U.S. Oral Care Market Size to Surpass USD 16.78 BN by 2032
The U.S. oral care market size was estimated at USD 10.6 billion in 2022 and is expected to surpass around USD 16.78 billion by 2032 and poised to grow at a compound annual growth rate (CAGR) of 4.7% during the forecast period 2023 to 2032.
Key Takeaways:
U.S. Oral Care Market Report Scope
| Report Attribute | Details |
| Market Size in 2023 | USD 11.1 Billion |
| Market Size by 2032 | USD 16.78 Billion |
| Growth Rate From 2023 to 2032 | CAGR of 4.7% |
| Base Year | 2022 |
| Forecast Period | 2023 to 2032 |
| Segments Covered | Product Type, Distribution Channel |
| Market Analysis (Terms Used) | Value (US$ Million/Billion) or (Volume/Units) |
| Report Coverage | Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
| Key Companies Profiled | The major players operating in the U.S. oral care market are Koninklijke Philips N.V., Colgate-Palmolive Company, GlaxoSmithKline plc, Procter & Gamble, Johnson & Johnson, Unilever plc, Ultradent Products, Inc., 3M Company, Hain Celestial Group (Jason Natural products, Inc.), Church & Dwight Co, Inc, Supersmile, CloSYS. |
The practice of brushing and flossing teeth and gums is Oral hygiene, often known as dental hygiene. Oral hygiene is essential for keeping teeth, gums, and breath healthy. According to the American Dental Association, the most frequent oral problems among Americans are dry mouth, sensitivity, foul breath, and oral infections. The rising frequency of dental diseases, the growing number of dental professionals on a worldwide scale, and technological advancements in oral care products all over the world play a part in the oral healthcare market's growth. For instance, according to the World Health Organization (WHO), about 530 million children suffer from primary tooth decay. According to the American Dental Hygienists' Association (ADHA), there are over 150,000 licensed dental hygienists who promote excellent oral hygiene by offering correct dental hygiene practices and strategies, in the US.
Market Dynamics
Drivers
High product demand due to increased incidence of dental and gum-related diseases.
Tooth decay (dental caries) and periodontal diseases (gum diseases) are the most common chronic illnesses in the world, posing a significant global public health issue. According to a study done by the Centers for Disease Control and Prevention (CDC) in 2018, the overall rate of untreated dental caries was 13.2% (for ages 5 to 14) and 25.9% (for ages 15 and up). Dental caries treatment is costly, accounting for 5-10% of overall healthcare spending in developed countries. As people become more aware of the importance of dental and oral health, sales of oral hygiene goods such as toothbrushes, mouthwashes, toothpaste, and many more will grow. Manufacturers have been able to boost the exposure of their products and brands. Furthermore, it will add to the market over the forecast period.
Restraints
Adverse effects due to certain ingredients
In 2022, the toothpaste sector had the highest revenue share of more than 27%. It is the most widely used oral care product and is seen as a need by individuals of all socioeconomic backgrounds. For the improvement of the taste and color of the toothpaste and mouthwash, certain additives are added such as abrasive agents and humectants. These items may lead to various allergic reactions to the gums and teeth such as contact dermatitis, urticaria, rhinitis, angioedema, etc. This has a large impact on the demand for such products. Although teeth whitening is a growing trend in the dental care sector, it also has the potential to create certain negative side effects in customers. Using whitening treatments, such as teeth whitening pens, regularly might cause irreversible harm to the tooth enamel. As a result of the continuous loss of the protective enamel layer, this might lead to tooth sensitivity. Furthermore, the teeth whitening chemical is likely to come into touch with the gum line during usage, causing regional discomfort and pain. Whitening chemicals can also produce uneven tooth whitening, particularly if a few or a majority of the dentition's teeth are artificial.
Opportunities
Rising online purchasing and e-commerce trend
The increasing number of Internet users (4.9 billion) supports the growing trend of online purchases. For instance, according to Miniwatts Marketing Group, oral care items accounted for 13.6% of personal care goods bought through online portals in June 2019. The COVID-19 scenario has greatly increased the online distribution of oral care products. Consumers have increasingly switched to e-commerce and online channels to acquire oral care goods as a result of the lockdown and quarantine measures implemented during the pandemic scenario, resulting in the rise of the online mode of distribution over the past year.
Product Type Insights
Based on the product type, the U.S. oral care market is segmented into breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements, and toothpaste. In 2022, the toothbrush had the highest revenue share (26%). According to National Health and Nutrition Examination, periodontal disease affects 17.29% of American seniors aged 65 and above and 8.55% of individuals aged 20 to 64.
The growing frequency of cavities, sensitivity, and gingivitis in both developing and developed countries has increased toothpaste usage significantly. The toothbrush category grew significantly as a result of the launch of revolutionary teeth cleaning brush products by well-known brands, which attracted customer interest in purchasing these products. Additionally, the availability of toothpaste in a wide variety such as gel, liquid, spray, capsule, paste, etc. is largely driving the segment growth.
Distribution Channel Insights
Based on the distribution channel, the US Oral Care Market is segmented into supermarkets/hypermarkets, convenience stores, pharmacies and drug stores, online retail stores, and other distribution channels. During the projection period, Supermarkets/Hypermarkets will lead the oral care market. Supermarkets/Hypermarkets sell a diverse variety of products such as toothbrushes, toothpaste, mouthwashes, breath freshener, dental floss, etc. This might create confusion in the consumer regarding which brand’s product to purchase. To overcome this, the employees provide reliable product information to the customers in Supermarkets/Hypermarkets. Customers may also buy all types of dental care goods from Supermarkets/Hypermarkets under one roof. On the other hand, online retail stores are predicted to expand rapidly throughout the projection period. Rising internet penetration in emerging and underdeveloped areas is driving market expansion in the online retail store segment. Additionally, discounts on oral care products are offered by online retail stores which boosts the segment growth.
Some of the prominent players in the U.S. Oral Care Market include:
Segments Covered in the Report
This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2032. For this study, Nova one advisor, Inc. has segmented the U.S. Oral Care market.
By Product Type
By Distribution Channel
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on U.S. Oral Care Market
5.1. COVID-19 Landscape: U.S. Oral Care Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: U.S. Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. U.S. Oral Care Market, By Product Type
8.1. U.S. Oral Care Market, by Product Type, 2022-2032
8.1.1. Breath Fresheners
8.1.1.1. Market Revenue and Forecast (2020-2032)
8.1.2. Dental Floss
8.1.2.1. Market Revenue and Forecast (2020-2032)
8.1.3. Denture Care
8.1.3.1. Market Revenue and Forecast (2020-2032)
8.1.4. Mouthwashes and Rinses
8.1.4.1. Market Revenue and Forecast (2020-2032)
8.1.5. Toothbrushes and Replacements
8.1.5.1. Market Revenue and Forecast (2020-2032)
8.1.6. Toothpaste
8.1.6.1. Market Revenue and Forecast (2020-2032)
Chapter 9. U.S. Oral Care Market, By Distribution Channel
9.1. U.S. Oral Care Market, by Distribution Channel, 2022-2032
9.1.1. Supermarkets/Hypermarkets
9.1.1.1. Market Revenue and Forecast (2020-2032)
9.1.2. Convenience Stores
9.1.2.1. Market Revenue and Forecast (2020-2032)
9.1.3. Pharmacies and Drug Stores
9.1.3.1. Market Revenue and Forecast (2020-2032)
9.1.4. Online Retail Stores
9.1.4.1. Market Revenue and Forecast (2020-2032)
9.1.5. Other Distribution Channels
9.1.5.1. Market Revenue and Forecast (2020-2032)
Chapter 10. U.S. Oral Care Market, Regional Estimates and Trend Forecast
10.1. U.S.
10.1.1. Market Revenue and Forecast, by Product Type (2020-2032)
10.1.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
Chapter 11. Company Profiles
11.1. Koninklijke Philips N.V.
11.1.1. Company Overview
11.1.2. Product Offerings
11.1.3. Financial Performance
11.1.4. Recent Initiatives
11.2. Colgate-Palmolive Company
11.2.1. Company Overview
11.2.2. Product Offerings
11.2.3. Financial Performance
11.2.4. Recent Initiatives
11.3. GlaxoSmithKline plc
11.3.1. Company Overview
11.3.2. Product Offerings
11.3.3. Financial Performance
11.3.4. Recent Initiatives
11.4. Procter & Gamble
11.4.1. Company Overview
11.4.2. Product Offerings
11.4.3. Financial Performance
11.4.4. Recent Initiatives
11.5. Johnson & Johnson
11.5.1. Company Overview
11.5.2. Product Offerings
11.5.3. Financial Performance
11.5.4. Recent Initiatives
11.6. Unilever plc
11.6.1. Company Overview
11.6.2. Product Offerings
11.6.3. Financial Performance
11.6.4. Recent Initiatives
11.7. Ultradent Products, Inc.
11.7.1. Company Overview
11.7.2. Product Offerings
11.7.3. Financial Performance
11.7.4. Recent Initiatives
11.8. 3M Company
11.8.1. Company Overview
11.8.2. Product Offerings
11.8.3. Financial Performance
11.8.4. Recent Initiatives
11.9. Hain Celestial Group (Jason Natural products, Inc.)
11.9.1. Company Overview
11.9.2. Product Offerings
11.9.3. Financial Performance
11.9.4. Recent Initiatives
11.10. Church & Dwight Co, Inc
11.10.1. Company Overview
11.10.2. Product Offerings
11.10.3. Financial Performance
11.10.4. Recent Initiatives
Chapter 12. Research Methodology
12.1. Primary Research
12.2. Secondary Research
12.3. Assumptions
Chapter 13. Appendix
13.1. About Us
13.2. Glossary of Terms
Cross-segment Market Size and Analysis for
Mentioned Segments
Additional Company Profiles (Upto 5 With No Cost)
Additional Countries (Apart From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers