U.S. Oral Care Market Size to Worth Around USD 8.72 Bn by 2033
The U.S. oral care market size was estimated at USD 5.19 billion in 2023 and is expected to be worth around USD 8.72 billion by 2033, poised to grow at a compound annual growth rate (CAGR) of 5.33% during the forecast period 2024 to 2033.
U.S. Oral Care Market Key Takeaways
U.S. Oral Care Market Growth Factors
This expansion is due to increased awareness of dental hygiene, more disposable income, and a growing taste for cosmetic dentistry.
The increasing incidence of oral diseases has a significant impact on market growth. According to the National Institute of Dental and Craniofacial Research, 91.0% of the US population aged 20 to 64 had dental caries. Of these, 27% have untreated dental cavities. As a result, the high frequency of dental ailments and diseases such as tooth enamel, periodontal disease, dental caries, and dental erosion continues to be a key global health concern, which benefits the oral care market in the United States.
The post-pandemic commercial impact posed global concerns. For example, Johnson & Johnson's 2020 Q2 data showed a favorable outlook for oral care products, notably Listerine mouthwash, with sales increasing by around 10.8%. Sedentary lifestyles and increased sweets consumption during the COVID-19 epidemic serve as indirect market drivers. Furthermore, the pandemic's technology growth has assisted the oral care business by introducing teledentistry platforms like Denteractive and Aspen Dental.
According to the World Dental Federation, over 30.0% of people aged 65 to 74 lack natural teeth, increasing the demand for innovative dentures and dental accessories. According to the Sunstar Global Oral Health Survey from September 2021, the United States ranks second in the world for the best brushing habits. Furthermore, people are moving their preferences toward innovative technology-based oral care solutions. This has generated additional chances for market expansion.
U.S. Oral Care Market Report Scope
| Report Attribute | Details |
| Market Size in 2024 | USD 5.47 Billion |
| Market Size by 2033 | USD 8.72 Billion |
| Growth Rate From 2024 to 2033 | CAGR of 5.33% |
| Base Year | 2023 |
| Forecast Period | 2024 to 2033 |
| Segments Covered | Product, distribution channels |
| Market Analysis (Terms Used) |
Value (US$ Million/Billion) or (Volume/Units) |
| Report Coverage | Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
| Key Companies Profiled | Colgate-Palmolive Company; GlaxoSmithKline plc; Procter & Gamble; Johnson & Johnson Services, Inc; Unilever plc; Henkel AG & Co. KGaA; Sunstar Suisse S.A.; KYOCERA Medical Corp.; Church & Dwight Co., Inc. |
U.S. Oral Care Market By Product Insights
Toothbrushes dominated the products segment with nearly 26.19% of the market share in 2023, owing to their customized attributes and higher efficiency. Moreover, the segment is also expected to grow at the fastest rate owing to the advanced features being developed, such as rapid and automatic bristle motions. For instance, In January 2024, Laifen Tech launched Laifen Wave Electric Toothbrushes that work on its proprietary technology, Laifen Wave, which provides 3x higher-brushing efficiency.
The mouthwash/rinse segment is anticipated to grow significantly over the forecast period. Moreover, key manufacturers in the oral care market are focusing on innovative and high efficiency products to improve the oral health and overall experience of consumers of all age-groups. For instance, in March 2023, Thera Breath launched a mouthwash for kids specializing in strengthening teeth and enamel. The product consists of the high amount of hypochlorous in turn provides higher purity, efficacy and safety.
U.S. Oral Care Market By Distribution Channels Insights
Based on the distribution channels, supermarkets/hypermarkets dominated the market share 35.11% in 2023 owing to the availability of widely spread supermarkets and hypermarkets in the region. Moreover, robust discounts of stores reduce the cost burden of retailers and consumers, in turn leading to market growth.
The online retail segment is projected to witness the fastest CAGR over the forecast years. This growth is driven by the provision of oral care services at home, online selling of oral care products, and discounts on home delivery services. Key players in the region are running marketing campaigns to highlight their eco-friendly and vegan oral care products. Major market participants as Amazon, Flipkart, and Walmart often offer large discounts on oral care products, driving market growth further. In addition, small-scale retailers often depend on online sales and discounts and augment their growth.
U.S. Oral Care Market Recent Developments
Key U.S. Oral Care Company Insights
The market is fragmented, with prominent players accounting for a large percentage of the market. Some of the prominent players operating in the oral care market include Colgate-Palmolive Company; Procter & Gamble; Unilever plc; and Sunstar Suisse S.A.
Market players have resorted to varied strategic initiatives for sustained growth, such as mergers, collaborations, product development, and expansion among the U.S. For instance, global players in the market are collaborating with local, private Dental Service Organizations (DSOs) and Supermarket chains to provide better oral care and cater to a larger audience.
U.S. Oral Care Market Top Key Companies:
U.S. Oral Care Market Report Segmentation
This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Nova one advisor, Inc. has segmented the U.S. Oral Care market.
By Product
By Distribution Channels
Cross-segment Market Size and Analysis for Mentioned Segments
Additional Company Profiles
(Upto 5 With No Cost)
Additional Countries (Apart
From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers