U.S. Digital Front Door Market Size, Share & Trends Analysis Report By Interface (Web, Mobile), By End-use (Providers, Payers), And Segment Forecasts, 2023 - 2032

The U.S. digital front door market size was exhibited at USD 566.19 million in 2022 and is projected to hit around USD 2,274.67 million by 2032, growing at a CAGR of 14.92% during the forecast period 2023 to 2032.

Key Takeaways:

• The mobile segment held a substantial share of over 57% based on the interface in 2022, owing to the high internet usage, smartphones, and the adoption of these mobile apps
• The providers segment accounted for a market share of over 52% in 2022. Providers serve the major patients volume and are also the main line of treatment for consultation from general to specialist health concerns
• During the forecast period, the Payers segment held the second-largest market. It can be attributed to the rising use of customer and patient interaction programs that encourage broad adoption and facilitate the provision of value-based care
• There is an increasing number of partnerships and collaborations being undertaken in this market to gain a higher market share. Besides, market players engage in mergers and acquisitions to strengthen their market position

U.S. Digital Front Door Market Report Scope

Digital front doors enable healthcare professionals to engage with patients at all major touchpoints of their patient journeys. Consumers can access the health system, information, and guidance through Digital Front Door's effective, reliable, multi-channel access point. Enhancing customer experience, maximizing the value of existing patient engagement technologies, streamlining end-to-end customer journeys, and offering a secure center for all care interactions are some of the factors propelling market expansion.

Patients are seeking more control and options in the age of digital transformation, frequently through self-service, virtual, and digital channels. As a result, they can alter how services are accessible and interact with healthcare providers and organizations. The market for digital front doors is also characterized by the healthcare system's shifts, the user base's increasing needs, and significant changes in regulations and reimbursement.

During the COVID-19 pandemic, U.S. markets have undergone cyclical downturns and uncertainty observed in economic conditions. This uncertainty has been made worse by a variety of factors, including the constantly changing measures taken by governments, private companies, and other organizations to stop the spread of the virus and its variants, as well as inflation, supply chain problems, and geopolitical tensions such as the Russian invasion of Ukraine.

Thus, economic uncertainty and associated macroeconomic conditions made it extremely difficult for companies to accurately forecast and plan business activities. Besides, it could also cause the company’s clients to slow spending on their platform and product portfolio, which could delay and lengthen sales cycles. The recent resurgence of COVID-19 because of the emergence of new variants of the virus such as Delta also caused disruptions and severely impacted business, including, increasing the likelihood of clients not renewing their contracts or being unable to pay by the terms of their agreements; reducing the demand of the solutions offered on the platform due to restrictions on elective procedures and access to hospitals and other healthcare facilities, and among others.

During the COVID-19 pandemic, patient portals have assumed a greater significance as a tool for patient engagement than ever before, acting not only as the digital front door for healthcare organizations but also as the main method of communicating with doctors and nurses and even providing telehealth care. The pandemic, therefore, highlighted the significance of opening up the digital front door and adopting a more process-centric strategy in healthcare. Digital innovation is necessary for everything from delivering digital services to offering tailored patient care to reviving operational efficiencies.

As a result of the constant technological changes that influence how people connect through mobile devices like smartphones and tablets, new regulations came into place to safeguard these people and their rights as patients through the HIPAA privacy rule. Regarding the privacy and security of personal information, particularly protected health information (PHI), there are several federal and state rules and regulations in the United States. The establishment of administrative, physical, and technical protections is mandated by HIPAA to guarantee the confidentiality, integrity, and availability of PHI. HIPAA also specifies privacy and security requirements that restrict the use and disclosure of PHI. Some Final Rule provisions like CoP notifications have already come and gone and more regulations are coming down the pipeline.

With the U.S. physician shortage increasing, access will play a big role in the coming years as patients struggle to make appointments with their physicians. Virtual care is evolving rapidly and will encompass more than just primary care as patients need more tailored healthcare journeys. Thus, looking ahead, the personalization of health tech will further increase, and patients will demand even more convenient communication options and user-friendly healthcare technology as they seek to interact more directly and build deeper relationships with their providers.

Value-based care with digital options will continue to grow. More innovative models of healthcare that provide better and more cost-effective care will emerge in 2022. Payers and providers will continue the trend toward value-based care, focusing on helping patients manage chronic conditions and maintain better outcomes throughout their health journey at a lower cost.

Interface Insights

Based on interface, the mobile segment dominated the market for the digital front door and accounted for a revenue share of over 57% in 2022. The dominance is attributed to high internet usage, smartphones, and the adoption of these mobile apps. Moreover, the introduction of new platforms from market players is further influencing the market positively. In August 2022, CarePaths Inc. has launched CarePaths Connect, a new mobile application that adds to their mental health electronic health records platform with several features aimed at increasing patient participation and enhancing outcomes.

Furthermore, clinicians can customize their digital front door on CarePaths Connect, which is available for Android and iOS. This profile is seen by anybody using the CarePaths Connect app. The software allows users who are interested in treatment to search the CarePaths network for providers nearby, rapidly check their insurance coverage, and schedule available sessions. To facilitate communication with the therapist, the app also offers secure chat and teletherapy. This will lead to patients being more engaged and invested in the therapeutic process, which eventually improves clinical outcomes.

However, patients who are more likely to use technology are also more likely to be feeling "app fatigue," which is the urge to remove apps from a phone rather than add more apps that they might only use sometimes. As a result, the web interface will gain traction in the coming years.

End-use Insights

In 2022, the providers segment reported the largest share of over 52.0% in the U.S. digital front door market. The majority of patients are seen by providers, who are also the first point of call for consultations on a range of general and specialized health issues. Thus, these end users are the ones who use digital front doors the most widely. Gozio Health revealed in December 2022 that Children's Hospital & Medical Center has adopted its mobile platform as the cornerstone of a thorough digital front door strategy. A variety of consumer-facing digital aspects, such as internal and outdoor wayfinding, physician directories, appointment booking, and more, are now available to patients and families via the Children's GO app, all within a single, user-friendly interface.

The others segment is expected to exhibit lucrative growth during the forecast period. Pharmaceutical companies started to worry as the COVID-19 pandemic spread about keeping patients' access to the necessary medications. Their second problem was how to tell patients and doctors about newly available therapies and drugs after the continuity of care. Telehealth was understood as an option to provide many of the necessary bridges.

The expanding use of customer and patient interaction technologies that encourage widespread coverage and enable value-based care delivery is responsible for the expansion of the payer’s segment. The payers want to link patients at every stage of therapy and manage patient care to boost growth.

Key Companies & Market Share Insights

The market has been characterized by intense competition. It is highly fragmented owing to the presence of large and small businesses. Major players control a sizeable portion of the market. To increase their market share, key companies are attempting to execute novel strategies such as the development of new products and services, mergers and acquisitions, partnerships, and strategic collaborations. Besides, companies entering with innovative products have great scope for growth as the demand for such products is high.

Babylon launched its clinical services network in the U.S. in January 2020. In contrast, in October 2021, Babylon went public in the U.S.of December 2021, the company had expanded to offer 4.6 million members in eight states access to its value-based care (VBC) and clinical service offerings, of which 166,518 were U.S. VBC Members. The company also reached an agreement to make its Babylon 360 solution available to 15,000 Medicaid patients in the state of New York and started rolling out this solution in the third quarter of 2021.

Additionally, Babylon signed a contract to support roughly 63,000 Medicaid recipients in Georgia and Mississippi. The contract's implementation started in the fourth quarter of 2021. By the end of 2021, the company increased the number of Medicaid beneficiaries it served by 14,000 in Georgia and 72,000 in Iowa, with services starting in January 2022.

Similarly, to increase the number of appointments, CipherHealth launched a suite of pre-care digital front door solutions in April 2022. A new conversational engagement system called CipherConnect automates the numerous manual scheduling, intake, and virtual waiting room tasks that use up valuable frontline resources. Some prominent players in the U.S. digital front door market include:

• Induction Healthcare Group PLC
• Oracle (Cerner)
• Orion Health group of companies
• DeliverHealth
• mphrX
• Persistent Systems
•  e-Zest Solutions
• Seqster
• HTC GLOBAL SERVICES
• Silverline
• GYANT

Segments Covered in the Report

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2032. For this study, Nova one advisor, Inc. has segmented the U.S. Digital Front Door market.

By Interface 

• Web
• Mobile

By End-use 

• Providers
• Payers
• Others