 has opened new avenues for the key participants of the market. Moreover, detrimental impact on many people’s mental health during the COVID 19 pandemic hasleveraged the adoption of various technologies to combat the situation. Therefore, improved access to behavioral health care in the US with growing prevalence of mental disorders is fueling the market growth. In addition, remarkable funding for managing the behavioral health issues has fuelled the market for the US behavioral health having a positive impact during the pandemic period. However, dearth of Medicare coverage and inadequate reimbursement to mental care services is impeding the market growth.

Mental disease and drug abuse disorders are both examples of behavioral health illnesses. Mental illnesses are diagnosable conditions marked by persistent and severe changes in thought, emotion, and/or behavior. Substance use disorders are illnesses caused by the misuse of alcohol or other drugs, including prescriptions. People who require behavioral health care may have one or both of these illnesses, as well as physical co-morbidities.

Mental health is a crucial part of a person's total health. The public commonly thinks of a "healthy individual" as someone free of medical diseases, but a perfectly healthy person is someone who is in a state of complete bodily, mental, and social well-being. Furthermore, excellent mental health entails much more than the absence of mental illnesses or disabilities. A wide range of social, biological, and psychological elements all have a role in determining an individual's mental health. External variables, such as stress, socioeconomic situations, prejudice, and violence, are frequently a component of the equation. Individuals with good mental health are more likely to be able to work efficiently, cope with the regular demands of daily life, and contribute to their families and communities.

Service Insights

In the service category, outpatient counseling segment dominated by generating one third market shares in the year 2022 and expected to retain the same trend during the forecast period. Whereas, home-based treatment services are expected to witness maximum gains over the forecast period due to patient preference for a more comfortable environment, reduced access to hospitals due to the prevalence of COVID-19, and increasing penetration of telehealth solutions.

Disorder Insights

Anxiety & depression disorder accounted for the largest market share in 2020 due to the prevalence of COVID-19 resulting in social distancing and lockdowns. Substance abuse disorder was the second-most prevalent problem in the US behavioral health market in 2020. Moreover, the economic fallout and systemic inequity emerged in the year 2020 has exacerbated the behavioral healthcatastrophe in the US. For instance, as per the recent study in the US, it was obtained that people associated with negative behavioral health were badly affected by the COVID-19 and there share augmented from 32% to 53%from March to July of the same year 2020.

End User Insights

In the End User category outpatient clinics accounted for the largest market share in 2022 and the segment is expected to continue to remain the largest as the majority of patients are diagnosed with mild to moderate symptoms and do not necessarily need to be admitted to hospitals.The demand for homecare settings is expected to grow significantly during the forecast period due to patient preference considering the outbreak of COVID-19. Furthermore, the increasing penetration of telehealth solutions in this medical field by doctors and patients alike is expected to augment the growth of the homecare settings segment during the forecast period.

Some of the prominent players in the U.S. Behavioral Health Market include:

• Acadia Healthcare,
• Promises Behavioral Health (Elements Behavioral Health)
• Epic Health Services (Aveanna Healthcare)
• Universal Health Services
• Behavioral Health Group, Inc.
• IBH Population Health Solutions
• CuraLinc Healthcare
• North Range Behavioral Health,
• Ardent Health Services and CRC Health Group.
• Lyra Health
• Pear Therapeutics
• Ginger
• Neuronetics 
• Modern Health and Quartet Health.

Segments Covered in the Report

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2032. For this study, Nova one advisor, Inc. has segmented the U.S. Behavioral Health market.

By Service

• Home-Based Treatment Services
• Outpatient counseling
• Emergency mental health services
• Inpatient hospital treatment
• Intensive care management

By Disorder

• Bipolar Disorder
• Anxiety Disorder
• Depression
• Post-Traumatic Stress Disorder
• Eating Disorder
• Substance Abuse Disorder
• Others

By End User

• Outpatient Clinics
• Hospitals
• Rehabilitation Centers
• Homecare Setting