U.S. Protein Supplement Market by Type (Casein, Whey Protein, Egg Protein, Soy Protein, Other), Form (Powder, RTD Liquid, Protein Bar), Source (Animal, and Plant), Gender (Male, and Female), Age Group (Millennial, Generation X, and Baby Boomer), and Distribution Channel (Hypermarket/Supermarket, E-Commerce, Chemist/Drugstore, Nutrition Store, Health Food Store, Specialist Sports Store, And Others)- Industry Analysis, Share, Growth, Regional Outlook and Forecasts, 2022-2030

The U.S. Protein Supplements market size was valued at US$ 2,112.30 Million in 2021 and is expected to hit US$ 4,285.07 Million by 2030, growing at a compound annual growth rate (CAGR) of 9.7% from 2022 to 2030.

Growth Factors:

Over the past of couple of years, there has been a rise in number of health-conscious customers around the globe. They look out for ways in adopting a healthy and an active lifestyle, which has fueled the demand for health-oriented food products.

Thus, protein supplement endures the same kind of traction in North America, Europe as well as Asia-Pacific regions. Healthy lifestyle is becoming a normal way of life that majorly has concerns over obesity, food sensitivity, and people affected by diseases continue to rise.

Major factors that are driving the growth of U.S. protein supplement industry are Increase in awareness among people for health & fitness, alarming rise in obesity rates, increase in disposable income, and rise in demand for supplement from the millennial population. Obesity has been a major issue since many years and number of overweight and obese people is greater than number of underweight people owing to availability of junk food and beverages at cheaper rates. Obese people are mostly expected to have high cholesterol and high blood pressure due to which they are more inclined toward these proteins supplements. Moreover, presently, protein supplements are used on a large scale due to rise in healthcare awareness among people and increase in obesity concerns. Due to rising health care awareness, people are ultimately shifting toward healthy diets and increasing their protein intake to get extra nutrients found in these supplements thereby fueling the market growth for protein supplements.

The demand for protein supplements from the young population is increasing mainly in athletes as they provide various benefits such as lowering cholesterol, building of muscles, increasing strength, fighting cancer, improving immunity, and lowering blood pressure. Thus, the market provides a great opportunity for the manufacturers in the future.

The report segments the U.S. protein supplement market based on type, form, source, gender, age group, and distribution channel. By type, the market is divided into casein, whey protein, egg protein, soy protein, and others. The whey protein segment was the highest contributor to the U.S. protein supplement market in 2019 and is estimated to dominate the market in 2028 growing at a moderate CAGR from 2022 to 2030. The soy protein segment is estimated to grow with highest CAGR of in this segment. On the basis of form, it is classified into powder, RTD liquid, and protein bars. These are generally available as protein powders in the market while RTD protein shakes and protein bars are comparatively new. On account of source, the market is segmented into animal and plant sources. The consumption of plant-based protein products has been witnessing rapid growth, which is driven by various factors such as rise in number of vegan populations, rise in number of lactose intolerant population and consumers being skeptical over the safety of animal protein consumption.

Report Scope of the U.S. Protein Supplements Market

Report Coverage


Market Size in 2021

USD 2,112.30 Million

Revenue Projection By 2030

USD 4,285.07 Million

Growth Rate

CAGR of 9.7% from 2022 to 2030

Base Year


Historical data

2017 - 2020

Forecast Period

2022 to 2030

Segments Covered

Type, Form, Source , Gender, Age Group 

Companies Mentioned

 Abbott Laboratories, ABH Pharma Inc., Amway Corporation, Glanbia Corp., GlazoSmithKline, GNC Holdings, Herbalife International of America Inc., Bob's Red Mill, Nutiva Inc., and MusclePharm Corporation. The major strategies adopted by key players to expand their business include expansion in untapped regions and new product launches.

 On the basis of gender, the market is bifurcated into male and female. Women seek various specific food and nutrition products to support their active and healthy lifestyle and they expect the products to be easily adaptable to their lifestyle. On the basis of age group, the market is classified into millennial, generation X, and baby boomer. Millennial are more concerned about brain health, heart health, weight loss, weight maintenance, fighting fatigue, and maintaining high energy levels. This concern drives the demand for health promoting products such as probiotics, multivitamins tablets, fish oils, as well as protein supplements. Based on distribution channel, it is categorized into supermarkets/hypermarkets, e-commerce, chemist/drugstore, nutrition store, health food store, specialist sports store, and others. E-commerce is increasingly becoming a popular platform, as it has enabled consumers to buy foreign-manufactured protein supplements. Consumers now rely on internet for gaining information and even consider online shopping as the most convenient factor. 

U.S. protein supplement market: covid-19 Impact analysis

During the COVID-19 outbreak, consumers have become more concerned about their overall health and wellness as COVID-19 has impacted mental and physical well-being of almost everyone across the globe.

Moreover, consumers are now more conscious about their immunity and weight gain, which has become an issue during the pandemic as people have become extremely inactive. Such factors have led to various chronic diseases such as diabetes and obesity and people are looking for healthy alternatives to combat the same. The protein supplement industry is expected to benefit from consumers, who want to lead healthier lifestyles and improve their dietary habits during and after COVID-19.

Some of the prominent players in the U.S. Protein Supplements Market include:

Abbott Laboratories, ABH Pharma Inc., Amway Corporation, Glanbia Corp., GlazoSmithKline, GNC Holdings, Herbalife International of America Inc., Bob's Red Mill, Nutiva Inc., and MusclePharm Corporation. The major strategies adopted by key players to expand their business include expansion in untapped regions and new product launches.

Segments Covered in the Report

This research report offers market revenue, sales volume, production assessment and prognoses by classifying it on the basis of various aspects. Further, this research study investigates market size, production, consumption and its development trends at U.S. for the period of 2017 to 2030

By Type

  • Casein
  • Whey Protein
  • Egg Protein
  • Soy Protein
  • Other

By Form

  • Powder
  • RTD Liquid
  • Protein Bar

By Source

  • Animal
  • Plant

By Gender

  • Male
  • Female

By Age Group

  • Millennial
  • Generation X
  • Baby Boomer

Key Points Covered in U.S. Protein Supplements Market Study:

  • Growth of U.S. Protein Supplements in 2022
  • Market Estimates and Forecasts (2017-2030)
  • Brand Share and Market Share Analysis
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise
  • Competition Mapping and Benchmarking
  • Recommendation on Key Winning Strategies
  • COVID-19 Impact on Demand for U.S. Protein Supplements and How to Navigate
  • Key Product Innovations and Regulatory Climate
  • U.S. Protein Supplements Consumption Analysis
  • U.S. Protein Supplements Production Analysis
  • U.S. Protein Supplements and Management

Report Detail

  • Report Code:6597
  • No. of Pages:150+
  • Format:PDF/PPT/Excel

Proceed To Buy

USD 3800
USD 6500

Customization Offered

  • check-imgCross-segment Market Size and Analysis for Mentioned Segments
  • check-imgAdditional Company Profiles (Upto 5 With No Cost)
  • check-img Additional Countries (Apart From Mentioned Countries)
  • check-img Country/Region-specific Report
  • check-img Go To Market Strategy
  • check-imgRegion Specific Market Dynamics
  • check-imgRegion Level Market Share
  • check-img Import Export Analysis
  • check-imgProduction Analysis
  • check-imgOthers